Post-materialism
Encyclopedia
The concept of post-materialism is a tool in developing an understanding of modern culture. It can be considered in reference of three distinct concepts of materialism
. The first kind of materialism, and the one in reference to which the word post-materialism is used most often, refers to materialism as a value-system relating to the desire for fulfillment of material needs (such as security, sustenance and shelter) and an emphasis on material luxuries in a consumerist
society. A second referent is the materialist conception of history
held by many socialists, most notably Marx and Engels, as well as their philosophic concept of dialectical materialism
. The third definition of materialism concerns the philosophical argument that matter is the only existing reality. The first concept is sociological, the second is both philosophical and sociological, and the third is philosophical.
Depending on which of the three above notions of materialism are being discussed, post-materialism can be an ontological postmaterialism, an existentialistic postmaterialism, an ethical postmaterialism or a political-sociological postmaterialism, which is also the best known.
. After extensive survey research, Inglehart postulated that the Western societies under the scope of his survey were undergoing transformation of individual values, switching from materialist values, emphasizing economic and physical security, to a new set of post-materialist values, which instead emphasized autonomy
and self expression
. Inglehart argued that rising prosperity was gradually liberating the publics of advanced industrial societies from the stress of basic acquisitive or materialistic needs.
Observing that the younger people were much more likely to embrace post-materialist values, Inglehart speculated that this silent revolution was not merely a case of a life-cycle change, with people becoming more materialist as they aged, but a genuine example of intergenerational value change.
The theory of intergenerational change is based on two key hypotheses:
hierarchy of human goals
, while scarcity
prevails, these materialistic goals will have priority over post-materialist goals like belonging, esteem, and aesthetic and intellectual satisfaction. However, once the satisfaction of the survival needs can be taken for granted, the focus will gradually shift to these 'non-material' goods.
which often experienced economic scarcity would ceteris paribus
place a high value on meeting economic needs (such as valuing economic growth above protecting the environment) and on safety needs (will support more authoritarian styles of leadership, will exhibit strong feelings of national pride, will be strongly in favor of maintaining a large, strong army and will be more willing to sacrifice civil liberties for the sake of law and order
). On the other hand, cohorts who have experienced sustained high material affluence start to give high priority to values such as individual
improvement, personal freedom
, citizen input in government decisions, the ideal of a society based on humanism
, and maintaining a clean and healthy environment
.
Together, these two hypotheses carry the implication that, given long periods of material affluence, a growing part of society will embrace post-materialist value systems, an implication which has been indeed borne out internationally in the past 30 years of survey data. The post-material orientations acquired by each cohort during socialisation have been observed to remain remarkably steady over the time-frame of multiple decades, being a more stable value
-system in contrast to the more volatile political and social attitudes.
"If you had to choose among the following things, which are the two that seem the most desirable to you?
... On the basis of the choices made among these four items, it is possible to classify our respondents into value priority groups, ranging from a 'pure' acquisitive type to a 'pure' post-bourgeois type, with several intermediate categories."
The theoretical assumptions and the empirical research connected with the concept of post-materialism have received considerable attention and critical discussion in the human sciences. Amongst others, the validity
, the stability, and the causation of post-materialism has been doubted.
The so-called "Inglehart-index" has been included in several surveys
(e.g., General Social Survey
, World Values Survey
, Eurobarometer
, ALLBUS, Turning Points of the Life-Course). The time series
in ALLBUS (German General Social Survey
) is particularly comprehensive. From 1980 to 1990 the share of "pure post-materialists" increased from 13 to 31 percent in West Germany. After the economic and social stress caused by German reunification
in 1990 it dropped to 23 percent in 1992 and stayed on that level afterwards (Terwey 2000: 155; ZA and ZUMA 2005). The ALLBUS sample
from the less affluent population in East Germany show much lower portions of post-materialists (1991: 15%, 1992: 10%, 1998: 12%). International data
from the 2000 World Values Survey
show the highest percentage of post-materialists in Australia
(35%) followed by Austria
(30%), Canada
(29%), Italy
(28%), Argentina
(25%), United States
(25%), Sweden
(22%), Netherlands
(22%), Puerto Rico
(22%) etc. (Inglehart et al. 2004: 384). In spite of some questions raised by these and other data, measurements of post-materialism have prima facie proven to be statistically important variables in many analyses.
As increasing post-materialism is based on the abundance of material possessions or resources, it should not be mixed indiscriminately with asceticism
or general denial of consumption. In some way post-materialism may be criticized as super-materialism. German data show that there is a tendency towards this orientation among young people, in the economically rather secure public service, and in the managerial middle class (Pappi and Terwey 1982).
Recently, the issue of a “second generation of Postmateralism” appearing on the scene of world wide Civil Society, to a large extent conceived as their “positive ideological embodiment,” has been brought up mainly by Cultural Scientist Roland Benedikter
in his seven volume book series “Postmaterialismus” (2001–2005).
Materialism
In philosophy, the theory of materialism holds that the only thing that exists is matter; that all things are composed of material and all phenomena are the result of material interactions. In other words, matter is the only substance...
. The first kind of materialism, and the one in reference to which the word post-materialism is used most often, refers to materialism as a value-system relating to the desire for fulfillment of material needs (such as security, sustenance and shelter) and an emphasis on material luxuries in a consumerist
Consumerism
Consumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...
society. A second referent is the materialist conception of history
Historical materialism
Historical materialism is a methodological approach to the study of society, economics, and history, first articulated by Karl Marx as "the materialist conception of history". Historical materialism looks for the causes of developments and changes in human society in the means by which humans...
held by many socialists, most notably Marx and Engels, as well as their philosophic concept of dialectical materialism
Dialectical materialism
Dialectical materialism is a strand of Marxism synthesizing Hegel's dialectics. The idea was originally invented by Moses Hess and it was later developed by Karl Marx and Friedrich Engels...
. The third definition of materialism concerns the philosophical argument that matter is the only existing reality. The first concept is sociological, the second is both philosophical and sociological, and the third is philosophical.
Depending on which of the three above notions of materialism are being discussed, post-materialism can be an ontological postmaterialism, an existentialistic postmaterialism, an ethical postmaterialism or a political-sociological postmaterialism, which is also the best known.
Sociological postmaterialism
The sociological theory of post-materialism was developed in the 1970s by Ronald InglehartRonald Inglehart
Ronald F. Inglehart is a political scientist at the University of Michigan. He is director of the World Values Survey, a global network of social scientists who have carried out representative national surveys of the publics of over 80 societies on all six inhabited continents, containing 85...
. After extensive survey research, Inglehart postulated that the Western societies under the scope of his survey were undergoing transformation of individual values, switching from materialist values, emphasizing economic and physical security, to a new set of post-materialist values, which instead emphasized autonomy
Autonomy
Autonomy is a concept found in moral, political and bioethical philosophy. Within these contexts, it is the capacity of a rational individual to make an informed, un-coerced decision...
and self expression
Self-expression values
Self-expression values are part of a core value dimension in the modernization process. Self-expression is a cluster of values that include social toleration, life satisfaction, public expression and an aspiration to liberty. Ronald Inglehart, the University of Michigan professor who developed the...
. Inglehart argued that rising prosperity was gradually liberating the publics of advanced industrial societies from the stress of basic acquisitive or materialistic needs.
Observing that the younger people were much more likely to embrace post-materialist values, Inglehart speculated that this silent revolution was not merely a case of a life-cycle change, with people becoming more materialist as they aged, but a genuine example of intergenerational value change.
The theory of intergenerational change is based on two key hypotheses:
- The Scarcity Hypothesis
- The Socialisation Hypothesis
The Scarcity Hypothesis
Inglehart assumed that individuals pursue various goals in something akin to a hierarchical order. While people may universally aspire to freedom and autonomy, the most pressing material needs like hunger, thirst and physical security have to be satisfied first, since they are immediately linked with survival. According to Inglehart's interpretation of Maslow'sAbraham Maslow
Abraham Harold Maslow was an American professor of psychology at Brandeis University, Brooklyn College, New School for Social Research and Columbia University who created Maslow's hierarchy of needs...
hierarchy of human goals
Maslow's hierarchy of needs
Maslow's hierarchy of needs is a theory in psychology, proposed by Abraham Maslow in his 1943 paper A Theory of Human Motivation. Maslow subsequently extended the idea to include his observations of humans' innate curiosity...
, while scarcity
Scarcity
Scarcity is the fundamental economic problem of having humans who have unlimited wants and needs in a world of limited resources. It states that society has insufficient productive resources to fulfill all human wants and needs. Alternatively, scarcity implies that not all of society's goals can be...
prevails, these materialistic goals will have priority over post-materialist goals like belonging, esteem, and aesthetic and intellectual satisfaction. However, once the satisfaction of the survival needs can be taken for granted, the focus will gradually shift to these 'non-material' goods.
The Socialization Hypothesis
The relationship between material conditions and value priorities is not one of immediate adjustment. A large body of evidence indicates that people's basic values are largely fixed when they reach adulthood, and change relatively little thereafter. Therefore, cohortsCohort (statistics)
In statistics and demography, a cohort is a group of subjects who have shared a particular time together during a particular time span . Cohorts may be tracked over extended periods in a cohort study. The cohort can be modified by censoring, i.e...
which often experienced economic scarcity would ceteris paribus
Ceteris paribus
or is a Latin phrase, literally translated as "with other things the same," or "all other things being equal or held constant." It is an example of an ablative absolute and is commonly rendered in English as "all other things being equal." A prediction, or a statement about causal or logical...
place a high value on meeting economic needs (such as valuing economic growth above protecting the environment) and on safety needs (will support more authoritarian styles of leadership, will exhibit strong feelings of national pride, will be strongly in favor of maintaining a large, strong army and will be more willing to sacrifice civil liberties for the sake of law and order
Law and order (politics)
In politics, law and order refers to demands for a strict criminal justice system, especially in relation to violent and property crime, through harsher criminal penalties...
). On the other hand, cohorts who have experienced sustained high material affluence start to give high priority to values such as individual
Individual
An individual is a person or any specific object or thing in a collection. Individuality is the state or quality of being an individual; a person separate from other persons and possessing his or her own needs, goals, and desires. Being self expressive...
improvement, personal freedom
Freedom (political)
Political freedom is a central philosophy in Western history and political thought, and one of the most important features of democratic societies...
, citizen input in government decisions, the ideal of a society based on humanism
Humanism
Humanism is an approach in study, philosophy, world view or practice that focuses on human values and concerns. In philosophy and social science, humanism is a perspective which affirms some notion of human nature, and is contrasted with anti-humanism....
, and maintaining a clean and healthy environment
Environmentalism
Environmentalism is a broad philosophy, ideology and social movement regarding concerns for environmental conservation and improvement of the health of the environment, particularly as the measure for this health seeks to incorporate the concerns of non-human elements...
.
Together, these two hypotheses carry the implication that, given long periods of material affluence, a growing part of society will embrace post-materialist value systems, an implication which has been indeed borne out internationally in the past 30 years of survey data. The post-material orientations acquired by each cohort during socialisation have been observed to remain remarkably steady over the time-frame of multiple decades, being a more stable value
Value (personal and cultural)
A personal or cultural value is an absolute or relative ethical value, the assumption of which can be the basis for ethical action. A value system is a set of consistent values and measures. A principle value is a foundation upon which other values and measures of integrity are based...
-system in contrast to the more volatile political and social attitudes.
Measuring post-materialism
There are several ways of empirically measuring the spread of post-materialism in a society. A common and relatively simple way is by creating an index from survey respondents' patterns of responses to a series of items which were designed to measure personal political priorities."If you had to choose among the following things, which are the two that seem the most desirable to you?
- Maintaining order in the nation.
- Giving people more say in important political decisions.
- Fighting rising prices.
- Protecting freedom of speechFreedom of speechFreedom of speech is the freedom to speak freely without censorship. The term freedom of expression is sometimes used synonymously, but includes any act of seeking, receiving and imparting information or ideas, regardless of the medium used...
.
... On the basis of the choices made among these four items, it is possible to classify our respondents into value priority groups, ranging from a 'pure' acquisitive type to a 'pure' post-bourgeois type, with several intermediate categories."
The theoretical assumptions and the empirical research connected with the concept of post-materialism have received considerable attention and critical discussion in the human sciences. Amongst others, the validity
Validity (statistics)
In science and statistics, validity has no single agreed definition but generally refers to the extent to which a concept, conclusion or measurement is well-founded and corresponds accurately to the real world. The word "valid" is derived from the Latin validus, meaning strong...
, the stability, and the causation of post-materialism has been doubted.
The so-called "Inglehart-index" has been included in several surveys
Statistical survey
Survey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....
(e.g., General Social Survey
General Social Survey
The General Social Survey is a sociological survey used to collect data on demographic characteristics and attitudes of residents of the United States. The survey is conducted face-to-face with an in-person interview by the National Opinion Research Center at the University of Chicago, of a...
, World Values Survey
World Values Survey
The World Values Survey is a global research project that explores people’s values and beliefs, how they change over time and what social and political impact they have. It is carried out by a worldwide network of social scientists who, since 1981, have conducted representative national surveys in...
, Eurobarometer
Eurobarometer
Eurobarometer is a series of surveys regularly performed on behalf of the European Commission since 1973. It produces reports of public opinion of certain issues relating to the European Union across the member states...
, ALLBUS, Turning Points of the Life-Course). The time series
Time series
In statistics, signal processing, econometrics and mathematical finance, a time series is a sequence of data points, measured typically at successive times spaced at uniform time intervals. Examples of time series are the daily closing value of the Dow Jones index or the annual flow volume of the...
in ALLBUS (German General Social Survey
German General Social Survey
The German General Social Survey is a national data generation program in Germany, which is similar to the American General Social Survey ...
) is particularly comprehensive. From 1980 to 1990 the share of "pure post-materialists" increased from 13 to 31 percent in West Germany. After the economic and social stress caused by German reunification
German reunification
German reunification was the process in 1990 in which the German Democratic Republic joined the Federal Republic of Germany , and when Berlin reunited into a single city, as provided by its then Grundgesetz constitution Article 23. The start of this process is commonly referred by Germans as die...
in 1990 it dropped to 23 percent in 1992 and stayed on that level afterwards (Terwey 2000: 155; ZA and ZUMA 2005). The ALLBUS sample
Sample (statistics)
In statistics, a sample is a subset of a population. Typically, the population is very large, making a census or a complete enumeration of all the values in the population impractical or impossible. The sample represents a subset of manageable size...
from the less affluent population in East Germany show much lower portions of post-materialists (1991: 15%, 1992: 10%, 1998: 12%). International data
Data
The term data refers to qualitative or quantitative attributes of a variable or set of variables. Data are typically the results of measurements and can be the basis of graphs, images, or observations of a set of variables. Data are often viewed as the lowest level of abstraction from which...
from the 2000 World Values Survey
World Values Survey
The World Values Survey is a global research project that explores people’s values and beliefs, how they change over time and what social and political impact they have. It is carried out by a worldwide network of social scientists who, since 1981, have conducted representative national surveys in...
show the highest percentage of post-materialists in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
(35%) followed by Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
(30%), Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
(29%), Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
(28%), Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
(25%), United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
(25%), Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
(22%), Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
(22%), Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
(22%) etc. (Inglehart et al. 2004: 384). In spite of some questions raised by these and other data, measurements of post-materialism have prima facie proven to be statistically important variables in many analyses.
As increasing post-materialism is based on the abundance of material possessions or resources, it should not be mixed indiscriminately with asceticism
Asceticism
Asceticism describes a lifestyle characterized by abstinence from various sorts of worldly pleasures often with the aim of pursuing religious and spiritual goals...
or general denial of consumption. In some way post-materialism may be criticized as super-materialism. German data show that there is a tendency towards this orientation among young people, in the economically rather secure public service, and in the managerial middle class (Pappi and Terwey 1982).
Recently, the issue of a “second generation of Postmateralism” appearing on the scene of world wide Civil Society, to a large extent conceived as their “positive ideological embodiment,” has been brought up mainly by Cultural Scientist Roland Benedikter
Roland Benedikter
Roland Benedikter is an Italian-Austrian Sociologist and Political Scientist with specialization in Multi- and Interdisciplinarity from the Autonomous Province of South Tyrol...
in his seven volume book series “Postmaterialismus” (2001–2005).
See also
- Antonio GramsciAntonio GramsciAntonio Gramsci was an Italian writer, politician, political philosopher, and linguist. He was a founding member and onetime leader of the Communist Party of Italy and was imprisoned by Benito Mussolini's Fascist regime...
- PostmodernityPostmodernityPostmodernity is generally used to describe the economic or cultural state or condition of society which is said to exist after modernity...
- Reflexive modernizationReflexive modernizationThe concept of reflexive modernization was launched by a joint effort of three of the leading European sociologists - Anthony Giddens, Ulrich Beck and Scott Lash...
- Self-expression ValuesSelf-expression valuesSelf-expression values are part of a core value dimension in the modernization process. Self-expression is a cluster of values that include social toleration, life satisfaction, public expression and an aspiration to liberty. Ronald Inglehart, the University of Michigan professor who developed the...
- ConsumerismConsumerismConsumerism is a social and economic order that is based on the systematic creation and fostering of a desire to purchase goods and services in ever greater amounts. The term is often associated with criticisms of consumption starting with Thorstein Veblen...
- AffluenzaAffluenzaAffluenza, from affluence and influenza, is a term used by critics of capitalism and consumerism. Sources define it as follows:Proponents of the term consider that the prizing of endless increases in material wealth may lead to feelings of worthlessness and dissatisfaction rather than experiences...
- Gross National HappinessGross national happinessThe assessment of gross national happiness was designed in an attempt to define an indicator that measures quality of life or social progress in more holistic and psychological terms than only the economic indicator of gross domestic product .-Origins and meaning:The term...
- Abraham Harold Maslow
- John Kenneth GalbraithJohn Kenneth GalbraithJohn Kenneth "Ken" Galbraith , OC was a Canadian-American economist. He was a Keynesian and an institutionalist, a leading proponent of 20th-century American liberalism...
- Anthony GiddensAnthony GiddensAnthony Giddens, Baron Giddens is a British sociologist who is known for his theory of structuration and his holistic view of modern societies. He is considered to be one of the most prominent modern contributors in the field of sociology, the author of at least 34 books, published in at least 29...
- World Values SurveyWorld Values SurveyThe World Values Survey is a global research project that explores people’s values and beliefs, how they change over time and what social and political impact they have. It is carried out by a worldwide network of social scientists who, since 1981, have conducted representative national surveys in...
- Material feminismMaterial feminismMaterial feminism examines the "material conditions under which social arrangements, including those of gender hierarchy, develop" It argues that "material conditions of all sorts play a vital role in the social production of gender"....
- Neo-MarxismNeo-MarxismNeo-Marxism is a loose term for various twentieth-century approaches that amend or extend Marxism and Marxist theory, usually by incorporating elements from other intellectual traditions, such as: critical theory, psychoanalysis or Existentialism .Erik Olin Wright's theory of contradictory class...
- RevisionismRevisionismRevisionism may refer to:*Historical revisionism, the critical re-examination of presumed historical facts and existing historiography** The "revisionists" school of thought in Soviet and Communist studies, as opposed to the Cold War "traditionalists" school....
- Integral TheoryIntegral TheoryIntegral Theory is a philosophy posited by Ken Wilber that seeks a synthesis of the best of pre-modern, modern, and postmodern reality. It claims to be a "theory of everything," and offers an approach "to draw together an already existing number of separate paradigms into an interrelated network of...
External links
- Fifty Possible Ways to Challenge Over-Commercialism by Albert J. Fritsch, SJ, PhD
- An ontological-existential postmaterialism
- http://www.postconsumerism.com/