Marc O’Polo - AbsoluteAstronomy.com

Marc O’Polo is a German

Germany

Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...

clothing brand of Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

heritage. In 1967, Marc O’Polo was established in Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

by Rolf Lind, Göte Huss, and Jerry O’Sheets. One year later, Werner Böck opened the German branch in Stephanskirchen

Stephanskirchen

Stephanskirchen is a municipality in the district of Rosenheim, Upper Bavaria in Germany.- Geography :Stephanskirchen is located on a glacially formed plateau. The Inn river on the west and the lake Simssee are natural boundaries. The valley of the Sims river is a natural border at the south. North...

, a village near Rosenheim

Rosenheim

Rosenheim is a town in Bavaria at the confluence of the rivers Inn and Mangfall. It is seat of administration of the district of Rosenheim, but is not a part of it.-Geography:...

. In 1987, he took over 40 percent of the shares in the company that he now owns 90 percent of. In 1997, the company headquarters was moved to Stephanskirchen. All European customers are supplied from a central warehouse

Warehouse

A warehouse is a commercial building for storage of goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial areas of cities and towns. They usually have loading docks to load and unload...

there. The fashion collections are sold by 1600 retailers, 540 shop-in-shop partners, 60 franchisers, and 38 mono-brand shops. Today, the main office is in Stephanskirchen

Stephanskirchen

, Bavaria

Bavaria

Bavaria, formally the Free State of Bavaria is a state of Germany, located in the southeast of Germany. With an area of , it is the largest state by area, forming almost 20% of the total land area of Germany...

, a small town of 10,000 near Rosenheim

Rosenheim

Rosenheim is a town in Bavaria at the confluence of the rivers Inn and Mangfall. It is seat of administration of the district of Rosenheim, but is not a part of it.-Geography:...

. In 2005, the company had sales of 185 million euros, two thirds of them in Germany

Germany

. In the latest business year 2007/2008 the company, with about 1305 employees around the world, had market sales of some 305 million euros (previous year 288 million euros. The percentage of total sales is divided roughly into: approx. 22% retail, 13% franchise, 27% own stores and 38% Shop in Stores. Brand recognition is today around 77%.

The brand started out with a unisex

Unisex

Unisex stands for the meaning that either gender or sex will be able to, but can also be another term for gender-blindness.The term was coined in the 1962 and was used fairly informally...

sweatshirt in dark blue, beige, and 23 other colors with the company logo on the back. The people who wore them in the early 80s were the pioneers of the brand freaks. At school parties, classes at the university, or even unconventional attire for a graduation party, wherever the masses wore suits and ties. Far more than a million have now been sold and now models like Marianne Schröder

Marianne Schröder

Marianne Schröder is a Norwegian model. She was born in Smøla, Trondheim, Norway on March 11, 1977.She has modeled for Ambiente, Boss by Hugo Boss, Celine, Jil Sander, Lacoste, Marc O'Polo, and Missoni, and has been on the cover of Vogue. Schröder can be seen in the Röyksopp music video for the...

walk the catwalk for them.

All together, they have three brands for men and women under the Marc O’Polo logo. In addition to the core label Modern Casual, there is Campus-Linie, oriented to 20 to 30 year olds. Their own shoe line completes the picture. In addition to the two seasonal collections fall/winter and spring/summer, there are also two theme collections. “Portofino” rang in spring and “St. Moritz” indicated the beginning of the skiing season. Sweatshirts and pants

Trousers

Trousers are an item of clothing worn on the lower part of the body from the waist to the ankles, covering both legs separately...

usually go for between 90 and 130 euros. Jackets, blazer

Blazer

A blazer is a type of jacket. The term blazer occasionally is synonymous with boating jacket and sports jacket, two different garments. A blazer resembles a suit coat cut more casually — sometimes with flap-less patch pockets and metal buttons. A blazer's cloth is usually durable , because it is an...

s, and coat

Coat (clothing)

A coat is a long garment worn by both men and women, for warmth or fashion. Coats typically have long sleeves and are open down the front, closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a belt, or a combination of some of these...

s are somewhere in the 200 to 350 euro range. The clothing is produced in Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

, Portugal

Portugal

Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...

, and Greece

Greece

Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

.

The company’s largest 900 square meters mono-brand store is in Munich

Munich

Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

in the shopping gallery “Fünf Höfe,” luxury brands such as Armani or Salvatore Ferragamo

Salvatore Ferragamo

Salvatore Ferragamo was a Florentine and Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel...

have showcase stores there also. The collections do not have the same colorful buoyancy as their US competitor Tommy Hilfiger

Tommy Hilfiger

Thomas Jacob "Tommy" Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger.-Early life:...

. Instead, they feature earth tones and gray, blue, and black in all their different shades. The clear, narrow lines emphasize the puristic character. “Our style is timeless and modern at the same time.” That’s how Werner Böck describes his company’s fashion philosophy.

External links

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