Bruno Aveillan
Encyclopedia
Bruno Aveillan is a multimedia artist, a photographer and a film maker.
, Louis Vuitton
, Audi
, Nike
, Paco Rabanne
, Quézac
, Lexus
, Guerlain
, Nissan, SFR
, Chanel
, Time Warner
, Volvo
, MaxMara, Miller
, Nintendo
, Coca Cola, Gaz de France
, Toyota, Peugeot
etc.
One of his very early spots in his directing career, Perrier
"La Foule", received an avalanche of international awards. In 1999, succeeding the directors Lars von Trier
and Roland Joffé
, Bruno Aveillan directed the new episode in the advertising sage for CNP
. Additionally, he directed the launch commercial for Lanvin
perfume "Oxygène". It is during this spot that Gisele Bundchen
makes her debut on screen. During his career Bruno Aveillan has also filmed world renowned stars such as Monica Bellucci, Claudia Schiffer, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Rachel Weisz, Milla Jovovich, Jessica Stam, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Olga Sherrer, Sunniva Stordahl, Virginie Ledoyen, etc.
Aveillan has also directed a series of commercials for Thermasilk in which he has created and captured a unique dream and poetic world. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside Martin Scorsese
and Oliver Stone
, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo
to create unique visual worlds for the perfume Mahora from Guerlain
. In 2006, he also worked with fashion designer Olivier Theyskens
for the launch of the new Rochas Fragrance (Starring Model Jessica Stam
).
His famous commercial for Magnum
, "5 senses", was directed in an experimental manner and has received international acclaim (including European Effie Award).
In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton
: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla
. In 2010, he shot the campaign for Shangri-La
that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011, Swarovski
enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen.
In 2009, the Musée des Arts Décoratifs at the Louvre
had a retrospective of his work within their major exhibition devoted to cinema in advertising.
Aveillan also supports the action of NGO such as Reporters without Borders
and the Food bank
for whom he has shot several commercials.
In 2008 and 20098, Aveillan had two large personal photographic exhibitions entitled “DIOTOPES #1 and DIOTOPES #2 at the Galerie Léo Scheer in Paris which included a 10 minute shortfilm (music by Raphael Ibanez de Garayo).
A book dedicated to this work was published by Editions Léo Scheer in the collection “Janvier” that also represents the work of contemporary artists Claude Lévêque, Thomas Lélu and Edouard Levé
.
On their website, the publisher Léo Scheer commented, “ Bruno Aveillan is part of the generation of multimedia artists whose approach unveils a permanent quest for a diversifications of supports. We think of Doug Aikten or Chris Cunningham
who, whilst they regularly direct video clips and advertising commercials , they also conceive installations in contemporary galleries ».
Group
Solo
Biography
Bruno Aveillan was born in Toulouse. He is one of France's most distinguished and internationally sought after commercials directors. After graduating from Ecole Supérieure des Beaux Arts in Toulouse, he joined Quad Productions in Paris in 1995. Since then, he has directed award-winning short experimental movies and international commercials for clients such as Orange, PerrierPerrier
Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated...
, Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...
, Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Paco Rabanne
Paco Rabanne
Francisco "Paco" Rabaneda Cuervo, more commonly known as Paco Rabanne is a Franco-Spanish fashion designer. He fled Spain for France with his mother when the Spanish Civil War broke out...
, Quézac
Nestlé
Nestlé S.A. is the world's largest food and nutrition company. Founded and headquartered in Vevey, Switzerland, Nestlé originated in a 1905 merger of the Anglo-Swiss Milk Company, established in 1867 by brothers George Page and Charles Page, and Farine Lactée Henri Nestlé, founded in 1866 by Henri...
, Lexus
Lexus
is the luxury vehicle division of Japanese automaker Toyota Motor Corporation. First introduced in 1989 in the United States, Lexus is now sold globally and has become Japan's largest-selling make of premium cars. The Lexus marque is marketed in over 70 countries and territories worldwide, and has...
, Guerlain
Guerlain
Guerlain is a French perfume house, among the oldest in the world. It has a large and loyal customer following, and is held in high esteem in the perfume industry...
, Nissan, SFR
SFR
SFR is a French mobile phone company. It has over 20 million customers, and provides over 4.6 million households with high-speed internet access...
, Chanel
Chanel
Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...
, Time Warner
Time Warner
Time Warner is one of the world's largest media companies, headquartered in the Time Warner Center in New York City. Formerly two separate companies, Warner Communications, Inc...
, Volvo
Volvo
AB Volvo is a Swedish builder of commercial vehicles, including trucks, buses and construction equipment. Volvo also supplies marine and industrial drive systems, aerospace components and financial services...
, MaxMara, Miller
Miller
A miller usually refers to a person who operates a mill, a machine to grind a cereal crop to make flour. Milling is among the oldest of human occupations. "Miller", "Milne" and other variants are common surnames, as are their equivalents in other languages around the world...
, Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....
, Coca Cola, Gaz de France
Gaz de France
Gaz de France was a French company which produced, transported and sold natural gas around the world, especially in France, its main market. The company was also particularly active in Belgium, the United Kingdom, Germany, and other European countries. Through its part-owned Belgian subsidiary SPE...
, Toyota, Peugeot
Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe.The family business that precedes the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion...
etc.
One of his very early spots in his directing career, Perrier
Perrier
Perrier is a brand of bottled mineral water made from a spring in Vergèze in the Gard département of France. The spring is naturally carbonated...
"La Foule", received an avalanche of international awards. In 1999, succeeding the directors Lars von Trier
Lars von Trier
Lars von Trier is a Danish film director and screenwriter. He is closely associated with the Dogme 95 collective, although his own films have taken a variety of different approaches, and have frequently received strongly divided critical opinion....
and Roland Joffé
Roland Joffé
Roland Joffé is an English-French film director who is known for his Oscar nominated movies, The Killing Fields and The Mission. He began his career in television. His early television credits included episodes of Coronation Street and an adaptation of The Stars Look Down for Granada...
, Bruno Aveillan directed the new episode in the advertising sage for CNP
CNP Assurances
CNP Assurances S.A. is a major French insurance corporation. CNP stands for Caisse Nationale de Prévoyance. It is listed on the Fortune Global 500. The company was formed in 1959 as a subsidiary of Caisse des dépôts et consignations, which continues to hold approximately 40% of the company....
. Additionally, he directed the launch commercial for Lanvin
Lanvin (clothing)
Lanvin is a high fashion house founded by Jeanne Lanvin.-History:Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children...
perfume "Oxygène". It is during this spot that Gisele Bundchen
Gisele Bündchen
Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
makes her debut on screen. During his career Bruno Aveillan has also filmed world renowned stars such as Monica Bellucci, Claudia Schiffer, Amy Smart, Tina Balthazar, Sharon Stone, Catherine Hurley, Rachel Weisz, Milla Jovovich, Jessica Stam, Inna Zobova, Louise Pedersen, Julia Stegner, Estelle Lefébure, Elsa Benitez, Mylène Farmer, Morgane Dubled, Vlada Roslyakova, Olga Sherrer, Sunniva Stordahl, Virginie Ledoyen, etc.
Aveillan has also directed a series of commercials for Thermasilk in which he has created and captured a unique dream and poetic world. His spot for Nissan-Infinity "Athem" was presented during the premiere of the 2002 Oscar ceremony. Alongside Martin Scorsese
Martin Scorsese
Martin Charles Scorsese is an American film director, screenwriter, producer, actor, and film historian. In 1990 he founded The Film Foundation, a nonprofit organization dedicated to film preservation, and in 2007 he founded the World Cinema Foundation...
and Oliver Stone
Oliver Stone
William Oliver Stone is an American film director, producer and screenwriter. Stone became well known in the late 1980s and the early 1990s for directing a series of films about the Vietnam War, for which he had previously participated as an infantry soldier. His work frequently focuses on...
, Aveillan has directed four commercials for the launch of the brand Orange. He has worked in collaboration with the Land Artist Nils Udo
Nils Udo
Nils-Udo is a Bavarian artist who has been creating environmental art since the 1960s when he moved away from painting and the studio and began to work with, and in, nature...
to create unique visual worlds for the perfume Mahora from Guerlain
Guerlain
Guerlain is a French perfume house, among the oldest in the world. It has a large and loyal customer following, and is held in high esteem in the perfume industry...
. In 2006, he also worked with fashion designer Olivier Theyskens
Olivier Theyskens
Olivier Theyskens is a fashion designer who has worked with several major houses, including Rochas, Nina Ricci, and Theory.- Biography :Olivier Theyskens was born to a Belgian chemical engineer and a French homemaker...
for the launch of the new Rochas Fragrance (Starring Model Jessica Stam
Jessica Stam
Jessica Stam is a Canadian model. She is considered to be part of the crop of models described as "doll faces" alongside Gemma Ward, Sasha Pivovarova, Vlada Roslyakova, Lily Cole, Caroline Trentini, Devon Aoki, and Heather Marks...
).
His famous commercial for Magnum
Magnum (ice cream)
Magnum is an ice cream brand owned by the British/Dutch Unilever company, and sold as part of the Heartbrand line of products in most countries. It was originally made by Frisko in Aarhus, Denmark...
, "5 senses", was directed in an experimental manner and has received international acclaim (including European Effie Award).
In 2008, Aveillan directed the first ever brand campaign for Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...
: "Where will life take you" (90" format, translated into 14 languages). This spot evokes "the soul of travel". It has received international awards including 2008 Gold Clio Award, Gold Award at the 2008 London International Awards, Epica, Cristal. The music was composed by Gustavo Santaolalla
Gustavo Santaolalla
Gustavo Alfredo Santaolalla is an Argentine musician, film composer and producer. He has won two Academy Awards for Best Original Score in two consecutive years, for Brokeback Mountain in 2005 and Babel in 2006.-Life and career:...
. In 2010, he shot the campaign for Shangri-La
Shangri-La
Shangri-La is a fictional place described in the 1933 novel Lost Horizon by British author James Hilton. Hilton describes Shangri-La as a mystical, harmonious valley, gently guided from a lamasery, enclosed in the western end of the Kunlun Mountains...
that metaphorically presents a philosophy imbued by generosity and humanism. This spot and tells the story of a man who has been adopted and saved by wolves. In 2011, Swarovski
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...
enlisted directly Aveillan to create a cinema short movie that would conjure Swarovski’s more than one-hundred-year heritage on the big screen.
In 2009, the Musée des Arts Décoratifs at the Louvre
Louvre
The Musée du Louvre – in English, the Louvre Museum or simply the Louvre – is one of the world's largest museums, the most visited art museum in the world and a historic monument. A central landmark of Paris, it is located on the Right Bank of the Seine in the 1st arrondissement...
had a retrospective of his work within their major exhibition devoted to cinema in advertising.
Aveillan also supports the action of NGO such as Reporters without Borders
Reporters Without Borders
Reporters Without Borders is a France-based international non-governmental organization that advocates freedom of the press. It was founded in 1985, by Robert Ménard, Rony Brauman and the journalist Jean-Claude Guillebaud. Jean-François Julliard has served as Secretary General since 2008...
and the Food bank
Food bank
A food bank or foodbank is a non-profit, charitable organization that distributes mostly donated food to a wide variety of agencies that in turn feed the hungry. The largest sources of food are for-profit growers, manufacturers, distributors and retailers who in the normal course of business have...
for whom he has shot several commercials.
Awards
Bruno Aveillan has won a multitude of awards and many of his commercials have become a reference for cinematographic brilliance.- From 1995 to 2011, the awards include: Golden Globe New York, Prix Stratégie, Art Director Club (France, UK, Italy, Allemagne), London International Awards, AdFest, TV Gold ADDY's, New York Festival, Toucan d'Or, Art & Technology award, EuroEffies, Ad Masters, Festival de Cannes, AEAF, Lions Awards, Clio Awards, European Film Cristal, Ars Electronica, Epica, Mobius award, Gold Werbefilmpreis, Golden award of Montreux, Siggraph, Spike Awards, etc.
- Bruno Aveillan is the only director who has twice won the Grand Prix ImaginaImaginais the name of an annual conference on computer graphics that takes place in Monte-Carlo, Monaco. It was created by The Institut national de l'audiovisuel . The first IMAGINA festival was held in 1981, while the actual name IMAGINA was only introduced in 1986. It is sometimes compared to the CG...
award in 1998 (Perrier La Foule) and in 2003 (GDF Dolce Vita). - 2000, "Best Director of the year" in France CB News magazine
- 2003, "Director on TOP" Boards magazine.
- 2004, he was classified among the five best French advertising film directors, alongside the likes of Remy Belvaux and Frederic Planchon (Lürzer'z Archive)
- 2005, The experimental film "MINOTAUR-EX" by Bruno Aveillan, with the Dance Company 'Cave Canem' received the prize of exceptional work and the Grand Prix of the public in the "Clays" Festival 2005. He was also jury finalist at the "Dance One Camera Festival 2007 of New York" and selected at the "Silverlake Festival of Los Angeles".
- 2009, he was classified among the three best French advertising film directors of the decade (Lürzer'z Archive)
Visual Art
As a visual artist, Aveillan has developed his art in a singular, dense and syncretical manner, which encompasses experimental films and personal photographs. The central reoccurring themes of effacement, memory and the human body play a major role in his work. His art work has been frequently exhibited and has won many festival awards. Aveillan regularly collaborated with the choreographer Philippe Combes (Company Cave Canem) and directed several experimental short films on the subject of dance, gesture and the body. His film “Minotaur-Ex” with original music composed by Laurent Garnier, the project “Morpholab” with the composer Raphael Ibanez de Garayo.In 2008 and 20098, Aveillan had two large personal photographic exhibitions entitled “DIOTOPES #1 and DIOTOPES #2 at the Galerie Léo Scheer in Paris which included a 10 minute shortfilm (music by Raphael Ibanez de Garayo).
A book dedicated to this work was published by Editions Léo Scheer in the collection “Janvier” that also represents the work of contemporary artists Claude Lévêque, Thomas Lélu and Edouard Levé
Edouard Levé
Édouard Levé was a French writer, artist, and photographer.- Early career :Levé was self-taught as an artist and studied business at the elite École supérieure des sciences économiques et commerciales. He began painting in 1991...
.
On their website, the publisher Léo Scheer commented, “ Bruno Aveillan is part of the generation of multimedia artists whose approach unveils a permanent quest for a diversifications of supports. We think of Doug Aikten or Chris Cunningham
Chris Cunningham
Chris Cunningham is an English music video film director and video artist. He was born in Reading, Berkshire in 1970 and grew up in Lakenheath, Suffolk....
who, whilst they regularly direct video clips and advertising commercials , they also conceive installations in contemporary galleries ».
Exhibitions
As a multimédia artist, Aveillan's body of work ranges from photography, experimental movies http://www.em-arts.org/independent/edition-2007/films/minotaur-ex/minotaur-ex.html, video works, and installations. Aveillan's work has been featured in solo and group exhibitions.Group
- 2002, Parcours 21. Galerie Pin-up Paris.
- 2004, Autoportraits. Galerie Pin-up Paris.
- 2006, Silver Lake Film Festival. Los Angeles.
- 2007, DFA's 35th. Dance Film Association Inc. New York.
- 2007, Independent Film Show 2007. EM Arts Naples. http://www.em-arts.org/independent/edition-2007/index_eng.html
- 2007, Dance for the Camera. Film Society of Lincoln Center New York.
- 2007, Hustler of culture. Chicago Department of Cultural Affairs Chicago
- 2007, DIAF 2007. International Arts Festival Dehli.
- 2007, ROMP !. Suddenly Dance Theatre Victoria BC.
- 2007, DKF Muranow. Wprost i Kultura Varsovie.
- 2009, 1968–2008, 40 ans de films publicitaires à la télévision. Musée des Arts Décoratifs Paris-Louvre.http://www.lesartsdecoratifs.fr/archives/fr/03museepublicite/40-ans-films-publicitaires/page01.html
- 2010, Parcours céramique - La scène française contemporaine. Musée des Arts Décoratifs Paris-Louvre.
Solo
- 2008, DIOTOPES. Galerie Léo Scheer Paris http://www.leoscheer.com/spip.php?rubrique92.
- 2008, DIOTOPES II. Galerie Léo Scheer, Paris.
- 2010, MNEMO#LUX. Camera Work Gallery, Berlin.
External links
- http://newindustryarts.com/video/brunoaveillan/#/1/brunoaveillan/shangrila
- http://www.quad.fr/directors/bruno-aveillan/
- http://www.kromotion.com/blognews/index.php?Kromag
- http://privatecurators.com/photographic-exhibition-bruno-aveillans-mnemolux-wonders-of-light-and-memory-at-epicentro-art/
- http://www.art-report.com/de/events/mnemolux