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Keep a Child Alive (KCA) provides first class AIDS care, treatment, surrounding support and food for children and families affected by HIV

HIV

Human immunodeficiency virus is a lentivirus that causes acquired immunodeficiency syndrome , a condition in humans in which progressive failure of the immune system allows life-threatening opportunistic infections and cancers to thrive...

/AIDS

AIDS

Acquired immune deficiency syndrome or acquired immunodeficiency syndrome is a disease of the human immune system caused by the human immunodeficiency virus...

 in Africa

Africa

Africa is the world's second largest and second most populous continent, after Asia. At about 30.2 million km² including adjacent islands, it covers 6% of the Earth's total surface area and 20.4% of the total land area...

 and India.

Background

KCA founder and President Leigh Blake was first inspired to start this initiative in 2003 after an encounter at the AIDS Research and Family Care Clinic, a place which she helped fund, in Mombasa

Mombasa

Mombasa is the second-largest city in Kenya. Lying next to the Indian Ocean, it has a major port and an international airport. The city also serves as the centre of the coastal tourism industry....

, Kenya

Kenya

Kenya , officially known as the Republic of Kenya, is a country in East Africa that lies on the equator, with the Indian Ocean to its south-east...

. A woman named Anne brought her 3-year-old son Brine for medical care, refusing to leave until she received the “drugs that you have in America

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 for your children.” Blake, who had already become involved in the AIDS epidemic

Epidemic

In epidemiology, an epidemic , occurs when new cases of a certain disease, in a given human population, and during a given period, substantially exceed what is expected based on recent experience...

 using her background in the music and film industry to co-found the Red Hot Organization and Artists Against AIDS Worldwide, told Anne that she would pay for the drugs. In so doing, the idea for Keep a Child Alive was born.

The drugs were about $12000 a year through the New York University

New York University

New York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...

 Hospital AIDS Research Department, which at that time was overseeing care at the clinic through Dr. Shaffiq Essajee. It was not long before word started to spread and friends of Blake and Essajee offered to make contributions. The first donor was Peter Edge and soon, KCA Global Ambassador Alicia Keys

Alicia Keys

Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...

 joined the cause, sponsoring children along with Iman

Iman (model)

Iman Mohamed Abdulmajid , professionally known as Iman , is a Somali-American fashion model, actress and entrepreneur. A pioneer in the field of ethnic cosmetics, she is also noted for her charitable work. She is married to David Bowie.-Early life:Born in Mogadishu, Somalia, Iman is the daughter...

 and many others. In 2003, Keep a Child Alive was officially founded. The clinic in Kenya that led to Blake's vision became a model for other facilities that KCA now aspires to build throughout Africa and the developing world.

The Mission

Keep a Child Alive brings attention to the already 30 million people that have been killed by AIDS in sub-Saharan Africa

Sub-Saharan Africa

Sub-Saharan Africa as a geographical term refers to the area of the African continent which lies south of the Sahara. A political definition of Sub-Saharan Africa, instead, covers all African countries which are fully or partially located south of the Sahara...

 and the millions more that are threatened and orphaned by the disease. Currently there are 33.3 million people living with HIV/AIDS, including 2.3 million children under the age of 15. Despite AIDS being a preventable and treatable disease, 2.9 million people died from AIDS related causes last year, including 380,000 children under the age of 15—the equivalent of one child dying per minute.http://keepachildalive.org/images/handbook.pdf

KCA's efforts continue to focus in particular on sub-Saharan Africa as it remains the worst-affected region in the world. With a little more than one-tenth of the world's population living in this area, it is home to almost 64 percent of all people living with HIV—of the overall 24.5 million infected, 2 million are children. While access to ARV therapy has increased more than eightfold since the end of 2003, only 30 percent of people in need of treatment receive it.

In addition to improving access to ARV therapy, KCA offers a range of support services including nutritional projects, diagnostic testing, training of health care workers, counseling, and funding sites where AIDS orphans can be cared for. There are currently 14.9 million AIDS orphans in Africa alone, 16.6 worldwide.

Sites

Keep a Child Alive currently provides funding to 10 clinical and orphan care sites in 5 countries: India, Kenya, Rwanda, Uganda and South Africa with past funding to additional projects in Ethiopia, Mali, India, Kenya, South Africa and Zimbabwe. With KCA funding, these projects have been successfully scaled to new levels of service and self-sustainability within their communities.

Country	Location	City
South Africa	Agape Orphanage Ithembalabantu ("The People's Hope")Clinic Perinatal HIV Research Unit Gogo Grannies Outreach Ikageng Itireleng AIDS Ministry Blue Roof Clinic	Durban Durban Soweto Alexandria Township Soweto Wentworth
Uganda	Kairos Medical Center ALIVE Medical Services Masaka Healthcare Center	Namawongo Kampala Masaka
Ethiopia	AHOPE Orphanage	Addis Ababa
Rwanda	Icyzuzo Clinic	Kigali
Kenya	Bomu Medical Center Family Care Clinic Nyanula Community Center for Children Mathare Central	Mombasa Mombasa Siaya Nairobi
India	Chandrakal Orphanage	Hyderabad
Mali	The Hope Center Clinic Initiative	Sikoro
Zimbabwe	Mashambanzou Care Trust	Harare

Campaigns

Spirit of a Child
The Spirit of a Child campaign was one of KCA's first major endeavors to engage the public through "groundbreaking advertising and media campaigns" that "reinvent the way the public perceives their role in the issue." The campaign, which was created for KCA by TBWA/Chiat Day and photographed by Marc Baptiste, was launched on November 3, 2005 at the annual Black Ball fundraiser. "Spirit of a Child" is the brainchild of Patrick O'Neill and Nikki Weinstein and features the children of Agape Orphanage paired with such celebrities as Kanye West, David Byrne, Lorraine Bracco, Lenny Kravitz, Cynthia Nixon, Nas, John Legend and others.

I Am African
The I Am African campaign stirred up controversy with its appropriation of tribal markings and face-paint worn by noted celebrities like Gisele Bündchen

Gisele Bündchen

Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...

, Gwyneth Paltrow

Gwyneth Paltrow

Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...

, David Bowie

David Bowie

David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...

, Sarah Jessica Parker

Sarah Jessica Parker

Sarah Jessica Parker is an American film, television, and theater actress and producer.She is best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City , for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards...

, and Sting. The concept was created in the summer of 2006 by model and cosmetics entrepreneur Iman

Iman (model)

Iman Mohamed Abdulmajid , professionally known as Iman , is a Somali-American fashion model, actress and entrepreneur. A pioneer in the field of ethnic cosmetics, she is also noted for her charitable work. She is married to David Bowie.-Early life:Born in Mogadishu, Somalia, Iman is the daughter...

 to reflect the idea that Africa is the mother continent of all human beings. Photographed by Michael Thompson, the ads initially appeared in a fashion supplement to Condé Nast magazines in September and has since received both positive and negative attention in the press, blogs, and among other social activists.

Become A Drug Dealer
Become A Drug Dealer is another KCA campaign that gives people the opportunity to purchase the drugs necessary to keep a child alive either by buying a T-shirt with the words Drug Dealer printed on it or making the typical monthly donation.

Buy Life
The Buy Life campaign seeks to change consumer behavior, to reposition consumerism and the act of buying in the nonprofit environment through social media. With the tagline "The More You Buy, The More You Save," created by TBWA/Chiat Day, and photographed by Markus Klinko and Indrani, this series of portraits of notable celebrities in t-shirts with personalized scanable barcodes, turns the commercialism of celebrity packaging into a literal bar code that consumers can scan to buy life for the ultimate instant gratification. The campaign features celebrities including Katie Holmes

Katie Holmes

Katherine Noelle "Katie" Holmes is an American actress who first achieved fame for her role as Joey Potter on The WB television teen drama Dawson's Creek from 1998 to 2003. Her movie roles have included the blockbuster Batman Begins along with art house films such as The Ice Storm and thrillers...

, Kim Kardashian

Kim Kardashian

Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...

, Usher

Usher (entertainer)

Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

, Ryan Seacrest

Ryan Seacrest

Ryan John Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air with Ryan Seacrest, a nationally syndicated Top 40 radio show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks,...

, Alicia Keys

Alicia Keys

Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...

, Jaden and Willow Smith, Swizz Beatz

Swizz Beatz

Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...

, Serena Williams

Serena Williams

Serena Jameka Williams is an American professional tennis player and a former world no. 1. The Women's Tennis Association has ranked her world no. 1 in singles on five separate occasions. She became the world no. 1 for the first time on July 8, 2002 and regained this ranking for the fifth time on...

, and styling by GK Reid. KCA is the first charity to use barcode technology on smartphone devices to engage the public and encourage the purchase of life.,

Digital Death
The Digital Death campaign launched December 1, 2010 for World AIDS Day

World AIDS Day

World AIDS Day, observed December 1 every year, is dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection. Government and health officials observe the day, often with speeches or forums on the AIDS topics. Since 1995, the President of the United States has made an...

 with shocking images of celebrities posed in coffins, photographed by Markus Klinko & Indrani, with taglines "Kim Kardashian

Kim Kardashian

Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...

 is Dead", "Ryan Seacrest is Dead", etc. created by TBWA/Chiat Day. The image art is accompanied by performance art/interactive dimensions, with the stars sacrificing their digital lives on Twitter

Twitter

Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

 and Facebook

Facebook

Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

 until their fans donate one million dollars to buy their lives back. Among the other celebrities featured in the campaign were Alicia Keys

Alicia Keys

Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...

, Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

, Justin Timberlake

Justin Timberlake

Justin Randall Timberlake is an American pop musician and actor. He achieved early fame when he appeared as a contestant on Star Search, and went on to star in the Disney Channel television series The New Mickey Mouse Club, where he met future bandmate JC Chasez...

, Usher

Usher (entertainer)

Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...

 and Serena Williams

Serena Williams

Serena Jameka Williams is an American professional tennis player and a former world no. 1. The Women's Tennis Association has ranked her world no. 1 in singles on five separate occasions. She became the world no. 1 for the first time on July 8, 2002 and regained this ranking for the fifth time on...

. Daphne Guinness

Daphne Guinness

The Honourable Daphne Diana Joan Suzannah Guinness is an artist of Irish, English, and French descent and an heiress of the Guinness family...

 explains, "This campaign is so striking and draws attention not only to the AIDS disaster in Africa but also to how we have lost our way in what we care about." The million dollar donation goal was reached in six days.

Celebrities and Artists

Many celebrities and recording artists have lent their voices to the KCA campaign. They include:

• Alicia Keys
  Alicia Keys
  Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...
  
  
• Iman
  Iman (model)
  Iman Mohamed Abdulmajid , professionally known as Iman , is a Somali-American fashion model, actress and entrepreneur. A pioneer in the field of ethnic cosmetics, she is also noted for her charitable work. She is married to David Bowie.-Early life:Born in Mogadishu, Somalia, Iman is the daughter...
  
  
• Bono
  Bono
  Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...
  
  
• Adele
  Adele (singer)
  Adele Laurie Blue Adkins , known professionally as Adele, is an English singer-songwriter. She was the first recipient of the Brit Awards Critics' Choice and was named the number-one predicted breakthrough act of 2008 in an annual BBC poll of music critics, Sound of 2008...
  
  

I Am African

• David Bowie
  David Bowie
  David Bowie is an English musician, actor, record producer and arranger. A major figure for over four decades in the world of popular music, Bowie is widely regarded as an innovator, particularly for his work in the 1970s...
  
  
• Gisele Bündchen
  Gisele Bündchen
  Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
  
  
• Liv Tyler
  Liv Tyler
  Liv Rundgren Tyler is an American actress and model. She is the daughter of Aerosmith's lead singer, Steven Tyler, and Bebe Buell, model and singer. Tyler began a career in modeling at the age of 14, but after less than a year she decided to focus on acting. She made her film debut in the 1994...
  
  
• Alan Cumming
  Alan Cumming
  Alan Cumming, OBE is a Scottish stage, television and film actor, singer, writer, director, producer and author. His roles have included the Emcee in Cabaret, Boris Grishenko in GoldenEye, Kurt Wagner/Nightcrawler in X2: X-Men United, Mr. Elton in Emma, and Fegan Floop in the Spy Kids trilogy...
  
  
• Tyson Beckford
  Tyson Beckford
  Tyson Craig Beckford is an American male model and actor, best known as a Ralph Lauren model. He was also the host of both seasons of the Bravo program Make Me a Supermodel.-Biography:...
  
  
• Lucy Liu
  Lucy Liu
  Lucy Alexis Liu is an American actress and film producer. She became known for playing the role of the vicious and ill-mannered Ling Woo in the television series Ally McBeal , and has also appeared in several Hollywood films including Charlie's Angels, Chicago, Kill Bill, and Kung Fu Panda.-Early...
  
  
• Elizabeth Hurley
  Elizabeth Hurley
  Elizabeth Jane Hurley is an English model and actress who became known as a girlfriend of Hugh Grant in the 1990s. In 1994, as Grant became the focus of worldwide media attention due to the global box office success of his film Four Weddings and a Funeral, Hurley accompanied him to the film's Los...
  
  
• Lenny Kravitz
  Lenny Kravitz
  Leonard Albert "Lenny" Kravitz is an American singer-songwriter, multi-instrumentalist, record producer and arranger, whose "retro" style incorporates elements of rock, soul, R&B, funk, reggae, hard rock, psychedelic, folk and ballads...
  
  
• Elijah Wood
  Elijah Wood
  Elijah Jordan Wood is an American actor. He made his film debut with a minor part in Back to the Future Part II , then landed a succession of larger roles that made him a critically acclaimed child actor by age 9. He is best known for his high-profile role as Frodo Baggins in Peter Jackson's...
  
  
• Gwyneth Paltrow
  Gwyneth Paltrow
  Gwyneth Kate Paltrow is an American actress and singer. She made her acting debut on stage in 1990 and started appearing in films in 1991. After appearing in several films throughout the decade, Paltrow gained early notice for her work in films such as Se7en and Emma...
  
  
• Heidi Klum
  Heidi Klum
  Heidi Samuel , better known by her birth name Heidi Klum, is a German model, actress, television host, businesswoman, fashion designer, television producer, and occasional singer. In 2008 she became an American citizen while maintaining her native German citizenship...
  
  
• Seal
  Seal (musician)
  Seal Henry Olusegun Olumide Adeola Samuel , known simply as Seal, is a British soul and R&B singer-songwriter, of Nigerian and Brazilian background. Seal has won numerous music awards throughout his career, including three Brit Awards—winning Best British Male in 1992, four Grammy Awards, and an...
  
  
• Richard Gere
  Richard Gere
  Richard Tiffany Gere is an American actor. He began acting in the 1970s, playing a supporting role in Looking for Mr. Goodbar, and a starring role in Days of Heaven. He came to prominence in 1980 for his role in the film American Gigolo, which established him as a leading man and a sex symbol...
  
  
• Sarah Jessica Parker
  Sarah Jessica Parker
  Sarah Jessica Parker is an American film, television, and theater actress and producer.She is best known for her leading role as Carrie Bradshaw on the HBO television series Sex and the City , for which she won four Golden Globe Awards, three Screen Actors Guild Awards, and two Emmy Awards...
  
  

Spirit of a Child

• Kanye West
  Kanye West
  Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...
  
  
• Josh Groban
  Josh Groban
  Joshua Winslow "Josh" Groban is an American singer-songwriter, musician, actor, and record producer. His four solo albums have been certified at least multi-platinum, and in 2007, he was charted as the number-one best selling artist in the United States with over 21 million records in that country...
  
  
• Cynthia Nixon
  Cynthia Nixon
  Cynthia Ellen Nixon is an American actress, known for her portrayal of Miranda Hobbes in the HBO series Sex and the City . She has received two Screen Actors Guild Awards, two Emmy Awards, a Tony Award, and a Grammy Award....
  
  
• John Legend
  John Legend
  John Roger Stephens , better known by his stage name John Legend, is an American singer, musician, and actor. He is the recipient of nine Grammy Awards, and in 2007, he received the special Starlight award from the Songwriters Hall of Fame.Prior to the release of his debut album, Stephens' career...
  
  
• Goapele
  Goapele
  -Early life:Goapele's South African father Douglas Mohlabane was an exiled political activist who struggled against the Apartheid System. Goapele's New York-born Israeli Jewish mother Noa had been attending protests since the age of 12. Noa attended Friends World College and was studying in...
  
  
• Russell Simmons
  Russell Simmons
  -External links:** * * * * * * from the US Holocaust Memorial Museum* *...
  
  
• Angelique Kidjo
  Angélique Kidjo
  Angélique Kpasseloko Hinto Hounsinou Kandjo Manta Zogbin Kidjo, commonly known as Angélique Kidjo is a Grammy Award–winning Beninoise singer-songwriter and activist, noted for her diverse musical influences and creative music videos. Time Magazine has called her "Africa's premier diva". The BBC has...
  
  
• David Byrne
  David Byrne (musician)
  David Byrne is a musician and artist, best known as a founding member and principal songwriter of the American new wave band Talking Heads, which was active between 1975 and 1991. Since then, Byrne has released his own solo recordings and worked with various media including film, photography,...
  
  
• Kimora Lee Simmons
  Kimora Lee Simmons
  Kimora Lee Simmons is an American fashion model, and former president and Creative Director for Phat Fashions.-Early life:...
  
  
• Common
  Common (rapper)
  Lonnie Rashid Lynn, Jr. , better known by his stage name Common , is an American hip-hop artist and actor....
  
  
• Nas
  Nas
  Nasir bin Olu Dara Jones, who performs under the name Nas , formerly Nasty Nas, is an American rapper and actor. He is regarded as one of the most important figures in hip hop and one of the most skilled and influential rappers of all-time...
  
  

Public Service Announcements

• 50 Cent
  50 Cent
  Curtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...
  
  
• Rod Stewart
  Rod Stewart
  Roderick David "Rod" Stewart, CBE is a British singer-songwriter and musician, born and raised in North London, England and currently residing in Epping. He is of Scottish and English ancestry....
  
  
• Dave Matthews
  Dave Matthews
  David John "Dave" Matthews is a South African–born American musician and occasional actor, best known as the lead vocalist, songwriter, and guitarist for the Dave Matthews Band...
  
  
• Ashlee Simpson
  Ashlee Simpson
  Ashlee Nicole Simpson is an American singer and actress. In 2004, she rose to prominence with the success of her number-one debut album Autobiography and the reality series, The Ashlee Simpson Show. In October 2005, following a North American concert tour and a film appearance, Simpson released...
  
  
• Nelly
  Nelly
  Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...
  
  
• Avril Lavigne
  Avril Lavigne
  Avril Ramona Lavigne is a Canadian singer-songwriter. She was born in Belleville, Ontario, but spent most of her youth in the small town of Napanee. By the age of 15, she had appeared on stage with Shania Twain; by 16, she had signed a two-album recording contract with Arista Records worth more...
  
  
• Toby Keith
  Toby Keith
  Toby Keith Covel , best known as Toby Keith, is an American country music singer-songwriter, record producer and actor. Keith released his first four studio albums — 1993's Toby Keith, 1994's Boomtown, 1996's Blue Moon and 1997's Dream Walkin, plus a Greatest Hits package for various divisions of...
  
  
• Coldplay
  Coldplay
  Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...
  
  
• Simple Plan
  Simple Plan
  Simple Plan is a Canadian pop punk band from Montréal, Québec. The band has had no line up changes since its inception in 1999. Members are Pierre Bouvier , Jeff Stinco , Sébastien Lefebvre , David Desrosiers and Chuck Comeau...
  
  
• Good Charlotte
  Good Charlotte
  Good Charlotte is an American rock band from Waldorf, Maryland that formed in 1996. Since 1998, the band's constant members have been lead vocalist Joel Madden, lead guitarist and back-up vocalist Benji Madden, bass guitarist Paul Thomas and rhythm guitarist and keyboardist Billy Martin...
  
  
• Lil Jon
  Lil Jon
  Jonathan Mortimer Smith , better known by his stage name Lil Jon, is an American rapper, music producer, entrepreneur, and occasional disc jockey who was a member of the group Lil Jon & The East Side Boyz. Lil Jon formed the group in 1997, and the group released several albums between then and 2004...
  
  

"Buy Life & Digital Death"

• Alicia Keys
  Alicia Keys
  Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...
  
  
• Kim Kardashian
  Kim Kardashian
  Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...
  
  
• Ryan Seacrest
  Ryan Seacrest
  Ryan John Seacrest is an American radio personality, television host, network producer and voice actor. He is the host of On Air with Ryan Seacrest, a nationally syndicated Top 40 radio show that airs on KIIS-FM in Los Angeles and throughout the United States and Canada on Premiere Radio Networks,...
  
  
• Swizz Beatz
  Swizz Beatz
  Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...
  
  
• Jennifer Hudson
  Jennifer Hudson
  Jennifer Kate Hudson is an American recording artist, actress and spokesperson. She came to prominence in 2004 as one of the finalists on the third season of American Idol coming in seventh place...
  
  
• Janelle Monae
  Janelle Monáe
  Janelle Monáe is an American R&B/soul musician signed to Bad Boy Records and Atlantic Records.Monáe debuted with a conceptual EP, Metropolis: Suite I ...
  
  
• Serena Williams
  Serena Williams
  Serena Jameka Williams is an American professional tennis player and a former world no. 1. The Women's Tennis Association has ranked her world no. 1 in singles on five separate occasions. She became the world no. 1 for the first time on July 8, 2002 and regained this ranking for the fifth time on...
  
  
• Daphne Guinness
  Daphne Guinness
  The Honourable Daphne Diana Joan Suzannah Guinness is an artist of Irish, English, and French descent and an heiress of the Guinness family...
  
  
• Katie Holmes
  Katie Holmes
  Katherine Noelle "Katie" Holmes is an American actress who first achieved fame for her role as Joey Potter on The WB television teen drama Dawson's Creek from 1998 to 2003. Her movie roles have included the blockbuster Batman Begins along with art house films such as The Ice Storm and thrillers...
  
  
• Jaden & Willow Smith
• Jay Sean
• Bronson Pelleter
• The Buried Life
  The Buried Life
  The Buried Life is a reality documentary series on MTV. The series features Duncan Penn, Jonnie Penn, Ben Nemtin and Dave Lingwood attempting to complete a list of "100 things to do before you die." The pilot episode aired on January 18, 2010, and the show was renewed for a second season in 2010....
  
  
• Kimberly Cole
  Kimberly Cole
  Kimberly Cole is an American pop singer. Cole's album Bad Girls Club was released on iTunes in 2010, promoting Oxygen Network's The Bad Girls Club with her single "Smack You." The official music video features Natalie Nunn. Cole earned a degree for theater at UCLA...
  
  
• Khloe Kardashian
  Khloe Kardashian
  Khloé Kardashian Odom is an American businesswoman, television personality, radio host, socialite, and model...
  
  
• Elijah Wood
  Elijah Wood
  Elijah Jordan Wood is an American actor. He made his film debut with a minor part in Back to the Future Part II , then landed a succession of larger roles that made him a critically acclaimed child actor by age 9. He is best known for his high-profile role as Frodo Baggins in Peter Jackson's...
  
  
• David LaChapelle
  David LaChapelle
  David LaChapelle is a photographer and director who works in the fields of fashion, advertising, and fine art photography, and is noted for his surreal, unique, sexualized, and often humorous style.-Early life:...
  
  
• Usher
  Usher (entertainer)
  Usher Terry Raymond IV , who performs under the mononym Usher, is an American singer-songwriter, and actor. He is considered around the world to be the reigning King of R&B. Usher rose to fame in the late 1990s with the release of his second album My Way, which spawned his first Billboard Hot 100...
  
  

Corporate Partners

KCA maintains that the reason it is able to give such a large percentage of monthly donations is because it relies on larger contributions from foundations, corporations, and major individual donors to support management and administrative costs. The Bill & Melinda Gates Foundation

Bill & Melinda Gates Foundation

The Bill & Melinda Gates Foundation is the largest transparently operated private foundation in the world, founded by Bill and Melinda Gates. It is "driven by the interests and passions of the Gates family"...

, Donna Karan

Donna Karan

Donna Karan is an American fashion designer and the creator of the Donna Karan New York and DKNY clothing labels.-Early life:...

, Time Warner Cable

Time Warner Cable

Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...

, and Maybelline

Maybelline

Maybelline is an American makeup brand sold worldwide and owned by L'Oréal. Their motto is Maybe she's born with it. Maybe it's Maybelline.-History:...

 are just a few of KCA's many corporate partners. The full list can be accessed here. http://www.keepachildalive.org/about_corporate.php

Mobile Fundraising

In Fall 2008, Keep a Child Alive launched a mobile donating

Mobile donating

Mobile donating refers to donating to an organization through a mobile device. The primary means for mobile donating is through SMS. Mobile donating can also refer to consumers donating their old phones to a cause for recycling and reuse of the device....

 campaign with Co-Founder and Global Ambassador Alicia Keys

Alicia Keys

Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...

. Keys raised over $40,000 in micro-donations

Micro-donations

Micro-donations are a form of charitable donations that are small in the donated amount. In the past, they have been used most effectively by companies collecting spare change at registers and checkouts...

 by asking concert goers to text ALIVE to 90999. The mobile giving campaign was created through a partnership between Keep a Child Alive, the Mobile Giving Foundation

Mobile giving foundation

The Mobile Giving Foundation is a non-profit organization based in the U.S. state of Washington, working to increase mobile donating in the US. Chairman and CEO, Jim Manis in early 2008 fostered a deal between the top four major US carriers, allowing non-profit text message fees to be...

 and Mgive

Mgive

mGive, founded in 2005, is a Denver based Wireless Application Service Provider. mGive offers mobile giving services, and is an approved mGive Foundation Wireless Application Service Provider....

.

External links

• Keep a Child Alive - Official site
• KCA Store - Store sells T-shirts, music, wrist bands, etc.
• Cynics Mock, Charities Defend Stars Aiding Africa The Sydney Morning Herald, 29 August 2006
• Savage Minds: Notes and Queries in Anthropology - Blog commenting on Product Red
  Product Red
  Product Red, styled as RED, is a brand licensed to partner companies such as Nike, American Express , Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics , Gap, Emporio Armani, Hallmark and Dell...
  
  's ad with Kate Moss painted black on the cover of the Independent