Tradera
Encyclopedia
Tradera.com is one of the leading online
commerce
services in Sweden, with over 2,5 million members
and about one million listings (2011). Although Tradera welcomes members from all over the world
, most are Swedish. Tradera was founded in 1999 but was acquired by eBay Inc. in 2006. Tradera was originally based completely on private auctions but today visitors can purchase both new and second hand
items through auctions as well as fixed price listings.
On 24 April 2006, Tradera.com, along with its sister site Traderamotor.com, was acquired by eBay
for 365 million SEK
(about 50 million US dollars)
between collectors
in Europe
who wanted to trade various types of exclusive jewelry. It was originally intended to be a small project
but investors became interested and invested in the company
, which led to rapidly increasing expansion plans. However, after abut a year in a luxorious office
at Norrmalmstorg in Stockholm
the company ran out of money as a result of the IT bubble bursting.
In the year 2000 the company
switched strategy
and acquired two other actors on the Swedish
market
, Bid2Day and Mr Bid. Jonas Nordlander was made the new CEO and the company
managed to avoid bankruptcy
, and ended up moving to a small basement
office
. After the restructuring
a small group of representatives traveled around Sweden
and met people in various collector communities. Before the breakthrough of Tradera many of these only met a few times per year in connection to a fair or similar event, and the demand
for an online service was high.
In 2003 the company
had regained its strong position and in 2004 it had about 400 000 members. In April 2006 the company was acquired by eBay Inc. for 365 million Swedish crowns, and in 2011 the member count was up to 2,5 million.
, music
, electronics
and art
. From having previously focused on private consumer-to-consumer
auctions, the service now accommodates both private and commercial
sellers. Both Swedish and International
visitors are able to use the service, but it is primarily used by Swedish buyers. Although the service is commonly referred to as an online
auction service, it is also possible to buy and sell items for fixed prices. The company has previously collaborated with various organisations, and in October 2011 original photographs of the band Army of Lovers
was sold through the service as a promotion
al campaign
. As opposed to the major competing service in the Swedish market
, the majority
of items sold are delivered to the buyer through postal or delivery services.
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
commerce
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...
services in Sweden, with over 2,5 million members
User (computing)
A user is an agent, either a human agent or software agent, who uses a computer or network service. A user often has a user account and is identified by a username , screen name , nickname , or handle, which is derived from the identical Citizen's Band radio term.Users are...
and about one million listings (2011). Although Tradera welcomes members from all over the world
World
World is a common name for the whole of human civilization, specifically human experience, history, or the human condition in general, worldwide, i.e. anywhere on Earth....
, most are Swedish. Tradera was founded in 1999 but was acquired by eBay Inc. in 2006. Tradera was originally based completely on private auctions but today visitors can purchase both new and second hand
Second Hand
Second Hand is the title of an album by Mark Heard, released in 1991, on Heard's own Fingerprint Records. The album was listed at #4 in the book CCM Presents: The 100 Greatest Albums in Christian Music ....
items through auctions as well as fixed price listings.
On 24 April 2006, Tradera.com, along with its sister site Traderamotor.com, was acquired by eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
for 365 million SEK
Swedish krona
The krona has been the currency of Sweden since 1873. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it, but especially in the past, it sometimes preceded the value...
(about 50 million US dollars)
History
Tradera was founded in 1999 with Daniel Kaplan as CEO. The objective was to create a service to decrease the distanceDistance
Distance is a numerical description of how far apart objects are. In physics or everyday discussion, distance may refer to a physical length, or an estimation based on other criteria . In mathematics, a distance function or metric is a generalization of the concept of physical distance...
between collectors
Collecting
The hobby of collecting includes seeking, locating, acquiring, organizing, cataloging, displaying, storing, and maintaining whatever items are of interest to the individual collector. Some collectors are generalists, accumulating merchandise, or stamps from all countries of the world...
in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
who wanted to trade various types of exclusive jewelry. It was originally intended to be a small project
Project
A project in business and science is typically defined as a collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim. Projects can be further defined as temporary rather than permanent social systems that are constituted by teams...
but investors became interested and invested in the company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
, which led to rapidly increasing expansion plans. However, after abut a year in a luxorious office
Office
An office is generally a room or other area in which people work, but may also denote a position within an organization with specific duties attached to it ; the latter is in fact an earlier usage, office as place originally referring to the location of one's duty. When used as an adjective, the...
at Norrmalmstorg in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...
the company ran out of money as a result of the IT bubble bursting.
In the year 2000 the company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
switched strategy
Strategy
Strategy, a word of military origin, refers to a plan of action designed to achieve a particular goal. In military usage strategy is distinct from tactics, which are concerned with the conduct of an engagement, while strategy is concerned with how different engagements are linked...
and acquired two other actors on the Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...
, Bid2Day and Mr Bid. Jonas Nordlander was made the new CEO and the company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
managed to avoid bankruptcy
Bankruptcy
Bankruptcy is a legal status of an insolvent person or an organisation, that is, one that cannot repay the debts owed to creditors. In most jurisdictions bankruptcy is imposed by a court order, often initiated by the debtor....
, and ended up moving to a small basement
Basement
__FORCETOC__A basement is one or more floors of a building that are either completely or partially below the ground floor. Basements are typically used as a utility space for a building where such items as the furnace, water heater, breaker panel or fuse box, car park, and air-conditioning system...
office
Office
An office is generally a room or other area in which people work, but may also denote a position within an organization with specific duties attached to it ; the latter is in fact an earlier usage, office as place originally referring to the location of one's duty. When used as an adjective, the...
. After the restructuring
Restructuring
Restructuring is the corporate management term for the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable, or better organized for its present needs...
a small group of representatives traveled around Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
and met people in various collector communities. Before the breakthrough of Tradera many of these only met a few times per year in connection to a fair or similar event, and the demand
Demand
- Economics :*Demand , the desire to own something and the ability to pay for it*Demand curve, a graphic representation of a demand schedule*Demand deposit, the money in checking accounts...
for an online service was high.
In 2003 the company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
had regained its strong position and in 2004 it had about 400 000 members. In April 2006 the company was acquired by eBay Inc. for 365 million Swedish crowns, and in 2011 the member count was up to 2,5 million.
Items
Thousands of items are listed on Tradera, in categories such as collectibles, clothingClothing
Clothing refers to any covering for the human body that is worn. The wearing of clothing is exclusively a human characteristic and is a feature of nearly all human societies...
, music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
, electronics
Electronics
Electronics is the branch of science, engineering and technology that deals with electrical circuits involving active electrical components such as vacuum tubes, transistors, diodes and integrated circuits, and associated passive interconnection technologies...
and art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
. From having previously focused on private consumer-to-consumer
Consumer-to-consumer
Consumer-to-consumer electronic commerce involves the electronically facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a...
auctions, the service now accommodates both private and commercial
Commerce
While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...
sellers. Both Swedish and International
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...
visitors are able to use the service, but it is primarily used by Swedish buyers. Although the service is commonly referred to as an online
ONLINE
ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....
auction service, it is also possible to buy and sell items for fixed prices. The company has previously collaborated with various organisations, and in October 2011 original photographs of the band Army of Lovers
Army Of Lovers
Army of Lovers are a Swedish dance music group formed in 1987.The name of the band alludes to a documentary Armee der Liebenden oder Revolte der Perversen about the German gay rights activist Rosa von Praunheim, the title of which in turn alludes to the Theban Band.-History:The founding members,...
was sold through the service as a promotion
Promotion (marketing)
Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
al campaign
Advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication...
. As opposed to the major competing service in the Swedish market
Market
A market is one of many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange. While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services in exchange for money from buyers...
, the majority
Majority
A majority is a subset of a group consisting of more than half of its members. This can be compared to a plurality, which is a subset larger than any other subset; i.e. a plurality is not necessarily a majority as the largest subset may consist of less than half the group's population...
of items sold are delivered to the buyer through postal or delivery services.
External links
- Tradera
- Tradera on MyNewsDesk
- Category:Online auction websites
- Category:eBay
- Huuto.netHuuto.netHuuto.net is a Finnish online auction similar to the international eBay or the Swedish Tradera. It was established in 1999 and is currently owned by Ilta-Sanomat Oy which belongs to the Sanoma media group.The main differences between Huuto.net and eBay are:...