VIVA
Encyclopedia
VIVA is a free-to-air
24-hour German language music and entertainment channel launched on December 1 1993 in Germany
. The channel was originally operated by private German
media group VIVA Fernsehen GmbH until 2004 when the brand was acquired by MTV Networks Europe
. As of 2010, MTV Networks Europe continue to operate VIVA channels in Germany
and Austria
, Switzerland
, Poland
, Hungary
and the United Kingdom
and Republic of Ireland
music television channel
located in Cologne
. It was founded in 1993 by a shareholder group led by Time Warner
and headed up initially by Dieter Gorny to compete with MTV
, the market leader at the time. Being the first music channel to broadcast in German, VIVA was able to secure a close lead in the ratings for the target audience. On 21 March 1995 a second channel, VIVA Zwei ("VIVA Two"), was created, concentrating on lesser known and more independently produced music. On 7 January 2002 it was renamed VIVA Plus and its concept changed to a channel dedicated purely to pop
and mainstream music for a younger generation of viewers. VIVA Plus shut down on January 14, 2007. It became Comedy Central Deutschland
the next day.
Since 1995, VIVA has a pop music award ceremony with the annual Comet. In 2003, VIVA openly expressed an anti-Iraq War view. Later that year, VIVA got bad press after it was discovered that VIVA had given Universal Music an unfair advantage in the placement of their music video
s. Today, the company is divided into the "VIVA Fernsehen GmbH", "VIVA Plus Fernsehen GmbH", "Brainpool TV GmbH", and "VIVA Media Enterprises". Since 2004, the main shareholder
is the media company Viacom (98%), which also owns MTV, the main competitor to VIVA, creating a virtual monopoly
in German music television. Following the acquisition of VIVA by Viacom, VIVA has been based in Berlin, where MTV Germany is based.
The concept behind VIVA originated in 1992, when the major record labels were frustrated by MTV Europe
's decision to program in English to the Germanophone markets and what was perceived as its refusal to play major German-speaking artists. Tom McGrath, then President of Time Warner International Broadcasting, assembled a group of record labels that included Warner Music, EMI Music, Sony Television along with Frank Otto, APAX partners, and DoRo Productions from Austria (Rudy Dolezal and Hannes Rossacher). With Dieter Gorny brought on board to lead the channel the group applied for cable carriage licenses in the various German Bundesländer
, a process that took almost one year. DoRo designed the original programming format which while clearly a music video channel, sought to differentiate itself from MTV not just by having a German speaking voice, but by speaking directly to the differences in pop culture between Germany and the anglophone MTV. Ironically, before launching the channel, the labels offered to fund MTV in a German speaking version, but were rejected by MTV management at the time who espoused a "one world, one language" programming philosophy (at least for Europe since their Latin American Channels used Spanish and Portuguese).
After MTV introduced a German language version of itself, the competition between the two stations increased. VIVA was widely perceived as the more mainstream oriented channel for younger viewers, while MTV Germany was directed at youths and young adults with some more edgier programming. Since the acquisition of VIVA by Viacom, MTV Germany mostly broadcasts reality TV shows. VIVA has become the music channel with chart shows and other similar programmes, which are mostly directed at a mainstream audience. Viacom has introduced a programming scheme that allows the station to be run by just 40 people, as a result many previous employees were made redundant.
From January 2011
, under a major shake-up at MTV Networks Germany, VIVA continues to be part of MTV Networks Germany's free-to-air package and the channel will become the main music and entertainment brand within Germany while complemented by its sister channels MTV Germany and MTV Brand New
. VIVA Germany received a new look and on-air branding from January 1, 2011. The new look of VIVA joins the four triangles of the new logo into one triangle, putting the angle of VIVA into one heart.
MTV Networks Baltic think about VIVA Baltic, but MTV Networks Baltic was closed 2009.11.18 with about 3 000 000 EUR debt.
which then moves into Pay-TV.
VIVA Austria from 2011 runs on the same program as in Germany.
and Ireland
, VIVA launched on 26 October 2009, replacing TMF it has a completeley different logo to the other countries.
website of the VIVA Media AG website of the TV channel VIVA report in Die Welt about the planned massive reduction of staff in VIVA
Free-to-air
Free-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...
24-hour German language music and entertainment channel launched on December 1 1993 in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. The channel was originally operated by private German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
media group VIVA Fernsehen GmbH until 2004 when the brand was acquired by MTV Networks Europe
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
. As of 2010, MTV Networks Europe continue to operate VIVA channels in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
and Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Republic of Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
VIVA Germany
VIVA TV was previously owned by a private GermanGermany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
music television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
located in Cologne
Cologne
Cologne is Germany's fourth-largest city , and is the largest city both in the Germany Federal State of North Rhine-Westphalia and within the Rhine-Ruhr Metropolitan Area, one of the major European metropolitan areas with more than ten million inhabitants.Cologne is located on both sides of the...
. It was founded in 1993 by a shareholder group led by Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
and headed up initially by Dieter Gorny to compete with MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....
, the market leader at the time. Being the first music channel to broadcast in German, VIVA was able to secure a close lead in the ratings for the target audience. On 21 March 1995 a second channel, VIVA Zwei ("VIVA Two"), was created, concentrating on lesser known and more independently produced music. On 7 January 2002 it was renamed VIVA Plus and its concept changed to a channel dedicated purely to pop
Pop music
Pop music is usually understood to be commercially recorded music, often oriented toward a youth market, usually consisting of relatively short, simple songs utilizing technological innovations to produce new variations on existing themes.- Definitions :David Hatch and Stephen Millward define pop...
and mainstream music for a younger generation of viewers. VIVA Plus shut down on January 14, 2007. It became Comedy Central Deutschland
Comedy Central Germany
Comedy Central Germany is a German speaking equivalent to Comedy Central. The channel is available free-to-air and on local digital/cable operators in Germany, Austria, and Switzerland. It broadcasts many American and British imports as well as original programming. It launched on January 15, 2007...
the next day.
Since 1995, VIVA has a pop music award ceremony with the annual Comet. In 2003, VIVA openly expressed an anti-Iraq War view. Later that year, VIVA got bad press after it was discovered that VIVA had given Universal Music an unfair advantage in the placement of their music video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
s. Today, the company is divided into the "VIVA Fernsehen GmbH", "VIVA Plus Fernsehen GmbH", "Brainpool TV GmbH", and "VIVA Media Enterprises". Since 2004, the main shareholder
Shareholder
A shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....
is the media company Viacom (98%), which also owns MTV, the main competitor to VIVA, creating a virtual monopoly
Monopoly
A monopoly exists when a specific person or enterprise is the only supplier of a particular commodity...
in German music television. Following the acquisition of VIVA by Viacom, VIVA has been based in Berlin, where MTV Germany is based.
The concept behind VIVA originated in 1992, when the major record labels were frustrated by MTV Europe
MTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
's decision to program in English to the Germanophone markets and what was perceived as its refusal to play major German-speaking artists. Tom McGrath, then President of Time Warner International Broadcasting, assembled a group of record labels that included Warner Music, EMI Music, Sony Television along with Frank Otto, APAX partners, and DoRo Productions from Austria (Rudy Dolezal and Hannes Rossacher). With Dieter Gorny brought on board to lead the channel the group applied for cable carriage licenses in the various German Bundesländer
States of Germany
Germany is made up of sixteen which are partly sovereign constituent states of the Federal Republic of Germany. Land literally translates as "country", and constitutionally speaking, they are constituent countries...
, a process that took almost one year. DoRo designed the original programming format which while clearly a music video channel, sought to differentiate itself from MTV not just by having a German speaking voice, but by speaking directly to the differences in pop culture between Germany and the anglophone MTV. Ironically, before launching the channel, the labels offered to fund MTV in a German speaking version, but were rejected by MTV management at the time who espoused a "one world, one language" programming philosophy (at least for Europe since their Latin American Channels used Spanish and Portuguese).
After MTV introduced a German language version of itself, the competition between the two stations increased. VIVA was widely perceived as the more mainstream oriented channel for younger viewers, while MTV Germany was directed at youths and young adults with some more edgier programming. Since the acquisition of VIVA by Viacom, MTV Germany mostly broadcasts reality TV shows. VIVA has become the music channel with chart shows and other similar programmes, which are mostly directed at a mainstream audience. Viacom has introduced a programming scheme that allows the station to be run by just 40 people, as a result many previous employees were made redundant.
From January 2011
January 2011
January 2011 was the first month of the current year. It began on a Saturday and ended after 31 days on a Monday.- Portal:Current events :This is an archived version of Wikipedia's Current events Portal from January 2011....
, under a major shake-up at MTV Networks Germany, VIVA continues to be part of MTV Networks Germany's free-to-air package and the channel will become the main music and entertainment brand within Germany while complemented by its sister channels MTV Germany and MTV Brand New
MTV Brand New
MTV Brand:New is a 24 hour specialist music channel featuring the very best in new music videos, alternative and indie music available in the Netherlands and Germany. An Italian version of the channel launched in Italy on September 14, 2003, it also launched in the Netherlands on August 1, 2006...
. VIVA Germany received a new look and on-air branding from January 1, 2011. The new look of VIVA joins the four triangles of the new logo into one triangle, putting the angle of VIVA into one heart.
MTV Networks Baltic think about VIVA Baltic, but MTV Networks Baltic was closed 2009.11.18 with about 3 000 000 EUR debt.
- Programmes:
- 10 Vampires We Love
- 20 Best & Worst Celebrity Surgery Moments
- 40 Most Slimmed Down Celebrities
- All Access
- American Dad
- America's Next Top Model 6America's Next Top ModelAmerica's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....
- Baby-Namen-Check
- Bar Refaeli's Favorites
- Beziehungschecker
- Camp Rock 2Camp Rock 2: The Final JamCamp Rock 2: The Final Jam is a 2010 Disney Channel Original Movie and sequel to the 2008 film Camp Rock. Production commenced in August 2009 in Toronto, Ontario and at area summer camps. The movie premiered on on Disney Channel in the USA, along with a live simulcast on Radio Disney...
- Club Rotation - Dance Charts
- Date oder Fake
- Eure VIVA Lieblingscklicks
- Fashion Trix
- Fashion Trix 3
- Feat.FeaturingFeaturing, often abbreviated to ft., feat. or f/ is a term used in the music industry to credit a musician who is not the main artist for their performance on a song or, on occasion, an album...
- Fim ab Spezial
- Family guyFamily GuyFamily Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...
- FuturamaFuturamaFuturama is an American animated science fiction sitcom created by Matt Groening and developed by Groening and David X. Cohen for the Fox Broadcasting Company. The series follows the adventures of a late 20th-century New York City pizza delivery boy, Philip J...
- Get The Clip
- Hotmatch39
- Ironic Ironic America
- Justin Bieber auf VIVA!
- Kendra
- Liebe oder nicht
- Loveline
- Mixery Massive Music
- Musik zum...
- Nachtexpress
- Neu
- Perfect Kisser?
- Planet VIVA
- Planet VIVA Spezial
- Project Runway - Season 4Project RunwayProject Runway is an American reality television series on Lifetime Television, previously on the Bravo network, which focuses on fashion design and is hosted by model Heidi Klum. The contestants compete with each other to create the best clothes and are restricted in time, materials and theme...
- Retro Charts
- Shibuya
- SMS-Guru
- Snoop Dogg's Father Hood
- South ParkSouth ParkSouth Park is an American animated television series created by Trey Parker and Matt Stone for the Comedy Central television network. Intended for mature audiences, the show has become famous for its crude language, surreal, satirical, and dark humor that lampoons a wide range of topics...
- Spezial Charts
- SpongeBob SchwammkopfSpongeBob SquarePantsSpongeBob SquarePants is an American animated television series, created by marine biologist and animator Stephen Hillenburg. Much of the series centers on the exploits and adventures of the title character and his various friends in the underwater city of "Bikini Bottom"...
- Straßencharts
- The Hills - Season 1,2,3,4,5
- The Fabulous Life Of...
- The Girls of the Playboy Mansion 6
- Treue Tester
- True Jackson from August.16.2010
- Unsere Zukunft
- Verliebt in Berlin
- VIP Charts
- Virgin Diaries 2
- VIVAskop
- VIVA Liederladen Top 20
- VIVA Live!
- VIVA Spezial
- VIVA Spezial Live
- VIVA Top 100
- VIVA Top 20
- VIVA Wecker
- Zoey 101Zoey 101Zoey 101 is an American television series that ran from January 9, 2005 to May 2, 2008 starring Jamie Lynn Spears as teenager Zoey Brooks, produced for Nickelodeon and syndicated worldwide. The show was initially filmed at Pepperdine University in Malibu, California, then at stages in Valencia,...
- New Programmes of 2011:
- Keeping Up with the KardashiansKeeping Up with the KardashiansKeeping Up with the Kardashians is an American reality television series that airs on E!. The series premiered in October 2007. It focuses on the personal and professional lives of the members of the Kardashian and Jenner family. There will be a 7th Season to premiere in 2012.As of September 2011,...
- America's Next Top Model 8America's Next Top ModelAmerica's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....
- Holly's WorldHolly's WorldHolly's World, originally titled Planet Holly, is an American reality television series that debuted on E! on December 6, 2009. Initially a one-off special, success in the ratings led to E! ordering an eight-episode season that began airing on June 13, 2010.The show is the second spin-off to The...
- VIVA Top 20
- MTV Top 10
- FriendsFriendsFriends is an American sitcom created by David Crane and Marta Kauffman, which aired on NBC from September 22, 1994 to May 6, 2004. The series revolves around a group of friends in Manhattan. The series was produced by Bright/Kauffman/Crane Productions, in association with Warner Bros. Television...
- Alle lieben Jimmy
- MTV Home
- MTV GAME ONE
- MTV World Stage
- Jersey ShoreJersey Shore (TV series)Jersey Shore is an American reality television series that premiered on MTV on December 3, 2009 in the United States. The series follows the lives of eight housemates spending their summer at the Jersey Shore in the U.S. state of New Jersey. Season 2 followed the cast escaping the cold northeast...
- The Hard Times of RJ BergerThe Hard Times of RJ BergerThe Hard Times of RJ Berger is a United States television comedy series created by David Katzenberg and Seth Grahame-Smith for MTV. The show's central character is RJ Berger an unpopular sophomore at the fictional Pinkerton High School in Ohio who has an exceptionally large penis...
- MTV Made
- My Super Sweet 16My Super Sweet 16My Super Sweet 16 is an MTV reality series documenting the lives of teenagers, usually in the United States, Canada and UK, who usually have wealthy parents that throw huge coming of age celebrations. Parties include the quinceañera , the sweet 16, and other birthdays including a My Super Sweet 21 ...
- My Life as LizMy Life as LizMy Life as Liz is a mockumentary style American television series that centers on the life of Liz Lee, a misfit high-school senior living in small town Texas...
- JackassJackass (TV series)jackass is an American reality series, originally shown on MTV from 2000 to 2002, featuring people performing various dangerous, crude, ridiculous, self-injuring stunts and pranks...
- The Dudesons in America
- Bully BeatdownBully BeatdownBully Beatdown is an American reality television series created by Mark Burnett which airs on MTV. In each episode, show host Jason "Mayhem" Miller challenges bullies to fight against a professional mixed martial artist for a chance to win $10,000. The money they get depends on their performance...
- Presenters:
- Collien FernandesCollien FernandesCollien Fernandes is a German TV presenter, VJ, actress and model.- Early life :Fernandes was born in Hamburg, Germany to a father of Goan Indian origin and a Hungarian mother. She has one younger sister, Elaine....
- Gülcan Kamps
- Johanna KlumJohanna KlumJohanna Klum is a German television presenter and former singer.Johanna was a member of the German girl band Samajona until 2002, after which she became the presenter of Total Request Live on MTV....
- Jan Köppen
- Nadine Vasta
VIVA Switzerland
VIVA Schweiz timeshares with Nickelodeon Switzerland and features music videos with SMS Quizzes as well as AstroTV simulcasting. It launched on September 6, 2000. This channel serves the German speaking regions in Switzerland.- Programmes:
- Clip Trip
- Nachtexpress
VIVA Austria
VIVA Austria is a simulcast of music and entertainment channel VIVA Germany. The channel began to localize for Austrian viewers in 2001 to 2003 and then again on June 1, 2006. The Austrian version carries localized advertising and sponsorship. Viva Austria today shares its frequency with the localized version of Nickelodeon. On January 1, 2011 VIVA Austria is going to take over the current frequency of MTV AustriaMTV Austria
MTV Austria, is a localised version of MTV Germany for the Austrian market.The channel features localized advertising and 'Music & Style' a weekly local show featuring special events and music from Austria. The channel often shows different music videos from its German counterpart aiming at more...
which then moves into Pay-TV.
- Programmes:
- VIVA Top 100 (Official German Singles Chart)
- VIVA Live
- Get the Clip
- Loveline
- SMS Guru
- Programmes of 2011:
VIVA Austria from 2011 runs on the same program as in Germany.
VIVA Hungary
VIVA Hungary is a 24-hour music and entertainment channel (although it was 10 hours before May 2001). The channel launched on February 1, 2000. Like its sister channels, the channel features localized music videos, programming, presenters and chart shows.- Programmes:
- VIVA Trend
- VIVA Chart Show
- Mixer
- VIVA News
- Az alakulat
- K, mint Kardashian
- A Playboy villa lányai
- Csak neked
- Szülinap luxuskivitelben
- True Jackson, VP
- CKM címlaplány
- A Stáb a Balatonon
- Az Ügynökség
- Club Rotation
- Napi Top 10
- Presenters:
- Ada
- Ben
- Zola
VIVA Poland
VIVA Poland is a 24-hour music and entertainment channel. The channel launched on June 10, 2000. Like its European sister channels, the channel features localized music videos, programming, presenters and chart shows.- Programmes:
- Viva Spot Extra
- 100% VIVA
- 100% Hip-Hop
- Power Lista
- Tip-Top Lista
- Viva Night Spot
- Personality
- World Charts
- SuperRock
- 100% Oldschool
- HOT OR NOT 3
- PL Top 10
- VIVA Top 5
- Łowy Króla Disco
- Net Charts
- Chart Surfer
- Street Charts
- Download Charts
- Ringtone Shop
- 100% VIVA
- WEEK TOP 10
- VIVA mjuzik kliiz superstar
- Viva Clubbing
- Disco ponad wszystko!
- Moja Własna Gwiazda
- VIVA NAJ
- TOP 5 BEST OF VIVA
- Star Chart
- 100 klipów, które wstrząsnęło Vivą
- Nightrider
- TOP 10/20/50/100
- VIVA Fan Number 1
- Presenters:
- Natalia(2008-)
- Daro (2001-)
- Kasia (2001-)
- Olek (2011)
VIVA UK & Ireland
In the United KingdomUnited Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and Ireland
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
, VIVA launched on 26 October 2009, replacing TMF it has a completeley different logo to the other countries.
See also
- TMFThe Music FactoryThe Music Factory is a pop music television channel that operates in Belgium .TMF previously operated channels in the Netherlands , the UK with TMF UK and Australia with . The brand is owned by MTV Networks International...
– is a similar channel to VIVA available in the Netherlands and Flemish speaking parts of Belgium. Both VIVA and TMF are operated by MTV Networks EuropeMTV Networks EuropeMTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
. - Viva Zwei
External links
website of the VIVA Media AG website of the TV channel VIVA report in Die Welt about the planned massive reduction of staff in VIVA