Janet L. Wolff
Encyclopedia
Janet L. Wolff is an American
advertising
executive who was a key figure at J. Walter Thompson Co. and William Esty & Co. She was the youngest vice president at JWT and led many clients into television advertising. Wolff was inducted into the Advertising Hall of Fame in 1998.
Wolff's influential 1958 book What Makes Women Buy, led to a number of other books, including co-authoring the Lifetrends series.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive who was a key figure at J. Walter Thompson Co. and William Esty & Co. She was the youngest vice president at JWT and led many clients into television advertising. Wolff was inducted into the Advertising Hall of Fame in 1998.
Wolff's influential 1958 book What Makes Women Buy, led to a number of other books, including co-authoring the Lifetrends series.
External links
- Janet Wolff via Advertising Hall of Fame