George Nelson (designer)
Encyclopedia
George Nelson was a noted American industrial designer, and one of the founders of American Modernism
Modernism
Modernism, in its broadest definition, is modern thought, character, or practice. More specifically, the term describes the modernist movement, its set of cultural tendencies and array of associated cultural movements, originally arising from wide-scale and far-reaching changes to Western society...

. While Director of Design for the Herman Miller
Herman Miller
Herman Miller may refer to:*Herman Miller , U.S. manufacturer of office furniture and equipment*Herman Miller , Hollywood writer and producer...

 furniture company both Nelson, and his design studio, George Nelson Associates, Inc., designed much of the 20th century's most iconic modernist furniture.

Education

George Nelson graduated from Hartford Public High school in 1924. Nelson then attended Yale University
Yale University
Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

. Nelson did not enter Yale to become an architect. he happened upon the architecture school at Yale because of a rain storm, ducking into the building in order to get out of the rain. Walking through the building, he came upon an exhibit of students' works entitled "A Cemetery Gateway". While still an undergraduate student at Yale, Nelson met with some early recognition. He was published in "Pencil Points" and "Architecture
Architecture
Architecture is both the process and product of planning, designing and construction. Architectural works, in the material form of buildings, are often perceived as cultural and political symbols and as works of art...

" magazine. He graduated with a degree in architecture in 1928. During his final year at Yale Nelson was hired by the architecture firm Adams and Prentice as a drafter.

In 1929 Nelson was hired as a Teacher's Assistant while getting his second Bachelor's degree at Turkey, where he received a degree in Fine Arts in 1931. The next year Nelson entered the Rome Prize competition in Architecture as a preparation for the Paris Prize and won, although Nelson did not win the Paris Prize. The award for the Rome Prize was a year in Rome studying architecture with a healthy stipend and accommodations in a palace down town Rome.

Based in Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...

, Nelson traveled through Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, where he met a number of the modernist pioneers, whom he interviewed for articles for Pencil Points magazine. While interviewing Ludwig Mies Van Der Rohe
Ludwig Mies van der Rohe
Ludwig Mies van der Rohe was a German architect. He is commonly referred to and addressed as Mies, his surname....

 Van Der Rohe asked about Frank Lloyd Wright
Frank Lloyd Wright
Frank Lloyd Wright was an American architect, interior designer, writer and educator, who designed more than 1,000 structures and completed 500 works. Wright believed in designing structures which were in harmony with humanity and its environment, a philosophy he called organic architecture...

 whom Nelson was embarrassed to say, he did not know much about. Years later he would work with Wright on a special issue of "Architecture Forum" which would come to be Wright's comeback from relative obscurity. While in Rome Nelson married Frances Hollister. A few years later he returned to the United States to devote himself to writing. Through his articles in Pencil Points he introduced the work of Walter Gropius
Walter Gropius
Walter Adolph Georg Gropius was a German architect and founder of the Bauhaus School who, along with Ludwig Mies van der Rohe and Le Corbusier, is widely regarded as one of the pioneering masters of modern architecture....

, Mies van der Rohe, Le Corbusier
Le Corbusier
Charles-Édouard Jeanneret, better known as Le Corbusier , was a Swiss-born French architect, designer, urbanist, writer and painter, famous for being one of the pioneers of what now is called modern architecture. He was born in Switzerland and became a French citizen in 1930...

 and Gio Ponti
Giò Ponti
Gio Ponti was one of the most important Italian architects, industrial designers, furniture designers, artists, and publishers of the twentieth century.-Early life:...

 to North America.

Architectural Forum

In 1935 Nelson joined Architectural Forum
Architectural Forum
Architectural Forum was an American magazine that covered the home-building industry and architecture. Started in 1892, it absorbed the magazine Architect's world in October 1938, and ceased publication in 1974.-Other titles:...

, where he was first associate editor (1935–1943), and later consulting editor (1944–1949). There he defended the modernist principles, arguing against colleagues who, as "industrial designers", made too many concessions to the commercial forces of the industry. Nelson believed that the work of a designer should be to better the world. In his view, nature was already perfect, but man ruined it by making things that didn't follow the rules of nature. “The contemporary architect, cut off from symbols, ornament and meaningful elaborations of structural form, all of which earlier periods processed in abundance, has desperately chased every functional requirement, every change in sight or ornamentation, every technical improvement, to provide some basis for starting his work. Where the limitations were most rigorous, as for example in a factory, or in a skyscraper where every inch had to yield its profit, there the designers were happiest and the results most satisfying. but, let a religious belief or a social ideal replace the cubic foot costs or radiation losses, and nothing happened. There is not a single modern church in the entire country that is comparable to a first-rate cafeteria, as far as solving the problem is concerned.” At this point Nelson’s career still mainly involved writing for architecture magazines, and not actually designing the solutions to modern living that he would later become famous for. During this period George Nelson spent a great deal of time interviewing and exchanging ideas with the other founders of the modernist architecture movement of the forties, including Eliot Noyes
Eliot Noyes
Eliot Fette Noyes was a Harvard-trained American architect and industrial designer, who worked on projects for IBM, most famously the IBM Selectric typewriter and the IBM Aerospace Research Center in Los Angeles, California...

, Charles Eames, and Walter B. Ford, all of whom he would later collaborate with.

Tomorrow's House

By 1940 George Nelson had become known for several innovative concepts. In his post-war book Tomorrow's House, co-authored with Henry Wright, he introduced the concept of the "family room", and the "storage wall". The storage wall was essentially the idea of recessed, built-in bookcases or shelving occupying space previously lost between walls. It was an idea developed while writing the book, when Nelson's publisher was pressuring him to finish the section on storage. Neither Wright nor Nelson could find any new innovations when Nelson posed the question, "What's inside the wall?", It was then that the idea of utilizing the space in between walls for storage was born. "Tomorrow's House" was innovative because it didn’t look at modern design as a case of styles, but instead looked at the way things needed to be solved.

Herman Miller

In 1945, the Herman Miller furniture company was producing mostly conventional, wood-based designs. After reading "Tomorrow's House" D.J. Depree, the Chairman of Herman Miller, selected Nelson to be the company's next Director of Design, despite Nelson having no experience designing furniture. Depree was more interested in Nelson’s insight into the best way to make furniture innovative and useful. Nelson was offered a contract that allowed him the freedom to work outside of Herman Miller, and to use designs from other architects that Nelson had worked with. He became the Director of Design for Herman Miller in 1945, and held the position until 1972. The first Herman Miller catalog produced by Nelson was released in 1945. Over the following years it would include some of the most iconic home furnishings of the 20th century. Ray and Charles Eames, Harry Bertoia
Harry Bertoia
Harry Bertoia , was an Italian-born artist, sculptor, and modern furniture designer....

, Richard Schultz
Richard Schultz (designer)
Richard Schultz is a furniture designer responsible for several iconic and notable creations during the last sixty years.After studying at Iowa State University and the Illinois Institute of Technology in Chicago, Shultz joined Knoll in 1951 to work with Harry Bertoia...

, Donald Knorr, and Isamu Noguchi
Isamu Noguchi
was a prominent Japanese American artist and landscape architect whose artistic career spanned six decades, from the 1920s onward. Known for his sculpture and public works, Noguchi also designed stage sets for various Martha Graham productions, and several mass-produced lamps and furniture pieces,...

 all worked for Herman Miller, under Nelson's supervision. Although both Bertoia and Noguchi later expressed regrets about their involvement, it became a successful period for the company, and for George Nelson.

George Nelson Associates, Inc.

Using the money he earned as Director of Design for Herman Miller, in 1947 Nelson opened a design studio in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. On October 26, 1955 he incorporated it into George Nelson Associates, Inc., and moved to 251 Park Avenue South. The studio was successful in bringing together many of the top designers of the era, who were soon designing for Herman Miller under the George Nelson label. Among the noted designers who workd for George Nelson Associates, Inc. were Irving Harper
Irving Harper
Irving Harper is a noted 20th century industrial designer. While working for George Nelson Associates, Inc. on designs for Herman Miller furniture Harper became one of the most prolific designers of the modernist style...

, George Mulhauser (designer of the Coconut Chair), Robert Brownjohn (designer of the sets for the James Bond
James Bond
James Bond, code name 007, is a fictional character created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short story collections. There have been a six other authors who wrote authorised Bond novels or novelizations after Fleming's death in 1964: Kingsley Amis,...

 film Goldfinger
Goldfinger
Goldfinger is the seventh novel in Ian Fleming's James Bond series, first published in the UK by Jonathan Cape on 23 March 1959. Goldfinger originally bore the title The Richest Man in the World and was written in January and February 1958...

), Don Chadwick
Don Chadwick
Don Chadwick was born in Los Angeles and developed an interest in furniture making from his grandfather, a cabinetmaker. He studied design at the University of California, Los Angeles. He worked for architect Victor Gruen, and in 1964 founded his own practice...

, Bill Renwick, Suzanne Sekey, Ernest Farmer, Tobias O'Mara, George Tscherney, (who designed the Herman Miller advertisements), Lance Wyman, and John Pile. With his studio, Nelson inacted new practices for the involvement of design in all aspects of the company, pioneering the practice of corporate image management, graphic programs, and signage. By the time the company closed in the mid-1980s George Nelson Associates, Inc. had worked with most of the Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...

 companies.

The office cubicle

In 1960 Herman Miller created the Herman Miller Research Corporation under the direction of Robert Propst
Robert Propst
Robert Propst was the inventor of the Action Office that evolved into the cubicle office furniture system.Robert Propst was from Colorado and worked for Herman Miller in Ann Arbor, Michigan, where he was hired in 1958 by Herman Miller Inc...

, and the supervision of George Nelson. Although Nelson remained at Herman Miller's main campus in Zeeland, Michigan
Zeeland, Michigan
Zeeland is a city in Ottawa County in the U.S. state of Michigan. The population was 5,805 at the 2000 census. The city is located at the western edge of Zeeland Charter Township which is politically independent. Its name is derived from the Dutch province of Zeeland...

, Robert Propst and the Herman Miller Research Corporation was located in Ann Arbor, Michigan
Ann Arbor, Michigan
Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. The 2010 census places the population at 113,934, making it the sixth largest city in Michigan. The Ann Arbor Metropolitan Statistical Area had a population of 344,791 as of 2010...

 to place it in close proximity to the University of Michigan
University of Michigan
The University of Michigan is a public research university located in Ann Arbor, Michigan in the United States. It is the state's oldest university and the flagship campus of the University of Michigan...

 campus. The company's purpose was to examine changes in the use of office furniture that had taken place during the 20th century, but not the furniture itself. After consulting with experts in psychology, anthropology, and various other fields, Propst created the Action Office I line, which was executed by Nelson's studio, and first appeared in Herman Miller's 1964 catalog. For designing the Action Office I Nelson was awarded the prestigious Alcoa award. The Action Office I line was not a success, and Nelson was removed from the project. Propst then created the Action Office II, which is better known today as the "Office cubicle
Cubicle
Тhe cubicle, cubicle desk, office cubicle or cubicle workstation is a partially enclosed workspace, separated from neighboring workspaces by partitions that are usually tall...

". Despite the "Action Office II" line becoming Herman Miller's most successful project, George Nelson disowned himself from any connection with the project. In 1970 he sent a letter to Robert Blaich, who had beome Herman Miller's Vice-President for Corporate Design and Communication, in which he described the system's "dehumanizing effect as a working environment." He summed up his feeling by saying:


"One does not have to be an especially perceptive critic to realize that AO II is definitely not a system which produces an environment gratifying for people in general. But it is admirable for planners looking for ways of cramming in a maximum number of bodies, for "employees" (as against individuals), for "personnel," corporate zombies, the walking dead, the silent majority. A large market."


Scornful as he may have been, Nelson was right that there turned out to be a "larger market" for AO II. By 2005 total sales had reached $5 billion.

Influence

The George Nelson Associates, Inc. catalog, and exhibition designs for Herman Miller, made modernism
Modernism
Modernism, in its broadest definition, is modern thought, character, or practice. More specifically, the term describes the modernist movement, its set of cultural tendencies and array of associated cultural movements, originally arising from wide-scale and far-reaching changes to Western society...

 the most important driving force in the company. From his start in the mid-forties until the mid-eighties George Nelson Associates, Inc. partnered with most of the modernist designers of the time. This was both the result of Nelson’s time as a magazine editor, and because of Nelson's writing. His skill as a writer helped legitimize and stimulate the field of industrial design by contributing to the creation of Industrial Design magazine in 1953. Nelson wrote extensively, published several books, and organized conferences like the Aspen
Aspen
Populus section Populus, of the Populus genus, includes the aspen trees and the white poplar Populus alba. The five typical aspens are all native to cold regions with cool summers, in the north of the Northern Hemisphere, extending south at high altitudes in the mountains. The White Poplar, by...

 design gatherings, where for more than 30 years he was the guiding force. In 1971, he received a grant from the Graham Foundation for his project "Hidden Cities". One of George Nelson's areas of interest was the reduction of pollution. Through his attempts to reduce all forms of pollution, including visual, audio, and chemical, Nelson pioneered the idea of the outdoor shopping mall, first using the idea in a proposal for the city plan of Austin, Texas
Austin, Texas
Austin is the capital city of the U.S. state of :Texas and the seat of Travis County. Located in Central Texas on the eastern edge of the American Southwest, it is the fourth-largest city in Texas and the 14th most populous city in the United States. It was the third-fastest-growing large city in...

, which was not used.

George Nelson retired with the closing of his studio in the mid-1980s. He died in New York City in 1986.

Controversy

In recent years it has become known that many of the designs George Nelson accepted credit for were actually the work of other designers employed at his studios. Examples of this include the Marshmallow sofa
Marshmallow sofa
Officially known as the Marshmallow love seat #5670, the Marshmallow sofa is considered the most iconic of all modernist sofas. The Marshmallow sofa was designed by Irving Harper and produced in two lengths from 1956 until 1961 by Herman Miller in Zeeland, Michigan...

, which was actually designed by Irving Harper, and the Action Office
Action Office
The Action Office is a series of furniture designed by Robert Propst, and sold by Herman Miller. First introduced in 1964 as the Action Office I product line, then superseded by the Action Office II series, it is an influential design in the history of “contract furniture”...

, for which Nelson won the prestigious Alcoa Award, neglecting to mention that it was largely designed by Robert Propst. John Pile, a designer who worked for Nelson in the 1950s, commented about this practice; "George's attitude was that it was okay for individual designers to be given credit in trade publications, but for the consumer world, the credit should always be to the firm, not the individual. He didn't always follow through on that policy though."

Furniture Designs

(# current available from Herman Miller)
  • 1946 Slat Bench a/k/a Platform Bench #
  • 1946 Basic Cabinet Series (a number of these cabinets are being reintroduced by Herman Miller in 2010-2011)
  • 1946 Sofas, chairs, settees, and bedroom pieces all included in the first Herman Miller catalog
  • 1950 Ball clock (likely designed by Irving Harper)
  • 1952 Rosewood Group
  • 1952 Executive Office Group
  • 1953 Hang-It-All
  • 1954 Miniature Cases #
  • 1954 Steel-frame Group
  • 1954 Nelson End Table (and low coffee table) #
  • 1955 Flying Duck Chair
  • 1955 Coconut Chair # (currently available in black leather only, but not the matching ottoman)
  • 1956 Thin Edge Cases
  • 1956 Kangaroo Chair
  • 1958 Swagged-Leg (a/k/a/ Swag Leg) Group #
  • 1959 Comprehensive Storage System (CSS)
  • 1963 Catenary Group
  • 1964 Action Office I (principally designed by Robert Propst)
  • 1964 Sling Sofa


His firm, George Nelson Associates, also designed a large series of wall and table clocks for the Howard Miller
Howard Miller Clock Company
The Howard Miller Company is a Zeeland, Michigan based manufacturer of longcase clocks and other home furnishings.-History:Howard Miller Clock Company was founded in 1926 as the Herman Miller Clock Company division of office furniture manufacturer Herman Miller. It was spun off in 1937 and...

 company, as well as a range of hanging Bubble Lamps, which had plastic membrane-covered wire-form shades (also for Howard Miller, but currently available from Modernica (http://www.modernica.net), wrought iron fireplace pieces, planters, room dividers, ceiling-mounted "Ribbon Wall," spice cabinets, and many other products that became milestones in the history of a profession that he helped to shape.

A number of the nearly 300 classic wall clocks for Howard Miller Clock Company (including the Ball, Kite, Eye, Turbine, Spindle, Petal and Spike clocks, as well as a handful of desk clocks) are currently available from Vitra. Most were designed by Irving Harper.

Fairchild House

New York, New York. USA 1941-The Fairchild House was built for the Airplane manufacturer Sherman Fairchild
Sherman Fairchild
Sherman Mills Fairchild was an inventor and serial entrepreneur who founded over 70 companies namely Fairchild Aircraft, Fairchild Industries, Fairchild Aviation Corporation and Fairchild Camera and Instrument. Fairchild made significant contributions to the aviation industry and was inducted into...

 and was meant to be a "machine for living. What made the Fairchild House different from every other Brown Stone in New York was its views. There was a courtyard in the middle of the building and all the windows faced in toward it. This made the home feel more tranquil and the view provided use for Nelson's signature floor to ceiling windows. Much of the house is designed in style not necessarily common in early modern design. This is evidence of Nelson's philosophy that "good design is timeless."

Sling Sofa

Herman Miller 1963- This sofa is made of leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

 and filled with solid foam cushions. The joints are all held with epoxy
Epoxy
Epoxy, also known as polyepoxide, is a thermosetting polymer formed from reaction of an epoxide "resin" with polyamine "hardener". Epoxy has a wide range of applications, including fiber-reinforced plastic materials and general purpose adhesives....

 so that it can be more easily mass produced and sold for a cheaper price. There is no need for hand crafting with this sofa. Because of its perfect proportions and light appearance it doesn't look like it's just an elongated chair. Nelson's use of a single welt along the perimeter of the padding gives the seating an approachable softness and yet, there is more going on that cannot be seen. The padding is held up by rubber bands that allow for more comfort and the use of epoxy for the joints gives the shape a much smoother feel. It is a modern design only because it was made recently. Like most of Nelson's work it was only designed to be as useful and comfortable as possible.

Quotes

  • "What is the crowning glory of your civilization... the symbol as clear a statement as the pyramids, the Parthenon, the cathedrals? What is this symbol? What is its name? Its name is Junk. Junk is the rusty, lovely, brilliant symbol of the dying years of your time. Junk is your ultimate landscape." - George Nelson, at the International Design Conference in Aspen, 1965.

  • "Russel Wright
    Russel Wright
    Russel Wright was an American Industrial designer during the 20th century. Beginning in the late 1920s through the 1960s, Russel Wright created a succession of artistically distinctive and commercially successful items that helped bring modern design to the general public.-Designer:Russel...

     was the most responsible for the shift in taste toward modern in the late 1930s." - George Nelson, New York Times, 1976.

  • "There have been proposals to 'improve' design by converting into a kind of science. Those with even a smattering of recent history will remember that the same attempts were made in psychology and sociology. I suspect that such efforts are not so much an attempt to improve, but rather to get a free ride on the enormous prestige science enjoys. Design is not science and it never will be."

  • "Most people think that George Nelson, Charles Eames and Eliot Noyes invented industrial design. That is, of course, an exaggeration. George did it without any assistance from the other two." -- Bill N. Lacy, FAIA

External links

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