EFFIE
Encyclopedia
The Effie Awards are marketing communications
awards given yearly by Effie Worldwide, Inc., a non-profit organization
, to honor the most effective marketing communications ideas: ideas that work. Effie Worldwide's mission is to encourage effectiveness among the marketing communications industry through education and recognition.
The Effie Awards were started in 1968 in the United States
by the New York American Marketing Association
a non-profit organization dedicated to advancing the art of marketing among professionals. The award expanded globally after its founding in the US, with the first programs emerging in Germany
in 1981, in Austria
, the Netherlands
, Belgium
and Switzerland
in 1984, and in France
, Chile
and Peru
in the early 1990s.
Today there are over 40 national and regional Effie programs worldwide — in Asia Pacific, Europe, Latin America, North America and the Middle East/North Africa. Effie programs honor the most effective marketing communications cases within a country, across regions and globally.
In addition to hosting annual events, conferences and webinars to recognize the winners and educate around the marketing communications ideas that drove their success, Effie publishes an online database of winning cases and the results they achieved as an educational tool.
As it is sometimes thought to be an acronym, Effie is considered a pseudo-acronym, since the letters do not stand for individual words. In actuality, the name is an abbreviation
, derived from the word effectiveness, which is the hallmark of Effie.
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
awards given yearly by Effie Worldwide, Inc., a non-profit organization
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...
, to honor the most effective marketing communications ideas: ideas that work. Effie Worldwide's mission is to encourage effectiveness among the marketing communications industry through education and recognition.
The Effie Awards were started in 1968 in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
by the New York American Marketing Association
American Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
a non-profit organization dedicated to advancing the art of marketing among professionals. The award expanded globally after its founding in the US, with the first programs emerging in Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
in 1981, in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
and Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
in 1984, and in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Chile
Chile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
and Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
in the early 1990s.
Today there are over 40 national and regional Effie programs worldwide — in Asia Pacific, Europe, Latin America, North America and the Middle East/North Africa. Effie programs honor the most effective marketing communications cases within a country, across regions and globally.
In addition to hosting annual events, conferences and webinars to recognize the winners and educate around the marketing communications ideas that drove their success, Effie publishes an online database of winning cases and the results they achieved as an educational tool.
As it is sometimes thought to be an acronym, Effie is considered a pseudo-acronym, since the letters do not stand for individual words. In actuality, the name is an abbreviation
Abbreviation
An abbreviation is a shortened form of a word or phrase. Usually, but not always, it consists of a letter or group of letters taken from the word or phrase...
, derived from the word effectiveness, which is the hallmark of Effie.