TARGIT Business Intelligence
Encyclopedia
TARGIT A/S
is a Danish Business Intelligence
developer company headquartered in Hjørring
, North Jutland, Denmark
with a subsidiary, TARGIT US Inc., in Tampa
, Florida
, USA. TARGIT is Denmark's largest developer of Business Intelligence
and the leading Danish business software vendor.
Dr. Morten Middelfart became CTO at TARGIT with the acquisition of his company Morton Systems in 1996, and TARGIT started developing a business intelligence
tool. In October 2000, the company was reorganized; TARGIT A/S
became the pure business intelligence company it is today and markets only the business intelligence software solution; TARGIT BI Suite. According to the independent IT analyst firm Gartner, TARGIT is one of the BI platform vendors whose vision includes the consumerization
of BI. As well as TARGIT's Apple iOS mobile version, its TARGIT PI (personal intelligence) offering is evidence of this. The latter allows users to upload and share their raw data files and gain overview and insight via visualization and navigation, but on a constrained scale.
TARGIT is a certified Microsoft
partner.
by Gartner
, when taking both ease of use for the end users and developers into account.
Gartner also states: "The TARGIT BI platform consists of a broad set of tools that help in setting up the TARGIT environment with very little user intervention. The platform does a significant amount of set up automatically, ranging from scheduled report generation, drill-down and dashboarding to intelligent search, alerting and some level of data mining".
Ideally, for TARGIT to function well, it requires a data warehouse with defined dimensions and measures — according to the survey, fewer than 5% of respondents do not have a data warehouse. This has the effect of reinforcing TARGIT's niche target market segment — there are relatively few small firms with high data warehouse maturity.
and subsidiary in USA, TARGIT has distribution offices worldwide. According to the company's website, TARGIT offices are located in Australasia
, Benelux
, Brazil
, DACH, Greece
, Hungary
, Italy
, Malaysia, Northern Germany
, Poland
, Spain
, and the United Kingdom
Aktieselskab
An aktieselskab is the Danish name for a stock-based corporation. An aktieselskab can be both publicly traded and private.-Liability:...
is a Danish Business Intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
developer company headquartered in Hjørring
Hjørring
Hjørring Municipality is a municipality in North Denmark Region on the west coast of the island of Vendsyssel-Thy at the top of the Jutland peninsula in northern Denmark. The municipality covers an area of 929,58 km², making it the largest in Vendsyssel, and it has a total population of 67,121...
, North Jutland, Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
with a subsidiary, TARGIT US Inc., in Tampa
Tampa, Florida
Tampa is a city in the U.S. state of Florida. It serves as the county seat for Hillsborough County. Tampa is located on the west coast of Florida. The population of Tampa in 2010 was 335,709....
, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
, USA. TARGIT is Denmark's largest developer of Business Intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
and the leading Danish business software vendor.
History
TARGIT was founded in May 1986 with CEO Morten Sandlykke as one of the founding partners. While starting out as a software company providing applications to the retail and oil business, TARGIT adjusted its business to accommodate the need for analytical processing tools.Dr. Morten Middelfart became CTO at TARGIT with the acquisition of his company Morton Systems in 1996, and TARGIT started developing a business intelligence
Business intelligence
Business intelligence mainly refers to computer-based techniques used in identifying, extracting, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes....
tool. In October 2000, the company was reorganized; TARGIT A/S
Aktieselskab
An aktieselskab is the Danish name for a stock-based corporation. An aktieselskab can be both publicly traded and private.-Liability:...
became the pure business intelligence company it is today and markets only the business intelligence software solution; TARGIT BI Suite. According to the independent IT analyst firm Gartner, TARGIT is one of the BI platform vendors whose vision includes the consumerization
Consumerization
Consumerization is a stable neologism that describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large...
of BI. As well as TARGIT's Apple iOS mobile version, its TARGIT PI (personal intelligence) offering is evidence of this. The latter allows users to upload and share their raw data files and gain overview and insight via visualization and navigation, but on a constrained scale.
TARGIT is a certified Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
partner.
Core product
The first version of the TARGIT Business Intelligence technology was launched in 1996. According to Gartner, TARGIT's central value proposition is to make BI easier to use, getting "business insight with as few clicks as possible". This assertion is supported by the fact that more TARGIT customers surveyed selected it due to ease of use than any other vendor on the Magic QuadrantMagic Quadrant
The Gartner Magic Quadrant is a proprietary research tool developed by Gartner Inc., a US based research and advisory firm. According to Gartner, the Magic Quadrant aims to provide a qualitative analysis into a market and its direction, maturity and participants, thus possibly enabling a company...
by Gartner
Gartner
Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as GartnerGroup until 2001....
, when taking both ease of use for the end users and developers into account.
Gartner also states: "The TARGIT BI platform consists of a broad set of tools that help in setting up the TARGIT environment with very little user intervention. The platform does a significant amount of set up automatically, ranging from scheduled report generation, drill-down and dashboarding to intelligent search, alerting and some level of data mining".
Ideally, for TARGIT to function well, it requires a data warehouse with defined dimensions and measures — according to the survey, fewer than 5% of respondents do not have a data warehouse. This has the effect of reinforcing TARGIT's niche target market segment — there are relatively few small firms with high data warehouse maturity.
Organization
In addition to the headquarters in DenmarkDenmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
and subsidiary in USA, TARGIT has distribution offices worldwide. According to the company's website, TARGIT offices are located in Australasia
Australasia
Australasia is a region of Oceania comprising Australia, New Zealand, the island of New Guinea, and neighbouring islands in the Pacific Ocean. The term was coined by Charles de Brosses in Histoire des navigations aux terres australes...
, Benelux
Benelux
The Benelux is an economic union in Western Europe comprising three neighbouring countries, Belgium, the Netherlands, and Luxembourg. These countries are located in northwestern Europe between France and Germany...
, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, DACH, Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
, Hungary
Hungary
Hungary , officially the Republic of Hungary , is a landlocked country in Central Europe. It is situated in the Carpathian Basin and is bordered by Slovakia to the north, Ukraine and Romania to the east, Serbia and Croatia to the south, Slovenia to the southwest and Austria to the west. The...
, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
, Malaysia, Northern Germany
Northern Germany
- Geography :The key terrain features of North Germany are the marshes along the coastline of the North Sea and Baltic Sea, and the geest and heaths inland. Also prominent are the low hills of the Baltic Uplands, the ground moraines, end moraines, sandur, glacial valleys, bogs, and Luch...
, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, and the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...