Prada
Overview
 
Prada S.p.A. (ˈpɾaːda) is an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

 fashion label specializing in luxury goods for men and women (ready-to-wear, leather accessories, shoes, luggage and hats), founded by Mario Prada
Mario Prada
Mario Prada was the founder and original designer of fashion label Prada, a company specializing in many high fashion goods for both men and women, including but not limited to: shoes, handbags, luggage, and leather goods.-See also:...

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The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop - Fratelli Prada (English: Prada Brothers) - in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

. Initially, the shop sold leather goods and imported English steamer trunks and handbags.

Mario Prada did not believe that women should have a role in business, and so he prevented female family members from entering into his company.
 
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