LPK
Encyclopedia
LPK is an international design agency headquartered in Cincinnati, Ohio
, USA with five additional locations in Geneva, Switzerland; Frankfurt, Germany; Guangzhou, China; London, England; and Singapore, Singapore. According to its website , LPK specializes in “Building Leadership Brands”
by integrating strategy
, design
and innovation
.
, Howard McIlvain and Jim Gabel—organized a leveraged purchase of the Cincinnati office, which had established close working relationships with Cincinnati-headquartered Procter & Gamble
and other consumer goods clientele. LPK emerged from this buyout.
and service brands sectors. Named “One of America’s Fastest Growing Private Companies”
by Inc. Magazine in 2007, LPK was also chosen by the Wall Street Journal as a “Winning Workplace” for its “dedication to artistic integrity, employee empowerment and client partnership.”
The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses.
LPK’s independent spirit champions a vibrant creative culture, and the company has been recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”
lpk.com
Cincinnati, Ohio
Cincinnati is a city in the U.S. state of Ohio. Cincinnati is the county seat of Hamilton County. Settled in 1788, the city is located to north of the Ohio River at the Ohio-Kentucky border, near Indiana. The population within city limits is 296,943 according to the 2010 census, making it Ohio's...
, USA with five additional locations in Geneva, Switzerland; Frankfurt, Germany; Guangzhou, China; London, England; and Singapore, Singapore. According to its website , LPK specializes in “Building Leadership Brands”
Brand management
Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
by integrating strategy
Strategy
Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...
, design
Design
Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
and innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
.
History
After serving in the First World War, Cliff Shaten returned to Cincinnati, Ohio and started an art studio named C. H. Shaten Studios in 1919. The company grew to be one of the largest art studios in the area, and in 1959, seven of its employees purchased the company, renaming it Studio Art Associates. During the 1960s and 1970s, the company—renamed Cato Johnson—extended its global reach with offices in London, Brussels, Geneva, Paris, New York, and Toronto. In 1975, Cato Johnson was acquired by the advertising firm Young & Rubicam (Y&R), which continued to expand locations, spreading into San Francisco, Hong Kong, São Paulo, and Mexico City. In 1983, five Y&R shareholders—Mort Libby, Ray Perszyk, Jerry KathmanJerry Kathman
Jerry Kathman is President and Chief Executive Officer of LPK, the largest independent brand design agency in the world with offices in North America, Europe and Asia. Kathman is recognized within the industry as a leading authority on the role of design in brand building...
, Howard McIlvain and Jim Gabel—organized a leveraged purchase of the Cincinnati office, which had established close working relationships with Cincinnati-headquartered Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
and other consumer goods clientele. LPK emerged from this buyout.
LPK today
Today, LPK's global headquarters remain in Cincinnati. LPK works primarily to provide strategy, design, and innovation for its clients in the fast moving consumer goodsFinal good
In economics final goods are goods that are ultimately consumed rather than used in the production of another good. For example, a car sold to a consumer is a final good; the components such as tires sold to the car manufacturer are not; they are intermediate goods used to make the final good.When...
and service brands sectors. Named “One of America’s Fastest Growing Private Companies”
by Inc. Magazine in 2007, LPK was also chosen by the Wall Street Journal as a “Winning Workplace” for its “dedication to artistic integrity, employee empowerment and client partnership.”
Organization
LPK is an international design agency where remarkable people Build Leadership Brands. By integrating strategy, design and innovation, LPK leverages relevant consumer, shopper and market insights to create value, sustain leadership and transform businesses.The agency’s portfolio of category-leading brands and long-term client relationships attracts some of the best and brightest creative minds in the world. LPK’s combination of strategic skills, creative disciplines and cross-cultural perspectives results in brand-building innovation across media, geography and time.
With a presence in North America, Europe and Asia, LPK is the world’s largest employee-owned brand design agency. LPK has developed and managed brand design franchises for some of the world’s most successful businesses.
LPK’s independent spirit champions a vibrant creative culture, and the company has been recognized by The Wall Street Journal as a “Winning Workplace” and described by HOW Magazine as “one of the largest and most influential branding agencies on the planet.”
lpk.com