WOXY (FM)
Encyclopedia
WOXY is a radio station
licensed to Mason, Ohio
as part of the Cincinnati market. Nicknamed La Mega 97.7, the station now broadcasts a Spanish
Variety music
format
, playing a mix of Spanish pop
and rock
, Regional Mexican
, and tropical Latin music
. La Mega is the first and, at present, only FM
radio station in the Cincinnati market broadcasting primarily in Spanish.
Before WOXY-FM became known as La Mega, it was known as WOXR from the 1970s through 1983, and then most popularly, 97X: The Future of Rock and Roll from 1983 to 2004. 97X continued to broadcast over the Internet
at WOXY.com, until it shut down in 2010 due to financial challenges.
, WOXR was broadcast at 97.7 FM and largely targeted at Miami University
students. WOXR also played listener requests. WOXR featured a blend of top 40 and album cuts during the day, an hour-long oldies show at 5 PM, with the evening music again a top-40/album rock mix that became more and more album-oriented as the night got later.
WOXR was known for playing uncensored
versions of songs such as Steppenwolf
's recording of "The Pusher
" (written by the late Hoyt Axton
) and Country Joe and the Fish
's recording of the "I-Feel-Like-I'm-Fixin'-to-Die Rag." Late at night the station played uncut versions of long songs such as Neil Young
's "Cowgirl in the Sand" and "Down by the River
" and Traffic
's "John Barleycorn Must Die
."
The station was among few in the U.S. to play the cult classic "Je t'aime... moi non plus
" ("I love you... me neither"), performed by the late Serge Gainsbourg
and his partner Jane Birkin
, which most stations refused to play (or were forbidden to play) because of its sexual explicitness in the form of the lyrics being sung to a background sound of a female orgasm
(which some say was the sound of the couple actually having sex).
WOXR showed an irreverent on-air personality, identifying itself as coming "from the city by the water tower" (a take-off on Chicago
's WLS
identifying itself as being "from the city by the shore"). WOXR played on the culture shock many Miami students from large cities experienced at the start of the school year when they found themselves confined to a town much smaller than their hometowns by identifying itself as being "Down on the Farm," sung to a twangy beat. The song went as follows:
You are listenin' to the big 97,
Where it does sound like heaven,
Tap your foot 'cause you love it so,
Hearin' that good old rock and roll.
This here station's got a lotta power,
But that's because of the water tower,
If you dig it we do know why,
And with that verse we'll say "bye bye."
Every April Fool's Day, WOXR played the same song repeatedly for an entire hour (then playing a different song during the next hour, etc.). WOXR featured contests with prizes consisting of album rejects (called "The Worst Contest"). One of their newscasters always referred to then-Secretary of State
Henry Kissinger
as "Hank" Kissinger. Another newscaster who was a Boston
native and Red Sox fan would only give the score of the Red Sox game, while failing to mention the scores of any other games.
Bob Nave, keyboard virtuoso for the The Lemon Pipers
in the late 60s (whose big hit was the song "Green Tambourine
"), was a late-night DJ for WOXR in the early 70s. Other early- to mid-70s on-air personalities for the station included such luminaries as Rick Sellers, Ray Smith and Ed Pharr. Nave's program featured a brief comedy program known as "The Purple Nurd," produced by four high school students from Fairfield, Ohio
who billed themselves as HPW Squared Productions. The Purple Nurd program later grew into "The Electromagnetic Spectrum," which featured spoofs of local commercials and television shows. Where the four young men who billed themselves as HPW Squared Productions ended up remains a complete mystery, shrouded in urban legend.
The station featured on-air classified ads identified as the "Dog-Gone Bulletin Board." This was a pun based on classified ads placed by dog owners to let everyone know that their dog was missing — or "dog-gone."
WOXR was among the few FM stations at the time to carry live broadcasts of sports events. During the 1970s, WOXR broadcast games of the Miami University football and basketball teams and the Cleveland Browns
, tapping into the vast southern Ohio fan base that the legendary NFL team cultivated long before the Cincinnati Bengals
were established.
format, which soon became dubbed 97X: The Future of Rock & Roll. The station benefited from a large youthful audience at adjacent Miami University
as well as listeners in urban and suburban areas of Cincinnati and Dayton
, but a majority of its broadcast area was rural.
The first song played when WOXY-FM made their transition to a modern rock format was "Sunday Bloody Sunday
" by U2
. This award-winning station was available terrestrially at 97.7 FM on the dial for the next 21 years, until May 13, 2004. "Sunday Bloody Sunday" was also the very last song played by the station to end their terrestrial 97.7 FM transmission.
In 2004, Dallas, Texas
-based First Broadcasting purchased the station from owners Doug and Linda Balough. 97X programming became solely available as an Internet radio station as WOXY.com until returning to Cincinnati airwaves via Cincinnati Public Radio Inc.
in August 2007.
The station was rebranded as X97-7 for only a year, continuing as a satellite-fed alternative rock
format.
based WAOL-FM (99.5 FM) and Georgetown, Ohio
based WAXZ-FM (99.5 FM), and began "trimulcasting
" its three Cincinnati-based stations.
In August, after a period of commercial-free stunting
, the three stations officially launched as MAX FM, an adult hits
format without disc jockey
s, similar in style to the syndicated Jack FM
brand.
The three stations continued to trimulcast as MAX FM until WAXZ was sold in 2007. Afterward, WOXY and WAOL continued to simulcast
as MAX FM.
, Incorporated, and that in November 2010, WOXY would become a Hispanic station called "La Mega."
TSJ assumed operation of WOXY, and the station officially flipped to "La Mega" on November 15, 2011.
La Mega broadcasts originate from a studio at TSJ's headquarters in Blue Ash, Ohio
. Most daytime dayparts
have Spanish-speaking disc jockeys, including morning and afternoon drive times
. In addition to Spanish Variety music, La Mega broadcasts community information and announcements targeted toward the Greater Cincinnati Latino community.
Presently, First Broadcasting retains operation of WAOL, which still broadcasts the MAX FM format. Both WAOL and WOXY continued to broadcast Ohio State University football
and men's basketball
games for the remainder of the 2010-2011 season, in order to fulfill the contract First Broadcasting had signed with the University before TSJ assumed daily operations for WOXY.
to improve its signal by moving its city of license to Mason, Ohio from Oxford, Ohio and its antenna to a tower north of Mason. On April 17, 2009, a modification to the CP was granted, allowing WOXY to move its antenna to a tower east of Mason. This location provides a better signal over the northeast portion of the Cincinnati market including more of Hamilton County and the city of Cincinnati than was originally provided in the original CP. On June 5, 2009, WOXY filed a "License to Cover" with the FCC indicating the tower location and city of license had been changed. As of June 8, 2009, the station's new legal ID was worded as, "WOXY Mason, Oxford, Cincinnati."
Since the switch to the "La Mega" Spanish format, the station's legal ID simply says, "WOXY, Mason, Ohio."
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
licensed to Mason, Ohio
Mason, Ohio
Mason is an affluent city in southwestern Warren County, Ohio, United States, 22 miles away from Cincinnati . As of the 2010 census, Mason's population was 30,712. Mason has experienced fast growth, with its historic Main Street remaining at the center of the community...
as part of the Cincinnati market. Nicknamed La Mega 97.7, the station now broadcasts a Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
Variety music
Music
Music is an art form whose medium is sound and silence. Its common elements are pitch , rhythm , dynamics, and the sonic qualities of timbre and texture...
format
Radio format
A radio format or programming format not to be confused with broadcast programming describes the overall content broadcast on a radio station. Radio formats are frequently employed as a marketing tool, and constantly evolve...
, playing a mix of Spanish pop
Latin pop
Latin pop generally refers to pop music that has what may be perceived a Latin American influence...
and rock
Rock en Español
Rock en español is the Spanish-language rock music. While the term is used widely in English, it is used in Spanish mainly to distinguish such music from "Anglo rock." It is a style of rock music that developed in Latin American countries and Latino communities, along with other genres like...
, Regional Mexican
Regional Mexican
Regional Mexican is a radio format for music radio, typically defined to include Banda, Ranchera, Mariachi and Norteña. It is the most popular radio format targeting Hispanic Americans in the United States....
, and tropical Latin music
Tropical music
Musica tropical or tropical music is a broad term for vocal and instrumental music with "tropical" flavor usually associated with the Afro-Caribbean music. It is part of an even broader category of Latin music. Usually it is an upbeat dance music, but also includes ballads. It features complex,...
. La Mega is the first and, at present, only FM
FM broadcasting
FM broadcasting is a broadcasting technology pioneered by Edwin Howard Armstrong which uses frequency modulation to provide high-fidelity sound over broadcast radio. The term "FM band" describes the "frequency band in which FM is used for broadcasting"...
radio station in the Cincinnati market broadcasting primarily in Spanish.
Before WOXY-FM became known as La Mega, it was known as WOXR from the 1970s through 1983, and then most popularly, 97X: The Future of Rock and Roll from 1983 to 2004. 97X continued to broadcast over the Internet
Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers. A webcast may either be distributed live or on demand...
at WOXY.com, until it shut down in 2010 due to financial challenges.
1970s-1983: WOXR
Based in Oxford, OhioOxford, Ohio
Oxford is a city in northwestern Butler County, Ohio, United States, in the southwestern portion of the state. It lies in Oxford Township, originally called the College Township. The population was 21,943 at the 2000 census. This college town was founded as a home for Miami University. Oxford...
, WOXR was broadcast at 97.7 FM and largely targeted at Miami University
Miami University
Miami University is a coeducational public research university located in Oxford, Ohio, United States. Founded in 1809, it is the 10th oldest public university in the United States and the second oldest university in Ohio, founded four years after Ohio University. In its 2012 edition, U.S...
students. WOXR also played listener requests. WOXR featured a blend of top 40 and album cuts during the day, an hour-long oldies show at 5 PM, with the evening music again a top-40/album rock mix that became more and more album-oriented as the night got later.
WOXR was known for playing uncensored
Censorship
thumb|[[Book burning]] following the [[1973 Chilean coup d'état|1973 coup]] that installed the [[Military government of Chile |Pinochet regime]] in Chile...
versions of songs such as Steppenwolf
Steppenwolf (band)
Steppenwolf are a Canadian-American rock group that was prominent in the late 1960s. The group was formed in 1967 in Los Angeles by vocalist John Kay, guitarist Michael Monarch, bassist Rushton Moreve, keyboardist Goldy McJohn and drummer Jerry Edmonton after the dissolution of Toronto group The...
's recording of "The Pusher
The Pusher
"The Pusher" is a rock song written by Hoyt Axton, made popular by the 1969 movie Easy Rider which used Steppenwolf's version to accompany the opening scenes of drug trafficking....
" (written by the late Hoyt Axton
Hoyt Axton
Hoyt Wayne Axton was an American country music singer-songwriter, and a film and television actor. He became prominent in the early 1960s, establishing himself on the West Coast as a folk singer with an earthy style and powerful voice. As he matured, some of his songwriting efforts became well...
) and Country Joe and the Fish
Country Joe and the Fish
Country Joe and the Fish was a rock band most widely known for musical protests against the Vietnam War, from 1966 to 1971, and also regarded as a seminal influence to psychedelic rock.-History:...
's recording of the "I-Feel-Like-I'm-Fixin'-to-Die Rag." Late at night the station played uncut versions of long songs such as Neil Young
Neil Young
Neil Percival Young, OC, OM is a Canadian singer-songwriter who is widely regarded as one of the most influential musicians of his generation...
's "Cowgirl in the Sand" and "Down by the River
Down by the River
"Down by the River" is a song composed by Neil Young. It was first released on his 1969 album with Crazy Horse, Everybody Knows This Is Nowhere. Young explained the context of story when introducing it in New Orleans on September 27, 1984. It depicts a man who catches his woman cheating on him,...
" and Traffic
Traffic (band)
Traffic were an English rock band whose members came from the West Midlands. The group formed in April 1967 by Steve Winwood, Jim Capaldi, Chris Wood and Dave Mason...
's "John Barleycorn Must Die
John Barleycorn Must Die
John Barleycorn Must Die is the fourth album by the English rock band Traffic, released in 1970, on Island Records in the United Kingdom, and United Artists in the United States, catalogue UAS 5504. It peaked at number 5 on the Billboard 200, their highest charting album in the US, and has been...
."
The station was among few in the U.S. to play the cult classic "Je t'aime... moi non plus
Je t'aime... moi non plus
"Je t'aime… moi non plus" is a French duet written by Serge Gainsbourg. It was written for and sung with Brigitte Bardot in 1967, but that version was not released until 1986. In 1969, Gainsbourg recorded a version with his lover, Jane Birkin. It reached number one in the UK, but was banned in...
" ("I love you... me neither"), performed by the late Serge Gainsbourg
Serge Gainsbourg
Serge Gainsbourg, born Lucien Ginsburg was a French singer-songwriter, actor and director. Gainsbourg's extremely varied musical style and individuality make him difficult to categorize...
and his partner Jane Birkin
Jane Birkin
Jane Mallory Birkin, OBE is an English-born actress and singer who lives in France. In recent years she has written her own album, directed a film and become an outspoken proponent of democracy in Burma.- Early life :...
, which most stations refused to play (or were forbidden to play) because of its sexual explicitness in the form of the lyrics being sung to a background sound of a female orgasm
Orgasm
Orgasm is the peak of the plateau phase of the sexual response cycle, characterized by an intense sensation of pleasure...
(which some say was the sound of the couple actually having sex).
WOXR showed an irreverent on-air personality, identifying itself as coming "from the city by the water tower" (a take-off on Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
's WLS
WLS (AM)
WLS is a Chicago clear-channel AM station on 890 kHz. It uses C-QUAM AM stereo and transmits with 50,000 watts from transmitter and towers on the south edge of Tinley Park, Illinois....
identifying itself as being "from the city by the shore"). WOXR played on the culture shock many Miami students from large cities experienced at the start of the school year when they found themselves confined to a town much smaller than their hometowns by identifying itself as being "Down on the Farm," sung to a twangy beat. The song went as follows:
You are listenin' to the big 97,
Where it does sound like heaven,
Tap your foot 'cause you love it so,
Hearin' that good old rock and roll.
This here station's got a lotta power,
But that's because of the water tower,
If you dig it we do know why,
And with that verse we'll say "bye bye."
Every April Fool's Day, WOXR played the same song repeatedly for an entire hour (then playing a different song during the next hour, etc.). WOXR featured contests with prizes consisting of album rejects (called "The Worst Contest"). One of their newscasters always referred to then-Secretary of State
United States Secretary of State
The United States Secretary of State is the head of the United States Department of State, concerned with foreign affairs. The Secretary is a member of the Cabinet and the highest-ranking cabinet secretary both in line of succession and order of precedence...
Henry Kissinger
Henry Kissinger
Heinz Alfred "Henry" Kissinger is a German-born American academic, political scientist, diplomat, and businessman. He is a recipient of the Nobel Peace Prize. He served as National Security Advisor and later concurrently as Secretary of State in the administrations of Presidents Richard Nixon and...
as "Hank" Kissinger. Another newscaster who was a Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
native and Red Sox fan would only give the score of the Red Sox game, while failing to mention the scores of any other games.
Bob Nave, keyboard virtuoso for the The Lemon Pipers
The Lemon Pipers
The Lemon Pipers were a 1960s psychedelic pop band from Oxford, Ohio, known chiefly for their song "Green Tambourine", which reached No. 1 in the United States in 1968...
in the late 60s (whose big hit was the song "Green Tambourine
Green Tambourine
"Green Tambourine" was the primary hit by the 1960s Ohio-based rock group The Lemon Pipers, as well as the title track to their debut-album Green Tambourine. The song has been credited as being the first bubblegum pop chart-topper. Released towards the end of 1967, it peaked at number one on the U.S...
"), was a late-night DJ for WOXR in the early 70s. Other early- to mid-70s on-air personalities for the station included such luminaries as Rick Sellers, Ray Smith and Ed Pharr. Nave's program featured a brief comedy program known as "The Purple Nurd," produced by four high school students from Fairfield, Ohio
Fairfield, Ohio
Fairfield is a city in Butler County in the U.S. state of Ohio, near Cincinnati. Fairfield was incorporated in 1955. The population was 42,510 at the 2010 census. The city school district is one of the largest in Ohio, with Fairfield High School graduating 842 students in June 2009. Fairfield is...
who billed themselves as HPW Squared Productions. The Purple Nurd program later grew into "The Electromagnetic Spectrum," which featured spoofs of local commercials and television shows. Where the four young men who billed themselves as HPW Squared Productions ended up remains a complete mystery, shrouded in urban legend.
The station featured on-air classified ads identified as the "Dog-Gone Bulletin Board." This was a pun based on classified ads placed by dog owners to let everyone know that their dog was missing — or "dog-gone."
WOXR was among the few FM stations at the time to carry live broadcasts of sports events. During the 1970s, WOXR broadcast games of the Miami University football and basketball teams and the Cleveland Browns
Cleveland Browns
The Cleveland Browns are a professional football team based in Cleveland, Ohio. They are currently members of the North Division of the American Football Conference in the National Football League...
, tapping into the vast southern Ohio fan base that the legendary NFL team cultivated long before the Cincinnati Bengals
Cincinnati Bengals
The Cincinnati Bengals are a professional football team based in Cincinnati, Ohio. They are members of the AFC's North Division in the National Football League . The Bengals began play in 1968 as an expansion team in the American Football League , and joined the NFL in 1970 in the AFL-NFL...
were established.
1983-2005: 97X & X97-7
Launched in September 1983, 97.7 FM began broadcasting a modern rockModern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...
format, which soon became dubbed 97X: The Future of Rock & Roll. The station benefited from a large youthful audience at adjacent Miami University
Miami University
Miami University is a coeducational public research university located in Oxford, Ohio, United States. Founded in 1809, it is the 10th oldest public university in the United States and the second oldest university in Ohio, founded four years after Ohio University. In its 2012 edition, U.S...
as well as listeners in urban and suburban areas of Cincinnati and Dayton
Dayton, Ohio
Dayton is the 6th largest city in the U.S. state of Ohio and the county seat of Montgomery County, the fifth most populous county in the state. The population was 141,527 at the 2010 census. The Dayton Metropolitan Statistical Area had a population of 841,502 in the 2010 census...
, but a majority of its broadcast area was rural.
The first song played when WOXY-FM made their transition to a modern rock format was "Sunday Bloody Sunday
Sunday Bloody Sunday (song)
"Sunday Bloody Sunday" is the opening track from U2's 1983 album, War. The song was released as the album's third single on 11 March 1983 in Germany and the Netherlands. "Sunday Bloody Sunday" is noted for its militaristic drumbeat, harsh guitar, and melodic harmonies...
" by U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...
. This award-winning station was available terrestrially at 97.7 FM on the dial for the next 21 years, until May 13, 2004. "Sunday Bloody Sunday" was also the very last song played by the station to end their terrestrial 97.7 FM transmission.
In 2004, Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
-based First Broadcasting purchased the station from owners Doug and Linda Balough. 97X programming became solely available as an Internet radio station as WOXY.com until returning to Cincinnati airwaves via Cincinnati Public Radio Inc.
Cincinnati Public Radio Inc.
Cincinnati Public Radio, Inc. is the broadcast license holder for WGUC and WVXU , two FM radio stations serving the Greater Cincinnati area with classical music, news, information, and entertainment programming...
in August 2007.
The station was rebranded as X97-7 for only a year, continuing as a satellite-fed alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...
format.
2005-2010: MAX FM
In May 2005, First Broadcasting also purchased Ripley, OhioRipley, Ohio
Ripley is a village in Brown County, Ohio, United States, along the Ohio River 50 miles southeast of Cincinnati. The population was 1,745 at the 2000 census.-History:...
based WAOL-FM (99.5 FM) and Georgetown, Ohio
Georgetown, Ohio
Georgetown is a village in Brown County, Ohio, United States. The population was 3,691 at the 2000 census. It is the county seat of Brown County. Georgetown was the childhood home of Ulysses S...
based WAXZ-FM (99.5 FM), and began "trimulcasting
Trimulcast
The term "trimulcast" was first used in May 1981 by Multimedia Broadcasting's outlets in Little Rock, Arkansas, KAAY-AM and KLPQ-FM when they teamed-up with Cox Cable locally...
" its three Cincinnati-based stations.
In August, after a period of commercial-free stunting
Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...
, the three stations officially launched as MAX FM, an adult hits
Adult hits
Adult hits is a radio format, popular in the early 2000s, that does not adhere to a specific music genre, but instead draws from a wider playlist...
format without disc jockey
Disc jockey
A disc jockey, also known as DJ, is a person who selects and plays recorded music for an audience. Originally, "disc" referred to phonograph records, not the later Compact Discs. Today, the term includes all forms of music playback, no matter the medium.There are several types of disc jockeys...
s, similar in style to the syndicated Jack FM
Jack FM
JACK FM is the alternative name and on-air brand of 60 radio stations in Canada, the United States, the United Kingdom, and Russia. Jack stations play a mix of 1960s, 1970s, 1980s, and 1990s hits with some current hot adult contemporary singles. Jack's slogan "playing what we want" can also be...
brand.
The three stations continued to trimulcast as MAX FM until WAXZ was sold in 2007. Afterward, WOXY and WAOL continued to simulcast
Simulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
as MAX FM.
2010-present: La Mega 97.7
On October 11, 2010, the Cincinnati Business Courier reported that First Broadcasting had entered into a Local Marketing Agreement for the WOXY-FM frequency with TSJ NewsThe Spanish Journal
TSJ Media, also known as TSJ News Inc. and the Spanish Journal Network, is a chain of bilingual weekly newspapers, monthly magazines, and Spanish-language radio stations based in Cincinnati, Ohio, that serves Hispanic communities in several metropolitan areas of the United States.-History:The media...
, Incorporated, and that in November 2010, WOXY would become a Hispanic station called "La Mega."
TSJ assumed operation of WOXY, and the station officially flipped to "La Mega" on November 15, 2011.
La Mega broadcasts originate from a studio at TSJ's headquarters in Blue Ash, Ohio
Blue Ash, Ohio
Blue Ash is a city in Hamilton County, Ohio, United States, and an inner suburb of Cincinnati, which is located just to the south. The population was 12,513 at the 2000 census.-Geography:Blue Ash is located at ....
. Most daytime dayparts
Dayparting
In Broadcast programming, dayparting is the practice of dividing the day into several parts, during each of which a different type of radio programming or television programming apropos for that time is aired...
have Spanish-speaking disc jockeys, including morning and afternoon drive times
Drive time
Drive time is the daypart analog to prime time for radio broadcasting. It consists of the morning hours when listeners wake up, get ready, and/or head to work or school, and the afternoon hours when they are heading home and before their evening meal. These are the periods where the number of...
. In addition to Spanish Variety music, La Mega broadcasts community information and announcements targeted toward the Greater Cincinnati Latino community.
Presently, First Broadcasting retains operation of WAOL, which still broadcasts the MAX FM format. Both WAOL and WOXY continued to broadcast Ohio State University football
Ohio State Buckeyes football
The Ohio State Buckeyes football team is an intercollegiate varsity sports team of The Ohio State University. The team is a member of the Big Ten Conference of the NCAA, playing at the Division I Football Bowl Subdivision, formerly Division I-A, level. The team nickname is derived from the state...
and men's basketball
Ohio State Buckeyes men's basketball
The Lucas Sapp men's basketball team represents The Ohio State University in NCAA Division I college basketball competition. The Buckeyes are a member of the Big Ten Conference. The Buckeyes won their only National Championship in 1960 and have made a total of 21 NCAA Tournament appearances...
games for the remainder of the 2010-2011 season, in order to fulfill the contract First Broadcasting had signed with the University before TSJ assumed daily operations for WOXY.
WOXY's New City of License
On July 1, 2006, WOXY was granted a construction permit, or "CP" by the FCCFederal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...
to improve its signal by moving its city of license to Mason, Ohio from Oxford, Ohio and its antenna to a tower north of Mason. On April 17, 2009, a modification to the CP was granted, allowing WOXY to move its antenna to a tower east of Mason. This location provides a better signal over the northeast portion of the Cincinnati market including more of Hamilton County and the city of Cincinnati than was originally provided in the original CP. On June 5, 2009, WOXY filed a "License to Cover" with the FCC indicating the tower location and city of license had been changed. As of June 8, 2009, the station's new legal ID was worded as, "WOXY Mason, Oxford, Cincinnati."
Since the switch to the "La Mega" Spanish format, the station's legal ID simply says, "WOXY, Mason, Ohio."