TV Land
Encyclopedia

TV Land is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 network
Television network
A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay TV providers. Until the mid-1980s, television programming in most countries of the world was dominated by a small...

 launched on April 29, 1996. It is owned by MTV Networks
MTV Networks
MTV Networks is a division of media conglomerate Viacom that oversees the operations of many television channels and Internet brands, including the original MTV channel in the United States...

, a division of Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...

, which also owns Paramount Pictures
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

, and networks such as MTV
MTV
MTV, formerly an initialism of Music Television, is an American network based in New York City that launched on August 1, 1981. The original purpose of the channel was to play music videos guided by on-air hosts known as VJs....

 and Nickelodeon
Nickelodeon (TV channel)
Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

. Originally consisting exclusively of classic television shows, the network now airs a combination of classic television shows, newer shows, originals and movies.

Origins

Building on the success and popularity of Nick at Nite
Nick at Nite
Nick at Nite is the nighttime Cable network that broadcasts over the channel space of Nickelodeon on Sundays from 8.p.m.-7.am., Monday through Fridays from 9 p.m.-7 a.m. and Saturdays from 10 p.m.-6 a.m. . Though it shares channel space with Nickelodeon, A.C. Nielsen Co...

, TV Land premiered on April 29, 1996, delivering classic situation comedies, dramas, variety shows and memorable TV programming 24 hours a day. The phrase "TV Land" was originally coined by The Rocky and Bullwinkle Show in the 1960s, in which Bullwinkle often introduced his "Bullwinkle's Corner" segments with the greeting, "Hello out there in TV Land!" Occasionally a soundbite of Bullwinkle's phrase is used in TV Land promotions.

In 1997, TV Land teamed up with TV Guide
TV Guide
TV Guide is a weekly American magazine with listings of TV shows.In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles...

 to rank the 100 Greatest Episodes of All Time.

The phrase "TV Land" was then used by Nick at Nite in the 1980s as the name of the fictional place whence the channel received its classic programming block, and it appeared in such slogans as "Nick at Nite: Hello Out There From TV Land!" for much of the 1980s. However, once the TV Land network spun-off, Nick at Nite quit using the term in its own slogans in order to prevent viewers from confusing the two separate channels. The new network featured a variety of television programming from the 1950s through the 1990s. Its inaugural season featured the Emmy-Award-winning I Love Lucy
I Love Lucy
I Love Lucy is an American television sitcom starring Lucille Ball, Desi Arnaz, Vivian Vance, and William Frawley. The black-and-white series originally ran from October 15, 1951, to May 6, 1957, on the Columbia Broadcasting System...

, Hill Street Blues
Hill Street Blues
Hill Street Blues is an American serial police drama that was first aired on NBC in 1981 and ran for 146 episodes on primetime into 1987. Chronicling the lives of the staff of a single police precinct in an unnamed American city, the show received critical acclaim and its production innovations ...

, St. Elsewhere
St. Elsewhere
St. Elsewhere is an American medical drama television series that originally ran on NBC from October 26, 1982 to May 25, 1988. The series is set at fictional St. Eligius, a decaying urban teaching hospital in Boston's South End neighborhood...

and The Ed Sullivan Show
The Ed Sullivan Show
The Ed Sullivan Show is an American TV variety show that originally ran on CBS from Sunday June 20, 1948 to Sunday June 6, 1971, and was hosted by New York entertainment columnist Ed Sullivan....

, and series Gunsmoke
Gunsmoke
Gunsmoke is an American radio and television Western drama series created by director Norman MacDonnell and writer John Meston. The stories take place in and around Dodge City, Kansas, during the settlement of the American West....

and The Honeymooners
The Honeymooners
The Honeymooners is an American situation comedy television show, based on a recurring 1951–'55 sketch of the same name. It originally aired on the DuMont network's Cavalcade of Stars and subsequently on the CBS network's The Jackie Gleason Show hosted by Jackie Gleason, and filmed before a live...

. Great detectives were featured every Saturday, with programs including Honey West
Honey West (TV series)
Honey West is an American crime drama television series that aired on ABC during the 1965-1966 television season. The series stars Anne Francis as female private detective Honey West and John Ericson as her partner Sam Bolt....

, Dog and Cat
Dog and Cat
Dog and Cat is an American television series that aired on ABC in 1977.Lou Antonio played Sgt. Jack Ramsey, an undercover detective with the Los Angeles Police Department, who found himself teamed with a very green partner named J.Z. Kane...

, Burke's Law
Burke's Law
Burke's Law is a detective series that ran on ABC from 1963 to 1965 and was revived on CBS in the 1990s. The show starred Gene Barry as Amos Burke, millionaire captain of Los Angeles police homicide division, who was chauffeured around to solve crimes in his Rolls-Royce Silver Cloud...

, Nero Wolfe
Nero Wolfe (1981 TV series)
Nero Wolfe is a television series based on the characters in Rex Stout's classic series of detective stories that aired January 16 – August 25, 1981, on NBC. William Conrad fills the role of the detective genius Nero Wolfe, and Lee Horsley is his assistant Archie Goodwin...

(1981) and Ace Crawford, Private Eye
Ace Crawford, Private Eye
Ace Crawford, Private Eye is a 1983 television program that parodied the “hard-boiled detective” genre; Tim Conway starred as a trench-coated private detective who always solved the case and caught the bad guy, despite his constant bumbling...

. "TV Land Goes West" presented Shane
Shane (TV series)
Shane is an American Western television series based on the 1949 book of the same name by Jack Schaefer . The series was created by Herschel Daugherty and Gary Nelson, and starred David Carradine as the title character...

, Barbary Coast, Have Gun, Will Travel and Best of the West
Best of the West
Best of the West is an American sitcom that aired on ABC from September 1981 through August 1982.-Synopsis:The Old West spoof featured the misadventures of Sam Best, a Civil War veteran who becomes a marshal in Copper Creek after accidentally scaring off an incompetent gunfighter called the Calico...

. "Hooterville Saturday" featured Petticoat Junction
Petticoat Junction
Petticoat Junction is an American situation comedy produced by Filmways which originally aired on CBS from 1963 to 1970. The series is one of three interrelated shows about rural characters created by Paul Henning; the others are The Beverly Hillbillies and Green Acres.The setting for the series...

and Green Acres
Green Acres
Green Acres is an American television series starring Eddie Albert and Eva Gabor as a couple who move from New York City to a country farm...

; and "Sunday in the Barracks" laughed with the military in The Phil Silvers Show
The Phil Silvers Show
The Phil Silvers Show is a comedy television series which ran on CBS from 1955 to 1959 for 142 episodes, plus a 1959 special. The series starred Phil Silvers as Master Sergeant Ernest G...

and Hogan's Heroes
Hogan's Heroes
Hogan's Heroes is an American television sitcom that ran for 168 episodes from September 17, 1965, to March 28, 1971, on the CBS network. The show was set in a German prisoner of war camp during the Second World War. Bob Crane had the starring role as Colonel Robert E...

.

The network initially was a mix of classic TV and short-lived series, often from the Paramount
Paramount Television
Paramount Television was an American television production/distribution company that was active from January 1, 1968 to August 27, 2006.Its successor is CBS Television Studios, formerly CBS Paramount Television...

 library. In 1999, a deal with Universal
Universal Television
Universal Television is the television production arm of the NBCUniversal Television Group, and by extension, the NBC television network...

 provided the programmers the ability to "cherry-pick" from a variety of series including Emergency!
Emergency!
Emergency! is an American television series that combines the medical drama and action-adventure genres. It was produced by Mark VII Limited and distributed by Universal Studios...

, Kojak and The Hardy Boys/Nancy Drew Mysteries
The Hardy Boys/Nancy Drew Mysteries
The Hardy Boys/Nancy Drew Mysteries is a television series which aired for three seasons on ABC...

. Although the channel launched during a time when retransmission consent was becoming more common amongst cable networks and broadcast stations nationwide due to a provision in the 1992 Cable Act, MTV Networks chose to offer TV Land to cable system operators free for five years, as long as they added the channel to their expanded basic tiers during 1996.

In February 1999, TV Land's primetime averaged a 1.0 in cable homes, tying ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 for 10th place among all cable networks. Its siblings, MTV and VH1, tied for 17th and 26th place, respectively. "That February rating put TV Land into the top 10 for the first time since it began operating", John Dempsey reported in Variety, "and opened the eyes of the cable industry to the rich vein of golden-oldie TV shows that distributors are mining for an audience of nostalgia buffs and kids who are stumbling across the series for the first time."

A TV Land channel in Arabia was created in 1996. However, it mostly focused more on sports and action than classic shows. TV Land Arabia shared the 24-hour channel with Paramount Arabia
Paramount Comedy
Paramount Comedy is a 24-hour Spanish cable television and satellite television comedy channel available in Spain. It is owned by MTV Networks Europe and Viacom. In other parts of the world, such as the United States, United Kingdom, Ireland and Italy, the channel is known as Comedy Central...

 on the Gulf DTH
Gulf DTH
Gulf DTH F.Z. L.L.C., is the operating company behind Persian Gulf digital pay TV broadcaster Showtime Arabia, based at Dubai Media City, United Arab Emirates in the Middle East.- Incorporations :...

 cable service. Both TV Land Arabia and Paramount Arabia closed in 2000.

On January 1, 2001, the network introduced a streamlined logo, which traded the uneven-ness of the original for a more rigid form, and restricted the wedge serif type to "TV" and the sans serif type to "LAND". TV Land celebrated its 10th anniversary on April 29, 2006. Also in 2006, TV Land and Nick at Nite stopped operating jointly together, making TV Land a channel in its own right. TV Land often airs marathon weekends devoted to a single program. In the early 2000s, TV Land aired special programming blocks on New Year's Eve
New Year's Eve
New Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...

 and New Year's Day
New Year's Day
New Year's Day is observed on January 1, the first day of the year on the modern Gregorian calendar as well as the Julian calendar used in ancient Rome...

 (beginning on December 31, 2001): the final day of the year revolved around final episodes of classic television series, and the first day of the new year aired exclusively pilot episodes.

Harry Shearer
Harry Shearer
Harry Julius Shearer is an American actor, comedian, writer, voice artist, musician, author, radio host and director. He is known for his long-running role on The Simpsons, his work on Saturday Night Live, the comedy band Spinal Tap and his radio program Le Show...

 was the regular announcer for the network promos in the 2000s, though as of 2010 no longer does promotions for TV Land. The original announcer was DJ Dan Ingram
Dan Ingram
Daniel Trombley "Dan" Ingram is an American Top 40 radio disc jockey with a forty-year career on radio stations such as WABC and WCBS-FM in New York...

. On November 23, 2009 the network changed its logo to a more simplified form, keeping the double-trapezoidal outline, but removing the outlines around each letter and simplifying the fonts.

In 2008, TV Land added three hours of infomercial
Infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

s to the morning lineup, airing Monday through Friday from 6–9 a.m. ET
Eastern Time Zone
The Eastern Time Zone of the United States and Canada is a time zone that falls mostly along the east coast of North America. Its UTC time offset is −5 hrs during standard time and −4 hrs during daylight saving time...

. As such, TV Land became only the third cable channel operated by Viacom and its MTV Networks subsidiary to air infomercials (the only others being CMT and Spike
Spike TV
Spike is an American cable television channel. It launched on March 7, 1983 as The Nashville Network , a joint venture of WSM, Inc...

); in May 2010, TV Land removed one hour of the infomercial block, reducing it to 6-8 a.m. ET, and added reruns to the 8-9 a.m. ET weekday timeslot.

Programming

Currently, TV Land's programming primarily consists of rerun
Rerun
A rerun or repeat is a re-airing of an episode of a radio or television broadcast. The invention of the rerun is generally credited to Desi Arnaz. There are two types of reruns—those that occur during a hiatus, and those that occur when a program is syndicated. Reruns can also be, as the...

s of sitcoms and Westerns. The lineup includes television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 series such as Roseanne
Roseanne (TV series)
Roseanne is an American sitcom broadcast on ABC from October 18, 1988 to May 20, 1997. Starring Roseanne Barr, the show revolved around the Conners, an Illinois working class family...

, Sanford and Son
Sanford and Son
Sanford and Son is an American sitcom, based on the BBC's Steptoe and Son, that ran on the NBC television network from January 14, 1972, to March 25, 1977....

, Boston Legal
Boston Legal
Boston Legal is an American legal dramedy created by David E. Kelley, which was produced in association with 20th Century Fox Television for the ABC...

, The Jeffersons
The Jeffersons
The Jeffersons is an American sitcom that was broadcast on CBS from January 18, 1975, through June 25, 1985, lasting 11 seasons and a total of 253 episodes. The show was produced by the T.A.T. Communications Company from 1975–1982 and by Embassy Television from 1982-1985...

, Good Times
Good Times
Good Times is an American sitcom that originally aired from February 8, 1974, until August 1, 1979, on the CBS television network. It was created by Eric Monte and Michael Evans, and developed by Norman Lear, the series' primary executive producer...

, M*A*S*H, The Nanny
The Nanny
Nanny may refer to:* Nanny, a child's caregiver* A grandmother * A Cajun word for godmother * A female goat* Nanny , a 1981–83 British drama series starring Wendy Craig* Nanny of the Maroons...

, I Dream of Jeannie
I Dream of Jeannie
I Dream of Jeannie is a 1960s American sitcom with a fantasy premise. The show starred Barbara Eden as a 2,000-year-old genie, and Larry Hagman as an astronaut who becomes her master, with whom she falls in love and eventually marries...

, Bewitched
Bewitched
Bewitched is an American situation comedy originally broadcast for eight seasons on ABC from 1964 to 1972, starring Elizabeth Montgomery, Dick York and Dick Sargent , Agnes Moorehead, and David White. The show is about a witch who marries a mortal and tries to lead the life of a typical suburban...

, Everybody Loves Raymond
Everybody Loves Raymond
Everybody Loves Raymond is an American television sitcom that originally ran on CBS from September 13, 1996, to May 16, 2005. Many of the situations from the show are based on the real-life experiences of lead actor Ray Romano, creator/producer Phil Rosenthal and the show's writing staff...

, Bonanza
Bonanza
Bonanza is an American western television series that both ran on and was a production of NBC from September 12, 1959 to January 16, 1973. Lasting 14 seasons and 430 episodes, it ranks as the second longest running western series and still continues to air in syndication. It centers on the...

, Home Improvement, and Three's Company
Three's Company
Three's Company is an American sitcom that aired from March 15, 1977, to September 18, 1984, on ABC. It is based on the British sitcom, Man About the House....

.

During the early years of the channel's existence, variety show
Variety show
A variety show, also known as variety arts or variety entertainment, is an entertainment made up of a variety of acts, especially musical performances and sketch comedy, and normally introduced by a compère or host. Other types of acts include magic, animal and circus acts, acrobatics, juggling...

s and dramas were more prominent in the channel lineup. However, charter shows such as The Sonny and Cher Comedy Hour and The Ed Sullivan Show
The Ed Sullivan Show
The Ed Sullivan Show is an American TV variety show that originally ran on CBS from Sunday June 20, 1948 to Sunday June 6, 1971, and was hosted by New York entertainment columnist Ed Sullivan....

were gone from the lineup by the late 1990s, though The Flip Wilson Show
The Flip Wilson Show
The Flip Wilson Show is a variety show that aired in the U.S. on NBC from September 17, 1970 to June 27, 1974. The show starred American comedian Flip Wilson; the program was one of the first American television programs starring a black person in the title role to become highly successful with a...

lasted until 2004. In addition to this, many of the sitcoms were from the 1960s and 1970s, particularly those in the Filmways
Filmways
Filmways, Inc. was a television and film production company founded by American film executive Martin Ransohoff in 1958...

 catalog from prior to the rural purge
Rural purge
The "rural purge" of American television networks was a series of cancellations between 1969 and 1972, the majority of which occurred at the end of the 1970-71 television season, of still popular rural-themed shows and shows with demographically-skewed audiences...

.

For several years the station broadcast classic advertisements, called "TV Land Retromercials." Examples of advertisements aired are the "Mamma mia, that's a spicy meatball
Meatball
A meatball is made from an amount of ground meat rolled into a small ball, sometimes along with other ingredients, such as breadcrumbs, minced onion, spices, and possibly eggs...

!" from Alka-Seltzer
Alka-Seltzer
Alka-Seltzer is an effervescent antacid and pain reliever first marketed by the Dr. Miles Medicine Company. It was developed by Treneer in Elkhart Indiana. Alka-Seltzer is marketed for relief of minor aches, pains, inflammation, fever, headache, heartburn, sour stomach, indigestion, and hangovers,...

 and "In Soviet Georgia
In Soviet Georgia
In Soviet Georgia was the name of an advertising campaign used by Dannon yogurt in the United States to make the argument that eating the product would make one healthier. The campaign was lucrative for Dannon, allowing it to make profits after years of losses. The campaign ran from 1973 to 1978...

" from Dannon yogurt, as well as the animated Tootsie Pop owl. Some retromercials have included future stars like Judd Hirsch
Judd Hirsch
Judd Hirsch is an American actor most known for playing Alex Rieger on the television comedy series Taxi, John Lacey on the NBC series Dear John, and Alan Eppes on the CBS series Numb3rs.-Early life and education:...

, Rene Russo
Rene Russo
- Early life :Russo was born in Burbank, California, the daughter of Shirley , a factory worker and barmaid, and Nino Russo, a sculptor and car mechanic who left the family when Rene was two. Her father and maternal grandfather were of Italian descent. Russo grew up with her sister, Toni, and their...

, Roy Scheider
Roy Scheider
Roy Richard Scheider was an American actor. He was best known for his leading role as police chief Martin C...

 and Jodie Foster
Jodie Foster
Alicia Christian "Jodie" Foster is an American actress, film director, producer as well as a former child actress....

. Interspersed with the classic commercials were fictional retro-style commercials for various substances, almost always brand named "Twip." These were dropped in recent years altogether. In early years, current commercials were not shown on TV Land. Also featured frequently during "commercial" breaks were CBS News
CBS News
CBS News is the news division of American television and radio network CBS. The current chairman is Jeff Fager who is also the executive producer of 60 Minutes, while the current president of CBS News is David Rhodes. CBS News' flagship program is the CBS Evening News, hosted by the network's main...

' In the News
In the News
In the News was a series of two-minute televised video segments that summarized topical news stories for children and pre-teens. The segments were broadcast in the United States on the CBS television network from 1971 until 1986, between Saturday morning animated cartoon programs, as were the...

segments from the 1970s and 1980s.

During its first three years the station broadcast original programming called "Sixty Second Sitcoms". These were minute long parodies of sitcoms from various TV eras which also contained fake opening and end credits, and concluded with "This has been a TV Land Presentation" logo. The shows included "The Gaveltons", (a black and white segment based on Father Knows Best
Father Knows Best
Father Knows Best is an American radio and television comedy series which portrayed a middle class family life in the Midwest. It was created by writer Ed James in the 1940s.-Radio:...

-type comedies, concerning a family that uses the law to solve typical sitcom problems), and "Spin & Cutter" (a parody of Perfect Strangers
Perfect Strangers (TV series)
Perfect Strangers is an American sitcom that ran for eight seasons from March 25, 1986, to August 6, 1993, on the ABC television network. Created by Dale McRaven, the series chronicles the rocky coexistence of midwestern American Larry Appleton and his distant cousin from eastern Mediterranean...

-style 1970s and 1980s buddy shows that featured characters saying things like "What could possibly be worse than this?" followed by the picture spinning and a cut to a scene featuring another added element and the other character saying "You had to ask, didn't you?"). Each of the series had several segments and ran alternating with the Retromercials.

Recent programming direction

Starting in 2007
2007 in American television
The following is a list of events affecting American television in 2007. Events listed include television show debuts, finales, cancellations, and new channel launches.-January:-February:-March:-April:-May:-June:-July:-August:...

, the network began targeting Generation X
Generation X
Generation X, commonly abbreviated to Gen X, is the generation born after the Western post–World War II baby boom ended. While there is no universally agreed upon time frame, the term generally includes people born from the early 1960's through the early 1980's, usually no later than 1981 or...

 and its progeny, adding programming from the 1980s, 1990s and 2000s, along with an increase in "original programming" and the introduction of recent (1980s or later) movies one night weekly, essentially abandoning the Baby boomers and orienting the station to the first MTV watchers. The network no longer labels itself as a "Classic TV" network (over-the-air
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...

 rivals Retro Television Network
Retro Television Network
The Retro Television Network is a system of television stations that airs classic television shows as well as more recently produced programs...

, Me-TV, and Antenna TV
Antenna TV
Antenna TV is an American digital broadcast television network, primarily featuring classic television series from the 1950s to the 1990s, along with some feature films. It is owned by Tribune Broadcasting, a division of the Chicago-based Tribune Company...

 now have that focus). The network acquired shows such as Murphy Brown
Murphy Brown
Murphy Brown is an American situation comedy which aired on CBS from November 14, 1988, to May 18, 1998, for a total of 247 episodes. The program starred Candice Bergen as the eponymous Murphy Brown, a famous investigative journalist and news anchor for FYI, a fictional CBS television...

, Extreme Makeover: Home Edition
Extreme Makeover: Home Edition
Extreme Makeover: Home Edition is a reality television series providing home renovations for less fortunate families and community schools etc...

, 3rd Rock From the Sun
3rd Rock from the Sun
3rd Rock from the Sun is an American sitcom that aired from 1996 to 2001 on NBC. The show is about four extraterrestrials who are on an expedition to Earth, which they consider to be a very insignificant planet...

, and Scrubs
Scrubs (TV series)
Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...

for 2008. The network began airing more original programming in 2008 with a revival of The WB
The WB Television Network
The WB Television Network is a former television network in the United States that was launched on January 11, 1995 as a joint venture between Warner Bros. and Tribune Broadcasting. On January 24, 2006, CBS Corporation and Warner Bros...

's High School Reunion
High School Reunion (TV series)
High School Reunion is a reality television series chronicling real-life high school reunions.The program originally aired on The WB for two seasons between 2003 and 2005, and featured reunions of classes after ten years....

(which features reunions of older classes than the original series) and a modeling competition for women over 40 called She's Got the Look
She's Got the Look
She's Got the Look is a reality series created for and aired on TV Land. Hosted by model Kim Alexis, twenty women compete to become the next great supermodel 35 years or older. Celebrity judges, Robert Verdi, Sean Patterson and Rosumba Williams whittle down the cast of twenty until they find the...

. Accompanying this strategy was a refresh of the network's graphic identity designed and conceived by Trollback + Company
Trollbäck + Company
Trollbäck + Company is a New York-based creative studio producing graphics, design and live action for advertising, broadcast, and entertainment...

, who also created its earlier look in 2000.

In October 2008, the network began devoting its late primetime schedule to a new programming block airing from 9 pm-midnight Monday-Friday, called TV Land Prime, which featured the network's original programming efforts, movies, and newer archive programming at the time such as 3rd Rock from the Sun
3rd Rock from the Sun
3rd Rock from the Sun is an American sitcom that aired from 1996 to 2001 on NBC. The show is about four extraterrestrials who are on an expedition to Earth, which they consider to be a very insignificant planet...

, Scrubs
Scrubs (TV series)
Scrubs is an American medical comedy-drama television series created in 2001 by Bill Lawrence and produced by ABC Studios. The show follows the lives of several employees of the fictional Sacred Heart, a teaching hospital. It features fast-paced screenplay, slapstick, and surreal vignettes...

, Just Shoot Me, and The Cosby Show
The Cosby Show
The Cosby Show is an American television situation comedy starring Bill Cosby, which aired for eight seasons on NBC from September 20, 1984 until April 30, 1992...

with a branding campaign which was drastically different than TV Land's general imaging. The "dot" logo accompanying the "Prime" logo was dropped with the TV Land logo put in its place in November 2009; some programs featured in the block that air in timeslots outside the block have used the TV Land Prime logo bug. The block has since been dropped.
TV Land added more recent shows in 2009 and 2010, with Roseanne coming in 2009, and Everybody Loves Raymond
Everybody Loves Raymond
Everybody Loves Raymond is an American television sitcom that originally ran on CBS from September 13, 1996, to May 16, 2005. Many of the situations from the show are based on the real-life experiences of lead actor Ray Romano, creator/producer Phil Rosenthal and the show's writing staff...

, Home Improvement, The Nanny
The Nanny
Nanny may refer to:* Nanny, a child's caregiver* A grandmother * A Cajun word for godmother * A female goat* Nanny , a 1981–83 British drama series starring Wendy Craig* Nanny of the Maroons...

,
and Boston Legal
Boston Legal
Boston Legal is an American legal dramedy created by David E. Kelley, which was produced in association with 20th Century Fox Television for the ABC...

coming in 2010. The classic shows Bewitched
Bewitched
Bewitched is an American situation comedy originally broadcast for eight seasons on ABC from 1964 to 1972, starring Elizabeth Montgomery, Dick York and Dick Sargent , Agnes Moorehead, and David White. The show is about a witch who marries a mortal and tries to lead the life of a typical suburban...

and I Dream of Jeannie
I Dream of Jeannie
I Dream of Jeannie is a 1960s American sitcom with a fantasy premise. The show starred Barbara Eden as a 2,000-year-old genie, and Larry Hagman as an astronaut who becomes her master, with whom she falls in love and eventually marries...

were also re-acquired. Many of the original series have lasted only for six episodes. The syndicated fare acquired for TV Land has had mixed results, although Roseanne and Everybody Loves Raymond have been a success. Older series still air throughout the day.

The network also began its first foray into original scripted programming in 2010, beginning with two new sitcoms. Hot in Cleveland
Hot in Cleveland
Hot in Cleveland is an American sitcom on TV Land starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White. The series, which is TV Land's first original scripted series, premiered on June 16, 2010, and was TV Land's highest rated telecast in the cable network's 14-year history. The...

, starring Valerie Bertinelli
Valerie Bertinelli
Valerie Anne Bertinelli is an American actress, best known for her roles as Barbara Cooper Royer on the television series One Day at a Time , Gloria on the television series Touched by an Angel and Melanie Moretti on the sitcom Hot in Cleveland .- Early years :Bertinelli was born in Wilmington,...

, Jane Leeves
Jane Leeves
Jane Leeves is an English film, stage, and television actress, comedienne and dancer.Leeves made her screen debut with a small role in the 1983 popular British comedy television show The Benny Hill Show. Leeves moved to the United States, where she performed in small roles until she secured a...

, Wendie Malick
Wendie Malick
Wendie Malick is an American actress and former fashion model, known for her roles as Judith Tupper Stone on the HBO series Dream On , Nina Van Horn on the NBC sitcom Just Shoot Me! , Ronee Lawrence on the NBC sitcom Frasier and Victoria Chase on the TV Land sitcom Hot in Cleveland .-Early...

 and Betty White
Betty White
Betty White Ludden , better known as Betty White, is an American actress, comedienne, singer, author, and former game show personality. With a career spanning seven decades since 1939, she is best known to modern audiences for her television roles as Sue Ann Nivens on The Mary Tyler Moore Show and...

, premiered in June 2010 to 4.75 million viewers, a TV Land record.
Meanwhile, Retired at 35
Retired at 35
Retired at 35 is an American sitcom currently airing on TV Land starring George Segal, Jessica Walter, Johnathan McClain, Josh McDermitt, Marissa Jaret Winokur and Ryan Michelle Bathe. The series premiered on January 19, 2011...

starring George Segal
George Segal
George Segal is an American film, stage and television actor.-Early life:George Segal, Jr. was born in 1934 Great Neck, Long Island, New York, the son of Fannie Blanche and George Segal, Sr. He was educated at George School, a private Quaker preparatory boarding school near Newtown, Bucks County,...

, Johnathan McClain
Johnathan McClain
Johnathan McClain is an American stage, television, and film actor, and writer.-Career:At the age of 21 McClain moved to Chicago where he wrote and began performing his critically acclaimed, multiple character, one-man show, "Like It Is." The Chicago Reader was quoted as saying: “If we’re ever...

 and Jessica Walter
Jessica Walter
Jessica Walter is an American actress, known for the films Play Misty for Me, Grand Prix, and for her role as Lucille Bluth on the sitcom Arrested Development...

 premiered on January 19, 2011.

When a program deemed particularly important is airing on another network, TV Land has aired nonsense programming (such as footage of staff members holding signs or wearing T-shirts) to encourage viewers to watch the network programming. Recent examples include the series finale
Series finale
A series finale refers to the last installment of a series with a narrative presented through mediums such as television, film and literature. In many Commonwealth countries, the term final episode is commonly used in regards to a television series...

s of Friends (2004) and Everybody Loves Raymond
Everybody Loves Raymond
Everybody Loves Raymond is an American television sitcom that originally ran on CBS from September 13, 1996, to May 16, 2005. Many of the situations from the show are based on the real-life experiences of lead actor Ray Romano, creator/producer Phil Rosenthal and the show's writing staff...

(2005). The network went dark during the last episode of Seinfeld
Seinfeld
Seinfeld is an American television sitcom that originally aired on NBC from July 5, 1989, to May 14, 1998, lasting nine seasons, and is now in syndication. It was created by Larry David and Jerry Seinfeld, the latter starring as a fictionalized version of himself...

(1998).

TV Land HD

TV Land HD is a 1080i simulcast that launched in November 2011. It is currently available on AT&T U-verse and Cablevision in select areas.

Slogans

  • Take Me to TV Land (1996-2000)
  • TV Satisfaction. Guaranteed. (2000-2006)
  • Here for the TV Generation (2006-2007)
  • Laugh More (2011-present)

TV Land Awards

TV Land has been the broadcast home for the TV Land Awards show since the show's inception in 2003. The TV Land Awards are celebration of past classic TV shows and TV stars. The TV Land Awards previously broadcast simultaneously on Nick at Nite until 2007.

TV Land statues of TV icons

  • The Bob Newhart Show
    The Bob Newhart Show
    The Bob Newhart Show is an American situation comedy produced by MTM Enterprises, which aired 142 original episodes on CBS from September 16, , to April 1, . Comedian Bob Newhart portrayed a psychologist having to deal with his patients and fellow office workers...

    — statue of Bob Newhart
    Bob Newhart
    George Robert Newhart , known professionally as Bob Newhart, is an American stand-up comedian and actor. Noted for his deadpan and slightly stammering delivery, Newhart came to prominence in the 1960s when his album of comedic monologues The Button-Down Mind of Bob Newhart was a worldwide...

    , Navy Pier
    Navy Pier
    Navy Pier is a long pier on the Chicago shoreline of Lake Michigan. It is located in the Streeterville neighborhood of the Near North Side community area. The pier was built in 1916 at a cost of $4.5 million, equivalent to $ today. It was a part of the Plan of Chicago developed by architect and...

    , Chicago, Illinois
  • The Mary Tyler Moore Show
    The Mary Tyler Moore Show
    The Mary Tyler Moore Show is an American television sitcom created by James L. Brooks and Allan Burns that aired on CBS from 1970 to 1977...

    — statue of Mary Tyler Moore
    Mary Tyler Moore
    Mary Tyler Moore is an American actress, primarily known for her roles in television sitcoms. Moore is best known for The Mary Tyler Moore Show , in which she starred as Mary Richards, a 30-something single woman who worked as a local news producer in Minneapolis, and for her earlier role as...

    , 7th Street & Nicollet Mall
    Nicollet Mall
    Nicollet Mall is a portion of Nicollet Avenue running through downtown Minneapolis, Minnesota, United States. Working as a pedestrian and transit mall, it is also an upscale shopping and dining district...

    , Minneapolis, Minnesota
    Minneapolis, Minnesota
    Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...

  • The Honeymooners
    The Honeymooners
    The Honeymooners is an American situation comedy television show, based on a recurring 1951–'55 sketch of the same name. It originally aired on the DuMont network's Cavalcade of Stars and subsequently on the CBS network's The Jackie Gleason Show hosted by Jackie Gleason, and filmed before a live...

    — statue of Jackie Gleason
    Jackie Gleason
    Jackie Gleason was an American comedian, actor and musician. He was known for his brash visual and verbal comedy style, especially by his character Ralph Kramden on The Honeymooners, a situation-comedy television series. His most noted film roles were as Minnesota Fats in the drama film The...

    , 40th Street & 8th Avenue, New York, New York
  • The Andy Griffith Show
    The Andy Griffith Show
    The Andy Griffith Show is an American sitcom first televised by CBS between October 3, 1960, and April 1, 1968. Andy Griffith portrays a widowed sheriff in the fictional small community of Mayberry, North Carolina...

    — statues of Andy Griffith
    Andy Griffith
    Andy Samuel Griffith is an American actor, director, producer, Grammy Award-winning Southern-gospel singer, and writer. He gained prominence in the starring role in director Elia Kazan's epic film A Face in the Crowd before he became better known for his television roles, playing the lead...

     and Ron Howard
    Ron Howard
    Ronald William "Ron" Howard is an American actor, director, and producer. He came to prominence as a child actor, playing Opie Taylor in the sitcom The Andy Griffith Show for eight years, and later the teenaged Richie Cunningham in the sitcom Happy Days for six years...

    , Pullen Park
    Pullen Park
    Pullen Park is a public park in Raleigh, North Carolina west of downtown, adjacent to the campus of North Carolina State University, between Western Boulevard and Hillsborough Street. The park features picnic areas, a concessions stand along with several small rides including the Pullen Park...

    , Raleigh, North Carolina
    Raleigh, North Carolina
    Raleigh is the capital and the second largest city in the state of North Carolina as well as the seat of Wake County. Raleigh is known as the "City of Oaks" for its many oak trees. According to the U.S. Census Bureau, the city's 2010 population was 403,892, over an area of , making Raleigh...

     and at the Andy Griffith Playhouse in Mount Airy, North Carolina
    Mount Airy, North Carolina
    Mount Airy is a city in Surry County, North Carolina, United States. As of the 2010 census, the city population was 10,388.-History:Mount Airy was settled in the 1750s as a stagecoach stop on the road between Winston-Salem and Galax, Virginia. It was named for a nearby plantation...

    .
  • Bewitched
    Bewitched
    Bewitched is an American situation comedy originally broadcast for eight seasons on ABC from 1964 to 1972, starring Elizabeth Montgomery, Dick York and Dick Sargent , Agnes Moorehead, and David White. The show is about a witch who marries a mortal and tries to lead the life of a typical suburban...

    — statue of Elizabeth Montgomery
    Elizabeth Montgomery
    Elizabeth Victoria Montgomery was an American film and television actress whose career spanned five decades. She is perhaps best remembered for her roles as Samantha Stephens in Bewitched, as Ellen Harrod in A Case of Rape and as Lizzie Borden in The Legend of Lizzie Borden.-Early life:Born in Los...

    , Salem, Massachusetts
    Salem, Massachusetts
    Salem is a city in Essex County, Massachusetts, United States. The population was 40,407 at the 2000 census. It and Lawrence are the county seats of Essex County...

  • Aloha from Hawaii
    Aloha from Hawaii
    Aloha from Hawaii is a music concert that was headlined by Elvis Presley, and was broadcast live via satellite on January 14, 1973. It is the most watched broadcast by an individual entertainer in television history, viewed by an estimated 1.5 billion people worldwide. The concert took place at the...

    — statue of Elvis Presley
    Elvis Presley
    Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

    , Neal Blaisdell Center Arena
    Neal S. Blaisdell Center
    The Neal S. Blaisdell Center in downtown Honolulu, Honolulu CDP is a community center for the City & County of Honolulu. Constructed in 1964 on the historic Ward Estate and originally called the Hawaii International Center, the center was renamed after Mayor of Honolulu Neal S. Blaisdell...

    , Honolulu, Hawaii
    Honolulu, Hawaii
    Honolulu is the capital and the most populous city of the U.S. state of Hawaii. Honolulu is the southernmost major U.S. city. Although the name "Honolulu" refers to the urban area on the southeastern shore of the island of Oahu, the city and county government are consolidated as the City and...

  • Happy Days
    Happy Days
    Happy Days is an American television sitcom that originally aired from January 15, 1974, to September 24, 1984, on ABC. Created by Garry Marshall, the series presents an idealized vision of life in mid-1950s to mid-1960s America....

    — statue of Henry Winkler
    Henry Winkler
    Henry Franklin Winkler, OBE is an American actor, director, producer, and author.Winkler is best known for his role as Fonzie on the 1970s American sitcom Happy Days...

     as Fonzie
    Fonzie
    Arthur Herbert Fonzarelli is a fictional character played by Henry Winkler in the American sitcom Happy Days . He was originally a secondary character, but eventually became the lead...

     (nicknamed the "Bronze Fonz
    Bronze Fonz
    The Bronze Fonz is a public artwork by American artist Gerald P. Sawyer located on the Milwaukee Riverwalk just south of Wells Street in downtown Milwaukee, Wisconsin U.S.A. The Bronze Fonz depicts Henry Winkler as the Happy Days TV show character Arthur Fonzarelli, also known as the Fonz. Fonzie...

    "), Milwaukee Riverwalk
    Milwaukee Riverwalk
    The Milwaukee Riverwalk is a continuous pedestrian walkway along the Milwaukee River in downtown Milwaukee, Wisconsin.- Description :Conceived in the 1990s to increase public access to the waterway, the Milwaukee Riverwalk has grown to include art displays called RiverSculpture!, the RiverSplash!...

    , Milwaukee, Wisconsin
    Milwaukee, Wisconsin
    Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...


External links

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