Helen Lansdowne Resor
Encyclopedia
Helen Bayless Lansdowne Resor (February 20, 1886 – January 2, 1964) was an American
advertising
executive with J. Walter Thompson Co.
. A noted copywriter, she was inducted into the Advertising Hall of Fame in 1967. She was named #14 on the list of 100 Advertising people of the 20th Century by Advertising Age
.
She married her husband Stanley B. Resor
in 1917. He was on the business side at J. Walter Thompson and was also inducted into the Hall of Fame.
Resor was also active in the suffrage
movement.
Their son, Stanley R. Resor, was Secretary of the Army from 1965 until 1971.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
executive with J. Walter Thompson Co.
JWT
JWT is one of the largest advertising agencies in the United States and the fourth-largest in the world. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York. The global agency is led by Worldwide Chairman and Global CEO Bob Jeffrey who took over the...
. A noted copywriter, she was inducted into the Advertising Hall of Fame in 1967. She was named #14 on the list of 100 Advertising people of the 20th Century by Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
.
She married her husband Stanley B. Resor
Stanley B. Resor
Stanley Burnet Resor led the J. Walter Thompson advertising firm in the mid-twentieth century. Collaborating with his wife, Helen Lansdowne Resor, who was the creator of some of the most memorable advertising campaigns of the time, he built the firm into one of the leading firms in the United...
in 1917. He was on the business side at J. Walter Thompson and was also inducted into the Hall of Fame.
Resor was also active in the suffrage
Suffrage
Suffrage, political franchise, or simply the franchise, distinct from mere voting rights, is the civil right to vote gained through the democratic process...
movement.
Their son, Stanley R. Resor, was Secretary of the Army from 1965 until 1971.
See also
- Snake River RanchSnake River RanchThe Snake River Ranch, near Wilson, Wyoming, is the largest deeded ranch in the Jackson Hole area. The ranch buildings are grouped into three complexes comprising headquarters, residential and shop complexes. The ranch combined two neighboring homesteads and was first owned by advertising executive...
, Resor's Wyoming vacation home on the National Register of Historic PlacesNational Register of Historic PlacesThe National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...
.
External links
- Helen Lansdowne Resor via Advertising Hall of Fame
- Helen Lansdowne Resor profile