Herbol
Encyclopedia
Herbol is one of the oldest German brand
s for professional coatings. It has its origins in the Lackfabrik Herbig-Haarhaus that was founded in Cologne
in 1844. The product range contains façade
paint
s, interior wall paint
s, lacquers and glazing
, crack reinforcement as well as concrete
and floor system. The coatings systems are used for renovation, maintenance and new constructions. Since 1999 the brand Herbol is part of the Akzo Nobel Deco GmbH, an affiliate of the Dutch concern AkzoNobel, the world's biggest coatings manufacturer.
. In 1871 his son-in-law joined the company. The coatings business extended. After Robert Friedrich Haarhaus died in 1874 the company was renamed in Deutsch-Englische Lackfabrik. In 1899 Arthur Herbig's sons, Arthur Herbig and Adolf Herbig junior joined the company.
In 1903 the company was relocated to a new, modern production location on the Vitalisstraße in Cologne
-Bickendorf
, that is still used as German main plaint. In 1904 Herbolin Flüssiges Porzellan was registered as trademark
and became one of the first big German white-varnish-trademarks as well as Kristallweiß (Glasurit), Eburit (Beck & Co.) and Alpinaweiß (Deutsche Amphibolin-Werke). In 1910 the company employed 80 workers.
for the first time. In Vienna
and Paris
Herbol products were manufactured under licence. In 1912 Arthur Herbig assumed the leadership of the company. A new colour factory was opened in Cologne
in 1923, where in 1930 already 180 employees produced around 330 different products.
In World War II
the main factory was known as war-strategic company, because it produced protective mimicry on a large scale. After a couple of air attacks 80 percent of the factory in Cologne
were destroyed. After the surrender
of the German the branches in Vienna
, Berlin
and Milan
were expropriated. In August 1945 the production already started again in Cologne
.
was produced in the new built resin factory. During the following ten years the production of Herbig-Haarhaus expanded. New branches in Würzburg
and Switzerland
were commissioned. In 1955 Hans Herbig died; for the first time no bearer of the traditional name Herbig was to be found. During the next three years Erich Zschocke informed the company. The collection of the passionate fancier of hand-painted porcelain
and varnished objects, together with the collection of Kurt Herberts, later paved the way for the collection of the Museum für Lackkunst (Museum for Lacquer Art) in Münster. In 1957 the Herbol-logo
was redesigned by the American designer Raymond Loewy
(Coca-Cola
bottle, Lucky Strike
). It showed the Herbol lettering within a paintbrush.
completely took over the branches in Cologne
and Würzburg in 1970. Under new management the renewal and expansion
of the trademark Herbol continued. After an extensive reorganisation and an increasing international orientation of the coatings business Herbol became part of the new founded Deco GmbH in 1997.
In 1999 the European coatings business of BASF
was taken over by AkzoNobel. The new founded Akzo Nobel Deco GmbH managed Herbol from Cologne
, distributing the trademark
in many European countries. In 2007, together with BASF
, the façade
paint
Herbol-Symbiotec was introduced as „first real Nano-façade-paint“. Since 2010 all of Herbol's coatings follow the VOC-regulations.
s’ own distributor, AkzoNobel Farbe & Heimtex. Herbol is a recognized trademark
in many European countries, i.e. in Austria
, Switzerland
, France
and Belgium
. It was successfully introduced to Italy
. In 2011 it was officially introduced to the Netherlands
.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
s for professional coatings. It has its origins in the Lackfabrik Herbig-Haarhaus that was founded in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
in 1844. The product range contains façade
Facade
A facade or façade is generally one exterior side of a building, usually, but not always, the front. The word comes from the French language, literally meaning "frontage" or "face"....
paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
s, interior wall paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
s, lacquers and glazing
Glazing
Glazing, which derives from the Middle English for 'glass', is a part of a wall or window, made of glass. Glazing also describes the work done by a professional "glazier"...
, crack reinforcement as well as concrete
Concrete
Concrete is a composite construction material, composed of cement and other cementitious materials such as fly ash and slag cement, aggregate , water and chemical admixtures.The word concrete comes from the Latin word...
and floor system. The coatings systems are used for renovation, maintenance and new constructions. Since 1999 the brand Herbol is part of the Akzo Nobel Deco GmbH, an affiliate of the Dutch concern AkzoNobel, the world's biggest coatings manufacturer.
Beginnings
In 1844 Robert Friedrich Haarhaus founded the company in CologneCologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
. In 1871 his son-in-law joined the company. The coatings business extended. After Robert Friedrich Haarhaus died in 1874 the company was renamed in Deutsch-Englische Lackfabrik. In 1899 Arthur Herbig's sons, Arthur Herbig and Adolf Herbig junior joined the company.
In 1903 the company was relocated to a new, modern production location on the Vitalisstraße in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
-Bickendorf
Bickendorf
Bickendorf is a municipality in the district of Bitburg-Prüm, in Rhineland-Palatinate, western Germany....
, that is still used as German main plaint. In 1904 Herbolin Flüssiges Porzellan was registered as trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
and became one of the first big German white-varnish-trademarks as well as Kristallweiß (Glasurit), Eburit (Beck & Co.) and Alpinaweiß (Deutsche Amphibolin-Werke). In 1910 the company employed 80 workers.
Development and years of war
In 1910 Herbol produced outside of CologneCologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
for the first time. In Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
and Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
Herbol products were manufactured under licence. In 1912 Arthur Herbig assumed the leadership of the company. A new colour factory was opened in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
in 1923, where in 1930 already 180 employees produced around 330 different products.
In World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
the main factory was known as war-strategic company, because it produced protective mimicry on a large scale. After a couple of air attacks 80 percent of the factory in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
were destroyed. After the surrender
Surrender (military)
Surrender is when soldiers, nations or other combatants stop fighting and eventually become prisoners of war, either as individuals or when ordered to by their officers. A white flag is a common symbol of surrender, as is the gesture of raising one's hands empty and open above one's head.When the...
of the German the branches in Vienna
Vienna
Vienna is the capital and largest city of the Republic of Austria and one of the nine states of Austria. Vienna is Austria's primary city, with a population of about 1.723 million , and is by far the largest city in Austria, as well as its cultural, economic, and political centre...
, Berlin
Berlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
were expropriated. In August 1945 the production already started again in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
.
Post-war-years
In 1952 Herbol started to produce dispersion paints. From 1945 synthetic resinSynthetic resin
Synthetic resins are materials with a property of interest that is similar to natural plant resins: they are viscous liquids that are capable of hardening permanently. Otherwise, chemically they are very different from the various resinous compounds secreted by plants .The synthetics are of several...
was produced in the new built resin factory. During the following ten years the production of Herbig-Haarhaus expanded. New branches in Würzburg
Würzburg
Würzburg is a city in the region of Franconia which lies in the northern tip of Bavaria, Germany. Located at the Main River, it is the capital of the Regierungsbezirk Lower Franconia. The regional dialect is Franconian....
and Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
were commissioned. In 1955 Hans Herbig died; for the first time no bearer of the traditional name Herbig was to be found. During the next three years Erich Zschocke informed the company. The collection of the passionate fancier of hand-painted porcelain
Porcelain
Porcelain is a ceramic material made by heating raw materials, generally including clay in the form of kaolin, in a kiln to temperatures between and...
and varnished objects, together with the collection of Kurt Herberts, later paved the way for the collection of the Museum für Lackkunst (Museum for Lacquer Art) in Münster. In 1957 the Herbol-logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...
was redesigned by the American designer Raymond Loewy
Raymond Loewy
Raymond Loewy was an industrial designer, and the first to be featured on the cover of Time Magazine, on October 31, 1949. Born in France, he spent most of his professional career in the United States...
(Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...
bottle, Lucky Strike
Lucky Strike
Lucky Strike is a brand of cigarette owned by the R.J. Reynolds Tobacco Company and British American Tobacco groups. Often referred to as "Luckies", Lucky Strike was the top selling cigarette in the United States during the 1930s.- History :...
). It showed the Herbol lettering within a paintbrush.
Sale and younger history
In 1968 the Herbig family sold the company to BASF AG and Bayer AG. In 1969 the blue logo was introduced as second brand label besides the paintbrush. BASFBASF
BASF SE is the largest chemical company in the world and is headquartered in Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik . Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock...
completely took over the branches in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
and Würzburg in 1970. Under new management the renewal and expansion
Expansion
- Mathematics :*Expansion *Polynomial expansion*Taylor expansion*expansion of a graph*The converse of a reduct, in model theory or universal algebra- Other uses :*Expansion card, in computer hardware*Expansion pack, in gaming...
of the trademark Herbol continued. After an extensive reorganisation and an increasing international orientation of the coatings business Herbol became part of the new founded Deco GmbH in 1997.
In 1999 the European coatings business of BASF
BASF
BASF SE is the largest chemical company in the world and is headquartered in Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik . Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock...
was taken over by AkzoNobel. The new founded Akzo Nobel Deco GmbH managed Herbol from Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
, distributing the trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
in many European countries. In 2007, together with BASF
BASF
BASF SE is the largest chemical company in the world and is headquartered in Germany. BASF originally stood for Badische Anilin- und Soda-Fabrik . Today, the four letters are a registered trademark and the company is listed on the Frankfurt Stock Exchange, London Stock Exchange, and Zurich Stock...
, the façade
Facade
A facade or façade is generally one exterior side of a building, usually, but not always, the front. The word comes from the French language, literally meaning "frontage" or "face"....
paint
Paint
Paint is any liquid, liquefiable, or mastic composition which after application to a substrate in a thin layer is converted to an opaque solid film. One may also consider the digital mimicry thereof...
Herbol-Symbiotec was introduced as „first real Nano-façade-paint“. Since 2010 all of Herbol's coatings follow the VOC-regulations.
Business segments
Herbol belongs to AkzoNobel. The product range is distributed via free wholesale and specialised trade as well as the trademarkTrademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
s’ own distributor, AkzoNobel Farbe & Heimtex. Herbol is a recognized trademark
Trademark
A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...
in many European countries, i.e. in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
and Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
. It was successfully introduced to Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
. In 2011 it was officially introduced to the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
.
External links
- http://www.herbol.com
- http://www.herbol.de
- http://www.herbol.nl
- http://www.herbol.be
- http://www.herbol.at
- http://www.herbol.ch
- http://www.herbol.it
Further reading
- Lothar Bartling, Gerhard Türpitz: 100 Jahre Standort Köln-Bickendorf, Festschrift