Neri Karra
Encyclopedia
Dr Neri Karra is a fashion
entrepreneur
, academic director and author
. She holds a PhD
from the University of Cambridge
and is an entrepreneur, heading up the luxury leather
accessories brand, Neri Karra.
Dr Karra is respected both commercially and academically for her international business ventures and for teaching in renowned institutes, such as London School of Economics
, London College of Fashion
, and Imperial College Business School.
maker
grandfather and seamstress grandmother working. Years later, after pursuing a Business Management degree
in the United States
, Neri headed back to Istambul and, alongside her father, she co-founded her own brand of luxury leather accessories.
The business started small, in 1999, making leather mobile phone
cases. As a start-up
, Neri Karra, who was only 22 years old, had very limited resources and, instead of developing a whole range of products, she focused on producing one or two models, whose quality would create good brand awareness
among consumers.
In her first international venture
, Neri started to export to Russia
, Eastern Europe
and Central Asia
. Today, Neri Karra’s wide range of leather products can be found in more than 300 stores, in 14 countries.
Over the last decade, she has been awarded an array of accolades and awards from organisations like DSD Foreign Trade that recognises her as one of the largest exporters in Turkey
. In 2010, she was also the Finalist at Luxuria Awards for Best Young Entrepreneur.
, London College of Fashion
, and Imperial College Business School.
Neri holds a PhD
from the University of Cambridge
, where she was granted with the Trust Overseas Scholarship. Her doctoral thesis was nominated for the prestigious William H Newman Award and was a finalist for Best Paper in International Management at the Academy of Management.
In 2006, Neri was invited to be a lecturer and researcher at London College of Fashion
. She also tutored International Marketing
at University of Cambridge
.
During 2008 and 2009, Neri managed the Designing Demand programme at Design London, an international centre for innovation created by Imperial College Business School and Royal College of Art
. In the following year, Neri Karra directed the Luxury Brand Management programme at Regent’s College.
Neri Karra has published a number of papers in leading management journals. Her book "Beyond Borders: An Analysis of Factors Explaining Accelerated Internationalization Process in Born-Global Firms" was published in 2008.
London School of Business and Finance
London College of Fashion
University of Cambridge
Design London
London School of Economics and Political Science
Fashion
Fashion, a general term for a currently popular style or practice, especially in clothing, foot wear, or accessories. Fashion references to anything that is the current trend in look and dress up of a person...
entrepreneur
Entrepreneur
An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...
, academic director and author
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
. She holds a PhD
PHD
PHD may refer to:*Ph.D., a doctorate of philosophy*Ph.D. , a 1980s British group*PHD finger, a protein sequence*PHD Mountain Software, an outdoor clothing and equipment company*PhD Docbook renderer, an XML renderer...
from the University of Cambridge
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...
and is an entrepreneur, heading up the luxury leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...
accessories brand, Neri Karra.
Dr Karra is respected both commercially and academically for her international business ventures and for teaching in renowned institutes, such as London School of Economics
London School of Economics
The London School of Economics and Political Science is a public research university specialised in the social sciences located in London, United Kingdom, and a constituent college of the federal University of London...
, London College of Fashion
London College of Fashion
London College of Fashion is a constituent college of the University of the Arts London, offering undergraduate, postgraduate, short courses and business-training in fashion, make-up, beauty-therapy and lifestyle industries...
, and Imperial College Business School.
Career
Neri’s passion for leather and design started when she was very young and used to watch her saddleSaddle
A saddle is a supportive structure for a rider or other load, fastened to an animal's back by a girth. The most common type is the equestrian saddle designed for a horse, but specialized saddles have been created for camels and other creatures...
maker
Maker
Maker is a village between Cawsand and Rame Head, situated on the Rame Peninsula, in Cornwall, United Kingdom.The name means a ruin in Cornish, but another Celtic name is Egloshayle, which means, the church on the estuary, a very apt description of the church's location.The village and its...
grandfather and seamstress grandmother working. Years later, after pursuing a Business Management degree
Academic degree
An academic degree is a position and title within a college or university that is usually awarded in recognition of the recipient having either satisfactorily completed a prescribed course of study or having conducted a scholarly endeavour deemed worthy of his or her admission to the degree...
in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Neri headed back to Istambul and, alongside her father, she co-founded her own brand of luxury leather accessories.
The business started small, in 1999, making leather mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
cases. As a start-up
Start-up
Startup or start-up may refer to:* Booting, an initialization period that computers and electronics go through when first turned on;* Project commissioning, the act of starting for the first time a technical installation;...
, Neri Karra, who was only 22 years old, had very limited resources and, instead of developing a whole range of products, she focused on producing one or two models, whose quality would create good brand awareness
Brand awareness
Brand awareness is a marketing concept that enables marketers to quantify levels and trends in consumer knowledge and awareness of a brand's existence...
among consumers.
In her first international venture
Venture
Venture may refer to:* VENTURE NOTC, the Canadian Naval Officer Training Centre based in CFB Esquimalt, British ColumbiaIn automobiles:* Chevrolet Venture, a General Motors Corporation minivan.* VentureOne, a concept car by Venture Vehicles...
, Neri started to export to Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Eastern Europe
Eastern Europe
Eastern Europe is the eastern part of Europe. The term has widely disparate geopolitical, geographical, cultural and socioeconomic readings, which makes it highly context-dependent and even volatile, and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...
and Central Asia
Central Asia
Central Asia is a core region of the Asian continent from the Caspian Sea in the west, China in the east, Afghanistan in the south, and Russia in the north...
. Today, Neri Karra’s wide range of leather products can be found in more than 300 stores, in 14 countries.
Over the last decade, she has been awarded an array of accolades and awards from organisations like DSD Foreign Trade that recognises her as one of the largest exporters in Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
. In 2010, she was also the Finalist at Luxuria Awards for Best Young Entrepreneur.
Academic Life
Neri is respected academically for her research and her teaching in renowned institutes, such as London School of EconomicsLondon School of Economics
The London School of Economics and Political Science is a public research university specialised in the social sciences located in London, United Kingdom, and a constituent college of the federal University of London...
, London College of Fashion
London College of Fashion
London College of Fashion is a constituent college of the University of the Arts London, offering undergraduate, postgraduate, short courses and business-training in fashion, make-up, beauty-therapy and lifestyle industries...
, and Imperial College Business School.
Neri holds a PhD
PHD
PHD may refer to:*Ph.D., a doctorate of philosophy*Ph.D. , a 1980s British group*PHD finger, a protein sequence*PHD Mountain Software, an outdoor clothing and equipment company*PhD Docbook renderer, an XML renderer...
from the University of Cambridge
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...
, where she was granted with the Trust Overseas Scholarship. Her doctoral thesis was nominated for the prestigious William H Newman Award and was a finalist for Best Paper in International Management at the Academy of Management.
In 2006, Neri was invited to be a lecturer and researcher at London College of Fashion
London College of Fashion
London College of Fashion is a constituent college of the University of the Arts London, offering undergraduate, postgraduate, short courses and business-training in fashion, make-up, beauty-therapy and lifestyle industries...
. She also tutored International Marketing
International marketing
International marketing or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm...
at University of Cambridge
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...
.
During 2008 and 2009, Neri managed the Designing Demand programme at Design London, an international centre for innovation created by Imperial College Business School and Royal College of Art
Royal College of Art
The Royal College of Art is an art school located in London, United Kingdom. It is the world’s only wholly postgraduate university of art and design, offering the degrees of Master of Arts , Master of Philosophy and Doctor of Philosophy...
. In the following year, Neri Karra directed the Luxury Brand Management programme at Regent’s College.
Neri Karra has published a number of papers in leading management journals. Her book "Beyond Borders: An Analysis of Factors Explaining Accelerated Internationalization Process in Born-Global Firms" was published in 2008.
Affiliations
Dr Neri Karra is a member of the following professional associations:- Academy of Management
- Academy of International Business
- American Marketing Association
- Luxury Marketing Council of Europe
See also
School of Fashion and Design LondonSchool of Fashion and Design London
The School of Fashion and Design London is an international fashion school based in London, United Kingdom. It offers Undergraduate, Graduate and Executive MBA programmes in fashion, design, communications, entrepreneurship and business as well as short courses and executive programmes.SFD London...
London School of Business and Finance
London School of Business and Finance
The London School of Business and Finance is a business school based in London, United Kingdom. It offers Master's degrees programmes in management and finance; bachelor degrees; executive and corporate training; and professional qualification training for the ACCA, CFA, CIM and CIMA qualifications...
London College of Fashion
London College of Fashion
London College of Fashion is a constituent college of the University of the Arts London, offering undergraduate, postgraduate, short courses and business-training in fashion, make-up, beauty-therapy and lifestyle industries...
University of Cambridge
University of Cambridge
The University of Cambridge is a public research university located in Cambridge, United Kingdom. It is the second-oldest university in both the United Kingdom and the English-speaking world , and the seventh-oldest globally...
Design London
London School of Economics and Political Science