Zing (TV channel)
Encyclopedia
Zing, formerly known as Zee Muzic and Music Asia, is an India
-based satellite
music television
channel
owned by Zee Entertainment Enterprises, which carries broadcasts in Hindi
and other regional languages of India. As well as broadcasting in South Asia
, it also reaches audiences in Europe
. It is promoted by the Essel Group
. Zing was first launched in 1997 as Music Asia, relaunched as Zee Muzic in 2000, revamped in 2005 and finally repackaged as Zing in April 2009.
Zing features humour
, animation
, spoofs
and celebrity
lifestyle in addition to music
. Zing also has Chillax Mornings – a non stop musical extravaganza for music lovers. One of its most popular shows, Chillax Mornings airs the most recent and “zingy” Bollywood
music.
Zing currently has a reach of 10.6% (source: TAM) across SEC A,B,C in India. Zing has been one of the top 5 channels in a genre which has more than 21 channels.
Zing targets the urban young Indian. Simultaneously, the channel's wide range of content will make it one of the most compelling mass channels in a niche segment. The channel's content seeks to achieve the right balance to address the needs of today’s urban young Indians. Constant innovation and ideation is the underlying theme when it comes to Zing programming.
Zing for the Asia
region is uplink
ed from Noida
in India and uses Asiasat-3S.
In the UK, Zee Muzic was rebranded as Zing on 2 October 2009.
On July 21, 2011, Zing TV officially launched in North America on the Dish Network
platform.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
-based satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...
music television
Music television
Music television is a type of television programming which focuses predominantly on playing music videos from bands, usually on dedicated television channels broadcasting on satellite or cable. Music TVs may host their own shows charts, award prizes. Examples are VIVA, Scuzz, MTV, JBTV, MuchMusic,...
channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
owned by Zee Entertainment Enterprises, which carries broadcasts in Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
and other regional languages of India. As well as broadcasting in South Asia
South Asia
South Asia, also known as Southern Asia, is the southern region of the Asian continent, which comprises the sub-Himalayan countries and, for some authorities , also includes the adjoining countries to the west and the east...
, it also reaches audiences in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. It is promoted by the Essel Group
Essel Group
Essel Group is a media conglomerate company headed by Subhash Chandra based in Mumbai, Maharashtra .The companies under the group are:*Media** Zee Entertainment Enterprises** Zee News** DNA *Technology** Dish TV...
. Zing was first launched in 1997 as Music Asia, relaunched as Zee Muzic in 2000, revamped in 2005 and finally repackaged as Zing in April 2009.
Zing features humour
Humour
Humour or humor is the tendency of particular cognitive experiences to provoke laughter and provide amusement...
, animation
Animation
Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
, spoofs
Parody
A parody , in current usage, is an imitative work created to mock, comment on, or trivialise an original work, its subject, author, style, or some other target, by means of humorous, satiric or ironic imitation...
and celebrity
Celebrity
A celebrity, also referred to as a celeb in popular culture, is a person who has a prominent profile and commands a great degree of public fascination and influence in day-to-day media...
lifestyle in addition to music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
. Zing also has Chillax Mornings – a non stop musical extravaganza for music lovers. One of its most popular shows, Chillax Mornings airs the most recent and “zingy” Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
music.
Zing currently has a reach of 10.6% (source: TAM) across SEC A,B,C in India. Zing has been one of the top 5 channels in a genre which has more than 21 channels.
Zing targets the urban young Indian. Simultaneously, the channel's wide range of content will make it one of the most compelling mass channels in a niche segment. The channel's content seeks to achieve the right balance to address the needs of today’s urban young Indians. Constant innovation and ideation is the underlying theme when it comes to Zing programming.
Zing for the Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...
region is uplink
Uplink
A telecommunications link is generally one of several types of information transmission paths such as those provided by communication satellites to connect two points on earth.-Uplink:...
ed from Noida
Noida
Noida , short for the New Okhla Industrial Development Area, is an area in India under the management of the New Okhla Industrial Development Authority . Noida came into administrative existence on 17 April 1976 and celebrates 17 April as "Noida Day". It was set up as part of an urbanization...
in India and uses Asiasat-3S.
In the UK, Zee Muzic was rebranded as Zing on 2 October 2009.
On July 21, 2011, Zing TV officially launched in North America on the Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...
platform.