Soriana
Encyclopedia
Organización Soriana is a Mexican public company
and Mexico's largest retailer. Soriana is a grocery and department store
retail
chain headquartered in Monterrey
, Nuevo León
, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores
, since 1987 under the symbol: "Soriana". Soriana is powered by IT Retail software.
s and brothers, Francisco
and Armando Martín Borque
, in Torreón
, Coahuila
. The company currently operates under the brands Soriana, Clubes City Club
, Hipermart
, Mercado Soriana, and Super City. Super City is the company's convenience store
division brand. It operates supermarkets and department stores for consumer and wholesale markets.
Soriana competes primarily with H-E-B
, Comercial Mexicana
, Chedraui
, S-Mart
and Walmex
. Soriana emphasizes that it is Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart
, Bodega Aurrerá
, Superama, Chedraui
or H-E-B
posted around the store with certain items highlighted, pointing out that these items are cheaper at Soriana, a common practice in retail store environments.
On December 6, 2007, Organizacion Soriana acquired Supermercados Gigante
for US$1.35 billion. In 2008, Soriana replaced the existing Gigante stores including its seven stores in the United States (U.S. stores were sold in May to Chedraui). Most Mexican stores retained Supermercados Gigante
props like point of sale systems and food equipment.
On December 14, 2009, it had more than 471 stores in 138 cities in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.
(Mexico's First Division) football team Santos Laguna.
Store openings by state:
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...
and Mexico's largest retailer. Soriana is a grocery and department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...
retail
Retail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
chain headquartered in Monterrey
Monterrey
Monterrey , is the capital city of the northeastern state of Nuevo León in the country of Mexico. The city is anchor to the third-largest metropolitan area in Mexico and is ranked as the ninth-largest city in the nation. Monterrey serves as a commercial center in the north of the country and is the...
, Nuevo León
Nuevo León
Nuevo León It is located in Northeastern Mexico. It is bordered by the states of Tamaulipas to the north and east, San Luis Potosí to the south, and Coahuila to the west. To the north, Nuevo León has a 15 kilometer stretch of the U.S.-Mexico border adjacent to the U.S...
, Mexico. The company is 100% capitalized in Mexico and is publicly traded on the Mexican stock exchange the Bolsa Mexicana de Valores
Bolsa Mexicana de Valores
The Mexican Stock Exchange is Mexico's only stock exchange. It is situated on Paseo de la Reforma, a prestigious avenue in central Mexico City...
, since 1987 under the symbol: "Soriana". Soriana is powered by IT Retail software.
Overview
Soriana was founded in 1968 by Mexican entrepreneurEntrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
s and brothers, Francisco
Francisco Martín Borque
Francisco Martin Borque was a Mexican entrepreneur, he was born in Soria, Spain in August 9, 1917 and died in December 24, 1998 in Torreon, Coahuila, their family arrived Veracruz port in October 30, 1926, then moved to Torreon with their uncle Pascual Borque, in 1930's decade toured Chihuahua,...
and Armando Martín Borque
Armando Martín Borque
Armando Martín Borque was a spanish entrepreneur, was born in Soria, Spain in April 15, 1921 and at age of 5 arrived to Comarca Lagunera, and in 1968 was the Organización Soriana founder joint with Francisco Martín Borque, and was died in July 20, 2011 in Torreon, Coahuila.- Source :*...
, in Torreón
Torreón
Torreón is a city and seat of the surrounding municipality of the same name in the Mexican state of Coahuila. As of 2010, the city's population was 608,836 with 639,629 in the municipality. The metropolitan population, including Matamoros, Coahuila, and Gómez Palacio and Lerdo in adjacent Durango,...
, Coahuila
Coahuila
Coahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...
. The company currently operates under the brands Soriana, Clubes City Club
Clubes City Club
Clubes City Club is the wholesale club of Mexican grocery store Soriana founded in 2002, in this same year it opened the first club in Torreón, Coahuila, in Fundadores Square, that also has a Soriana store.-City Life magazine:...
, Hipermart
Hipermart
Hipermart is a Mexican hypermarket chain owned by the Soriana Organization. The chain opened its first stores in 1989 . Later, the company opened new stores in Tecnológico in Chihuahua, Independencia and Oriente in Torreón, and Santa María in Monterrey...
, Mercado Soriana, and Super City. Super City is the company's convenience store
Convenience store
A convenience store, corner store, corner shop, commonly called a bodega in Spanish-speaking areas of the United States, is a small store or shop in a built up area that stocks a range of everyday items such as groceries, toiletries, alcoholic and soft drinks, and may also offer money order and...
division brand. It operates supermarkets and department stores for consumer and wholesale markets.
Soriana competes primarily with H-E-B
H-E-B
HEB Grocery Company, LP is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.H-E-B ranked No...
, Comercial Mexicana
Comercial Mexicana
Comercial Mexicana is a Mexican hypermarket group, which features stores similar to those owned by Carrefour in France or Wal-Mart in the United States...
, Chedraui
Chedraui
Chedraui is a publicly traded Mexican grocery store and department store chain. It is traded on the Mexican Stock Exchange under the symbol CHEDRAUI.-History:...
, S-Mart
S-Mart
S-Mart is a Mexican grocery store chain in the northern Mexican states of Chihuahua, Nuevo Leon, and Tamaulipas. S-Mart competes with Soriana and Wal-Mart. S-Mart opened its first store in Ciudad Juárez, then later expanded to 25 stores in Ciudad Juarez. S-Mart now has 5 stores in Chihuahua, 8 in...
and Walmex
Walmex
Wal-Mart de Mexico , is a Mexican public corporation, which is 31% owned by the American retail multinational corporation Wal-Mart Stores, Inc. It has been traded in the Mexican Stock Exchange since 1977 ....
. Soriana emphasizes that it is Mexican-owned and operated. It is not uncommon to see advertising circulars from competitors Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
, Bodega Aurrerá
Bodega Aurrerá
Bodega Aurrera is a Mexican discount-store owned by American discount chain Wal-Mart. The chain was first established in 1970 in Mexico City....
, Superama, Chedraui
Chedraui
Chedraui is a publicly traded Mexican grocery store and department store chain. It is traded on the Mexican Stock Exchange under the symbol CHEDRAUI.-History:...
or H-E-B
H-E-B
HEB Grocery Company, LP is a privately held San Antonio, Texas-based supermarket chain with more than 315 stores throughout Texas and northern Mexico. The company also operates Central Market, an upscale organic and fine foods retailer.H-E-B ranked No...
posted around the store with certain items highlighted, pointing out that these items are cheaper at Soriana, a common practice in retail store environments.
On December 6, 2007, Organizacion Soriana acquired Supermercados Gigante
Supermercados Gigante
Supermercados Gigante was a large supermarket chain in Mexico. The chain expanded north of the border as well, as it also had locations in predominantly working-class Mexican-American communities of the United States....
for US$1.35 billion. In 2008, Soriana replaced the existing Gigante stores including its seven stores in the United States (U.S. stores were sold in May to Chedraui). Most Mexican stores retained Supermercados Gigante
Supermercados Gigante
Supermercados Gigante was a large supermarket chain in Mexico. The chain expanded north of the border as well, as it also had locations in predominantly working-class Mexican-American communities of the United States....
props like point of sale systems and food equipment.
On December 14, 2009, it had more than 471 stores in 138 cities in Mexico. It also had six distribution centers. In 2006, for reporting and administrative purposes, Soriana moved its headquarters from Torreón to Monterrey.
Promotions in Soriana
Soriana promotes its "Tarjeta del Aprecio" (appreciation card), whereby customers who purchase items earn points for free merchandise, and in-store credits for 20% off in general merchandise.Sponsor
Soriana is currently the shirt sponsor for the Primera División de MéxicoPrimera División de México
The Primera División Profesional , known simply as the Primera División, is the top level of the Mexican football league system and is administered by the Mexican Football Federation. It was established in 1943 and as of 2011 has 18 clubs. Up to June 2011, it was divided into three groups competing...
(Mexico's First Division) football team Santos Laguna.
Slogans and trade names
- Todos los Caminos Conducen a Soriana All ways lead to Soriana (early-1970s)
- Donde Todos los Días son Buenos Días Where all Days are Good Days (late-1970s)
- Lo Mejor al Mejor Precio The best at the best prices (early-1990s)
- En Suma Pagas Menos Pay less for the total (mid-1990s)
- Nuestros Precios Hablan Our prices speak (late-1990s)
- Apre¢io Por Ti or A pre¢io Por Ti Price for you double word play that really meant to be "esteem for you" (2000)
- Mejores Ofertas a Precios Más Bajos Better offers at lower prices (2001)
- El Precio Más Bajo Garantizado The lowest price guaranteed (2002)
- El Mayor Ahorro The major savings (2007)
- Porque nos importas tú Because we care for you (2008)
Evolution
- 1968 CoahuilaCoahuilaCoahuila, formally Coahuila de Zaragoza , officially Estado Libre y Soberano de Coahuila de Zaragoza is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico...
- 1971 DurangoDurangoDurango officially Estado Libre y Soberano de Durango is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. The state is located in Northwest Mexico. With a population of 1,632,934, it has Mexico's second-lowest population density, after Baja...
- 1972 Chihuahua
- 1974 Nuevo LeónNuevo LeónNuevo León It is located in Northeastern Mexico. It is bordered by the states of Tamaulipas to the north and east, San Luis Potosí to the south, and Coahuila to the west. To the north, Nuevo León has a 15 kilometer stretch of the U.S.-Mexico border adjacent to the U.S...
- 1984 TamaulipasTamaulipasTamaulipas officially Estado Libre y Soberano de Tamaulipas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 43 municipalities and its capital city is Ciudad Victoria. The capital city was named after Guadalupe Victoria, the...
- 1989 ZacatecasZacatecasZacatecas officially Estado Libre y Soberano de Zacatecas is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is Zacatecas....
- 1990 AguascalientesAguascalientesAguascalientes is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 11 municipalities and its capital city is Aguascalientes....
- 1994 JaliscoJaliscoJalisco officially Estado Libre y Soberano de Jalisco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is located in Western Mexico and divided in 125 municipalities and its capital city is Guadalajara.It is one of the more important states...
, GuanajuatoGuanajuatoGuanajuato officially Estado Libre y Soberano de Guanajuato is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 46 municipalities and its capital city is Guanajuato.... - 1997 QuerétaroQuerétaroQuerétaro officially Estado Libre y Soberano de Querétaro de Arteaga is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided into 18 municipalities and its capital city is Santiago de Querétaro....
- 1998 San Luis PotosíSan Luis PotosíSan Luis Potosí officially Estado Libre y Soberano de San Luis Potosí is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 58 municipalities and its capital city is San Luis Potosí....
, VeracruzVeracruzVeracruz, formally Veracruz de Ignacio de la Llave officially Estado Libre y Soberano de Veracruz de Ignacio de la Llave , is one of the 31 states that, along with the Federal District, comprise the 32 federative entities of Mexico. It is divided in 212 municipalities and its capital city is...
, TlaxcalaTlaxcalaTlaxcala officially Estado Libre y Soberano de Tlaxcala is one of the 31 states which along with the Federal District comprise the 32 federative entities of Mexico. It is divided into 60 municipalities and its capital city is Tlaxcala.... - 1999 MichoacánMichoacánMichoacán officially Estado Libre y Soberano de Michoacán de Ocampo is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 113 municipalities and its capital city is Morelia...
, ColimaColimaColima is one of the 31 states which, with the Federal District, make up the 32 Federal Entities of Mexico. It shares its name with its capital and main city, Colima....
, SinaloaSinaloaSinaloa officially Estado Libre y Soberano de Sinaloa is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 18 municipalities and its capital city is Culiacán Rosales....
, SonoraSonoraSonora officially Estado Libre y Soberano de Sonora is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided into 72 municipalities; the capital city is Hermosillo....
, TabascoTabascoTabasco officially Estado Libre y Soberano de Tabasco is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 17 municipalities and its capital city is Villahermosa....
, Hidalgo, PueblaPueblaPuebla officially Estado Libre y Soberano de Puebla is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 217 municipalities and its capital city is Puebla.... - 2000 NayaritNayaritNayarit officially Estado Libre y Soberano de Nayarit is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 20 municipalities and its capital city is Tepic.It is located in Western Mexico...
- 2001 OaxacaOaxacaOaxaca , , officially Estado Libre y Soberano de Oaxaca is one of the 31 states which, along with the Federal District, comprise the 32 federative entities of Mexico. It is divided into 571 municipalities; of which 418 are governed by the system of customs and traditions...
- 2002 YucatánYucatánYucatán officially Estado Libre y Soberano de Yucatán is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 106 municipalities and its capital city is Mérida....
, ChiapasChiapasChiapas officially Estado Libre y Soberano de Chiapas is one of the 31 states that, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 118 municipalities and its capital city is Tuxtla Gutierrez. Other important cites in Chiapas include San Cristóbal de las...
, Baja California SurBaja California SurBaja California Sur , is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. Before becoming a state on October 8, 1974, the area was known as the South Territory of Baja California. It has an area of , or 3.57% of the land mass of Mexico and comprises... - 2003 CampecheCampecheCampeche is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. Located in Southeast Mexico, it is bordered by the states of Yucatán to the north east, Quintana Roo to the east, and Tabasco to the south west...
, Quintana RooQuintana RooQuintana Roo officially Estado Libre y Soberano de Quintana Roo is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 10 municipalities and its capital city is Chetumal.... - 2005 State of MéxicoMexico (state)México , officially: Estado Libre y Soberano de México is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of the United Mexican States. It is divided in 125 municipalities and its capital city is Toluca de Lerdo....
- 2006 Baja CaliforniaBaja CaliforniaBaja California officially Estado Libre y Soberano de Baja California is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is both the northernmost and westernmost state of Mexico. Before becoming a state in 1953, the area was known as the North...
- 2007 Distrito Federal, GuerreroGuerreroGuerrero officially Estado Libre y Soberano de Guerrero is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 81 municipalities and its capital city is Chilpancingo....
- 2008 MorelosMorelosMorelos officially Estado Libre y Soberano de Morelos is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 33 municipalities and its capital city is Cuernavaca....