Sina.com
Encyclopedia
SINA is an online media company for China
and Chinese communities around the world. SINA operates four major business lines: Sina Weibo
, SINA Mobile, SINA Online, and SINA.net. SINA has over 100 million registered users worldwide. SINA was recognized by Southern Weekend
as the "Chinese Language Media of the Year" for 2003.
Sina owns Sina Weibo, a sort of Facebook
–Twitter
social network
hybrid all rolled into one, which has 56.5 percent of the Chinese micro-blogging
market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu
. While relatively unknown in the U.S., the Chinese social networking service has more than 140 million users and millions of posts per day, and is adding 20 million new users per month, says the company. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined.
Sina.com is the largest Chinese-language infotainment
web portal
. It is run by SINA Corporation (新浪) which was founded in 1999. The company was founded in mainland China
, and its global financial headquarters have been based in Shanghai
since October 1, 2001.
in North America). SINA.com provides different subsidiary sites around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include SINA US, SINA Japan, SINA Korea, SINA Australia, SINA Europe and SINA Germany.
SINA.com is one of the four major business lines of SINA Corporation (NASDAQ: SINA). The rest of the major business lines are SINA Mobile, SINA Online and SINA.net.
The domain sina.com.cn attracted at least 3.3 million visitors annually by 2008 according to a Compete.com
survey.
Sina Corp also owns Sina Weibo
, a Chinese microblogging
site, similar to Twitter
, launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.
More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing, as well as a location based service, WeiLingDi.
.
As of April 15, 2010, according to Alexa.com, Sina.com.cn was 14th in terms of Top Site rankings and third in terms of Traffic Rank within China.
In March 1999, Stone Rich Sight Information Technology Ltd (SRS), established by SINA.com's former CEO and President Wang Zhidong, merged with SINANET.com, a US website company of Sunnyvale, California
. The merging of the two largest Chinese websites formed into the later SINA.com. Since then the service had been extended across the straits
and North America
, before it extended to Hong Kong
in July 1999.
SINA.com overtook the dominant role of Sohu.com for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade
in 1999, according to CNNIC's survey conducted 2 months after the incident.
SINA.com was the first to be approved for listing on the Nasdaq
National market on 13 April 2000, followed by Netease
and Sohu
, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, SINA.com was the official website for on-line coverage of the 2000 Summer Olympics
in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).
, Nanfang Daily
, Lifeweek and Xinhuanet, etc. Apart from the media partners, its clients include Microsoft
, DELL
, IBM
, Motorola
, and Kodak. Recently SINA.com started developing its business in the field of wireless internet, in the meantime collaborating with China Mobile
, China Telecom
, Ericsson
.
Recently SINA.com and Yahoo.com started to jointly provide online auction services in China; in response to this, EachNet (Chinese: "易趣網"), which cooperates with eBay
, lowered its registration fee in early February 2004 in order to keep its market share.
SINA.com's business status has been demonstrated in some reviews. In fact, many people were stunned to know the positive impact of SARS on SINA.com. While other businesses were heavily struck by the SARS, Sina was, and has been, thriving. For instance, based on the First Quarter 2003 Financial Report, the net revenues were 41% over the same period in 2002. By July 2003, SINA.com has 421 online advertisers. Though, this number remained stagnant during the SARS outbreak, their advertising budget were mounting higher. Also, owing to the fear against SARS, people stayed, much of their time, at home and surfed on the net, boosting the online advertising and the use of short message service
s (SMS). SMS then became a proven cash-cow for Internet portals.
Sina.com is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, Sina Blog, Sina Microblogging and Sports. Sina Blog (中文:新浪博客) is the blog
service of Sina.com, which features the blogs of celebrities, including the most popular blog in the world, the one of Xu Jinglei
. Sina Weibo
is an equivalent to Twitter
. The latter is blocked by the Chinese authorities. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts Dee Hsu
and Kevin Tsai
, with more than six million followers on their microblogs each.
Localization involves political censorship
. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina.com comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.
(traditional Chinese character
), and GB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world.
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
and Chinese communities around the world. SINA operates four major business lines: Sina Weibo
Sina Weibo
Sina Weibo is a Chinese microblogging website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a similar market penetration that Twitter has established in the USA...
, SINA Mobile, SINA Online, and SINA.net. SINA has over 100 million registered users worldwide. SINA was recognized by Southern Weekend
Southern Weekend
Southern Weekly, also referred to as Southern Weekend is a weekly newspaper based in Guangzhou, China, and a sister publication of the newspaper Southern Daily...
as the "Chinese Language Media of the Year" for 2003.
Sina owns Sina Weibo, a sort of Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
hybrid all rolled into one, which has 56.5 percent of the Chinese micro-blogging
Micro-blogging
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size...
market based on active users and 86.6 percent based on browsing time over Chinese competitors such as Tencent and Baidu
Baidu
Baidu, Inc. , simply known as Baidu and incorporated on January 18, 2000, is a Chinese web services company headquartered in the Baidu Campus in Haidian District, Beijing, People's Republic of China....
. While relatively unknown in the U.S., the Chinese social networking service has more than 140 million users and millions of posts per day, and is adding 20 million new users per month, says the company. Sina has said it has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers combined.
Sina.com is the largest Chinese-language infotainment
Infotainment
Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers." It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of...
web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
. It is run by SINA Corporation (新浪) which was founded in 1999. The company was founded in mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
, and its global financial headquarters have been based in Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
since October 1, 2001.
Business coverage
As a website that mainly caters to the Chinese population around the globe, SINA claimed that it has about 94.8 million registered users and more than 10 million active users engaged in their fee-based services (10,000 of whom are overseas ChineseOverseas Chinese
Overseas Chinese are people of Chinese birth or descent who live outside the Greater China Area . People of partial Chinese ancestry living outside the Greater China Area may also consider themselves Overseas Chinese....
in North America). SINA.com provides different subsidiary sites around the world, for example there are 13 access points within Greater China, and subsidiary tailored pages for overseas Chinese, which include SINA US, SINA Japan, SINA Korea, SINA Australia, SINA Europe and SINA Germany.
SINA.com is one of the four major business lines of SINA Corporation (NASDAQ: SINA). The rest of the major business lines are SINA Mobile, SINA Online and SINA.net.
The domain sina.com.cn attracted at least 3.3 million visitors annually by 2008 according to a Compete.com
Compete.com
Compete.com is a web traffic analysis service of Compete, Inc. which operates in the United States and publishes the approximate number of global visitors to the top 1,000,000 web sites in the world...
survey.
Sina Corp also owns Sina Weibo
Sina Weibo
Sina Weibo is a Chinese microblogging website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a similar market penetration that Twitter has established in the USA...
, a Chinese microblogging
Microblogging
Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size...
site, similar to Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
, launched in August 2009. According to Sina Corp the microblogging site has more than 200 million users and millions of posts per day, and is adding 20 million new users per month. The company also said it now has more than 60,000 verified accounts, consisting of celebrities, sports stars and other VIPs. The top 100 users now have over 180 million followers. Furthermore, Sina said that more than 5,000 companies and 2,700 media organizations in China are currently using Sina Weibo.
More recently, Sina also released a "lite-blogging service" similar to Tumblr, called Sina Qing, as well as a location based service, WeiLingDi.
Popularity
In a survey conducted by Gallup (China) Research Ltd in April 2003, SINA was the most popular website in China. It is estimated that the site has about three billion page views every day. Also, it was awarded the "Chinese Language Media of the Year" in 2003 by Southern WeekendSouthern Weekend
Southern Weekly, also referred to as Southern Weekend is a weekly newspaper based in Guangzhou, China, and a sister publication of the newspaper Southern Daily...
.
As of April 15, 2010, according to Alexa.com, Sina.com.cn was 14th in terms of Top Site rankings and third in terms of Traffic Rank within China.
History
(Information based on Xin, 2002)In March 1999, Stone Rich Sight Information Technology Ltd (SRS), established by SINA.com's former CEO and President Wang Zhidong, merged with SINANET.com, a US website company of Sunnyvale, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. The merging of the two largest Chinese websites formed into the later SINA.com. Since then the service had been extended across the straits
Taiwan Strait
The Taiwan Strait or Formosa Strait, formerly known as the Black Ditch, is a 180-km-wide strait separating Mainland China and Taiwan. The strait is part of the South China Sea and connects to East China Sea to the northeast...
and North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, before it extended to Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
in July 1999.
SINA.com overtook the dominant role of Sohu.com for the first time in 1999 by its fast, continuous, and comprehensive reports on the NATO Bombing of the Chinese embassy in Belgrade
NATO Bombing of the Chinese embassy in Belgrade
On May 7, 1999, during the NATO bombing of Yugoslavia , five US JDAM bombs hit the People's Republic of China embassy in the Belgrade district of New Belgrade, killing three Chinese reporters and outraging the Chinese public. President Bill Clinton later apologized for the bombing, stating it was...
in 1999, according to CNNIC's survey conducted 2 months after the incident.
SINA.com was the first to be approved for listing on the Nasdaq
NASDAQ
The NASDAQ Stock Market, also known as the NASDAQ, is an American stock exchange. "NASDAQ" originally stood for "National Association of Securities Dealers Automated Quotations". It is the second-largest stock exchange by market capitalization in the world, after the New York Stock Exchange. As of...
National market on 13 April 2000, followed by Netease
NetEase
NetEase is a Chinese internet company that operates 163.com, a popular web portal which received over 546 million page views in June of 2005. The company has grown rapidly since its founding in June 1997, thanks in part to its investment in search engine technology and massively multiplayer...
and Sohu
Sohu
Sohu.com, Inc. is a search engine company headquartered in the Sohu.com Internet Plaza in Haidian District, Beijing, People’s Republic of China. This company and its subsidiaries offer advertising, a search engine, on-line multiplayer gaming and other services. For the fiscal year ended December...
, two other web-based companies in China, in June and July respectively. It succeeded in raising US$68,000,000 before Nasdaq plummeted in May 2000. In July 2000, SINA.com was the official website for on-line coverage of the 2000 Summer Olympics
2000 Summer Olympics
The Sydney 2000 Summer Olympic Games or the Millennium Games/Games of the New Millennium, officially known as the Games of the XXVII Olympiad, were an international multi-sport event which was celebrated between 15 September and 1 October 2000 in Sydney, New South Wales, Australia...
in Sydney as selected by the government and the Chinese Olympic committee. (Xin, 2002).
Key Officers
- Mr. Charles Chao: Chief Executive Officer and President. He received his Master of Professional Accounting from University of Texas in Austin, TX. and holds an MA degree in Journalism from University of OklahomaUniversity of OklahomaThe University of Oklahoma is a coeducational public research university located in Norman, Oklahoma. Founded in 1890, it existed in Oklahoma Territory near Indian Territory for 17 years before the two became the state of Oklahoma. the university had 29,931 students enrolled, most located at its...
. - Mr. Herman Yu: Acting Chief Financial OfficerChief financial officerThe chief financial officer or Chief financial and operating officer is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management...
. Mr. Yu holds a Masters of Accountancy from the University of Southern CaliforniaUniversity of Southern CaliforniaThe University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...
and a Bachelor of Arts in EconomicsEconomicsEconomics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...
with Honors from the University of California. - Mr. Hurst Lin: Chief Operating Officer. He received his MBA from Stanford UniversityStanford UniversityThe Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
and holds a bachelor's degreeBachelor's degreeA bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...
in electronic engineeringElectronic engineeringElectronics engineering, also referred to as electronic engineering, is an engineering discipline where non-linear and active electrical components such as electron tubes, and semiconductor devices, especially transistors, diodes and integrated circuits, are utilized to design electronic...
from Dartmouth CollegeDartmouth CollegeDartmouth College is a private, Ivy League university in Hanover, New Hampshire, United States. The institution comprises a liberal arts college, Dartmouth Medical School, Thayer School of Engineering, and the Tuck School of Business, as well as 19 graduate programs in the arts and sciences...
. - Mr. LC Chang: Executive Vice President and Chief Marketing Officer. He received his Executive MBA from National Taiwan UniversityNational Taiwan UniversityNational Taiwan University is a national co-educational university located in Taipei, Republic of China . In Taiwan, it is colloquially known as "Táidà" . Its main campus is set upon 1,086,167 square meters in Taipei's Da'an District. In addition, the university has 6 other campuses in Taiwan,...
.
Partnership
Sina.com cooperates with other web-based companies such as PeoplePeople
People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:* as the plural of person or a group of people People is a plurality of human beings or other beings possessing enough qualities constituting personhood. It has two usages:*...
, Nanfang Daily
Nanfang Daily
The Southern Daily is the official Guangdong Communist Party newspaper, sister to the more lively and commercial Southern Metropolis Daily and part of the giant Southern Media Group....
, Lifeweek and Xinhuanet, etc. Apart from the media partners, its clients include Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, DELL
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, Motorola
Motorola
Motorola, Inc. was an American multinational telecommunications company based in Schaumburg, Illinois, which was eventually divided into two independent public companies, Motorola Mobility and Motorola Solutions on January 4, 2011, after losing $4.3 billion from 2007 to 2009...
, and Kodak. Recently SINA.com started developing its business in the field of wireless internet, in the meantime collaborating with China Mobile
China Mobile
China Mobile Limited is a Chinese state-owned telecommunication company that provides mobile voice and multimedia services through its nationwide mobile telecommunications network, the largest of its kind in the world...
, China Telecom
China Telecom
China Telecom Corp. Ltd. is a Chinese state-owned telecommunication company. It is the largest fixed line service and 3rd largest mobile telecommunication provider in the People's Republic of China.-Sectors:...
, Ericsson
Ericsson
Ericsson , one of Sweden's largest companies, is a provider of telecommunication and data communication systems, and related services, covering a range of technologies, including especially mobile networks...
.
Recently SINA.com and Yahoo.com started to jointly provide online auction services in China; in response to this, EachNet (Chinese: "易趣網"), which cooperates with eBay
EBay
eBay Inc. is an American internet consumer-to-consumer corporation that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide...
, lowered its registration fee in early February 2004 in order to keep its market share.
Marketing
To provide tailored internet services for local people, SINA.com has been conducting quantitative and qualitative marketing researches, including demographic research, psychograph, etc., on target audience in specific regions.SINA.com's business status has been demonstrated in some reviews. In fact, many people were stunned to know the positive impact of SARS on SINA.com. While other businesses were heavily struck by the SARS, Sina was, and has been, thriving. For instance, based on the First Quarter 2003 Financial Report, the net revenues were 41% over the same period in 2002. By July 2003, SINA.com has 421 online advertisers. Though, this number remained stagnant during the SARS outbreak, their advertising budget were mounting higher. Also, owing to the fear against SARS, people stayed, much of their time, at home and surfed on the net, boosting the online advertising and the use of short message service
Short message service
Short Message Service is a text messaging service component of phone, web, or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices...
s (SMS). SMS then became a proven cash-cow for Internet portals.
Multiple services
Sina.com provides internet services to the Chinese population around the world. In every localized website, there are over thirty integrated channels, including news, sports, technology information, finance, advertising services, entertainment, fashion, and travel.Sina.com is a multiple-service provider, its major services are SMS, Mail, Search, Games, Match, Entertainment, Sina Blog, Sina Microblogging and Sports. Sina Blog (中文:新浪博客) is the blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
service of Sina.com, which features the blogs of celebrities, including the most popular blog in the world, the one of Xu Jinglei
Xu Jinglei
Xu Jinglei is an actress, director and editor most famous in her native mainland China. Xu graduated from the prestigious Beijing Film Academy in 1997. Along with Zhao Wei, Zhou Xun and Zhang Ziyi, the mainland Chinese media considers her a member of the Four Young Dan actresses...
. Sina Weibo
Sina Weibo
Sina Weibo is a Chinese microblogging website. Akin to a hybrid of Twitter and Facebook, it is one of the most popular sites in China, in use by well over 30% of Internet users, with a similar market penetration that Twitter has established in the USA...
is an equivalent to Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
. The latter is blocked by the Chinese authorities. Many celebrities from mainland China, Taiwan and also Hong Kong use Sina's Microblog as a platform to reach out to their fans and supporters. Some famous users on Sina's Microblog include Taiwanese hosts Dee Hsu
Dee Hsu
Dee Hsu , more commonly known as Xiǎo S , was born on 14 June 1978. She is a Taiwanese actress, singer and host. She is well known for being co-host of TV program KangXi Lai Le which airs on Chung T'ien Television with fellow host Kevin Tsai, for which they were awarded Best Host in a Variety...
and Kevin Tsai
Kevin Tsai
Kevin Tsai is a writer and television host in Taiwan. He is most well known for his role in hosting the TV program Kangxi Lai Le which airs on Chung T'ien Television with fellow hostess Dee Hsu.- Biography :...
, with more than six million followers on their microblogs each.
Local content
Internationalized services have a common layout which consists of sections like news, information, infotainment and email services with localized content.Localization involves political censorship
Censorship
thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...
. As with all internet content providers operating within mainland China, the web pages which are geared toward mainland China audiences have internet censors controlling the discussion for sensitive political content. In addition, the news from sina.com comes from local newspapers, which in the case of mainland China are themselves subject to censorship by the government. This censorship does not extend to pages and forums which are not intended for audiences within mainland China.
Online News
Sina.com provides a lot of feature news as the focus of the lead story or the main photo. On the other hand its domestic political news is sourced from The People’s Daily or Xinhua News Agency. Compared to conventional medium for news distribution, Sina.com is a platform for news articles from the traditional media. That means, according to its CEO, Wang Zhidong, Sina.com would never hire journalists (Xin, 2000).Network technology
According to the company's published information, SINA.comXpressTM and SINA.comPlusTM are Sina.com's two main exclusive technologies, which bring ease-of-use benefits and enable the audience of Big 5Big5
Big-5 or Big5 is a character encoding method used in Taiwan, Hong Kong, and Macau for Traditional Chinese characters.Mainland China, which uses Simplified Chinese Characters, uses the GB instead.- Organization :...
(traditional Chinese character
Traditional Chinese character
Traditional Chinese characters refers to Chinese characters in any character set which does not contain newly created characters or character substitutions performed after 1946. It most commonly refers to characters in the standardized character sets of Taiwan, of Hong Kong, or in the Kangxi...
), and GB (simplified Chinese characters) to view the webpages sourced from around the Chinese communities of the world.
Prospects
- According to CNNIC's report, by the end of 2003, the number of broadbandBroadbandThe term broadband refers to a telecommunications signal or device of greater bandwidth, in some sense, than another standard or usual signal or device . Different criteria for "broad" have been applied in different contexts and at different times...
users had reached more than 17 million in China, with an increase of 77.6% over 1997. Broadband can better meet the entertainment demands of the audience with the advantage of offering superior sensory experience. In the USA, MicrosoftMicrosoftMicrosoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, AOLAOLAOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, and MSNMSNMSN is a collection of Internet sites and services provided by Microsoft. The Microsoft Network debuted as an online service and Internet service provider on August 24, 1995, to coincide with the release of the Windows 95 operating system.The range of services offered by MSN has changed since its...
have begun their business on broadband in succession. In ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, some websites basing on broadband have been set up such as 互联星空 (pinyinPinyinPinyin is the official system to transcribe Chinese characters into the Roman alphabet in China, Malaysia, Singapore and Taiwan. It is also often used to teach Mandarin Chinese and spell Chinese names in foreign publications and used as an input method to enter Chinese characters into...
:Hu Lian Xing Kong; Chinavnet) and 天天在线 (pinyin:Tian Tian Zai Xian; 116.com.cn). By the contrast, the websites basing on narrowbandNarrowbandIn radio, narrowband describes a channel in which the bandwidth of the message does not significantly exceed the channel's coherence bandwidth. It is a common misconception that narrowband refers to a channel which occupies only a "small" amount of space on the radio spectrum.The opposite of...
, including Sina.com, will face a big challenge. - According to 新京报(pinyin: Xin Jing Bao), SINA will continue to develop in various fields, but the main orientation is the internet, which is the focus in management of the corporation. On the other hand, some important fields such as musicMusicMusic is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
, broadband, and Search engineSearch engineA search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
s, won't be ignored.
Publication
- Collection of internet users
- Cooperative publisher
External links
- Financial headquarter news
- Legal details
- Weblog on Chinese Internet Companies
- MicrobloggingMicrobloggingMicroblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size...
- Sina Weibo site