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Artemas Ward (writer)
Encyclopedia
Artemas Ward was an American author and advertising
executive. He is known for authoring several biographies as well as The Grocer's Encyclopedia
.
Ward, born May 28, 1848, was the great-grandson and namesake of Artemas Ward
, a Major General during the American Revolutionary War
.
Ward's first position was in 1863 with the New York State Soldiers’ Depot. Later, Ward moved to Philadelphia, entering the Cuba
n export and import business, and next founded and published the Philadelphia Grocer. This led to an offer to manage advertising for household cleaner Sapolio Soap. He introduced the use of transit ads for Sapolio in almost all public transit vehicles in the country. He later obtained an exclusive franchise for the advertising facilities on New York City’s elevated railway and subway systems.
He was inducted into the Advertising Hall of Fame in 1975.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive. He is known for authoring several biographies as well as The Grocer's Encyclopedia
The Grocer's Encyclopedia
The Grocer's Encyclopedia is a book about the growing, preparation, and marketing of foods written by Artemas Ward.Also known as The Encyclopedia of Food and Beverages, the title page of the work is very descriptive:...
.
Biography
Artemas Ward
Artemas Ward was an American major general in the American Revolutionary War and a Congressman from Massachusetts...
, a Major General during the American Revolutionary War
American Revolutionary War
The American Revolutionary War , the American War of Independence, or simply the Revolutionary War, began as a war between the Kingdom of Great Britain and thirteen British colonies in North America, and ended in a global war between several European great powers.The war was the result of the...
.
Ward's first position was in 1863 with the New York State Soldiers’ Depot. Later, Ward moved to Philadelphia, entering the Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...
n export and import business, and next founded and published the Philadelphia Grocer. This led to an offer to manage advertising for household cleaner Sapolio Soap. He introduced the use of transit ads for Sapolio in almost all public transit vehicles in the country. He later obtained an exclusive franchise for the advertising facilities on New York City’s elevated railway and subway systems.
He was inducted into the Advertising Hall of Fame in 1975.