BBC One 'Circle' idents
Encyclopedia
The BBC One 'Circle' idents are a set of on-screen channel identities that debuted on BBC One
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...

 at 10am BST
British Summer Time
Western European Summer Time is a summer daylight saving time scheme, 1 hour ahead of Coordinated Universal Time. It is used in the following places:* the Canary Islands* Portugal * Ireland...

 on 7 October 2006. They also feature on the BBC Worldwide
BBC Worldwide
BBC Worldwide Limited is the wholly owned commercial subsidiary of the British Broadcasting Corporation, formed out of a restructuring of its predecessor BBC Enterprises in 1995. In the year to 31 March 2010 it made a profit of £145m on a turnover of £1.074bn. The company had made a profit of £106m...

 channel, BBC America
BBC America
BBC America is an American television network, owned and operated by BBC Worldwide, and available on both cable and satellite.-History:The channel launched on March 29, 1998, broadcasting comedy, drama and lifestyle programs from BBC Television and other British television broadcasters like ITV and...

. The idents contain images of circles being formed by nature, or people and their actions.

Launch

The Circles ident package was announced on the 26 September 2006 as the replacement for the 'Rhythm & Movement' idents that had been in use since Easter 2002. The previous idents were disliked by a large amount of the population, and when BBC One channel controller changed to Peter Fincham
Peter Fincham
Peter Fincham is a British television producer and executive, currently the Director of Television for the ITV network. He was also formerly the Controller of BBC One, the primary television channel of the British Broadcasting Corporation, until his resignation on 5 October 2007, following...

, he hinted in August 2005 that the dancers would be changed soon. He announced at the Edinburgh International Television Festival that "It may well be that the time is coming to look at a new way of doing it. No date or direct decision has been made but it's under review".

The new idents would come into force alongside a revised schedule for the channel. The idents themselves were designed and produced for the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 by Red Bee Media
Red Bee Media
Red Bee Media Limited is a media management company.Headquartered in west London, United Kingdom at the Broadcast Centre, with international offices in Scotland, Australia, France, Germany and Spain, Red Bee Media has 1500 employees worldwide including homeworkers and revenues of £153m in...

 and marking the end of Lambie-Nairn
Lambie-Nairn
Lambie-Nairn is an international branding agency within the WPP Group, headquartered in London with offices in Munich, Madrid, Abu Dhabi and Prague...

's time at the BBC after fifteen years. Imran Hanif composed the original music for all idents, having been selected from a shortlist of 12 composers and bands.

Components of Look

All the idents revolve around a circular theme and all feature a scene which is revealed to end in a circle formation. The circle symbol was decided upon as a 'symbol of togetherness', but also a 'nod' towards the channel's heritage and in particular, the use of a globe logo for much of its history. The idents would involve people, plants or animals moving, or whose interaction causes a circular shape, which is revealed at the end of the ident. The circle would then be emphasised by a white line animating around it and revealling the BBC One logo at the end. The new BBC One logo featured a large lower case 'one' in the centre of the circle, with a smaller BBC logo to the upper left of the 'one'. The channel uses this logo on its idents and promotions, however uses a box logo, similar to the last look, for promotions where the BBC One logo appears alongside other channels. This boxed logo features the BBC logo above the lower case 'one' in a red box. The box closely relates to the logos of BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...

 and BBC Four
BBC Four
BBC Four is a British television network operated by the British Broadcasting Corporation and available to digital television viewers on Freeview, IPTV, satellite and cable....

. A very short ident was introduced in December 2007 featuring the BBC One logo on a red background, that is used to link into the 8pm news summary.

As with the previous look, no clock ident was used, a trend repeated across nearly all other channels in the UK, however a sombre ident was designed and used for introduction into the news, following criticisms in the previous look that the dancers didn't have an ident suitable for this purpose.

Promotion style features the BBC One logo appear at the bottom of the screen, before switching to the centre of a shaded red end-board, with the logo appearing in the centre. Static slides, now very much a rarely seen occurrence, feature the image as a cut out eclipse in the right hand side of the screen.

The idents themselves were all altered on 2 May 2009, when most idents were shortened to make the BBC One logo form up quicker. They also received new musical adaptations of the original theme and signature counter tune composed by Imran Hanif, with the exceptions of Hippos and Surfers. Two idents were withdrawn, Windows and Moon.

On 18 April 2011, the idents became the longest incumbent BBC One idents since the BBC One 'Virtual Globe' ident
BBC One 'Virtual Globe' ident
The "Virtual Globe" was the method of creating the BBC1 symbol that was used between 16 February 1991 and 3 October 1997.-Launch:The Virtual Globe replaced the Computer Originated World on 16 February 1991 and was designed by Martin Lambie-Nairn, owner of the Lambie-Nairn design agency...

 ended in 1997, having lasted longer on screen than the 'Rhythm and Movement' idents and the 'Balloon' idents. On 7 October 2011, the idents had their 5th anniversary.

Idents

Title Air dates

Numerous people in colourful rain coats on bikes ride through a rain storm, as people watch, the sun comes out. The final shot shows all the bikers forming a rainbow-like circle at a roundabout. Filmed on public roads in London and a private car park at Earls Court. The Ident was directed by Matt Losasso and was edited with new music in May 2009. This ident is used before all BBC One programmes shown on the BBC iPlayer
BBC iPlayer
BBC iPlayer, commonly shortened to iPlayer, is an internet television and radio service, developed by the BBC to extend its former RealPlayer-based and other streamed video clip content to include whole TV shows....

.

Filmed at the Habersdasher Estate in North London
North London
North London is the northern part of London, England. It is an imprecise description and the area it covers is defined differently for a range of purposes. Common to these definitions is that it includes districts located north of the River Thames and is used in comparison with South...

 and directed by Howard Greenhalgh, a circle of footballers kick their balls in time into the centre, so smaller rings form inside the circle of players. Usually used to introduce sports programming
BBC Sport
BBC Sport is the sports division of the BBC. It became a fully dedicated division of the BBC in 2000. It incorporates programmes such as Match of the Day, Grandstand , Test Match Special, Ski Sunday, Rugby Special and coverage of Formula One motor racing, MotoGP and the Wimbledon Tennis...

. The soundtrack was edited significantly in May 2009.

A red arc spins around the BBC One logo on a red background. Only used to introduce the BBC News 90 second bulletin at 8pm.

An aerial shot
Aerial shot
Aerial shots are usually done with a crane or with a camera attached to a special helicopter to view large landscapes. This sort of shot would be restricted to exterior locations. A good area to do this shot would be a scene that takes place on a building. If the aerial shot is of a character it...

 of a helicopter
Helicopter
A helicopter is a type of rotorcraft in which lift and thrust are supplied by one or more engine-driven rotors. This allows the helicopter to take off and land vertically, to hover, and to fly forwards, backwards, and laterally...

 landing on the top of Bishop Rock lighthouse
Lighthouse
A lighthouse is a tower, building, or other type of structure designed to emit light from a system of lamps and lenses or, in older times, from a fire, and used as an aid to navigation for maritime pilots at sea or on inland waterways....

 in the Isles of Scilly
Isles of Scilly
The Isles of Scilly form an archipelago off the southwestern tip of the Cornish peninsula of Great Britain. The islands have had a unitary authority council since 1890, and are separate from the Cornwall unitary authority, but some services are combined with Cornwall and the islands are still part...

. Three variations of the ident were launched including slower paced versions and shortened opening films. The soundtrack for this ident was the most sombre when launched, featuring a lone choir singer as its soundtrack, however since May 2009 the soundtrack was changed dramatically to be more upbeat. This ident often precedes the BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

.

Numerous hippoes swim around in a circular formation. Produced using a combination of computer animation and live action backgrounds and directed by Charlie Mawer and Mike McGee, this ident was edited for length in May 2009, but the soundtrack remained the same. The ident is mostly used prior to entertainment or daytime programming.

A group of kite flying enthusiasts gather together to create a circle effect with their kites. Filmed at Ynyslas beach
Ynyslas Sand Dunes
Ynyslas Sand Dunes are sand dunes bordering Cardigan Bay and the Dyfi Estuary between Ynyslas and Aberdyfi in Ceredigion, Wales.-Wildlife:The Viviparous lizard, stoats, polecats, rabbits and voles can be found in the dunes. Skylark and Meadow Pipit can be seen and heard over the dunes together with...

 in Wales
Wales
Wales is a country that is part of the United Kingdom and the island of Great Britain, bordered by England to its east and the Atlantic Ocean and Irish Sea to its west. It has a population of three million, and a total area of 20,779 km²...

 and directed by Matthias Hoene, it was the first ident from the new package to be shown. The soundtrack was altered in May 2009 to be more upbeat. This ident is often used to introduce the BBC News
BBC News
BBC News is the department of the British Broadcasting Corporation responsible for the gathering and broadcasting of news and current affairs. The department is the world's largest broadcast news organisation and generates about 120 hours of radio and television output each day, as well as online...

.

A group of suburban housewives each mow a series of crop circles in to their lawns using a variety of mowers from different time periods, which form three large circles when viewed from above. Filmed in a residential garden in Netherne On The Hill, Croydon. The music was edited in May 2009.

The natural world, and a group of fairies come together to create a circle in the middle of the sunlit woodland. Directed by Matt Losasso and edited in May 2009 with new music.

A group of British scientists successfully launch a pod to land on a distant planet. Out of the pod emerges a curious rover that begins drawing circles on the face of the planet. Filmed at Shepperton Studios and directed by Matt Losasso, the ident was edited in May 2009.

People in fishing boats come together to form the moon out of separate sections. Filmed at the Kamenjak peninsula in northern Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...

 and directed by Howard Greenhalgh, this ident is one of two idents that have ever been withdrawn.

Neon figures come to life, stroll down the centre street and take a ride on a ferris wheel
Ferris wheel
A Ferris wheel is a nonbuilding structure consisting of a rotating upright wheel with passenger cars attached to the rim in such a way that as the wheel turns, the cars are kept upright, usually by gravity.Some of the largest and most modern Ferris wheels have cars mounted on...

. Shot in Blackpool, the ident was conceived by James Spence and animated by Brand New School, New York. The ident was originally used before programmes during Saturday evenings only, however this was relaxed when it was edited in May 2009.

Numerous people use pedal power to light up the circle around the BBC One logo, displayed on a red board in the field. Directed by Grant Gee, this ident was launched to coincide with the first programme of Bang Goes the Theory
Bang Goes the Theory
Bang Goes the Theory is a British television science magazine series, co-produced by the BBC and the Open University, that began on 27 July 2009 on BBC One. Presented by Liz Bonnin, Jem Stansfield, Dallas Campbell and Dr...

.

Originally the Christmas ident for 2007, Penguins enter and skate around an ice rink with other skaters. Altered for every day use, it was aired without Christmas decorations and a new soundtrack based on Imran Hanif's original composition and definitive three note signature counter tune. The ident's music was altered again in May 2009. It is used frequently, but not exclusively, during the Winter period.

Also known as Petals, a group of children are shown playing with the natural flowers in a meadow before joining hands to form a "ring-a-roses" dance. Filmed in Coton, Northamptonshire
Northamptonshire
Northamptonshire is a landlocked county in the English East Midlands, with a population of 629,676 as at the 2001 census. It has boundaries with the ceremonial counties of Warwickshire to the west, Leicestershire and Rutland to the north, Cambridgeshire to the east, Bedfordshire to the south-east,...

 and directed by Stuart Douglas. The ident music was edited in May 2009.

Carlos 'Coco' Nogales and others ride a huge wave before crashing down after formation of the BBC One logo. Filmed at Puerto Escondido on the west coast of Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

 and directed by Howard Greenhalgh, this ident was edited for time in May 2009, but the music remained the same.

Members of the public dance in the circular courtyard of BBC Television Centre
BBC Television Centre
BBC Television Centre at White City in West London is the headquarters of BBC Television. Officially opened on 29 June 1960, it remains one of the largest to this day; having featured over the years as backdrop to many BBC programmes, it is one of the most readily recognisable such facilities...

. It was launched to introduce Strictly Come Dancing
Strictly Come Dancing
Strictly Come Dancing is a British television show, featuring celebrities with professional dance partners competing in Ballroom and Latin dances. The title of the show suggests a continuation of the long-running series Come Dancing, with an allusion to the film Strictly Ballroom...

, but has since been used to introduce other programming as well.

Residents on a housing estate use their windows to reflect sunlight into a ring. Filmed at the Greenwich
Greenwich
Greenwich is a district of south London, England, located in the London Borough of Greenwich.Greenwich is best known for its maritime history and for giving its name to the Greenwich Meridian and Greenwich Mean Time...

 Millennium Village in south east London and directed by Matthias Hoene. This ident was withdrawn in May 2009.

Spectators at a football match stand up and wave different colour banners in a circle pattern. The ident was introduced for use during the 2010 FIFA World Cup
2010 FIFA World Cup
The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams. It took place in South Africa from 11 June to 11 July 2010...

. The ident was directed by Matt Losasso, and is used today prior to sport
BBC Sport
BBC Sport is the sports division of the BBC. It became a fully dedicated division of the BBC in 2000. It incorporates programmes such as Match of the Day, Grandstand , Test Match Special, Ski Sunday, Rugby Special and coverage of Formula One motor racing, MotoGP and the Wimbledon Tennis...

 programmes.

Special Idents

In addition to the usual set of idents used throughout the year, numerous other idents have been added for special occasions, both nationally and in the nations and regions. Some of these are included below.
  • Snowball - Christmas 2006 - A community coming together to build a giant snowball
    Snowball
    A snowball is a spherical object made from snow, usually created by scooping snow with the hands, and compacting it into a roughly fist-sized ball. The snowball is often used to engage in games, such as snowball fights. Snowball fights are usually light-hearted and involve throwing snowballs at...

    . Filmed using various sized polystyrene
    Polystyrene
    Polystyrene ) also known as Thermocole, abbreviated following ISO Standard PS, is an aromatic polymer made from the monomer styrene, a liquid hydrocarbon that is manufactured from petroleum by the chemical industry...

     snowballs, the largest of which was 6 metres (20 ft) high. The ident first aired on Saturday 16 December at around 18:00, finishing on New Year's Day after BBC Breakfast
    BBC Breakfast
    BBC Breakfast is the morning television news programme simulcast on BBC One and the BBC News channel. It is presented live from BBC Television Centre in White City, West London, and contains a mixture of news, sport, weather, business and feature items...

     when the original idents were restored. This ident was revived for Christmas 2007 to run alongside the Penguins which also debuted on Saturday 15 December, and was last shown introducing 'Weatherview' on New Year's Eve 2007 around 02:00.

  • Penguins - Christmas 2007 - Filmed at an ice-rink in Romford
    Romford
    Romford is a large suburban town in north east London, England and the administrative headquarters of the London Borough of Havering. It is located northeast of Charing Cross and is one of the major metropolitan centres identified in the London Plan...

    , 3D animated penguins skate round the decorated ice rink alongside normal skaters. The ident first aired on Saturday 15 December at 18:10, and was last seen before linking into BBC News 24 on New Years Day at 02:25. The ident was re-introduced in February 2008 as a regular ident.

  • Wallace and Gromit's Runaway Sled - Christmas 2008 - Wallace and Gromit
    Wallace and Gromit
    Wallace and Gromit are the main characters in a series consisting of four British animated short films and a feature-length film by Nick Park of Aardman Animations...

     were the subject of the Christmas ident this year, due to their new adventure A Matter of Loaf and Death
    A Matter of Loaf and Death
    A Matter of Loaf and Death is an animated television short created by Nick Park, and the fourth of his shorts to star his characters Wallace and Gromit...

     forming a part of the schedules. Gromit is seen pushing Wallace up a hill on a sled before Wallace slides down the other side of the hill and lands head deep in snow. Gromit then takes his place, performing tricks on the sled as it slides round the circular indented hill containing the BBC One logo. Written by Rachel Webb and James Spence and created by Aardman Animations
    Aardman Animations
    Aardman Animations, Ltd., also known as Aardman Studios, or simply as Aardman, is a British animation studio based in Bristol, United Kingdom. The studio is known for films made using stop-motion clay animation techniques, particularly those featuring Plasticine characters Wallace and Gromit...

     using stop frame animation, there are different versions of the ident: in one version, Wallace can be heard talking, whereas he is silent in another. A news version was also made which did not include either character or the sled and cut straight to the circle in view. The ident was last aired at 2:00 a.m. on 2 January 2009.

  • Doctor Who - Christmas 2009 - David Tennant
    David Tennant
    David Tennant is a Scottish actor. In addition to his work in theatre, including a widely praised Hamlet, Tennant is best known for his role as the tenth incarnation of the Doctor in Doctor Who, along with the title role in the 2005 TV serial Casanova and as Barty Crouch, Jr...

    , as the Doctor
    Doctor (Doctor Who)
    The Doctor is the central character in the long-running BBC television science-fiction series Doctor Who, and has also featured in two cinema feature films, a vast range of spin-off novels, audio dramas and comic strips connected to the series....

     from Doctor Who
    Doctor Who
    Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

    , is the theme this year to mark the Doctor Who episode "The End of Time
    The End of Time
    The End of Time: The Next Revolution in Our Understanding of the Universe, also sold with the alternate subtitle The Next Revolution in Physics, is a 1999 science book in which the author Julian Barbour argues that time exists merely as an illusion.-Auto-biography:The book begins by describing how...

    ", which would be Tennant's last appearance as the Doctor. The ident sees the Doctor walking through a snowy forest, and using a herd of reindeer
    Reindeer
    The reindeer , also known as the caribou in North America, is a deer from the Arctic and Subarctic, including both resident and migratory populations. While overall widespread and numerous, some of its subspecies are rare and one has already gone extinct.Reindeer vary considerably in color and size...

     to pull his TARDIS
    TARDIS
    The TARDISGenerally, TARDIS is written in all upper case letters—this convention was popularised by the Target novelisations of the 1970s...

     free from the snow and to use it as a sleigh. A news ident was also created featuring a darker sky, sombre music and all traces of Doctor Who removed. The ident package first aired on 12 December at 18:45 and was last aired in the early morning of the 2 January. However, the ident featuring the Doctor was withdrawn early at 6:45 p.m. on 1 January when the second part of The End of Time was broadcast, introduced by David Tennant himself. From that moment, David Tennant was no longer the Doctor, and the idents outdated, and so the news ident was used for the remainder of the evening.

  • Christmas Lights - Christmas 2010 - An ident showing people enjoying Christmas on the streets and turning on Christmas lights on the houses in a circular cul-de-sac
    Cul-de-sac
    A cul-de-sac is a word of French origin referring to a dead end, close, no through road or court meaning dead-end street with only one inlet/outlet...

    . Variations featuring different starting films were used, as was a news version which went straight into the circular ending. This ident was last seen in the early hours of New Years Day introducing the BBC News Channel.

  • Daffodils - 1 March 2007, 2008, 2009, 2010 and 2011 - A special Saint David's Day
    Saint David's Day
    Saint David's Day is the feast day of Saint David, the patron saint of Wales, and falls on 1 March each year. The date of 1 March was chosen in remembrance of the death of Saint David. Tradition holds that he died on that day in 589...

     ident used on BBC One Wales only. The ident used the 'Moon' ident music from 2007 to 2009; from 2010 onwards this was replaced by the edited 'Roses' ident music, which is an adaptation of Imran Hanif's original composition and definitive three note signature counter tune that has graced all the circle idents since 2006.

  • BBC Won Wales - February 2008 - Ident seen on BBC One Wales to celebrate Wales' win over England in the 2008 Six Nations Championship
    2008 Six Nations Championship
    The 2008 Six Nations Championship, known as the 2008 RBS 6 Nations because of the tournament's sponsorship by the Royal Bank of Scotland, was the ninth series of the rugby union Six Nations Championship. Including the previous incarnations as the Home Nations and Five Nations, this was the 114th...

    . The ident uses the 'Bike' ident music and reads 'BBC Won' instead of 'BBC One'.

  • Robert Burns - 25 January 2009 - Shown to commemorate the 250th anniversary of the birth of Robert Burns
    Robert Burns
    Robert Burns was a Scottish poet and a lyricist. He is widely regarded as the national poet of Scotland, and is celebrated worldwide...

    , this ident features two mice circling on an untidy heap of manuscripts, in reference to a poem by Burns, To a Mouse
    To a Mouse
    "To a Mouse, on Turning Her Up in Her Nest with the Plough" is a Scots poem written by Robert Burns in 1785, and was included in the Kilmarnock volume...

    . Seen on BBC One Scotland only.

  • Ashes to Ashes - April to July 2009 & 2010 - Used to promote the second and third series of Ashes to Ashes
    Ashes to Ashes (TV series)
    Ashes to Ashes is a British science fiction and police procedural drama television series, serving as the sequel to Life on Mars.The series began airing on BBC One in February 2008. A second series began broadcasting in April 2009...

    , it featured the characters of the programme seated in an Audi Quattro
    Audi Quattro
    The Audi Quattro is a road and rally car, produced by the German automobile manufacturer Audi, now part of the Volkswagen Group. It was first shown at the 1980 Geneva Motor Show on 3 March.The word quattro is derived from the Italian word for "four"...

     set in 1982. It premiered on 11 April 2009 and was directed by Tim Pope and conceived by James Spence and Joe Lee.

  • Glitterballs - November to December 2009 - Ident promoting and shown directly before Strictly Come Dancing
    Strictly Come Dancing
    Strictly Come Dancing is a British television show, featuring celebrities with professional dance partners competing in Ballroom and Latin dances. The title of the show suggests a continuation of the long-running series Come Dancing, with an allusion to the film Strictly Ballroom...

    . In this ident, the circle is centred around a glitter ball and uses a variation of the show's theme music as the ident's background music. First shown on 7 November and not seen after 12 December 2009.

  • EastEnders - February to September 2010 - Ident promoting EastEnders
    EastEnders
    EastEnders is a British television soap opera, first broadcast in the United Kingdom on BBC One on 19 February 1985 and continuing to today. EastEnders storylines examine the domestic and professional lives of the people who live and work in the fictional London Borough of Walford in the East End...

     25th anniversary, it features the regular cast members looking in amazement as the Albert Square turns into Albert Circle. Written and Directed by James Spence, it was first aired on Monday 15 February on the 25th Anniversary week, and continued to air at the start of most of the programmes to celebrate the 25th Anniversary year. This ident was last aired on the 10th of September following set changes as part of a story arc, namely the fire at the Queen Vic pub.

  • House of Fun - Ident promoting the new Saturday night scedule consisting of Over The Rainbow
    Over the Rainbow
    "Over the Rainbow" is a classic Academy Award-winning ballad song with music by Harold Arlen and lyrics by E.Y. Harburg. It was written for the movie The Wizard of Oz, and was sung by Judy Garland in the movie...

    , Doctor Who
    Doctor Who
    Doctor Who is a British science fiction television programme produced by the BBC. The programme depicts the adventures of a time-travelling humanoid alien known as the Doctor who explores the universe in a sentient time machine called the TARDIS that flies through time and space, whose exterior...

     and Total Wipeout
    Total Wipeout
    Total Wipeout is a British game show, hosted by Richard Hammond and Amanda Byram, which first aired on 3 January 2009. Each week 20 contestants compete in a series of challenges in an attempt to win £10,000. These challenges are based in large pools of water or mud and generally involve large...

    . Features cartoon versions of Graham Norton
    Graham Norton
    Graham William Walker, known by his stage name Graham Norton , is an Irish actor, comedian, television presenter and columnist...

    , Charlotte Church
    Charlotte Church
    Charlotte Maria Church is a Welsh singer-songwriter, actress and television presenter. She rose to fame in childhood as a classical singer before branching into pop music in 2005. By 2007, she had sold more than 10 million records worldwide including over 5 million in the United States...

    , the Eleventh Doctor
    Eleventh Doctor
    The Eleventh Doctor is the eleventh incarnation of the protagonist of the BBC television science-fiction series Doctor Who. Matt Smith plays this incarnation, replacing David Tennant's Tenth Doctor in the 2010 episode "The End of Time, Part Two"...

     and Richard Hammond
    Richard Hammond
    Richard Mark Hammond is an English broadcaster, writer, and journalist most noted for co-hosting car programme Top Gear with Jeremy Clarkson and James May, as well as presenting Brainiac: Science Abuse on Sky 1.-Early life:...

     representing each programme respectively. Created by Aardman Animations
    Aardman Animations
    Aardman Animations, Ltd., also known as Aardman Studios, or simply as Aardman, is a British animation studio based in Bristol, United Kingdom. The studio is known for films made using stop-motion clay animation techniques, particularly those featuring Plasticine characters Wallace and Gromit...

     and launched on 24 April 2010.


In addition to the idents above, some modifications were made to existing idents to promote other programmes. A Chameleon
Chameleon
Chameleons are a distinctive and highly specialized clade of lizards. They are distinguished by their parrot-like zygodactylous feet, their separately mobile and stereoscopic eyes, their very long, highly modified, and rapidly extrudable tongues, their swaying gait, the possession by many of a...

, which caught and ate a fairy, was added to the Forest ident to promote Life in Cold Blood
Life in Cold Blood
Life in Cold Blood is a BBC nature documentary series written and presented by David Attenborough, first transmitted in the UK from 4 February 2008 on BBC One....

 in February 2008; and to promote the BBC One Wales series Rolf on Welsh Art, the Forest ident was again modified to have a paint like appearance. In addition to this, red noses were added to some of the hippos in the Hippos ident for Comic Relief
Comic Relief
Comic Relief is an operating British charity, founded in 1985 by the comedy scriptwriter Richard Curtis and comedian Lenny Henry in response to famine in Ethiopia. The highlight of Comic Relief's appeal is Red Nose Day, a biennial telethon held in March, alternating with sister project Sport Relief...

 programmes in 2007 and 2009, and an animated Pudsey Bear was added to the Ring-a-Roses ident for the BBC Children In Need appeal for 2010.

BBC America

The idents are also used on BBC America
BBC America
BBC America is an American television network, owned and operated by BBC Worldwide, and available on both cable and satellite.-History:The channel launched on March 29, 1998, broadcasting comedy, drama and lifestyle programs from BBC Television and other British television broadcasters like ITV and...

, the BBC's outlet in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. The BBC America versions of the idents feature the words 'One World' in the same font and position as the 'One' in the BBC One logo, before animating into their two line BBC America logo. These idents were cut down compared to the original British versions, however they retained their original soundtrack when the British versions were changed in May 2009.

External links

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