Video production
Video production is videography
Videography refers to the process of capturing moving images on electronic media even streaming media). The term includes methods of video production and post-production...

, the process of capturing moving images on electronic media
Electronic media
Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. This is in contrast to static media , which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form...

 (e.g., video tape, direct to disk recording
Direct to Disk Recording
Direct-to-disk recording refers to methods by which analog signals and digital signals such as digital audio and digital video are digitally recorded to optical disc recording technologies such as DVDs, and CD optical discs...

, or solid state storage like a tapeless camcorder
Tapeless Camcorder
A tapeless camcorder is a camcorder that does not use video tape for the digital recording of video productions as 20th century ones did. Tapeless camcorders record video as digital computer files onto random access data storage devices such as optical discs, hard disk drives and solid-state flash...

) even streaming media
Streaming media
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...

. The term includes methods of production and post-production
Post-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art...

. It is the equivalent of filmmaking
Filmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...

, but with images recorded electronically instead of film stock
Film stock
Film stock is photographic film on which filmmaking of motion pictures are shot and reproduced. The equivalent in television production is video tape.-1889–1899:...


It is the art and service of creating content, video editing
Video editing
The term video editing can refer to:* Linear video editing, using video tape* Non-linear editing system , using computers with video editing software* Offline editing* Online editing...

 and delivering a finished video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

 product as is the case of distributing television program
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

s for broadcast syndication. This can include production of television commercials, corporate video
Corporate video
Corporate video production refers to audio-visual corporate communications material commissioned primarily for a use by a company, corporation or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B environment and viewed only by a limited or targeted...

s, event videos, wedding videos and special-interest home video
Home video
Home video is a blanket term used for pre-recorded media that is either sold or rented/hired for home cinema entertainment. The term originates from the VHS/Betamax era but has carried over into current optical disc formats like DVD and Blu-ray Disc and, to a lesser extent, into methods of digital...

s. A video production can range in size from a family making home movies
Home movies
A home movie is part of the motion picture filmmaking process made by amateurs, often for viewing by family and friends. When the hobby began, home movies were produced on photographic film, but accessibility of video production with video cameras and low cost data storage devices has made the...

 with a prosumer
Prosumer is a portmanteau formed by contracting either the word professional or less often, producer with the word consumer. For example, a prosumer grade digital camera is a "cross" between consumer grade and professional grade...

A camcorder is an electronic device that combines a video camera and a video recorder into one unit. Equipment manufacturers do not seem to have strict guidelines for the term usage...

, a one solo camera operator
Camera operator
A camera operator or cameraman is a professional operator of a film or video camera. In filmmaking, the leading cameraman is usually called a cinematographer, while a cameraman in a video production may be known as a television camera operator, video camera operator, or videographer, depending on...

 with a professional video camera
Professional video camera
A professional video camera is a high-end device for creating electronic moving images...

 in a single-camera setup
Single-camera setup
The single-camera setup, or single-camera mode of production, is a method of filmmaking and video production. A single camera—either motion picture camera or professional video camera—is employed on the set and each shot to make up a scene is taken individually...

 (aka a "one-man band"), a videographer
Strictly speaking, a videographer is a person who works in the field of videography, video production — recording moving images and sound on video tape, disk, other electro-mechanical device. News broadcasting relies heavily on live television where videographers engage in electronic news...

 with a sound person, to a multiple-camera setup
Multiple-camera setup
The multiple-camera setup, multiple-camera mode of production, or multicam is a method of filmmaking and video production. Several cameras—either film or professional video cameras—are employed on the set and simultaneously record or broadcast a scene...

 shoot in a television studio
Television studio
A television studio is an installation in which a video productions take place, either for the recording of live television to video tape, or for the acquisition of raw footage for post-production. The design of a studio is similar to, and derived from, movie studios, with a few amendments for the...

 to a production truck
Production truck
Television Production trucks were developed to take television studios on the road so video productions could be made at distant locations for a remote broadcast, outside broadcasting , electronic field production with multiple-camera setup and a support of a number of different technologies to...

 requiring a whole television crew
Television crew
Television crew positions are derived from those of film crew, but with several differences.-Pre-production:-Casting Director:-Costume designer:-Director:* Associate Director -Location Manager:-Make-up artist:...

 for an electronic field production
Electronic field production
Electronic field production is a television industry term referring to a video production which takes place in the field, outside of a formal television studio, in a practical location or special venue...

 (EFP) with a production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...

 with set construction
Set construction
Set construction is the process by which a set designer works in collaboration with the director of a production to create the set for a theatrical, film or television production...

 on the backlot
A backlot is an area behind or adjoining a movie studio, containing permanent exterior buildings for outdoor scenes in filmmaking or television productions, or space for temporary set construction....

 of a movie studio
Movie studio
A movie studio is a term used to describe a major entertainment company or production company that has its own privately owned studio facility or facilities that are used to film movies...


Styles of shooting include on a tripod
A tripod is a portable three-legged frame, used as a platform for supporting the weight and maintaining the stability of some other object. The word comes from the Greek tripous, meaning "three feet". A tripod provides stability against downward forces, horizontal forces and moments about the...

 (aka "sticks") for a locked-down shot; hand-held to attain a more jittery camera angle
Camera angle
The camera angle marks the specific location at which a camera is placed to take a shot. A scene may be shot from several camera angles. This will give different experience and sometimes emotion. the different camera angles will have different effects on the viewer and how they perceive the scene...

 or looser shot, incorporating Dutch angle
Dutch angle
Dutch tilt, Dutch angle, Dutch shot, oblique angle, German angle, canted angle, Batman angle, or jaunty angle are terms used for one of many cinematic techniques often used to portray the psychological uneasiness or tension in the subject being filmed...

, Whip pan
Whip pan
A whip pan is a type of pan shot in which the camera moves sideways so quickly that the picture blurs into indistinct streaks. It is commonly used as a transition between shots, and can indicate the passage of time and/or a frenetic pace of action....

 and whip zoom; on a jib
Jib (camera)
In cinematography, a jib is a boom device with a camera on one end, and a counterweight and camera controls on the other. It operates like a see-saw, but with the balance point located close to the counterweight, so that the camera end of the arm can move through an extended arc. A jib permits the...

 that smoothly soars to varying heights; and with a Steadicam
A Steadicam is a stabilizing mount for a motion picture camera that mechanically isolates it from the operator's movement, allowing a smooth shot even when moving quickly over an uneven surface...

 for smooth movement as the camera operator incorporates cinematic techniques
Cinematic techniques
- Basic Definitions of Terms :Aerial Shot:A shot taken from a crane, plane, or helicopter. Not necessarily a moving shot.Backlighting:The main source of light is behind the subject, silhouetting it, and directed toward the camera....

 moving through rooms, as can be seen in Pulp Fiction
Pulp fiction
Pulp fiction may refer to:* pulp magazines, short stories presented in a magazine format, printed on cheaply made wood-pulp paper* Pulp Fiction, a 1994 film directed by Quentin Tarantino...

 and The Shining
The Shining (film)
The Shining is a 1980 psychological horror film produced and directed by Stanley Kubrick, co-written with novelist Diane Johnson, and starring Jack Nicholson, Shelley Duvall, and Danny Lloyd. The film is based on the novel of the same name by Stephen King. A writer, Jack Torrance, takes a job as an...

. A "Poor Man's Steadicam" is the Easyrig which is worn by the shooter like a tight vest with an arm that holds the camera.

Corporate Video

Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the "candids" or "happy-face" video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room.

Video productions video tape or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device.

Television Broadcast

Betacam is family of half-inch professional videocassette products developed by Sony in 1982. In colloquial use, "Betacam" singly is often used to refer to a Betacam camcorder, a Betacam tape, a Betacam video recorder or the format itself....

 SP video production has been the broadcast television standard from the early 1980s up until the beginning of the 21st Century when many television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

s began to use digital media to shoot, transmit and store their footage. Two styles of producing video are ENG - Electronic news-gathering and EFP - Electronic field production
Electronic field production
Electronic field production is a television industry term referring to a video production which takes place in the field, outside of a formal television studio, in a practical location or special venue...

. Television video productions include television commercials, infomercial
Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short-form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials...

s, newscasts, entertainment shows, documentaries, sitcom and reality shows.

Event Video

Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck
Satellite truck
A satellite truck is a mobile communications satellite Earth station, typically mounted on a truck chassis on a platform allowing satellite transmission from any location that the production truck can reach, provided a line of sight to the desired satellite is available.-Equipment:Typically a...

 from the event location to a television studio in order to be broadcast.

Marketing Video

Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from Television advertisement
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 to internet commercials and viral videos
Viral video
A viral video is one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email...


Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience.
There are two main types of video production:

- Transactional

A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points.

Internet Video Production

As the internet develops video is having a changing application too. Videos are the second biggest search engine on the internet (YouTube) second to Google. Video Production with SEO and internet focus is a new thing on the web.

Training Video

Training videos are commissioned by organizations to promote make changes in workforce.

See also

  • Institute of Videography
    Institute of Videography
    The Institute of Videography is a UK-registered, not-for-profit trade association for professional videographers. Its membership predominantly operates in the corporate video, wedding videography and special interest video markets - but extends into every area of media production...

  • List of video topics
  • Television studies
    Television studies
    Television studies is an academic discipline that deals with critical approaches to television. Usually, it is distinguished from mass-communication research, which tends to approach the topic from an empirical perspective...

  • Videography
    Videography refers to the process of capturing moving images on electronic media even streaming media). The term includes methods of video production and post-production...

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.