Mekanism - AbsoluteAstronomy.com

Mekanism is a San Francisco and New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

-based creative company. They develop viral campaigns, commercial

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

s and branded entertainment to inspire measurable brand loyalty

Brand loyalty

The American Marketing Association defines brand loyalty as:# The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category .# The degree to which a consumer consistently...

.

The firm is a leader in the development of integrated media campaigns, combining traditional advertising with interactive and web-based strategies. Mekanism has developed a series of award-winning campaigns, working with companies such as Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

's Axe

Axe (grooming product)

Lynx is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males.-History:Axe was launched in France in 1983 by Unilever...

, Sobe

SoBe

SoBe is a brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products...

's Lifewater, Electronic Arts

Electronic Arts

Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers...

' SporeVote.com, Harmonix's Rock Band

Rock Band

Rock Band is a music video game developed by Harmonix Music Systems, published by MTV Games and Electronic Arts. It is the first title in the Rock Band series. The PlayStation 3 and Xbox 360 versions were released in the United States on November 20, 2007, while the PlayStation 2 version was...

, Tostitos

Tostitos

Tostitos is a brand of tortilla chips and dips produced by Frito-Lay and introduced in 1979, with national distribution in the United States reached in 1981. They are made from all-white corn. Traditionally, Tostitos chips contain no extra flavoring or preservatives, and thus are advertised to be...

, Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

's Clearification campaign for Windows Vista

Windows Vista

Windows Vista is an operating system released in several variations developed by Microsoft for use on personal computers, including home and business desktops, laptops, tablet PCs, and media center PCs...

, Nike

Nike, Inc.

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

, Toyota, Sprint

Sprint Nextel

Sprint Nextel Corporation is an American telecommunications company based in Overland Park, Kansas. The company owns and operates Sprint, the third largest wireless telecommunications network in the United States, with 53.4 million customers, behind Verizon Wireless and AT&T Mobility...

, PG&E, Sega

Sega

, usually styled as SEGA, is a multinational video game software developer and an arcade software and hardware development company headquartered in Ōta, Tokyo, Japan, with various offices around the world...

, Napster

Napster

Napster is an online music store and a Best Buy company. It was originally founded as a pioneering peer-to-peer file sharing Internet service that emphasized sharing audio files that were typically digitally encoded music as MP3 format files...

, and DKNY

DKNY

DKNY is a label of fashion designer Donna Karan. It is also the name of a clothing store in New York City featuring Donna Karan's associated line.-History:...

.

Awards:

As of August 2008, Mekanism has won three Cannes Gold Lions

Cannes Lions International Advertising Festival

The Cannes Lions International Festival of Creativity is a global event for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France...

, two Silver Lions, two Bronze Lions, fifteen Addy Awards

Addy Awards

The ADDY Awards is the world's largest advertising competition with over 50,000 entries annually. Founded in Florida in 1960 it was adopted by the American Advertising Federation, a not-for-profit industry association, as a national competition in 1968....

, three Clios

Clio Awards

The Clio Awards are annual awards bestowed to reward innovation and creative excellence in advertising, design and communication. The categories include work in nearly all types of media, and the judges are advertising professionals from around the world....

, and four Webbies

Webby Awards

A Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....

.

The FWA

Favourite Website Awards

The Favourite Website Awards is a website awards program, established in England in 2000, showcasing websites who use cutting edge technology, together with inspirational ideas, that lead the way for future generations....

Site of the Day

2010

August 17, 2010- Fast Company

Fast Company (magazine)

Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...

, "The Influence Project" http://www.thefwa.com/site/the-influence-project

April 19, 2010- Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, Axe "Dirtymorningtest.com" http://www.thefwa.com/site/axe-dirty-morning-test

2009

March 30, 2009 - Unilever

Unilever

Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....

, Axe "The Fixers"

2008

FWA Site Of The Day - Ramchallenge.com

FWA Site Of The Day - Nolaf.org

FWA Site Of The Day - Orangeunderground.com

2006

Windows Vista

'Clearification', Interactive McCann Worldgroup 2006

Addy

Addy Awards

2009

Best of Division, Interactive Media - NOLAF.org

Gold, Websites, Consumer-Flash - SporeVote.com

Gold, Online-Webisodes - National Organization for Legislation Against Fun

Gold, Websites, Consumer-Flash - Dodge Ram Challenge

Gold, Online-Webisodes - Thrillicious: On The Bottle

Gold, Advertising Industry Self-Promotion - Mekanism.com

Gold, Online-Webisodes - NOLAF: Extreme Clothing Volatility

Gold, Websites, Consumer-Flash - Need for Speed.com

Gold, Websites, Consumer-Flash - NOLAF.org

2008

Gold, Internet animation - Flight of the CFL's

Gold, Website - Boostup.org

Gold, Arts, Interactive - Boostup.org

Silver, Website, self promotion - Mekanism.com

Silver, Public Service, Interactive - letsgreenthiscity.com

2007

Silver, Interactive Media Category - Windows Vista

Windows Vista

'Clearification'

Cannes Lions

2010

Bronze Cyber Lion: Golden Grahams

Golden Grahams

Golden Grahams is a brand of breakfast cereal owned by General Mills. It consists of small toasted square shaped cereal pieces made of whole wheat and corn. The taste is a mix of honey and brown sugar...

, Golden Grant

Bronze Media Lion: Best Use of Online Advertising: Doritos

Doritos

Doritos is a brand of seasoned tortilla chips created by Arch West and produced since 1964 by the American food company Frito-Lay ....

, Concert in a Bag

Shortlist Film Craft Lion: Direction, Stella Artois

Stella Artois

Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

, "Up There"

Shortlist Film Lion Internet Film: Stella Artois "Up There"

2008

Shortlist Titanium Integrated - Toyota, YourOtherYou.com

Cannes Shortlist - Axe

Axe (grooming product)

Lynx is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males.-History:Axe was launched in France in 1983 by Unilever...

, Worlds Dirtiest Film

2007

Silver, Websites & Microsites Category - Windows Vista

Windows Vista

'Clearification'

Silver, Interactive Campaigns, Category - Windows Vista 'Clearification'

2005

Gold Lion, Integrated Interactive Campaign - The True Adventures of Chad, Sega of America

2004

Gold Lion, Publications & Media Venables, Bell & Partners - Napster

Napster

'Metal'

Gold Lion, Publications & Media Venables, Bell & Partners - Napster 'Indie'

W³ Awards 2008

Gold Award, Consumer Goods Site - Spicyside.com

One Show

The One Club

Founded in New York City as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design, and One Show Interactive...

2008

Entertainment Finalists - Online Video: Thrillicious

Merit Award For Excellence in Branded Entertainment - Online Video: Thrillicious

2007

Silver, Best Website Category - Windows Vista

Windows Vista

'Clearification'

Bronze Pencil, Best Integrated Campaign Category - Windows Vista 'Clearification'

Bronze Pencil, Best Websites: Best Writing Award Category - Windows Vista 'Clearification'

2006

Silver Pencil, Viral and Email, Business to Consumer - The True Adventures of Chad, Sega

Sega

of America

Selected Finalist Business to Consumer campaign 'Sega Lab Viral and Email', Sega of America

Toronto Film Festival 2008

Official Selection Toronto Film Festival 2008 - Surfwise

Surfwise

Surfwise is a 2008 American documentary film about the 11-member Doc Paskowitz family, which was directed by Doug Pray. The film premiered at the Toronto Film Festival on 11 September 2007 and had its U.S. premiere on 9 May 2008...

International Documentary Film Festival Amsterdam 2008

Official Selection IDFA 2008 - Surfwise

Surfwise

Swerve Film Festival 2008

Official Selection Swerve Film Festival 2008 - Surfwise

Surfwise

Audience Favorite Award Swerve Film Festival 2008 - Surfwise

Surfwise

GenArt Film Festival 2008

Audience Favorite Award GenArt Film Festival 2008 - Surfwise

Surfwise

EFFIE

The Effie Awards are marketing communications awards given yearly by Effie Worldwide, Inc., a non-profit organization, to honor the most effective marketing communications ideas: ideas that work...

Awards

2008

Silver Award Winner, Automotive Products and Services - BP

BP p.l.c. is a global oil and gas company headquartered in London, United Kingdom. It is the third-largest energy company and fourth-largest company in the world measured by revenues and one of the six oil and gas "supermajors"...

2005

Silver, Napster

Napster

Retail, Specialized Venables, Bell & Partners

London International Gold 2007

Digital Media Category - Windows Vista

Windows Vista

'Clearification'

Webby Awards

2010

Beauty and Cosmetics: thefixers.com

2008

Nominee, Games-Related Category - RockBand.com

Activism Category - Boostup.org

Activism Category - letsgreenthiscity.com

2007

Platinum Winner, Best Campaign Category - Windows Vista

Windows Vista

'Clearification'

Clio Awards

2007

Bronze, Best Interactive Campaign Category - Windows Vista

Windows Vista

'Clearification'

Bronze, Best Integrated Campaign Category - Windows Vista 'Clearification'

2006

Short list, Business to Consumer - Sega ‘Monkeyball Deluxe’, Sega

Sega

of America

Bronze Award, Business to Consumer - Sega Lab - The Making of Full Auto, Sega of America

Andy Awards Best Campaign 2007

Interactive Campaigns Category - Windows Vista 'Clearification'

Creativity

Creativity (magazine)

Creativity is a website, formerly a monthly magazine, covering all things creative in advertising and design. The magazine, launched in 1986, provides a showcase of the best ideas across all areas of consumer culture, an exploration of the talent and techniques behind the work and insight on the...

No Spot Best 2007

Windows Vista 'Clearification', Branded Content McCann Worldgroup 2007

Adcritic

Creativity (magazine)

Spot of the Day 2007

Nike + Motivation Commercial, 2007

AICP Show 2006 Honoree

Advertising Excellence / Non-Traditional - Sega Monkeyball 'Swim Meet', Sega

Sega

of America

Advertising Excellence / Non-Traditional - Sega Monkeyball 'Class', Sega of America

Gametap 'Mexican Puppet Theater' Low Budget Gametap/Mullen

Viral Awards 2005

Bronze Winner, Napster

Napster

Retail, Specialized Venables, Bell & Partners

External links

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