New Deal of the Mind
Encyclopedia
New Deal of the Mind has the support of leading figures in the arts, entrepreneurs, politicians from across the political spectrum and policy makers. All of us recognise the urgency of protecting, nurturing and investing in the arts if we are to prevent a generation of creative talent being lost to the recession

NDotM developed from an article written in the New Statesman
New Statesman
New Statesman is a British centre-left political and cultural magazine published weekly in London. Founded in 1913, and connected with leading members of the Fabian Society, the magazine reached a circulation peak in the late 1960s....

 in January 2009 by Martin Bright
Martin Bright
Martin Bright is a British journalist. He worked for the BBC World Service and The Guardian before becoming The Observer's education correspondent and then home affairs editor...

, the magazine’s former political editor. In this piece, Martin suggested that cultural elements of the Works Progress Administration
Works Progress Administration
The Works Progress Administration was the largest and most ambitious New Deal agency, employing millions of unskilled workers to carry out public works projects, including the construction of public buildings and roads, and operated large arts, drama, media, and literacy projects...

 (WPA), part of US President Franklin D Roosevelt’s post-Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...

 New Deal
New Deal
The New Deal was a series of economic programs implemented in the United States between 1933 and 1936. They were passed by the U.S. Congress during the first term of President Franklin D. Roosevelt. The programs were Roosevelt's responses to the Great Depression, and focused on what historians call...

, be adapted for the UK today. Martin listed the achievements of the WPA: 3,500 branch libraries created, 4,400 musical performances every month by the Federal Music Project, a collection of oral histories collated which featured the narratives of the last living slaves. He also cited some of WPA’s beneficiaries: Jackson Pollock
Jackson Pollock
Paul Jackson Pollock , known as Jackson Pollock, was an influential American painter and a major figure in the abstract expressionist movement. During his lifetime, Pollock enjoyed considerable fame and notoriety. He was regarded as a mostly reclusive artist. He had a volatile personality, and...

, Mark Rothko
Mark Rothko
Mark Rothko, born Marcus Rothkowitz , was a Russian-born American painter. He is classified as an abstract expressionist, although he himself rejected this label, and even resisted classification as an "abstract painter".- Childhood :Mark Rothko was born in Dvinsk, Vitebsk Province, Russian...

 and Willem de Kooning
Willem de Kooning
Willem de Kooning was a Dutch American abstract expressionist artist who was born in Rotterdam, the Netherlands....

 and writers such as Saul Bellow
Saul Bellow
Saul Bellow was a Canadian-born Jewish American writer. For his literary contributions, Bellow was awarded the Pulitzer Prize, the Nobel Prize for Literature, and the National Medal of Arts...

, John Cheever
John Cheever
John William Cheever was an American novelist and short story writer. He is sometimes called "the Chekhov of the suburbs." His fiction is mostly set in the Upper East Side of Manhattan, the Westchester suburbs, old New England villages based on various South Shore towns around Quincy,...

 and Ralph Ellison
Ralph Ellison
Ralph Waldo Ellison was an American novelist, literary critic, scholar and writer. He was born in Oklahoma City, Oklahoma. Ellison is best known for his novel Invisible Man, which won the National Book Award in 1953...

.

In an effort to devise plans for job creation in the creative sector, NDotM borrows and adapts elements from Roosevelt’s original New Deal. NDotM are pushing for government policy that encourages self-employment and freelance opportunities -- the lifeblood of the creative industries -- such as the reintroduction of something similar to the Enterprise Allowance Scheme
Enterprise Allowance Scheme
The Enterprise Allowance Scheme was an initiative set up by Margaret Thatcher's Conservative UK government which gave a guaranteed income of £40 per week to unemployed people who set up their own business. It was first announced on 13th November 1981, and piloted between January 1982 and July 1983,...

. Under Margaret Thatcher
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher, was Prime Minister of the United Kingdom from 1979 to 1990...

’s government, long term unemployed people were offered £40 a week and free business advice while they set up a business. The EAS famously helped figures including Creation Records founder Alan McGee, Superdry’s creator Julian Dunkerton and artists Tracey Emin
Tracey Emin
Tracey Karima Emin RA is a British artist of English and Turkish Cypriot origin. She is part of the group known as Britartists or YBAs ....

 and Jane and Louise Wilson.

New Deal of the Mind has successfully lobbied for the return of the Enterprise Allowance Scheme, and borrows and adapts from both the EAS and WPA to push for government policy that encourages self-employment and freelance opportunities – the lifeblood of the creative industries. We’re working with the Government to help put unemployed people into creative placements in arts and culture and we’re finding spaces across the UK which will become “incubator centres” providing space, support and advice for people setting up on their own.

NDotM are also working to create Future Jobs Fund Hubs and NDotM Pop-Up Centres across the UK. The Hubs offer paid employment opportunities in arts and heritage institutions. The NDotM Pop-Up Centres will be entrepreneurship incubators for creative people, providing space as well as career and business advice.

Launch

New Deal of the Mind was launched at Number 11 Downing Street. The event, hosted by Chancellor Alistair Darling
Alistair Darling
Alistair Maclean Darling is a Scottish Labour Party politician who has been a Member of Parliament since 1987, currently for Edinburgh South West. He served as the Chancellor of the Exchequer from 2007 to 2010...

 and Maggie Darling, attracted an array of cultural leaders, artists, designers, journalists, ministers and politicians. It was described by Lord Puttnam as a “remarkable moment in history”.

Martin Bright said he was delighted by the support from entrepreneurs, people in the arts and politicians from all parties. “I think this just shows that in extraordinary times, we need to do extraordinary things. We couldn’t do that without the support of such people, all of whom care about and understand the immense part that arts and culture play in our economic, financial and social well being.”

Speakers included

  • Right Hon Andy Burnham MP, then Secretary of State for Culture, Media and Sport
    Secretary of State for Culture, Media and Sport
    The Secretary of State for Culture, Olympics, Media and Sport is a United Kingdom cabinet position with responsibility for the Department for Culture, Media and Sport. The role was created in 1992 by John Major as Secretary of State for National Heritage...


  • Right Hon James Purnell
    James Purnell
    James Mark Dakin Purnell is a British Labour Party politician, who was the Member of Parliament for Stalybridge and Hyde from 2001 to 2010. He is currently the Head of the Open Left project at the left leaning think tank Demos...

     MP, then Secretary of State for Work and Pensions
    Secretary of State for Work and Pensions
    The Secretary of State for Work and Pensions is a post in the British Cabinet, responsible for the Department for Work and Pensions. It was created on 8 June 2001 by the merger of the Employment part of the Department for Education and Employment and the Department of Social Security.The Ministry...


  • Right Hon Ed Vaizey MP, Conservative Party
    Conservative Party (UK)
    The Conservative Party, formally the Conservative and Unionist Party, is a centre-right political party in the United Kingdom that adheres to the philosophies of conservatism and British unionism. It is the largest political party in the UK, and is currently the largest single party in the House...

     Shadow Culture Minister

  • Sir Christopher Frayling
    Christopher Frayling
    Sir Christopher John Frayling is a British educationalist and writer, known for his study of popular culture.-Biography:Frayling read history at Churchill College, Cambridge and gained a PhD in the study of Jean-Jacques Rousseau...

    , Rector of Royal College of Art
    Royal College of Art
    The Royal College of Art is an art school located in London, United Kingdom. It is the world’s only wholly postgraduate university of art and design, offering the degrees of Master of Arts , Master of Philosophy and Doctor of Philosophy...


  • Lord David Puttnam
    David Puttnam
    David Terence Puttnam, Baron Puttnam, CBE, FRSA is a British film producer. He sits on the Labour benches in the House of Lords, although he is not principally a politician.-Early life:...

    , film producer

  • Dame Jenny Abramsky
    Jenny Abramsky
    Dame Jennifer Gita Abramsky, DBE is chairman of the UK's National Heritage Memorial Fund . The NHMF makes grants to preserve heritage of outstanding national importance. Until her retirement from the BBC Jenny Abramsky was its most senior woman employee; she was Director of Audio and Music...

    , Chair of the Heritage Lottery Fund
    Heritage Lottery Fund
    The Heritage Lottery Fund is a fund established in the United Kingdom under the National Lottery etc. Act 1993. The Fund opened for applications in 1994. It uses money raised through the National Lottery to transform and sustain the UK’s heritage...


  • Jude Kelly
    Jude Kelly
    Judith Pamela Kelly OBE is a theatre director and producer from Liverpool, England.Kelly founded Solent People's Theatre, a touring company in 1976, and was artistic director of the Battersea Arts Centre from 1980 to 1985. In 1986, she joined the Royal Shakespeare Company...

     OBE, Artistic Director of the Southbank Centre

  • Mark Thompson
    Mark Thompson
    Mark John Thompson is Director-General of the BBC, a post he has held since 2004, and a former chief executive of Channel 4...

    , Director-General
    Director-general
    The term director-general is a title given the highest executive officer within a governmental, statutory, NGO, third sector or not-for-profit institution.-European Union:...

     of the BBC
    BBC
    The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...


  • Sir John Tusa
    John Tusa
    Sir John Tusa is a British arts administrator, and radio and television journalist. From 1980 to 1986 he was a main presenter of BBC 2's Newsnight programme. From 1995 until 2007 he was managing director of the City of London's Barbican Arts Centre...

    , Chair of the University of the Arts London
    University of the Arts London
    The University of the Arts London, formerly known as the London Institute, is a collegiate university comprising six internationally recognised art, design, fashion and media colleges in London, England...


  • Roger Wright
    Roger Wright (music administrator)
    Roger Wright is an English radio administrator and arts administrator. He is currently the Controller of BBC Radio 3 and Director of The Proms....

    , Controller of BBC Radio 3
    BBC Radio 3
    BBC Radio 3 is a national radio station operated by the BBC within the United Kingdom. Its output centres on classical music and opera, but jazz, world music, drama, culture and the arts also feature. The station is the world’s most significant commissioner of new music, and its New Generation...

    , Director of the Proms

Research and Advocacy

If Government policy hopes to address the needs of the creative sector and create jobs, it must consider the needs of the self-employed. It is estimated that 41% of people working in the creative sector are self-employed and Arts Council
Arts council
An arts council is a government or private, non-profit organization dedicated to promoting the arts mainly by funding local artists, awarding prizes, and organizing events at home and abroad...

 research shows that more than 70% of those working in its regularly funded organisations (RFOs) are employed on a freelance basis.

NDotM is pushing for government policy that encourages entrepreneurship in the creative industries such as the reintroduction of the Enterprise Allowance Scheme.

Additionally, NDotM is lobbying policy makers and arts institutions nationally and locally to raise awareness of the significant role creativity can play in economic recovery.

Pop-Up Centres

NDotM proposes re-opening some of the UK’s thousands of abandoned commercial properties as cultural and artistic spaces. NDotM Pop-Up Centres that will contain studio, rehearsal and gallery spaces for young artists and musicians and drop-in centres for designers. Uniquely, they will also provide employment and business advice for innovators and creative people in partnership with Jobcentre Plus
Jobcentre Plus
Jobcentre Plus was a government agency for working-age people in Great Britain. The agency was formed when the Employment Service, which operated Jobcentres, merged with the Benefits Agency, which ran social security offices, and was re-named Jobcentre Plus on 1 April 2002...

 and University Career Services

Future Jobs Fund Hubs

NDotM Future Jobs Fund Hubs create internships, apprenticeships and jobs targeted at creative graduates and long-term unemployed young people (18-24 years) in larger arts and heritage institutions that act as “hubs.” These placements are paid for by the recently created Future Jobs Fund, a fund of around £1 billion to support the creation of jobs for long term unemployed young people and others who face significant disadvantage in the labour market.

FJF placements seek to tackle the issues of youth unemployment in the arts head-on, and, as a corollary help with the cultural and racial diversity that can only enrichen this country’s heritage.

People =
The range of expertise and experience of NDotM's board of trustees, advisers and patrons ensures that NDotM is steered by specialists and experts who have strong track records of success in the arts, business, Government and cultural sectors.

Team

  • Matrin Bright - CEO. Martin is the award-winning former Political Editor of the New Statesman. His idea for a New Deal of the Mind organisation has captured the imagination of the cultural world since its inception earlier this year and attracted the support of politicians from across the political spectrum. Martin is Founder and Chief Executive of NDotM. Since March he has been working closely with ministers, officials and arts organisations to deliver jobs in the creative industries.

  • Karen Freyer - Managing Director. Karen has experience in marketing and media, having worked both on the creative and business sides of media. Originally she was a producer and reporter. Karen worked at CBS News – 60 Minutes, Newsnight and CNN & Time. Karen then made the switch over to the corporate world. She went to Harvard Business School, got her MBA and worked at WPP where she was chosen to join their management programme. Karen is Managing Director for NDotM. She ensures that the organisation delivers on its mission by developing NDotM’s strategic direction and managing its delivery, together with the trustees, staff and all other stakeholders. Karen is also an RSA Fellow.

  • Marcus Mason - Programme Manager. Marcus completed an MA in International Studies and Diplomacy at SOAS in the summer of 2009 and holds a BA in Philosophy, Politics and Economics from Oxford University. He is interested in progressive politics, green politics and social enterprise and its role in tackling social issues. During his masters, Marcus became drawn to the role that social enterprises can play in the economic progress of developed and developing countries. While completing his dissertation on Kosovan Statehood, Marcus worked for the Learning Launchpad at the Young Foundation – a fund that invests in social enterprises that focus on positive outcomes in the field of practical learning for young people in Britain. Marcus is the Programme Manager for NDotM. He works with cultural institutions to create employment opportunities and is developing NDotM Creative Incubation Centres, locating disused space and identifying partners.

  • Mwila Mulenshi - Programme Assistant. Zambia born Mwila is a psychology graduate who works for NDotM on the ground-breaking job creation projects in the arts and creative sector. Mwila’s personal experience has proved invaluable in helping design and produce training programmes with GOALS for young people in the creative sector. Mwila is flexible and multi-skilled, runs the NDotM office at London’s Somerset House with good humour and efficiency. Her charming manner belies the steel grip she has over the Chief Executive’s diary. Mwila also plays a key role in events which range from Ministerial visits to organising recruitment programmes, Board meetings and filming interviews with Future Jobs Fund recruits.

  • Jonny Mundey - Cultural Development Officer. Jonny read History at the University of Manchester, going on to complete a Masters in the Cultural History of War there in 2009. A budding documentary filmmaker, as part of his MA he travelled to Kenya to make a documentary on the 2008 post-election violence in the rift-valley region. During his studies he became interested in the role that the writing of history plays in actively shaping the present, and in innovative ways of writing and experiencing history. After moving to London, Jonny worked as the Digital Media Researcher at Counterpoint, the think tank of the British Council, for the majority of 2010. Jonny is Cultural Development Officer for New Deal of the Mind. He is responsible for the Digital Domesday Project, a New Deal of the Mind initiative to create access to the UK’s cultural archives. He works to set up creative digital projects with arts, archive and heritage organisations across the UK.

Board of Trustees

  • Richard Greer (Chair), contemporary art patron and Chair of a collector’s group working with University of the Arts London
    University of the Arts London
    The University of the Arts London, formerly known as the London Institute, is a collegiate university comprising six internationally recognised art, design, fashion and media colleges in London, England...


  • Dr. Catherine Fieschi, Director, Counterpoint
    Counterpoint
    In music, counterpoint is the relationship between two or more voices that are independent in contour and rhythm and are harmonically interdependent . It has been most commonly identified in classical music, developing strongly during the Renaissance and in much of the common practice period,...


  • Pippa Harris, one of the founders of Neal Street Productions, along with Sam Mendes
    Sam Mendes
    Samuel Alexander "Sam" Mendes, CBE is an English stage and film director. He is best known for his Academy Award-winning work on his debut film American Beauty and his dark re-inventions of the stage musicals Cabaret , Oliver! , Company and Gypsy . He's currently working on the 23rd James Bond...

     and Caro Newling.

  • Jude Kelly
    Jude Kelly
    Judith Pamela Kelly OBE is a theatre director and producer from Liverpool, England.Kelly founded Solent People's Theatre, a touring company in 1976, and was artistic director of the Battersea Arts Centre from 1980 to 1985. In 1986, she joined the Royal Shakespeare Company...

     OBE, Artistic Director, Southbank Centre

  • Mike Smith
    Mike Smith (A&R man)
    Mike Smith started as an A&R man at MCA Publishing as a scout in 1988, where he signed Blur, Levitation and scouted The Smashing Pumpkins. He then moved to EMI Publishing in 1992 where he went on to sign acts such as PJ Harvey, Elastica, Supergrass, Teenage Fan Club, Doves, Starsailor, The Beta...

    , Managing Director, Columbia Records
    Columbia Records
    Columbia Records is an American record label, owned by Japan's Sony Music Entertainment, operating under the Columbia Music Group with Aware Records. It was founded in 1888, evolving from an earlier enterprise, the American Graphophone Company — successor to the Volta Graphophone Company...


  • Sir John Tusa
    John Tusa
    Sir John Tusa is a British arts administrator, and radio and television journalist. From 1980 to 1986 he was a main presenter of BBC 2's Newsnight programme. From 1995 until 2007 he was managing director of the City of London's Barbican Arts Centre...

    , Chairman, Clore Leadership Programme
    Clore leadership programme
    The Clore Leadership Programme provides professional training and personal development for current and future leaders in the cultural sector. It was founded by the Clore Duffield Foundation in 2002 in response to its own research into the state of leadership in the cultural sector.-The...

     and University of the Arts London
    University of the Arts London
    The University of the Arts London, formerly known as the London Institute, is a collegiate university comprising six internationally recognised art, design, fashion and media colleges in London, England...


Advisory Board

  • Dame Jenny Abramsky
    Jenny Abramsky
    Dame Jennifer Gita Abramsky, DBE is chairman of the UK's National Heritage Memorial Fund . The NHMF makes grants to preserve heritage of outstanding national importance. Until her retirement from the BBC Jenny Abramsky was its most senior woman employee; she was Director of Audio and Music...

    , Chair, Heritage Lottery Fund
    Heritage Lottery Fund
    The Heritage Lottery Fund is a fund established in the United Kingdom under the National Lottery etc. Act 1993. The Fund opened for applications in 1994. It uses money raised through the National Lottery to transform and sustain the UK’s heritage...


  • Roy Clare
    Roy Clare
    Roy Alexander George Clare was Chief Executive of the Museums, Libraries and Archives Council 2007-2011...

     CBE
    CBE
    CBE and C.B.E. are abbreviations for "Commander of the Order of the British Empire", a grade in the Order of the British Empire.Other uses include:* Chemical and Biochemical Engineering...

    , Chief Executive, Museums, Libraries and Archives Council
    Museums, Libraries and Archives Council
    The Museums, Libraries and Archives Council is a non-departmental public body in England and a registered charity with a remit to promote improvement and innovation in the area of museums, libraries and archives...


  • Anthony Sargent, General Director, the Sage Gateshead
    Sage Gateshead
    The Sage Gateshead is a centre for musical education, performance and conferences, located in Gateshead on the south bank of the River Tyne, in the northeast of England...


  • Carole Souter, Chief Executive, Heritage Lottery Fund
    Heritage Lottery Fund
    The Heritage Lottery Fund is a fund established in the United Kingdom under the National Lottery etc. Act 1993. The Fund opened for applications in 1994. It uses money raised through the National Lottery to transform and sustain the UK’s heritage...


  • Karen Brookfield , Deputy Director (Policy & Strategy), Heritage Lottery Fund
    Heritage Lottery Fund
    The Heritage Lottery Fund is a fund established in the United Kingdom under the National Lottery etc. Act 1993. The Fund opened for applications in 1994. It uses money raised through the National Lottery to transform and sustain the UK’s heritage...


  • Sir Ronald Grierson, Chairman, International Advisory Board, The Blackstone Group

  • Sir Tony Hall, Executive Director, Royal Opera House
    Royal Opera House
    The Royal Opera House is an opera house and major performing arts venue in Covent Garden, central London. The large building is often referred to as simply "Covent Garden", after a previous use of the site of the opera house's original construction in 1732. It is the home of The Royal Opera, The...


  • Graham Sheffield, Artistic Director, Barbican
    Barbican
    A barbican, from medieval Latin barbecana, signifying the "outer fortification of a city or castle," with cognates in the Romance languages A barbican, from medieval Latin barbecana, signifying the "outer fortification of a city or castle," with cognates in the Romance languages A barbican, from...


  • David Kershaw, Chief Executive, M&C Saatchi
    M&C Saatchi
    M&C Saatchi is an international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970...


  • Trevor Phillips
    Trevor Phillips
    Trevor Phillips OBE chairs the Equality and Human Rights Commission and is a former television executive and presenter...

    , Chairman, Equality and Human Rights Commission

  • Paul Collard , Chief Executive, Creativity, Culture and Education England

Patrons

  • David Lammy
    David Lammy
    David Lindon Lammy is a British Labour Party politician, who has been the Member of Parliament for Tottenham since 2000.Lammy has commented on Britain's history of slavery.-Early life and Education:...

     MP, Minister of State for Higher Education and Intellectual Property

  • Baroness Estelle Morris
    Estelle Morris
    Estelle Morris, Baroness Morris of Yardley, PC was a British Labour Party politician, who was the Member of Parliament for Birmingham Yardley from 1992 to 2005, and served briefly in the Cabinet as Education Secretary.-Early life:...

    , Former Education Secretary

External links



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