Greenbelt (Ayala Center)
Encyclopedia
Greenbelt is a shopping mall located at Ayala Center
Ayala Center
The Ayala Center is a commercial complex operated by Ayala Land Incorporated located in the central business district of Makati in Metro Manila, Philippines.-About the Center:...

, Makati City
Makati City
The City of Makati is one of the 17 cities that make up Metro Manila, one of the most populous metropolitan areas in the world. Makati is the financial center of the Philippines and one of the major financial, commercial and economic hubs in Asia...

, Metro Manila
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...

, Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...

 which is just near Glorietta
Glorietta
Glorietta is a large shopping mall in the Ayala Center in Makati City, Metro Manila, Philippines. The mall is owned by the Zobel de Ayala family and its holding company, Ayala Corporation...

 and SM Makati. It is owned by Ayala Malls
Ayala Malls
Ayala Malls is a real-estate subsidiary of the Ayala Land, an affiliate of Ayala Corporation, the oldest and one of the largest conglomerates in the Philippines, owned by the Zobel de Ayala family. Ayala Malls own a chain of large shopping malls...

, a real-estate subsidiary of Ayala Land
Ayala Land
Ayala Land, Inc. is the real estate arm of Ayala Corporation, one of the Philippines' oldest and largest conglomerates. From an internal division of Ayala Corporation, it was spun off and incorporated in 1988. It was publicly listed in the Philippine Stock Exchange in 1991...

, which is an affiliate of Ayala Corporation
Ayala Corporation
Ayala Corporation is a holding company for the diversified interests of the Ayala Group. Founded in the Philippines by the Spanish and German Ayala, Roxas, and Zobel families during colonial rule, it is the country's oldest and largest conglomerate...

. It opened in the 1980s and it is one of Ayala Corporation's flagship projects. The mall offers a mix of high-end retail shops, restaurants, amenities, leisure and entertainment in the Philippines. Currently, the mall has five sections, two are indoor buildings and the other two buildings are open-air shopping. The most recent addition, Greenbelt 5, opened in 2007.

History

Built around a 250000 square metres (2,690,977.6 sq ft) retail complex, It was renovated in 2001 and re-opened as Greenbelt 1, 2 and 3 in 2002, with 4 and 5 opening in 2004 and 2007, respectively.

Retail shops

Greenbelt 1 features mostly appliance stores like ACE Hardware
Ace Hardware
Ace Hardware Corporation is a hardware cooperative based in Oak Brook, Illinois, United States. ACE Hardware Corporation, with 4,444 stores, does over $3 billion in retail hardware sales annually down from its peak of $12.5 billion in 2007.-History:...

. Greenbelt 3 features a mix of international brands such as Calvin Klein
Calvin Klein
Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc. in 1968. In addition to clothing, Klein has also given his name to a range of perfumes, watches, and jewelry....

, Diesel S.p.A., Hermès
Hermès
Hermès International S.A., or simply Hermès is a French high fashion house established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear...

, Kate Spade
Kate Spade
Kate Brosnahan Spade is the co-founder and namesake of the designer brand, Kate Spade New York .- Early life and beginnings :...

, Kenneth Cole
Kenneth Cole Productions
Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. He originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcase his new line of shoes during market week at the Hilton New York Hotel...

, Lacoste, Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

, Mexx
Mexx
Mexx is an international fashion company that designs clothes and accessories for men, women and children. Mexx creates fashion that is inspired by the energy, style and trends of life in the big city. The Mexx’ metropolitan casual look is smart, classy and self confident.Every piece of Mexx...

, Nine West
Nine West
Nine West is a fashion wholesale and retail company best known for quickly translating runway trends into styles attainable by mass consumers. Initially founded as a fashion footwear brand, Nine West has since expanded into handbags, sunglasses, legwear, outerwear, jewelry, belts, watches, cold...

, Topman
Topman
TOPMAN is the stand-alone fashion business counterpart of Topshop that caters exclusively to men’s clothing. A part of the Arcadia Group, which also owns Burton, Miss Selfridge, Wallis, Evans, British Home Stores and Dorothy Perkins, Topman has a chain of high-street men's clothing stores located...

, Topshop
Topshop
Topshop is a British clothes retailer with shops in over 20 countries and online operations in a number of its markets. Its sales come primarily from women's clothing and fashion accessories...

, among others. Greenbelt 4 features high-end boutiques such as Burberry
Burberry
Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

, Bottega Veneta
Bottega Veneta
Bottega Veneta is an Italian luxury goods house best known for its leather goods. Founded in 1966, it was purchased in 2001 by Gucci Group, now a part of the French multinational group PPR. Bottega Veneta is headquartered in Vicenza, in the Veneto region of northeastern Italy.- History :Bottega...

, Bulgari
Bulgari
Bulgari is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris...

, Charriol
Charriol
Charriol is a Swiss manufacturer of jewellery, watches, and other accessories. Charriol is one of the largest makers of wristwatches in the world. The company was founded in Geneva by Philippe Charriol, a French entrepreneur. It later relocated its headquarters to Geneva...

, Emporio Armani, Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...

, Hugo Boss
Hugo Boss
Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...

, Jimmy Choo
Jimmy Choo
Dato' Jimmy Choo, OBE, born Choo Yeang Keat, is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes....

, Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...

, Marc Jacobs
Marc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

, Prada
Prada
Prada S.p.A. is an Italian fashion label specializing in luxury goods for men and women , founded by Mario Prada.-Foundations:...

, Salvatore Ferragamo
Salvatore Ferragamo
Salvatore Ferragamo was a Florentine and Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel...

, and Tod's
Tod's
Tod's Group is an Italian company which produces shoes and other leather goods, and is presided over by businessman Diego Della Valle. It is most famous for its driving shoes....

; while boutiques of Filipino designers, high-end department store Adora, and boutiques of Aldo
Aldo Groupe
The ALDO Group is a Canadian corporation that owns and operates a worldwide chain of shoe and accessory stores. The company was founded by Aldo Bensadoun in Montreal, Quebec, in 1972 where its corporate headquarters remain today...

, Anne Klein
Anne Klein
Anne Klein was an American fashion designer who founded her own women's sportswear and apparel label.-Biography:Anne Klein was born as Hannah Golofski in a Jewish family in Brooklyn, New York on August 3, 1923...

, Audemars Piguet
Audemars Piguet
Audemars Piguet is a manufacturer of prestige Swiss watches which compete with Patek Philippe, Jaeger-LeCoultre and Vacheron Constantin.-Foundation:...

, Balenciaga
Balenciaga
Balenciaga is a fashion house founded by Cristóbal Balenciaga, a Basque designer, born in the Basque Country, Spain. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. His bubble skirts and odd, feminine, yet ultra-modern...

, Bally
Bally Shoe
The Bally Shoe company was founded as "Bally & Co" high fashion in 1851 by Carl Franz Bally and his brother Fritz in the basement of their family home in Schönenwerd in the Canton of Solothurn, Switzerland.-Business:...

, Banana Republic, Bang & Olufsen
Bang & Olufsen
Bang & Olufsen is a Danish company that designs and manufactures audio products, television sets and telephones. It was founded in 1925 by Peter Bang and Svend Olufsen, whose first significant product was a radio that worked with alternating current, when most radios were run from batteries...

, Bóboli, Celio
Celio (retailer)
Celio , or celio* , is an international men's clothing retailer based in Saint-Ouen, France. It caters primarily to the Continental European market, aiming to provide fashionable, affordable clothing. Most of Celio's stores are located in shopping centres, with a smaller percentage to be found in...

, Chopard
Chopard
Chopard is a Swiss based luxury watch, jewelry, and accessories company founded in 1860 by Louis-Ulysse Chopard at the age of 24. Chopard initially concentrated on developing precise pocket watches and chronometers based upon innovative ideas...

, Crocs
Crocs
Crocs, Inc. is a shoe manufacturer founded by 3 friends - Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. - to produce and distribute a foam clog design acquired from a Quebec company called Foam Creations. The shoe had originally been developed as a spa shoe. The first model...

, DKNY
DKNY
DKNY is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.-History:...

, Escada
Escada
Escada is an international luxury fashion group in women's designer clothing. The company has a presence in about 60 different countries. Its main sales markets are North America, western and eastern Europe and Asia. It filed bankruptcy in August 2009, and was acquired by Megha Mittal, in November...

, International Watch Company
International Watch Company
International Watch Co, also known as IWC, is a high-end Swiss watch manufacturer located in Schaffhausen, Switzerland. IWC is an active member of the Federation of the Swiss Watch Industry FH....

, Jaeger-LeCoultre
Jaeger-LeCoultre
Jaeger-LeCoultre is a high-end luxury watch and clock manufacturer based in Le Sentier, Vaud, Switzerland. In addition, Jaeger-LeCoultre also has a long tradition of supplying movements and parts to other prestigious watch companies in Switzerland. Since 1996, Jaeger-LeCoultre has been a fully...

, Juicy Couture
Juicy Couture
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1996...

, Kenneth Cole
Kenneth Cole Productions
Kenneth Cole Productions, Inc. is an American fashion house founded in 1982 by Kenneth Cole. He originally named the company Kenneth Cole Incorporated in September 1982 and planned to showcase his new line of shoes during market week at the Hilton New York Hotel...

, Liz Claiborne
Liz Claiborne
Anne Elisabeth Jane "Liz" Claiborne was a Belgian-born American fashion designer and entrepreneur. Claiborne is best known for founding Liz Claiborne Inc. which in 1986 became the first company founded by a woman to make the Fortune 500...

, Lucky Brand Jeans
Lucky Brand Jeans
Lucky Brand Jeans is a designer denim company founded in Vernon, California, United States in 1990 by Gene Montesano and Barry Perlman. Lucky Brand is a subsidiary of the Liz Claiborne fashion company. Lucky also produces sportswear, outerwear, T-shirts and active wear. Lucky Brand products are...

, Marc by Marc Jacobs
Marc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...

, Massimo Dutti
Massimo Dutti
Massimo Dutti is a company belonging to the Spanish Inditex group dedicated to the manufacturing of clothing. It was created in 1985 and its product range was limited to men's clothing....

, Michael Kors
Michael Kors
Michael Kors is an American fashion designer. He is best known for designing classic American sportswear for women.-Personal life:...

, Panerai
Panerai
Officine Panerai Marketing e Communicazioni Srl, a wholly owned subsidiary of Compagnie Financière Richemont S.A., designs, manufactures, markets and sells watches under the Officine Panerai brand through authorized dealers and company-owned boutiques worldwide. Giovanni Panerai founded Officine...

, Patek Philippe, Paul Smith
Paul Smith (fashion designer)
Sir Paul Smith jr, RDI, is an English fashion designer, whose business and reputation is founded upon his menswear. He is both commercially successful and highly respected within the fashion industry....

, Rolex
Rolex
Rolex SA is a Swiss watchmaking manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbols and BusinessWeek magazine ranks Rolex No.71 on its 2007 annual list of the 100 most valuable global brands...

, Secosana, Sergio Rossi
Sergio Rossi
Sergio Rossi is an Italian fashion designer and distributor of women's shoes and handbags, as well as a limited range of men's shoes. The Sergio Rossi label is owned by the French conglomerate PPR.-Biography:...

 (opening soon), St. John, Tory Burch
Tory Burch
Tory Burch is an American fashion designer, business woman and philanthropist who was born, raised and educated in the Philadelphia metropolitan area....

, Yves Saint Laurent
Yves Saint Laurent (brand)
Yves Saint Laurent or YSL is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé. Today, its chief designer is Stefano Pilati. Yves Saint Laurent, founder of the brand, died in 2008.-History:...

 and Zara
Zara (clothing)
Zara is a Spanish clothing and accessories retailer based in Arteixo, Galicia, and founded in 1975 by Amancio Ortega and Rosalía Mera. It is the flagship chain store of the Inditex group; the fashion group also owns brands such as Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and...

, among others, can be found in Greenbelt 5.

Restaurants

Restaurants can be found in Greenbelts 1, 2, 3, and 5, with Greenbelt 1 being concentrated more on fast-food, while Greenbelts 2, 3, and 5 feature sit-down restaurants.

Awards

  • Winner, International Design and Development Award (ICSC Center Build, 2004)
  • Winner, Best Shopping Center of the Year (Philippines Retailer's Association and Department of Trade & Industry, 2004)
  • Finalist, Top Three Shopping Centers (MIPIM, 2004)
  • Winner, Awards For Excellence (ULI, 2003)
  • Merit Awardee, Awards for Marketing Excellence (ICSC, 2003)
  • First Place, Retail Store of the Year Design Competition (Chain Store Age, 2003)
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