Friz Quadrata
Encyclopedia
Friz
Friz
The surname Friz derives from Fritz, diminutive of the German name Friederich , originating from the Old Germanic Frithurik, composed of the prefix frithu and the suffix rikia , meaning "Lord of Peace", "The One who assures peace".The surname is diffused in the Adige Valley in northern Italy...

 Quadrata
is a glyphic serif
Serif
In typography, serifs are semi-structural details on the ends of some of the strokes that make up letters and symbols. A typeface with serifs is called a serif typeface . A typeface without serifs is called sans serif or sans-serif, from the French sans, meaning “without”...

 typeface designed by Ernst Friz and Victor Caruso in 1973. It is currently available from the ITC
International Typeface Corporation
The International Typeface Corporation was a type manufacturer founded in New York in 1970 by Aaron Burns, Herb Lubalin, and Edward Rondthaler. The company was one of the world's first type foundries to have no history in the production of metal type...

 and Linotype foundries.

Usage

Friz Quadrata's strong, classic look has been used by a range of institutions and entities. The font's regular version is used for all official logos of the Chilean Government for the current and previous administrations. The logos of the University of Wisconsin - Madison and Polish private university Wyższa Szkoła Zarządzania i Bankowości are in Friz Quadrata; The University of Arizona uses Friz Quadrata as its official font for all logos and trademarks, along with Austin Community College
Austin Community College
The Austin Community College District is a regional community college district with eight campuses and 12 centers located in and around the city of Austin, Texas, United States....

 in Austin, Texas and King's College
King's College (North Carolina)
King's College is a junior college in Charlotte, North Carolina.- Academics :King's College offers certificates and associate's degrees in business, healthcare, and technology.- Accreditation :...

 in Charlotte, NC. The now-defunct Progressive Conservative Party of Canada
Progressive Conservative Party of Canada
The Progressive Conservative Party of Canada was a Canadian political party with a centre-right stance on economic issues and, after the 1970s, a centrist stance on social issues....

 used this typeface from 1996 to the party's dissolution in 2003. The New Mexico Democratic Party uses the font for its logo, and it is also the typeface for the Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

 wordmark
Wordmark
A wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities...

. It was also used by the University of Phoenix
University of Phoenix
The University of Phoenix is a for-profit institution of higher learning. It is a wholly owned subsidiary of Apollo Group Inc. which is publicly traded , an S&P 500 corporation based in Phoenix, Arizona...

 in its logo until recently.

The font is highly recognizable, especially in the United States, on the identifying plaque of One Police Plaza
One Police Plaza
1 Police Plaza is the headquarters of the New York City Police Department . 1 Police Plaza is located on Park Row in downtown Manhattan near City Hall and the Brooklyn Bridge. Its block borders Park Row, Pearl Street, and Police Plaza...

, the headquarters of the New York City Police Department, which has its letters carved in this typeface. Consequently, the typeface is used in the titles and credits sequences of the TV series Law & Order
Law & Order
Law & Order is an American police procedural and legal drama television series, created by Dick Wolf and part of the Law & Order franchise. It aired on NBC, and in syndication on various cable networks. Law & Order premiered on September 13, 1990, and completed its 20th and final season on May 24,...

and its spin-offs.

Friz Quadrata can be seen in Blizzard Entertainment
Blizzard Entertainment
Blizzard Entertainment, Inc. is an American video game developer and publisher founded on February 8, 1991 under the name Silicon & Synapse by three graduates of UCLA, Michael Morhaime, Allen Adham and Frank Pearce and currently owned by French company Activision Blizzard...

's 2002 RTS
Real-time strategy
Real-time strategy is a sub-genre of strategy video game which does not progress incrementally in turns. Brett Sperry is credited with coining the term to market Dune II....

 Warcraft III
Warcraft III: Reign of Chaos
Warcraft III: Reign of Chaos is a real time strategy computer game released by Blizzard Entertainment on July 3, 2002 . It is the second sequel to Warcraft: Orcs & Humans, and it is the third game set in the Warcraft Universe...

and 2004 MMORPG
MMORPG
Massively multiplayer online role-playing game is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world....

 World of Warcraft
World of Warcraft
World of Warcraft is a massively multiplayer online role-playing game by Blizzard Entertainment. It is the fourth released game set in the fantasy Warcraft universe, which was first introduced by Warcraft: Orcs & Humans in 1994...

to display character names and item information. It is also seen in the video-game series Fate (video game). The font is also used by the Phoenix Coyotes
Phoenix Coyotes
The Phoenix Coyotes are a professional ice hockey team based in Glendale, Arizona. They are members of the Pacific Division of the Western Conference of the National Hockey League . They play their home games at Jobing.com Arena....

 of the NHL on the names on its uniforms and the Bond University
Bond University
Bond University is a private university located in Robina, Gold Coast, Queensland, Australia. It is also the first private university established in Australia...

 of its official logo. The italic version is used by the University of Cincinnati
University of Cincinnati
The University of Cincinnati is a comprehensive public research university in Cincinnati, Ohio, and a part of the University System of Ohio....

 Bearcats
Cincinnati Bearcats
The Cincinnati Bearcats are the NCAA athletic teams representing the University of Cincinnati. Since July 1, 2005, the school's athletic teams have been members of the Big East Conference....

 on athletic uniforms and logos. The font was also used in the end credits of most movies made by DreamWorks Animation
DreamWorks Animation
DreamWorks Animation SKG, Inc. is an American animation studio based in Glendale, California that creates animated feature films, television program and online virtual worlds...

, as well serving as the credits of the 1983 film Scarface
Scarface (1983 film)
Scarface is a 1983 American epic crime drama movie directed by Brian De Palma, written by Oliver Stone, produced by Martin Bregman and starring Al Pacino as Tony Montana...

.

The font was the primary typeface utilized inside all Shadowrun
Shadowrun
Shadowrun is a role-playing game set in a near-future fictional universe in which cybernetics, magic and fantasy creatures co-exist. It combines genres of cyberpunk, urban fantasy and crime, with occasional elements of conspiracy fiction, horror, and detective fiction.The original game has spawned...

 role-playing game books from the first edition (released in 1989) to the third edition (released 1999), although the developers of the game dropped Friz Quadrata—and switched to Klavika
Klavika
Klavika is a family of sans-serif fonts designed by Eric Olson and released by Process Type Foundry in 2004. It contains four weights: light, regular, medium, and bold and variations of numerals....

—in 2005 with the release of the game's fourth edition.

Friz Quadrata can be seen in the logos of influential hardcore punk bands Black Flag
Black Flag (band)
Black Flag was an American punk rock band formed in 1976 in Hermosa Beach, California. The band was established by Greg Ginn, the guitarist, primary songwriter and sole continuous member through multiple personnel changes in the band...

 and Bad Religion
Bad Religion
Bad Religion is a punk rock band that formed in Los Angeles in 1979. Their current line-up consists of Greg Graffin , Brett Gurewitz , Jay Bentley , Greg Hetson , Brian Baker and Brooks Wackerman . Gurewitz is also the founder of the label Epitaph Records, which has released almost all of the...

, as well as by punk band the Offspring
The Offspring
The Offspring is an American punk rock band from Huntington Beach, California, formed in 1984. Known as Manic Subsidal until 1986, the band consists of lead vocalist and rhythm guitarist Dexter Holland, lead guitarist Kevin "Noodles" Wasserman, bassist Greg K. and drummer Pete Parada...

. Singer Mariah Carey
Mariah Carey
Mariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...

 also used Friz Quadrata on many of her album covers. For almost 10 years it was used for the TV One logo in New Zealand.

Friz Quadrata is used in the logo of the Indian pharmaceutical company, Intas Pharmaceuticals Ltd.
It's similar with League of Legends font.
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