Josephine "Jo" Foxworth was an American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 executive. She was elected to the Advertising Hall of Fame in 1997.

Foxworth grew up in Tylertown, Mississippi

Tylertown, Mississippi

Tylertown is the county seat of Walthall County, Mississippi, United States. The population was 1,910 at the 2000 census.-History:Tylertown was first known as the Magee Settlement. Its first settlement dates back to the emigration of the Magees and Thornhills from South Carolina and is located on a...

 and earned a degree in advertising from University of Missouri School of Journalism.

She took a copywriting

Copywriting

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing , the term copywriter is generally limited to promotional situations, regardless of the medium...

 job at McCann Erickson

McCann Erickson

McCann Erickson is a global advertising agency network, with offices in more than 130 countries. McCann is a subsidiary of the Interpublic Group of Companies, one of the four large holding companies in the advertising industry....

 in 1955, moving up by 1968 to management within their parent company

Parent company

A parent company is a company that owns enough voting stock in another firm to control management and operations by influencing or electing its board of directors; the second company being deemed as a subsidiary of the parent company...

, the Interpublic Group of Companies

Interpublic Group of Companies

The Interpublic Group of Companies, Inc. is one of the "big four" global advertising holding companies . Headquartered in New York City, it has 41,000 employees and reported full−year revenues of US$6.5 billion for 2010...

. In 1968 she left to found Jo Foxworth Inc., adding clients over the years until cutting back to D'Agostino as a sole client in 1980.

She wrote ads for D'Agostino Supermarkets, Inc. for 30 years, including the jingle

Jingle

A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

 "Please, Mr. D'Agostino, move closer to me."

Foxworth died in Manhattan

Manhattan

Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...

.

Selected bibliography

• Boss Lady: An Executive Woman Talks about Making It (1979)
• Wising Up: The Mistakes Women Make in Business and How to Avoid Them (1980)
• Boss Lady's Arrival and Survival Plan (1986)

External links

• Jo Foxworth via Advertising Hall of Fame
• Jo Foxworth profile