Corporate video
Encyclopedia
Corporate video production refers to audio-visual
corporate communications
material (such as DVD
, High-definition video
, streaming video or other media) commissioned primarily for a use by a company
, corporation
or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B
environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. Corporate video production
is frequently the responsibility of a company marketing or corporate communications
manager. Examples of corporate video include staff training and safety videos, promotional/brand
films, and financial results videos.
With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television
and TV advertising. For example, a company might feature a promotional video on their website (or a video sharing website such as YouTube
), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting
facilities)—as a way of engaging audiences who are used to viewing popular media, a corporate video might even be themed on a well-known television series.
A corporate video production company may typically take the client brief, develop a script or treatment (and sometimes a storyboard), liaise with the client, and agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.
The corporate video production process will frequently involve the following stages:
Video production companies
Prominent Corporate Video Production Companies in India
Audio-visual
The term Audio-Visual may refer to works with both a sound and a visual component, the production or use of such works, or to equipment used to create and present such works...
corporate communications
Corporate communications
Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate...
material (such as DVD
DVD
A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....
, High-definition video
High-definition video
High-definition video or HD video refers to any video system of higher resolution than standard-definition video, and most commonly involves display resolutions of 1,280×720 pixels or 1,920×1,080 pixels...
, streaming video or other media) commissioned primarily for a use by a company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...
, corporation
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
or organisation. A corporate video is often intended for a specific purpose in a corporate or B2B
Business-to-business
Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...
environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos. Corporate video production
Video production
Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...
is frequently the responsibility of a company marketing or corporate communications
Corporate communications
Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate...
manager. Examples of corporate video include staff training and safety videos, promotional/brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
films, and financial results videos.
With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications, such as broadcast television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
and TV advertising. For example, a company might feature a promotional video on their website (or a video sharing website such as YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
), and is then potentially available to a much wider audience. Also, a corporate video may be produced using the same production techniques and style as a broadcast television programme (such as using outside broadcasting
Outside broadcasting
Outside broadcasting is the electronic field production of television or radio programmes from a mobile remote broadcast television studio. Professional video camera and microphone signals come into the production truck for processing, recording and possibly transmission...
facilities)—as a way of engaging audiences who are used to viewing popular media, a corporate video might even be themed on a well-known television series.
A corporate video production company may typically take the client brief, develop a script or treatment (and sometimes a storyboard), liaise with the client, and agree on a production schedule and delivery date. The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.
The corporate video production process will frequently involve the following stages:
- Pre-productionPre-productionPre-production or In Production is the process of preparing all the elements involved in a film, play, or other performance.- In film :...
, planning includes script writing and storyboarding. The budget will also be agreed at this stage between the production company and client. - Video productionVideo productionVideo production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...
, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters. - Post-productionPost-productionPost-production is part of filmmaking and the video production process. It occurs in the making of motion pictures, television programs, radio programs, advertising, audio recordings, photography, and digital art...
and video editingVideo editingThe term video editing can refer to:* Linear video editing, using video tape* Non-linear editing system , using computers with video editing software* Offline editing* Online editing...
- the filmed (live action) footage is edited together. This may also include recording an audio voice-overVoice-overVoice-over is a production technique where a voice which is not part of the narrative is used in a radio, television production, filmmaking, theatre, or other presentations...
, adding graphics, composing a music score or soundtrackSoundtrackA soundtrack can be recorded music accompanying and synchronized to the images of a motion picture, book, television program or video game; a commercially released soundtrack album of music as featured in the soundtrack of a film or TV show; or the physical area of a film that contains the...
, and including 2D/3D animationAnimationAnimation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
sequences with the finished video.
Types and usage
- Staff training/instruction and safety videos
- Investor relationsInvestor relationsInvestor Relations is a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a...
/ financial results - Company promotional/brand videos
- Video role play (often with actors)
- Client and customer testimonial videos
- Corporate event filming (for example, a new product launch or conference)
- Live and on-demand webcasting
- TechnologyTechnologyTechnology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
and productProduct (business)In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...
demonstration videos - Business television
See also
- List of video topics
- FilmmakingFilmmakingFilmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...
- TelevisionTelevisionTelevision is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
Video production companies
- Corporate communicationsCorporate communicationsCorporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both internal Corporate...
- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
External links
- Cannes Corporate Media & TV Awards - An annual festival for corporate films and tv-documentaries
- Association of Professional Videomakers - A not-for-profit UK trade association for professionals in the video industry
- Institute of Videography - UK trade association offering advice on wedding and corporate video production
- Televisual Magazine, for corporate and broadcast production industry
- The IVCA is a European professional body which promotes best practice for the corporate and public sector communications industry.
Prominent Corporate Video Production Companies in India