Santoni
Encyclopedia
Santoni s.p.a., is an Italian
luxury shoe trade mark and leather
goods producer (i.e. accessories: belts, bags and other products). The company was founded by Andrea and Rosa Santoni in 1975. Santoni is a family business. It is managed by the second generation of Italian family Santoni. Giuseppe Santoni is now responsible for the family business being the head of the maison.
Santoni has gained its position in the high level luxury segment, thanks to the Limited Edition line, to the exclusive
Classic models, to the Casual products (among them it is worth mentioning an important partnership between
Santoni and Mercedes Amg, started in 2005), to the lady line and the brand extension with Junior and accessories.
For women, Santoni has created the Rose Collection.
Andrea Santoni was born in Corridonia
(MC) on September 26th, 1938, by a traditional family, dedicated to agriculture. When he was 16, after interrupting school, he decided to learn how to cut the leathers in a small shoe factory: many sacrifices but with passion, a hard work and dedication he learns step after step the main aspects of this work. Thanks to private lessons Andrea Santoni improves his technical abilities.
1 Andrea Santoni becomes production manager in an important shoe factory. It is a hard job but with great satisfactions. Together with his wife Rosa they establish a small company, a sort of domestic atelier for the production of uppers.
In 1975, thanks to the increasing business, Santoni moves the company to a bigger place. The production increases but, according to the Santoni’s philosophy every single production phase must be done inside the company, so to obtain a very high quality final product and, as a consequence, the complete satisfaction of the client. At the beginning of the 80’s Andrea Santoni’s dream, that is to have his own brilliant activity, is becoming real. After several researches in 1985 he starts an important expansion of the company towards foreign markets, in particular towards Usa. Handcraftsmanship of production, witnessed primarily by a great class product, is underlined by the constant involvement of Santoni family: after several years of sacrifices and investments in 1989 Santoni establishes the actual company built on 1500 square metres, where the entire production is concentrated.
The growing involvement inside the company of Giuseppe and Ilenia Santoni, Andrea’s son and daughter, represent a constant innovation for the atelier. In 1999 a new factory, dedicated to the production of moccasins and Santoni club shoes, is established. In 2005 a factory dedicated to the lady collection is established.
Nowadays Santoni is knownnot only for men’s footwear but also for ladies shoes, children shoes and leather accessories.
Giuseppe left for the Far East and made very important partnerships with Japan and China. Once he came back to Italy he strengthened a joint venture with a very prestigious American partner, which helped him to increase Santoni’s presence in the global market by 28%. Then he followed up a modern way of doing marketing using the support of some European agencies. Thus, he managed to lead Santoni’s brand up to the very first positions among the most prestigious fashion designers of North Europe.
As far as the company organization is concerned, he coordinates a group of young stylists, creating Santoni’s collections both for man and woman directly from the fashion department inside the firm. So he is personally involved in the style, following all the different phases of the development final creation of the new collection. He develops and leads all guidelines that make Santoni a brand.
Giuseppe managed to spread Santoni’s brand and image all over the world and promoted the opening of new shops and mono-brand stores in New York
, Tokyo
, Moscow
, Kiev
, Rome
, Milan
and Porto Cervo
. Now Giuseppe is the president of the company and his father Andrea, a real self-made man with a long experience is the real shoe expert of the production and has the charge of controlling the quality and the hand-finishing of the shoes. Giuseppe’s interests are modern art and fashion design. His favourite brands are Kiton
, Hermès
and IWC’s watches, which he loves to collect. He also like sports and fast cars. In fact, his car is a Mercedes
CLS Power AMG
.
’s and Gucci
’s. She is always in search of new fashion-trends. Her particular interest for accessories gave her the chance of creating a niche in the firm for the development of a new leather-accessories collection. This shows that also a business expert can be creative. She is married and she has a four-year-aged daughter.
In order to keep its own know-how in the hand stitching and the colouring techniques, with the aim to these precious values to new generations, Santoni founded in 2005 a school inside the company, where specialized artisans teach to the young all the techniques of construction and transfer to them the ingredients colouring process. The school, where Andrea Santoni is personally involved, focuses principally on handcraftsmanship that is the principal element making Santoni products real “objets d’art”.
Apprx. 200 hours is spent on creating rare hand made, customized, hand painted pair of shoes.
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
luxury shoe trade mark and leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
goods producer (i.e. accessories: belts, bags and other products). The company was founded by Andrea and Rosa Santoni in 1975. Santoni is a family business. It is managed by the second generation of Italian family Santoni. Giuseppe Santoni is now responsible for the family business being the head of the maison.
Santoni has gained its position in the high level luxury segment, thanks to the Limited Edition line, to the exclusive
Classic models, to the Casual products (among them it is worth mentioning an important partnership between
Santoni and Mercedes Amg, started in 2005), to the lady line and the brand extension with Junior and accessories.
For women, Santoni has created the Rose Collection.
History of Santoni company
Santoni company was founded in 1975 starting with the production of high quality men's shoes. It was founded by Andrea Santoni together with his wife Rosa.Andrea Santoni was born in Corridonia
Corridonia
Corridonia is a comune in the Province of Macerata in the Italian region Marche, located about 40 km south of Ancona and about 8 km southeast of Macerata.Corridonia was called, until 1931, Pausula...
(MC) on September 26th, 1938, by a traditional family, dedicated to agriculture. When he was 16, after interrupting school, he decided to learn how to cut the leathers in a small shoe factory: many sacrifices but with passion, a hard work and dedication he learns step after step the main aspects of this work. Thanks to private lessons Andrea Santoni improves his technical abilities.
1 Andrea Santoni becomes production manager in an important shoe factory. It is a hard job but with great satisfactions. Together with his wife Rosa they establish a small company, a sort of domestic atelier for the production of uppers.
In 1975, thanks to the increasing business, Santoni moves the company to a bigger place. The production increases but, according to the Santoni’s philosophy every single production phase must be done inside the company, so to obtain a very high quality final product and, as a consequence, the complete satisfaction of the client. At the beginning of the 80’s Andrea Santoni’s dream, that is to have his own brilliant activity, is becoming real. After several researches in 1985 he starts an important expansion of the company towards foreign markets, in particular towards Usa. Handcraftsmanship of production, witnessed primarily by a great class product, is underlined by the constant involvement of Santoni family: after several years of sacrifices and investments in 1989 Santoni establishes the actual company built on 1500 square metres, where the entire production is concentrated.
The growing involvement inside the company of Giuseppe and Ilenia Santoni, Andrea’s son and daughter, represent a constant innovation for the atelier. In 1999 a new factory, dedicated to the production of moccasins and Santoni club shoes, is established. In 2005 a factory dedicated to the lady collection is established.
Nowadays Santoni is knownnot only for men’s footwear but also for ladies shoes, children shoes and leather accessories.
Giuseppe Santoni
Giuseppe Santoni was born in the city of Macerata on 24th June 1968. As soon as he finished the accountancy high school, in spite of his young age, he was already a good businessman so he was charged from his father Andrea with the important responsibility of localizing the most important countries where to export Santoni’s products.Giuseppe left for the Far East and made very important partnerships with Japan and China. Once he came back to Italy he strengthened a joint venture with a very prestigious American partner, which helped him to increase Santoni’s presence in the global market by 28%. Then he followed up a modern way of doing marketing using the support of some European agencies. Thus, he managed to lead Santoni’s brand up to the very first positions among the most prestigious fashion designers of North Europe.
As far as the company organization is concerned, he coordinates a group of young stylists, creating Santoni’s collections both for man and woman directly from the fashion department inside the firm. So he is personally involved in the style, following all the different phases of the development final creation of the new collection. He develops and leads all guidelines that make Santoni a brand.
Giuseppe managed to spread Santoni’s brand and image all over the world and promoted the opening of new shops and mono-brand stores in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
, Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
, Kiev
Kiev
Kiev or Kyiv is the capital and the largest city of Ukraine, located in the north central part of the country on the Dnieper River. The population as of the 2001 census was 2,611,300. However, higher numbers have been cited in the press....
, Rome
Rome
Rome is the capital of Italy and the country's largest and most populated city and comune, with over 2.7 million residents in . The city is located in the central-western portion of the Italian Peninsula, on the Tiber River within the Lazio region of Italy.Rome's history spans two and a half...
, Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
and Porto Cervo
Porto Cervo
Porto Cervo is an Italian seaside resort in northern Sardinia. It is a frazione of the comune of Arzachena, in the province of Olbia-Tempio. The village is the main centre of the Costa Smeralda, on the gulf of the same name. It was created by Prince Karim Aga Khan...
. Now Giuseppe is the president of the company and his father Andrea, a real self-made man with a long experience is the real shoe expert of the production and has the charge of controlling the quality and the hand-finishing of the shoes. Giuseppe’s interests are modern art and fashion design. His favourite brands are Kiton
Kiton
Kiton is a clothing company founded in 1968 in Naples, Italy by Ciro Paone. It opened its US$40 million New York flagship and showroom on East 54th Street in 2004, it also opened a shop in London. Like many other fashion brands, Kiton has diversified to include sportswear, footwear, fragrances,...
, Hermès
Hermès
Hermès International S.A., or simply Hermès is a French high fashion house established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear...
and IWC’s watches, which he loves to collect. He also like sports and fast cars. In fact, his car is a Mercedes
Mercedes-Benz
Mercedes-Benz is a German manufacturer of automobiles, buses, coaches, and trucks. Mercedes-Benz is a division of its parent company, Daimler AG...
CLS Power AMG
AMG
- Automobiles :* AB Motorfabriken i Göteborg, a former Swedish automobile manufacturer* AM General, a manufacturer of speciality and military vehicles* AMG , a Swedish automobile manufactured between 1903 and 1905...
.
Ilenia Santoni
Ilenia Santoni was born in the city of Macerata on 12th March 1972. Since she was young she had a big predisposition for numbers and mats. After finishing the accountancy high school she entered the university and got a Business and Administration master. Being particularly fond of all kinds of economic issues, her father Andrea entrusted her the administration of the firm and the supervision of the financial and human resources department. She loves jewels and brand clothes such as ChanelChanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
’s and Gucci
Gucci
The House of Gucci, better known simply as Gucci , is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR...
’s. She is always in search of new fashion-trends. Her particular interest for accessories gave her the chance of creating a niche in the firm for the development of a new leather-accessories collection. This shows that also a business expert can be creative. She is married and she has a four-year-aged daughter.
In order to keep its own know-how in the hand stitching and the colouring techniques, with the aim to these precious values to new generations, Santoni founded in 2005 a school inside the company, where specialized artisans teach to the young all the techniques of construction and transfer to them the ingredients colouring process. The school, where Andrea Santoni is personally involved, focuses principally on handcraftsmanship that is the principal element making Santoni products real “objets d’art”.
Apprx. 200 hours is spent on creating rare hand made, customized, hand painted pair of shoes.