Shy (company)
Encyclopedia
SHY is an Italian
owned fashion
label specialising in women's shoes and handbag
s. It was founded in Riviera del Brenta
, Venice
in 2001. SHY are considered high fashion and have very few stores, all of which are within Europe
. SHY gained much attention in the fashion world by being featured in Vogue
magazine in March, 2005.
, Moscow
. The main showroom is on the commercial road of Via Marcona in Milan
. Outside Italy, SHY shoes can be found in high end fashion stores such as Maryon's in Australia
, Tracey Ross in the USA
, Joyce in Hong Kong
and La Scarpa in Istanbul
. They often have a stand at upmarket shoe events such as the Micam Shoe-event in Milan in 2006, also having season long exhibitions at cities such as Paris
and Milan
.
, sandals
, boot
s and usually have a similarly styled handbag. In each collection, there are different themed sets, each one consisting of 6-8 different shoes and 2-3 handbags. At the SHY store and high end retailers, the shoes retail at over €
400 (£270) and the handbags retail at over €500 (£340).
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
owned fashion
Fashion design
Fashion design is the art of the application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories....
label specialising in women's shoes and handbag
Handbag
A handbag, or purse in American English, is a handled medium-to-large bag that is often fashionably designed, typically used by women, to hold personal items such as wallet/coins, keys, cosmetics, a hairbrush, pepper spray, cigarettes, mobile phone etc....
s. It was founded in Riviera del Brenta
Riviera del Brenta
Riviera del Brenta is the coastline of the Naviglio del Brenta which runs from Padua and through the Veneto countryside, through Stra, Fiesso d'Artico, Dolo, Mira, Oriago and Malcontenta to Fusina , in the North-east of Italy.From 16th to 18th century many venetian aristocratic family built their...
, Venice
Venice
Venice is a city in northern Italy which is renowned for the beauty of its setting, its architecture and its artworks. It is the capital of the Veneto region...
in 2001. SHY are considered high fashion and have very few stores, all of which are within Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. SHY gained much attention in the fashion world by being featured in Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
magazine in March, 2005.
Stores
SHY have one flagship store, in Crocus City MallCrocus City Mall
Crocus City Mall is a shopping mall located in the southern Moscow district of Krasnogorsk, Moscow Oblast.-Development:A developed by Aras Agalarov's Crocus International, the site is located near the Moscow Oblast Administrative HQ, just outside Moscow's MKAD ring road...
, Moscow
Moscow
Moscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
. The main showroom is on the commercial road of Via Marcona in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
. Outside Italy, SHY shoes can be found in high end fashion stores such as Maryon's in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, Tracey Ross in the USA
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Joyce in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and La Scarpa in Istanbul
Istanbul
Istanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...
. They often have a stand at upmarket shoe events such as the Micam Shoe-event in Milan in 2006, also having season long exhibitions at cities such as Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
and Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
.
Collections
SHY release a new themed collection twice a year, one for spring/summer and one for fall/winter. The collections often revolve around a central theme such as bright colours or metal, and the collection usually contains different styles of shoe such as stilettosStiletto heel
A stiletto heel is a long, thin, high heel found on some boots and shoes, usually for women. It is named after the stiletto dagger, the phrase being first recorded in the early 1930s...
, sandals
Sandal (footwear)
Sandals are an open type of outdoor footwear, consisting of a sole held to the wearer's foot by straps passing over the instep and, sometimes, around the ankle...
, boot
Boot
A boot is a type of footwear but they are not shoes. Most boots mainly cover the foot and the ankle and extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece....
s and usually have a similarly styled handbag. In each collection, there are different themed sets, each one consisting of 6-8 different shoes and 2-3 handbags. At the SHY store and high end retailers, the shoes retail at over €
Euro
The euro is the official currency of the eurozone: 17 of the 27 member states of the European Union. It is also the currency used by the Institutions of the European Union. The eurozone consists of Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg,...
400 (£270) and the handbags retail at over €500 (£340).