Shun Fat Supermarket
Encyclopedia
Shun Fat Supermarket is a small, but growing, Chinese Vietnamese American supermarket chain in the San Gabriel Valley
region in California, Sacramento, California
, San Pablo, California
, and Las Vegas, Nevada
.
Shun Fat Supermarket was started in the mid-1990s by a Chinese Vietnamese entrepreneur and seafood wholesaler named Hieu Tran, owner of the H&T Seafood.
Its first store was opened in the Chinese American suburban community of Monterey Park, California
.
Shun Fat is an Asian supermarket
chain that sells imported grocery items from Asia
- particularly Mainland China
, Hong Kong
, Taiwan
, Japan
, Thailand
, and Vietnam
- and also a few mainstream American
brands as well. Its locations tend to be in newer suburban Chinatown
s as well as in developing ethnic Vietnamese American
commercial districts. Selection at each location may differ as most stores are focused on Chinese customers from Vietnam, but the Rowland Height location caters to immigrants from Taiwan.
The market chain competes mainly with the 99 Ranch Market
and Hong Kong Supermarket
. Like these two supermarket chains, Shun Fat Supermarket usually serves as a major anchor store in some Asian shopping centers and strip malls, which in some cases have been renovated extensively by Hieu Tran. The San Gabriel Superstore is a uniquely a Chinese hypermarket
, as it sells clothing and small electronics in addition to groceries, although these stalls are operated by independent vendors with separate payment. In 2005, Shun Fat Supermarket opened a 105000 square feet (9,754.8 m²) megastore in the Little Saigon
of Westminster, California
, joining the already highly-competitive Vietnamese supermarket commerce in the community.
San Gabriel Valley
The San Gabriel Valley is one of the principal valleys of Southern California, United States. It lies to the east of Los Angeles, to the north of the Puente Hills, to the south of the San Gabriel Mountains, and west of the Inland Empire. It derives its name from the San Gabriel River that flows...
region in California, Sacramento, California
Sacramento, California
Sacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
, San Pablo, California
San Pablo, California
San Pablo is a city in Contra Costa County, California, United States. The city of Richmond surrounds nearly the whole city. The population was 29,139 at the 2010 census. The current Mayor is Paul V. Morris, and the current Vice Mayor is Cecilia Valdez. Current Councilmembers include Arturo M....
, and Las Vegas, Nevada
Las Vegas, Nevada
Las Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
.
Shun Fat Supermarket was started in the mid-1990s by a Chinese Vietnamese entrepreneur and seafood wholesaler named Hieu Tran, owner of the H&T Seafood.
Its first store was opened in the Chinese American suburban community of Monterey Park, California
Monterey Park, California
Monterey Park is a city in Los Angeles County, California, United States, east of downtown Los Angeles. The city's motto is "Pride in the past, Faith in the future"...
.
Shun Fat is an Asian supermarket
Asian supermarket
An Asian supermarket, sometimes called an "Oriental supermarket", is a grocery store in non-Asian countries that stocks items imported from the many countries in East and Southeast Asia. They carry items and ingredients generally well-suited for Asian cuisines and not found in most Western...
chain that sells imported grocery items from Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
- particularly Mainland China
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Thailand
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
, and Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
- and also a few mainstream American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
brands as well. Its locations tend to be in newer suburban Chinatown
Chinatown
A Chinatown is an ethnic enclave of overseas Chinese people, although it is often generalized to include various Southeast Asian people. Chinatowns exist throughout the world, including East Asia, Southeast Asia, the Americas, Australasia, and Europe. Binondo's Chinatown located in Manila,...
s as well as in developing ethnic Vietnamese American
Vietnamese American
A Vietnamese American is an American of Vietnamese descent. They make up about half of all overseas Vietnamese and are the fourth-largest Asian American group....
commercial districts. Selection at each location may differ as most stores are focused on Chinese customers from Vietnam, but the Rowland Height location caters to immigrants from Taiwan.
The market chain competes mainly with the 99 Ranch Market
99 Ranch Market
Although most of its customers are ethnic Chinese Americans and Taiwanese Americans, shoppers also include recent immigrants from China, ethnic Chinese from Vietnam, and others. The chain sells a wide range of imported food products and merchandise from Hong Kong, Japan, Mainland China, Taiwan, ...
and Hong Kong Supermarket
Hong Kong Supermarket
Hong Kong Supermarket is a growing supermarket chain in the Los Angeles region of Southern California. It operates mainly in the newer suburban overseas Chinese communities, particularly in the Los Angeles, Philadelphia, and New York City areas....
. Like these two supermarket chains, Shun Fat Supermarket usually serves as a major anchor store in some Asian shopping centers and strip malls, which in some cases have been renovated extensively by Hieu Tran. The San Gabriel Superstore is a uniquely a Chinese hypermarket
Hypermarket
In commerce, a hypermarket is a superstore combining a supermarket and a department store. The result is an expansive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise...
, as it sells clothing and small electronics in addition to groceries, although these stalls are operated by independent vendors with separate payment. In 2005, Shun Fat Supermarket opened a 105000 square feet (9,754.8 m²) megastore in the Little Saigon
Little Saigon
Little Saigon is a name given to any of several overseas Vietnamese immigrant and descendant communities outside Vietnam, usually in the United States...
of Westminster, California
Westminster, California
-Government:In the state legislature Westminster is located in the 34th, Senate District, represented by Democrat Lou Correa and Republican Tom Harman respectively, and in the 67th and 68th Assembly District, represented by Republicans Jim Silva and Van Tran respectively...
, joining the already highly-competitive Vietnamese supermarket commerce in the community.
Locations
- Pacific Asian Plaza - Las Vegas, NevadaLas Vegas, NevadaLas Vegas is the most populous city in the U.S. state of Nevada and is also the county seat of Clark County, Nevada. Las Vegas is an internationally renowned major resort city for gambling, shopping, and fine dining. The city bills itself as The Entertainment Capital of the World, and is famous...
(Chinatown, Las VegasChinatown, Las VegasThe Chinatown of Las Vegas, Nevada The Chinatown of Las Vegas, Nevada The Chinatown of Las Vegas, Nevada (Chinese: 拉斯維加斯中國城 (pinyin: Lāsīwéijiāsī Zhōngguóchéng) is a series of large strip malls with ethnic Chinese and other pan-Asian businesses on Spring Mountain Road, with the original called...
) - newly built - Mar Plaza - Monterey Park, CaliforniaMonterey Park, CaliforniaMonterey Park is a city in Los Angeles County, California, United States, east of downtown Los Angeles. The city's motto is "Pride in the past, Faith in the future"...
- replaced previous Chinese supermarkets - replaced a VonsVonsVons is a southern California and southern Nevada supermarket chain and a division of Safeway Inc. It is headquartered in Arcadia, California, and operates stores under the Vons and Pavilions banners.-Beginning:... - Pacific Square on Colima Road - Rowland Heights, CaliforniaRowland Heights, CaliforniaRowland Heights is an unincorporated community of , located in and below the Puente Hills in the San Gabriel Valley, in Los Angeles County, California. The population of the census-designated place was 48,993 at the 2010 census, up from 48,553 at the 2000 census...
- replaced a Vons - South Gate Plaza on Mack Road - Sacramento, CaliforniaSacramento, CaliforniaSacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
- replaced a RalphsRalphsRalphs is a major supermarket chain in the Southern California area and the largest subsidiary of Cincinnati-based Kroger. It is the oldest such chain west of the Mississippi River. Ralphs also operates stores under the Food 4 Less and Foods Co. names in California.-History:Ralphs Grocery Company... - Pacific Plaza - Sacramento, CaliforniaSacramento, CaliforniaSacramento is the capital city of the U.S. state of California and the county seat of Sacramento County. It is located at the confluence of the Sacramento River and the American River in the northern portion of California's expansive Central Valley. With a population of 466,488 at the 2010 census,...
- San Gabriel Superstore - San Gabriel, CaliforniaSan Gabriel, CaliforniaSan Gabriel is a city in Los Angeles County, California, United States. It is named after the Mission San Gabriel Arcángel, founded by Junipero Serra. The city grew outward from the mission and in 1852 became the original township of Los Angeles County. San Gabriel was incorporated in 1913...
- replaced a TargetTarget CorporationTarget Corporation, doing business as Target, is an American retailing company headquartered in Minneapolis, Minnesota. It is the second-largest discount retailer in the United States, behind Walmart. The company is ranked at number 33 on the Fortune 500 and is a component of the Standard & Poor's... - San Pablo Marketplace - San Pablo, CaliforniaSan Pablo, CaliforniaSan Pablo is a city in Contra Costa County, California, United States. The city of Richmond surrounds nearly the whole city. The population was 29,139 at the 2010 census. The current Mayor is Paul V. Morris, and the current Vice Mayor is Cecilia Valdez. Current Councilmembers include Arturo M....
- Westminster Superstore - Westminster, CaliforniaWestminster, California-Government:In the state legislature Westminster is located in the 34th, Senate District, represented by Democrat Lou Correa and Republican Tom Harman respectively, and in the 67th and 68th Assembly District, represented by Republicans Jim Silva and Van Tran respectively...
- replaced a K-Mart - West & Hammer Lane Plaza - Stockton, CaliforniaStockton, CaliforniaStockton, California, the seat of San Joaquin County, is the fourth-largest city in the Central Valley of the U.S. state of California. With a population of 291,707 at the 2010 census, Stockton ranks as this state's 13th largest city...
- replaced a Save Mart - Garden Grove Superstore - Garden Grove, CaliforniaGarden Grove, CaliforniaGarden Grove is a city located in northern Orange County, California. The population was 170,883 at the 2010 census. State Route 22, also known as the Garden Grove Freeway, passes through the city running east-west. The city is known outside the Southern California area for being the home of Robert H...
- Linda Vista Shopping Center - San Diego, CaliforniaSan Diego, CaliforniaSan Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...