MTV Brand New
Encyclopedia
MTV Brand:New is a 24 hour specialist music channel featuring the very best in new music videos, alternative and indie music available in the Netherlands
and Germany
. An Italian version of the channel launched in Italy on September 14, 2003, it also launched in the Netherlands
on August 1, 2006. A German
-speaking version of the channel launches in Germany
, Austria
and Switzerland
on February 1, 2011.
, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
The channel identity was designed by Dutch creative studio PostPanic
.
and will feature the best in music videos from newly established German and international acts. The channel will air back to back new music videos, the channel will also feature chart shows such as MTV Superchart.
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
and Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
. An Italian version of the channel launched in Italy on September 14, 2003, it also launched in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
on August 1, 2006. A German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
-speaking version of the channel launches in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
and Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
on February 1, 2011.
Concept
MTV Brand New is derived from the hit pan-European MTV music show brand:new which launched in 1999 on MTV's regional channels. The show was known as mtv:new on the MTV EuropeMTV Europe
MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
, brand:neu on MTV Germany and brand:new on all other MTV channels in Europe. The show focused primarily on new music releases, cutting edge music videos, introducing new artists and bands, interviews and live performances. The programme was turned into a stand alone music channel in Italy in 2003. Since then MTV Networks Europe has begun to roll out localized Brand New channels since 2006.
Brand:New Italia
For the Italian version of the channel see brand:new ItalyMTV Brand New (Italy)
MTV brand:new was an Italian television channel and plays mainly Indie music videos with many music-related themed zones and some productions from MTV USA like Beavis and Butt-head subtitled in Italian....
Brand:New Netherlands
In 2006, the flagship programme became a stand alone channel in the Netherlands and Flanders featuring alternative, punk and rock videos 24 hours a day without any commercial breaks. In the evening the channel also broadcasts MTV Live shows as well.The channel identity was designed by Dutch creative studio PostPanic
PostPanic
Founded in 1997, is a Dutch hybrid film production company creating unique visual work for the international advertising, broadcast, retail and music industries...
.
Brand: New Germany
MTV brand: new is a German Pay TV channel. The channel was announced in November 2010 by MTV Networks Germany. The channel will launch on February 1, 2011. The channel is based in BerlinBerlin
Berlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
and will feature the best in music videos from newly established German and international acts. The channel will air back to back new music videos, the channel will also feature chart shows such as MTV Superchart.