The Advertising Hall of Fame is a list of notable advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 leaders in America as chosen by the American Advertising Federation

American Advertising Federation

The American Advertising Federation , headquartered in Washington, D.C., is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the United States...

.

It was founded in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation.

It honors advertising leaders - from their significant contributions to the advertising industry to their personal commitment to society.

A

• James Randolph Adams
• Hall "Cap" Adams Jr.
• Thomas B. Adams
• Carl J. Ally
• Edwin L. Artzt
• F. Wayland Ayer
• Merlin Hall Aylesworth
• Rollin C. Ayres

B

• William M. Backer
• Bruce Barton
• Ted Bates
  Ted Bates (executive)
  Theodore Lewis "Ted" Bates was an American advertising executive who founded a worldwide advertising agency that bears his name: Ted Bates Inc...-Biography:...
  
  
• Don Belding
• David A. Bell
• Howard H. Bell
• William Bernbach
  William Bernbach
  William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach...
  
  
• Sidney R. Bernstein
• Allen Loren Billingsley
• Sam R. Bloom
• Neil H. Borden
• John S. Bowen
  John S. Bowen (executive)
  John S. Bowen is an American advertising executive and Advertising Hall of Fame inductee. He was CEO of D'Arcy Masius Benton & Bowles....
  
  
• Reginald K. Brack
• Lee Hastings Bristol
• Thomas D'Arcy Brophy
• Charles H. Brower
  Charles H. Brower
  Charles Hendrickson Brower was an American advertising executive, copywriter, and author.-Biography:Charles H. Brower was born in Asbury Park, New Jersey and came from a long line of Dutch New Jersey farmers. His father, Charles Hendrick Brower, was an insurance agent and owner of two butcher shops...
  
  
• Homer J. Buckley
• James E. Burke
  James E. Burke
  James E. Burke was the chief executive officer of Johnson & Johnson from 1976 to 1989, a company for which he worked forty years.-Early life:...
  
  
• Leo Burnett
  Leo Burnett
  Leo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....
  
  
• Thomas J. Burrell
• Ralph Starr Butler

C

• Earnest Elmo Calkins
  Earnest Elmo Calkins
  Earnest Elmo Calkins was an American advertising executive who co-founded the Calkins and Holden advertising agency. He pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of "consumer engineering"...
  
  
• John Caples
• Ralph Carson
• Jay Chiat
  Jay Chiat
  [Morton] Jay Chiat was an American advertising designer.Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. As an adult he shortened his legal name to Jay Chiat...
  
  
• Michael Campos
• Richard C. Christian
• Stanley Clague
• Charles T. Coiner
• Fairfax M. Cone
  Fairfax M. Cone
  Fairfax Mastick Cone or Fax Cone, was an American businessperson, advertising executive and the former director of the American Association of Advertising Agencies.- Early years :...
  
  
• Gertrude Crain
  Gertrude Crain
  Gertrude Ramsay Crain was an American publishing executive who served as chair of Crain Communications, Inc., a company her husband, G.D. Crain, Jr., founded in 1916. She ran the company after her husband's death in 1973 until her own death in 1996...
  
  
• G.D. Crain Jr.
• John H. Crichton
• Barton A. Cummings
• John P. Cunningham
• Cyrus H. K. Curtis

D

• William Cheever D'Arcy
• Donald Walter Davis
• Roquel Billy Davis
  Roquel Billy Davis
  Roquel "Billy" Davis of Detroit was an American songwriter, record producer, and singer. Davis is best known as a songwriter for a number of soul musicians label, and as a writer/producer of commercial jingles, mostly for Coca-Cola...
  
  
• Tom Dillon
• Samuel Candler Dobbs
• Philip H. Dougherty
  Philip H. Dougherty
  Philip H. Dougherty was an American journalist who covered advertising for the New York Times from 1966 until his death. He was posthumously elected to the Advertising Hall of Fame in 1990, where he was described as "the most influential writer on advertising throughout his 22 years." He died in...
  
  
• Bernard C. Duffy
• Phil Dusenberry
  Phil Dusenberry
  Philip Bernard Dusenberry was an American advertising executive for the BBDO advertising agency.Dusenberry was born in Brooklyn, New York City in 1936, and attended Emory & Henry College in Virginia...
  
  

E

• Clarence Eldridge
  Clarence Eldridge
  Clarence Ernest Eldridge was a Major League Baseball umpire in the American League and an advertising executive. Before his umpiring career, he was a college sports writer....
  
  
• Karl Eller
  Karl Eller
  Karl Eller is an Arizona business leader and nationally recognized entrepreneur.Eller grew up in Tucson, Arizona. He played football collegiately at the University of Arizona where he was a member of the Phi Gamma Delta fraternity....
  
  
• John "Jock" Elliott Jr.
• Victor Elting Jr.
• Roger Enrico
  Roger Enrico
  Roger Enrico is an American businessman.Enrico was educated at Babson College.He is the former Chairman/CEO of PepsiCo form 1996 to 2001, and current Chairman of DreamWorks Animation SKG Inc....
  
  
• Alfred W. Erickson
• Henry Theodore Ewald

F

• Robert M. Feemster
• James S. Fish
• Bernice Fitz-Gibbon
  Bernice Fitz-Gibbon
  Bernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by...
  
  
• Bernard T. Flanagan
• Paul Foley
  Paul Foley (executive)
  Paul Foley was an American business executive. He was President & CEO, Interpublic Group of Companies and is inducted into the AAF Advertising Hall of Fame....
  
  
• Jo Foxworth
  Jo Foxworth
  Josephine "Jo" Foxworth was an American advertising executive. She was elected to the Advertising Hall of Fame in 1997....
  
  
• Benjamin Franklin
  Benjamin Franklin
  Dr. Benjamin Franklin was one of the Founding Fathers of the United States. A noted polymath, Franklin was a leading author, printer, political theorist, politician, postmaster, scientist, musician, inventor, satirist, civic activist, statesman, and diplomat...
  
  
• Kerwin Holmes Fulton
• Five Year Plan

G

• Samuel Chester Gale
• George Gallup, Ph.D.
• Philip H. Geier Jr.
• Peter A. Georgescu
• Robert V. Goldstein
• O. Milton Gossett
  O. Milton Gossett
  Oscar Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi. He married Anna C. Scheid in 1949 and had five children: Susanne, Michael, Thomas, Lorraine, and James.-Biography:...
  
  
• Katharine Graham
  Katharine Graham
  Katharine Meyer Graham was an American publisher. She led her family's newspaper, The Washington Post, for more than two decades, overseeing its most famous period, the Watergate coverage that eventually led to the resignation of President Richard Nixon...
  
  
• Russell T. Gray

H

• Joyce C. Hall
• Orlando Clinton Harn
• Marion Harper Jr.
• Ira C. "Ike" Herbert
• Morris L. Hite
• Atherton W. Hobler
• Gilbert Tennant Hodges
• Claude Clarence Hopkins
  Claude C. Hopkins
  Claude C. Hopkins was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced....
  
  
• George Burton Hotchkiss
• Herbert Sherman Houston

J

• Harry M. Jacobs
• William H. Johns
• Robert L. Johnson
  Robert L. Johnson
  Robert L. Johnson is an American business magnate best known for being the founder of television network Black Entertainment Television , and is also its former chairman and chief executive officer...
  
  
• John H. Johnson
  John H. Johnson
  John Harold Johnson was an American businessman and publisher. He was the founder of the Johnson Publishing Company. In 1982 he became the first African-American to appear on the Forbes 400.ÀčĐċĎ- Biography :...
  
  
• Lewis Bunnell Jones

K

• John E. Kennedy
• Donald R. Keough
• Edgar Kobak
• Ray A. Kroc
• Alex Kroll
  Alex Kroll
  Alexander Stanley Kroll was an American collegiate and Professional Football player and a now-retired major advertising agency executive.-Early life:...
  
  
• Eugene H. Kummel

L

• William LaMothe
• Lawrence W. Lane
• Roy Larsen
• Albert D. Lasker
• E. St. Elmo Lewis
  E. St. Elmo Lewis
  E. St. Elmo Lewis was an American advertising advocate—he wrote and spoke prolifically about the potential of advertising to educate the public. He was the co-founder/first president of the Association of National Advertisers...
  
  
• Barney Link
• George Lois
  George Lois
  George Lois is a controversial American art director, designer, and author. Lois is best known for over 92 covers he designed for Esquire Magazine...
  
  
• Henry R. Luce

M

• Theodore Francis MacManus
• Donald A. Macdonald
  Donald A. MacDonald
  Donald A. MacDonald was a farmer and political figure on Prince Edward Island. He represented 3rd Queens in the Legislative Assembly of Prince Edward Island from 1879 to 1882 as a Conservative....
  
  
• Burt Manning
• Stanley Marcus
  Stanley Marcus
  Harold Stanley Marcus was an early president and later chairman of the board of the luxury retailer Neiman Marcus in Dallas, Texas, which his father and aunt had founded in 1907...
  
  
• William Marsteller
• Patricia Martin
  Patricia Martin
  Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, , which she founded in 1995. She has published several books, and .- Professional career :...
  
  
• Mac Martin
• Leonard S. Matthews
• Harrison King McCann
• Neil Hosler McElroy
• James H. McGraw
  James H. McGraw
  James Herbert McGraw , born in Harmony, New York, USA, was co-founder of what is now The McGraw-Hill Companies. He was the president of McGraw-Hill from 1917 to 1928...
  
  
• Charles W. Mears
• Samuel W. Meek
• Edwin T. Meredith
• Frank L. Mingo
• Raymond O. Mithun
• Howard J. Morgens
• Arthur Harrison Motley
• Thomas S. Murphy

N

• Jesse H. Neal
  Jesse H. Neal Award
  The Jesse H. Neal Award is a business journalism editorial award, presented annually in each of several categories. The awards editorial recognize excellence in business-to-business publications. They are presented by American Business Media and are named for that organization's first managing...
  
  
• Al Neuharth
• Edward N. Ney
  Edward N. Ney
  Edward Noonan Ney was the chief executive officer of advertising agency Young & Rubicam from 1970 to 1986, and served as United States Ambassador to Canada from 1989 to 1992.-Biography:...
  
  
• Carl W. Nichols Jr.
• Arthur C. Nielsen Sr.

O

• James O'Shaughnessy
  James O'Shaughnessy
  James P. O'Shaughnessy is an American investor and the founder, chairman, and CEO of O'Shaughnessy Asset Management, LLC , an asset management firm headquartered in Stamford, Connecticut....
  
  
• John E. O'Toole
• David Ogilvy
• Alex F. Osborn

P

• William S. Paley
  William S. Paley
  William S. Paley was the chief executive who built Columbia Broadcasting System from a small radio network into one of the foremost radio and television network operations in the United States.-Early life:...
  
  
• Charles Coolidge Parlin
  Charles Coolidge Parlin
  Charles Coolidge Parlin was the "manager of the division of commercial research of the Curtis Publishing Company" that was in charge of selling more advertising spots in the Saturday Evening Post...
  
  
• Graham Creighton Patterson
• J. Earle Pearson
• Charles D. Peebler Jr.
  Charles Peebler
  Charles David Peebler, Jr. was an American advertising executive who spent over 30 years at the helm of agency Bozell & Jacobs, where he grew yearly billings from $20 million in 1965 when he was named president, to $4.3 billion in 1997, when the firm was acquired by True North Communications...
  
  
• John E. Pepper
• Raymond J. Petersen
• Shirley Polykoff
  Shirley Polykoff
  Shirley Polykoff was an American advertising executive whose "Does She... Or Doesn't She?" tagline for Clairol dramatically increased sales and earned her a place in the Advertising Hall of Fame....
  
  
• Alan Pottasch
  Alan Pottasch
  Alan Maxwell Pottasch was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generation" advertising campaign.-Early life:Alan Pottasch was born on August 13, 1927 on Long Island...
  
  
• John Emory Powers
  John Emory Powers
  Former Copywriter, Lord & Taylor & John Wanamaker CompanyJohn Powers was a master copywriter whose style and convictions influenced the world of advertising.In 1954 John E. Powers was inducted into the Advertising Hall of Fame....
  
  
• Frank Presbrey
• Harley T. Procter
• Erma Perham Proetz
  Erma Perham Proetz
  Erma Perham Proetz was an American advertising executive and the first woman inducted into the Advertising Hall of Fame, in 1952....
  
  

R

• Rosser Reeves
  Rosser Reeves
  Rosser Reeves was a hugely successful American advertising executive and pioneer of television advertising. He believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. His most...
  
  
• Keith Reinhard
• Theodore S. Repplier
• Helen Lansdowne Resor
  Helen Lansdowne Resor
  Helen Bayless Lansdowne Resor was an American advertising executive with J. Walter Thompson Co.. A noted copywriter, she was inducted into the Advertising Hall of Fame in 1967. She was named #14 on the list of 100 Advertising people of the 20th Century by Advertising Age.She married her husband...
  
  
• Stanley Resor
• Jean Wade Rindlaub
  Jean Wade Rindlaub
  Jean Wade Rindlaub was one of the first American women to become a major advertising executive. She was inducted into the Advertising Hall of Fame in 1989....
  
  
• Rosana Rodriguez
• Jessilyn Rodriguez
• Hal Riney
  Hal Riney
  Hal Patrick Riney was an American advertising executive.Founder of Publicis & Hal Riney, Riney was named #30 on the Advertising Age 100 people of the 20th century. He was inducted into the Advertising Hall of Fame in 2001.Riney grew up in Longview, Washington...
  
  
• Michael J. Roarty
• John Irving Romer
• George Presbury Rowell
• Raymond Rubicam
  Raymond Rubicam
  Raymond Rubicam was an American advertising pioneer who co-established the Young & Rubicam advertising agency with John Orr Young...
  
  

S

• Charles H. Sandage
• David Sarnoff
  David Sarnoff
  David Sarnoff was an American businessman and pioneer of American commercial radio and television. He founded the National Broadcasting Company and throughout most of his career he led the Radio Corporation of America in various capacities from shortly after its founding in 1919 until his...
  
  
• Paul D. Schrage
• Walter Dill Scott, Ph.D.
• Alfred J. Seaman
• Merle Sidener
• John Smale
• Frank Stanton
  Frank Stanton
  Frank Nicholas Stanton was an American broadcasting executive who served as the president of CBS between 1946 and 1971 and then vice chairman until 1973. He also served as the chairman of the Rand Corporation from 1961 until 1967.Along with William S. Paley, Stanton is credited with the...
  
  
• Vance L. Stickell
• Walter Ansel Strong
• Arthur Ochs Sulzberger
  Arthur Ochs Sulzberger
  Arthur Ochs "Punch" Sulzberger, Sr. to a prominent media and publishing family, is himself an American publisher and businessman. He succeeded his father, Arthur Hays Sulzberger, and maternal grandfather as publisher and chairman of the New York Times in 1963, passing the positions to his son...
  
  

T

• Liener Temerlin
• Dave Thomas
  Dave Thomas (American businessman)
  David "Dave" Thomas was an American fast-food entrepreneur and philanthropist. Thomas was the founder and chief executive officer of Wendy's, a fast-food restaurant chain specializing in hamburgers...
  
  
• J. Walter Thompson
• Philip Livingston Thomson
• Ted Turner
  Ted Turner
  Robert Edward "Ted" Turner III is an American media mogul and philanthropist. As a businessman, he is known as founder of the cable news network CNN, the first dedicated 24-hour cable news channel. In addition, he founded WTBS, which pioneered the superstation concept in cable television...
  
  

W

• John Wanamaker
  John Wanamaker
  John Wanamaker was a United States merchant, religious leader, civic and political figure, considered by some to be the father of modern advertising and a "pioneer in marketing." Wanamaker was born in Philadelphia, Pennsylvania.-Biography:He was born on July 11, 1838.He opened his first store in...
  
  
• Artemas Ward
  Artemas Ward (writer)
  Artemas Ward was an American author and advertising executive. He is known for authoring several biographies as well as The Grocer's Encyclopedia.-Biography:...
  
  
• Mary Wells Lawrence
  Mary Wells Lawrence
  Mary Wells Lawrence is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creativity and innovative work, and the first woman CEO of a company listed on the New York Stock Exchange.In the late 1940s, Mary Wells...
  
  
• Bob Wehling
• Paul Brown West
• Owen Burtch Winters
• Janet L. Wolff
  Janet L. Wolff
  Janet L. Wolff is an American advertising executive who was a key figure at J. Walter Thompson Co. and William Esty & Co. She was the youngest vice president at JWT and led many clients into television advertising...
  
  
• Robert W. Woodruff
  Robert W. Woodruff
  Robert Winship Woodruff was the president of The Coca-Cola Company from 1923 until 1954. With his enormous Coke fortune, he was also a major philanthropist, and many educational and cultural landmarks in the U.S...
  
  
• Lester Wunderman
  Lester Wunderman
  Lester Wunderman is an advertising executive widely considered the creator of modern-day direct marketing. His innovations include the magazine subscription card, the toll-free 1-800 number, loyalty rewards programs, and many more...