Jean Wade Rindlaub was one of the first American

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 women to become a major advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 executive. She was inducted into the Advertising Hall of Fame in 1989.

She spent 33 years at Batten, Barton, Durstine & Osborn and was considered an authority on marketing to women. She was an early proponent of marketing research

Marketing research

Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...

.

Rindlaub died of complications from a stroke

Stroke

A stroke, previously known medically as a cerebrovascular accident , is the rapidly developing loss of brain function due to disturbance in the blood supply to the brain. This can be due to ischemia caused by blockage , or a hemorrhage...

 in Stamford, Connecticut

Stamford, Connecticut

Stamford is a city in Fairfield County, Connecticut, United States. According to the 2010 census, the population of the city is 122,643, making it the fourth largest city in the state and the eighth largest city in New England...

.

External links

• Jean Wade Rindlaub via Advertising Hall of Fame