The One Club
Encyclopedia
- For the 2009 documentary on advertising, see Art & CopyArt & CopyArt & Copy is a 2009 documentary film directed by Doug Pray about the advertising industry in the U.S. The film follows the careers of people from "advertising's creative revolution of the 1960s", including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow...
. - For the British newsmagazine programme, see The One ShowThe One ShowThe One Show is a topical magazine-style daily television programme broadcast live on BBC One and BBC One HD, hosted by Alex Jones and Matt Baker. Chris Evans joins Jones to present the programme on Friday...
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The One Club is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
non-profit organization that recognizes and promotes excellence in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
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Founded in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design, and One Show Interactive. The One Show Festival is held in accord with Creative Week NYC.
The One Show
Each year, a wide variety of work—from multinational advertising giants to small regional shops—is judged by an international jury of award-winning art directors, copywriters and creative directors.The One Show jury considers more than 18,000 entries from nearly 60 countries, selecting 500 finalists.
One Show Design
One Show Design awards excellence in design in advertising, branding, and other forms of visual communication in a dedicated ceremony.Education
Based on its primary mission to support the next generation of advertising and design creatives, The One Club’s Education Department offers several programs throughout the year. The One Show College Competition gives students the opportunity to have their work judged by the One Show jury and the potential of winning a coveted One Show Pencil. The Annual Student Exhibition hosts curated portfolio work from the top graduating students of the best local and international advertising programs.Creative Hall of Fame
The highest award that the One Club gives is membership in their creative hall of fame. These awards recognize the leaders in the field of advertising and for their contributions to the industry.- 2010 - Saul Bass, Mike Hughes
- 2008 - Jerry Della Femina
- 2007 - Tim Delaney, Phil Dusenberry, Paul Rand
- 2005 - Cliff Freeman, John Hegarty, Diane Rothschild
- 2004 - Mike Tesch, Patrick Kelly, Jeff Goodby, Rich SilversteinGoodby Silverstein & PartnersGoodby, Silverstein & Partners is an advertising agency based in San Francisco. Their client list includes Got Milk?, Chevrolet, Hewlett-Packard, Frito-Lay, Sprint, Yahoo!, Nintendo, the National Basketball Association, Netflix, Adobe, Sonic Drive-In, Corona Light, Modelo, BevMo!, Dickies, TD...
- 1984 - George LoisGeorge LoisGeorge Lois is a controversial American art director, designer, and author. Lois is best known for over 92 covers he designed for Esquire Magazine...
, Herb LubalinHerb LubalinHerbert F. Lubalin was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications...
, Carl AllyCarl AllyCarl Joseph Ally was an American advertising executive who founded Ally & Gargano.He was inducted in the American Advertising Federation Hall of Fame.-References:...
, Bob Gage, Amil Gargano, Helmut KroneHelmut KroneHelmut Krone was an art director and is considered to be a pioneer of modern advertising. Krone spent over 30 years at the advertising agency Doyle Dane Bernbach... - 1974 - Ed McCabeEd McCabeEd McCabe was born in Chicago, Illinois in 1938. He is a founder of Scali, McCabe, Sloves, an American advertising agency of the 1960s and 1970s. In 1974, he was elected to the One Club Hall of Fame at the age of 34. He remains the youngest person ever elected to the One Club Hall of Fame...
, Shirley PolykoffShirley PolykoffShirley Polykoff was an American advertising executive whose "Does She... Or Doesn't She?" tagline for Clairol dramatically increased sales and earned her a place in the Advertising Hall of Fame....
, Raymond RubicamRaymond RubicamRaymond Rubicam was an American advertising pioneer who co-established the Young & Rubicam advertising agency with John Orr Young...
, Maxwell Sackheim - 1973 - John Caples, James Webb Young
- 1971 - Ron Rosenfeld
- 1970 - Howard GossageHoward GossageHoward Luck Gossage , known as "The Socrates of San Francisco," was an advertising innovator and iconoclast during the "Mad Men" era...
- 1969 - Mary Wells LawrenceMary Wells LawrenceMary Wells Lawrence is a retired American advertising executive. She was the founding president of Wells Rich Greene, an advertising agency known for its creativity and innovative work, and the first woman CEO of a company listed on the New York Stock Exchange.In the late 1940s, Mary Wells...
- 1968 - Phyllis K.RobinsonPhyllis RobinsonPhyllis Kenner Robinson was an advertising executive - a copywriter who helped create numerous notable ad campaigns...
- 1967 - Bernice Fitz-GibbonBernice Fitz-GibbonBernice Bowles "Fitz" Fitz-Gibbon was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982. She was named #62 on the 100 people of the 20th century by...
, Claude HopkinsClaude HopkinsClaude Driskett Hopkins was an American jazz stride pianist and bandleader.-Biography:Claude Hopkins was born in Alexandria, Virginia in 1903. Historians differ in respect of the actual date of his birth. His parents were on the faculty of Howard University... - 1966 - Julian KoenigJulian KoenigJulian Koenig is an award winning copywriter and widely considered one of the greatest in the history of advertising. He was inducted into The One Club in 1966.-Background and family:...
- 1965 - Rosser ReevesRosser ReevesRosser Reeves was a hugely successful American advertising executive and pioneer of television advertising. He believed the purpose of advertising is to sell. He insisted that an advertisement or commercial should show off the value of a product, not the cleverness of a copywriter. His most...
- 1964 - Bill Bernbach
- 1963 - David OgilvyDavid OgilvyDavid Mackenzie Ogilvy, CBE, , was an advertising executive. He has often been called "The Father of Advertising." In 1962, Time called him "the most sought-after wizard in today's advertising industry." He was known for a career of expanding the bounds of both creativity and morality.-Early life...
- 1962 - George Gribbin
- 1961 - Leo BurnettLeo BurnettLeo Burnett was an advertising executive who created the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger....