Erma Perham Proetz
Encyclopedia
Erma Perham Proetz was an American
advertising
executive and the first woman inducted into the Advertising Hall of Fame, in 1952.
A copywriter, she did most of her noted work at St. Louis, Missouri
firm Gardner Advertising Company. There, her work for PET evaporated milk
was instrumental. She created a PET milk test kitchen
and developed recipe
s. Under the pseudonym
Mary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers. The show ran for 20 years and was aired on 200 stations at its height. In 1935 Fortune
named her as one of the 16 outstanding women in American business.
She married noted physician Arthur W. Proetz in 1918. The Erma Proetz Memorial Scholarship at Washington University
School of Fine Arts is named in her honor.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive and the first woman inducted into the Advertising Hall of Fame, in 1952.
A copywriter, she did most of her noted work at St. Louis, Missouri
St. Louis, Missouri
St. Louis is an independent city on the eastern border of Missouri, United States. With a population of 319,294, it was the 58th-largest U.S. city at the 2010 U.S. Census. The Greater St...
firm Gardner Advertising Company. There, her work for PET evaporated milk
Evaporated milk
Evaporated milk, also known as dehydrated milk, is a shelf-stable canned milk product with about 60% of the water removed from fresh milk. It differs from sweetened condensed milk, which contains added sugar. Sweetened condensed milk requires less processing since the added sugar inhibits ...
was instrumental. She created a PET milk test kitchen
Test kitchen
A test kitchen is a kitchen used for the process of developing new kinds of food. On the largest scale, they are run by the research and development departments of large companies in the food industry...
and developed recipe
Recipe
A recipe is a set of instructions that describe how to prepare or make something, especially a culinary dish.-Components:Modern culinary recipes normally consist of several components*The name of the dish...
s. Under the pseudonym
Pseudonym
A pseudonym is a name that a person assumes for a particular purpose and that differs from his or her original orthonym...
Mary Lee Taylor, Proetz wrote articles and made radio broadcasts sharing her ideas with consumers. The show ran for 20 years and was aired on 200 stations at its height. In 1935 Fortune
Fortune (magazine)
Fortune is a global business magazine published by Time Inc. Founded by Henry Luce in 1930, the publishing business, consisting of Time, Life, Fortune, and Sports Illustrated, grew to become Time Warner. In turn, AOL grew as it acquired Time Warner in 2000 when Time Warner was the world's largest...
named her as one of the 16 outstanding women in American business.
She married noted physician Arthur W. Proetz in 1918. The Erma Proetz Memorial Scholarship at Washington University
Washington University in St. Louis
Washington University in St. Louis is a private research university located in suburban St. Louis, Missouri. Founded in 1853, and named for George Washington, the university has students and faculty from all fifty U.S. states and more than 110 nations...
School of Fine Arts is named in her honor.
External links
- Erma Perham Proetz via Advertising Hall of Fame
- Arthur W. Proetz Papers
- 1939 PET milk radio broadcast (as Mary Lee Taylor)