Huuto.net
Encyclopedia
Huuto.net is a Finnish
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

 online auction similar to the international eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...

 or the Swedish
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 Tradera
Tradera
Tradera.com is one of the leading online commerce services in Sweden, with over 2,5 million members and about one million listings . Although Tradera welcomes members from all over the world, most are Swedish. Tradera was founded in 1999 but was acquired by eBay Inc. in 2006...

. It was established in 1999 and is currently owned by Ilta-Sanomat
Ilta-Sanomat
Ilta-Sanomat is one of Finland's two prominent tabloid size evening dailys and the second largest newspaper in the country...

 Oy which belongs to the Sanoma media group.

The main differences between Huuto.net and eBay are:
  • Huuto.net has no seller fees, listing items for sale is free of charge.
  • Huuto.net uses conventional bidding and proxy bid
    Proxy bid
    Proxy bidding is an implementation of an English second-price auction used on eBay, in which the winning bidder pays the price of the second-highest bid plus a defined increment. It differs from a Vickrey auction in that bids are not sealed; the "current highest bid" is always displayed...

    ding.


The name of the website is derived from huutokauppa (Finnish
Finnish language
Finnish is the language spoken by the majority of the population in Finland Primarily for use by restaurant menus and by ethnic Finns outside Finland. It is one of the two official languages of Finland and an official minority language in Sweden. In Sweden, both standard Finnish and Meänkieli, a...

 for "auction
Auction
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling the item to the highest bidder...

").

On August 18, 2007, Huuto.net had more than 500,000 items on sale.

History

Huuto.net was created in January 1999 by Lari Lohikoski in Helsinki
Helsinki
Helsinki is the capital and largest city in Finland. It is in the region of Uusimaa, located in southern Finland, on the shore of the Gulf of Finland, an arm of the Baltic Sea. The population of the city of Helsinki is , making it by far the most populous municipality in Finland. Helsinki is...

. It was a private service until the art auction Bukowskis
Bukowskis
Bukowskis is a Scandinavian fine art and antique auction house established in 1870 by the Polish nobleman Henryk Bukowski in Stockholm, Sweden. In 1979, an office was opened in Helsinki, Finland. In 2008 an office was opened in Moscow.-External links:**...

 bought it from Lohikoski in September 1999. Bukowski announced they would develop Huuto.net into an international auction of collectibles, but it was never done. Instead, they sold the website to Sonera Plaza Oyj in May 2001. After the fusion of Sonera Plaza with Sonera, which later fusioned with Telia
Telia
Telia may refer to:*Telia - part of the reproductive cycle of Rusts*Telia Digital-tv - a Swedish TV platform*Telia, Nepal - a village in Nepal*TeliaSonera - a Swedish/Finnish telecom operator*Telia Challenge Waxholm - Golf tournament...

 to form TeliaSonera
TeliaSonera
TeliaSonera AB is the dominant telephone company and mobile network operator in Sweden and Finland. The company has operations in other countries in Northern, Eastern Europe, Central Asia and Spain, with a total of 150 million mobile customers...

, Huuto.net followed along.

TeliaSonera concentrated heavily on its telephone operator business and neglected many unrelated branches, Huuto.net being one of them. Thus, the website did not develop much in the ownership of TeliaSonera and its functionality suffered. In June 2005 TeliaSonera sold Huuto.net to Ilta-Sanomat
Ilta-Sanomat
Ilta-Sanomat is one of Finland's two prominent tabloid size evening dailys and the second largest newspaper in the country...

 Oy and the website became the most popular Finnish classified advertising
Classified advertising
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge...

service.
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