Klavika
Encyclopedia
Klavika is a family of sans-serif
Sans-serif
In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....

 fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold (with corresponding italics) and variations of numerals
Numeral system
A numeral system is a writing system for expressing numbers, that is a mathematical notation for representing numbers of a given set, using graphemes or symbols in a consistent manner....

.

The family of typefaces is described as straight-sided technical sans-serifs flexible for editorial and identity design.

The capital G has no bar, the capital Q has a tail at the bottom, the lowercase g is double story, and the lowercase k has diagonal strokes that meet at the vertical, with a gap.

Features

  • Old-style and small cap numerals (with tabular)
  • Small caps
    Small caps
    In typography, small capitals are uppercase characters set at the same height and weight as surrounding lowercase letters or text figures...

  • True italics
  • Multiple language support
  • Full set of arrows
  • Available in Open Type, True Type, PostScript
    PostScript
    PostScript is a dynamically typed concatenative programming language created by John Warnock and Charles Geschke in 1982. It is best known for its use as a page description language in the electronic and desktop publishing areas. Adobe PostScript 3 is also the worldwide printing and imaging...

    , WOFF and EOT
    Embedded OpenType
    Embedded OpenType fonts are a compact form of OpenType fonts designed by Microsoft for use as embedded fonts on web pages. These files usually use the extension ".eot"....

     formats.

In use

  • The American TV network NBC
    NBC
    The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

     used Klavika for on-screen branding in 2006 but has since changed its primary typeface several times. Its cable channels MSNBC
    MSNBC
    MSNBC is a cable news channel based in the United States available in the US, Germany , South Africa, the Middle East and Canada...

     and CNBC
    CNBC
    CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...

     also use the font.
  • The American cable channel ESPN
    ESPN
    Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

     uses Klavika for on-screen presentation from 2009.
  • Belgian Dutch language television channel VTM
    VTM
    The abbreviation VTM may refer to::* Vampire: The Masquerade, a popular role-playing game* Virginia Tech massacre* vtm, the main commercial television station in Flanders, Belgium...

     uses Klavika for on-screen branding and, since 2011, also on the news graphics.
  • The Pan-European TV channel Eurosport
    Eurosport
    Eurosport is a pan-European television sport network operated by French broadcaster TF1 Group. The network of channels are available in 59 countries, in 20 different languages providing viewers with European and international sporting events...

     uses a stolen version of Klavika for its on-screen branding and logo from April 2011. The re-brand and font theft was performed by agency Les Télécréateurs.
  • Moses Mabhida Stadium in Durban
    Durban
    Durban is the largest city in the South African province of KwaZulu-Natal and the third largest city in South Africa. It forms part of the eThekwini metropolitan municipality. Durban is famous for being the busiest port in South Africa. It is also seen as one of the major centres of tourism...

    , South Africa
    South Africa
    The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

     used Klavika in the signage during 2010 FIFA World Cup
    2010 FIFA World Cup
    The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...

    .
  • South Korean bid for 2022 FIFA World Cup used Klavika for the presentation in Latin alphabets.
  • Chevrolet
    Chevrolet
    Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

     uses a customized version of Klavika as a corporate typeface. One noticeable difference is the shape of the capital M which has straight rather than splayed sides. For Greek and Cyrillic alphabets, however, local Chevrolet dealers—in Greece
    Greece
    Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....

     and some of the countries using Cyrillic—uses some typefaces similar to Klavika. The condensed fonts were designed by Process Type Foundry LLC under the art direction by Aaron Carámbula for General Motors marketer FutureBrand as part of re-design of Chevrolet in 2006. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. In the 2011 Chevrolet Guidelines For participants of the Young Creative Chevrolet Art Contest 2011, Klavika font is listed for use in all communication materials, with Klavika Bold for Headlines and Subheadlines, Klavika Medium for Headlines and Highlights, Klavika Regular is used for body text.
  • A modified version of Klavika is used in the logo of Facebook
    Facebook
    Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

    .
  • The pen-and-paper role playing game Shadowrun
    Shadowrun
    Shadowrun is a role-playing game set in a near-future fictional universe in which cybernetics, magic and fantasy creatures co-exist. It combines genres of cyberpunk, urban fantasy and crime, with occasional elements of conspiracy fiction, horror, and detective fiction.The original game has spawned...

     has used Klavika as its primary interior page typeface since the release of the fourth edition in 2005, replacing Friz Quadrata
    Friz Quadrata
    Friz Quadrata is a glyphic serif typeface designed by Ernst Friz and Victor Caruso in 1973. It is currently available from the ITC and Linotype foundries.-Usage:...

    .
  • Online gaming site Ijji
    Ijji
    ijji , is a free multiplayer game portal website operated by the Irvine-based internet company NHN USA, a wholly owned subsidiary of South Korean NHN Corporation. NHN also has game portals in Korea , Japan, and China...

     uses Klavika.
  • Younglife
  • For WYD 2011
  • Mozilla
  • Visual Identification of city Lublin
    Lublin
    Lublin is the ninth largest city in Poland. It is the capital of Lublin Voivodeship with a population of 350,392 . Lublin is also the largest Polish city east of the Vistula river...

     Poland.
  • The Glasgow Subway
    Glasgow Subway
    The Glasgow Subway is an underground metro line in Glasgow, Scotland. Opened on 14 December 1896, it is the third-oldest underground metro system in the world after the London Underground and the Budapest Metro. Formerly a cable railway, the Subway was later electrified, but its twin circular lines...

     system now uses the font in all its recently re-branded visual identity.

Non-Latin letters

As of current version, Klavika does not have a full range of Greek
Greek alphabet
The Greek alphabet is the script that has been used to write the Greek language since at least 730 BC . The alphabet in its classical and modern form consists of 24 letters ordered in sequence from alpha to omega...

 and Cyrillic alphabet
Cyrillic alphabet
The Cyrillic script or azbuka is an alphabetic writing system developed in the First Bulgarian Empire during the 10th century AD at the Preslav Literary School...

s, but does have mathematical Greek alphabets.

Chevy

Chevy , taking its name from a nickname of Chevrolet
Chevrolet
Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

, is a Hangul
Hangul
Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...

 sans-serif typeface developed by a South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

n foundry YoonDesign for GM Korea. Designed before the abolition of GM Daewoo brand and the launch of Chevrolet in South Korea in March 2011, it serves as a corporate typeface for Chevrolet in South Korea, as the name suggest. Chevy adapts the characteristics of Klavika into each Hangul letters. For Latin characters, it employs a customized version for Chevrolet, rather than the original Klavika. Chevy has Greek and Cyrillic alphabets and a won sign (₩​), but they are either modifications of existing Klavika characters, or employed from the typefaces other than Klavika.
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