Schneider (beer)
Encyclopedia
Schneider is the brand
of beer
produced by the Compañia de Cervercerias Unidas Argentina (CCUA) or Company of United Beer Producers in Spanish
. The CCUA is as of 2006, the 3rd largest producer of beer in Argentina
. It controls around 16% of the beer market in the country, and is the official importer of foreign brands Heineken
and Budweiser
in Argentina. It also imports and commercializes Corona
and Guinness
.
) initiated operations in Argentina. The CCUA is now owned principally by the CCU and Anheuser-Busch (Budweiser). Since then, the company has built two factories in the provinces of Salta
and Santa Fe, and sells all around the country through distribution points in Buenos Aires
, Córdoba and Rosario
, the three major cities of Argentina.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...
produced by the Compañia de Cervercerias Unidas Argentina (CCUA) or Company of United Beer Producers in Spanish
Spanish language
Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...
. The CCUA is as of 2006, the 3rd largest producer of beer in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
. It controls around 16% of the beer market in the country, and is the official importer of foreign brands Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
and Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...
in Argentina. It also imports and commercializes Corona
Corona (beer)
Corona Extra, better known as Corona and labeled as Coronita in Spain, is a brand of pale lager owned and produced by Cerveceria Modelo at a number of breweries in Mexico. It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide...
and Guinness
Guinness
Guinness is a popular Irish dry stout that originated in the brewery of Arthur Guinness at St. James's Gate, Dublin. Guinness is directly descended from the porter style that originated in London in the early 18th century and is one of the most successful beer brands worldwide, brewed in almost...
.
Location
In 1995, the original CCU (based in ChileChile
Chile ,officially the Republic of Chile , is a country in South America occupying a long, narrow coastal strip between the Andes mountains to the east and the Pacific Ocean to the west. It borders Peru to the north, Bolivia to the northeast, Argentina to the east, and the Drake Passage in the far...
) initiated operations in Argentina. The CCUA is now owned principally by the CCU and Anheuser-Busch (Budweiser). Since then, the company has built two factories in the provinces of Salta
Salta Province
Salta is a province of Argentina, located in the northwest of the country. Neighboring provinces are from the east clockwise Formosa, Chaco, Santiago del Estero, Tucumán and Catamarca. It also surrounds Jujuy...
and Santa Fe, and sells all around the country through distribution points in Buenos Aires
Buenos Aires
Buenos Aires is the capital and largest city of Argentina, and the second-largest metropolitan area in South America, after São Paulo. It is located on the western shore of the estuary of the Río de la Plata, on the southeastern coast of the South American continent...
, Córdoba and Rosario
Rosario
Rosario is the largest city in the province of Santa Fe, Argentina. It is located northwest of Buenos Aires, on the western shore of the Paraná River and has 1,159,004 residents as of the ....
, the three major cities of Argentina.
Products
There are three types of beer produced under the franchise of Schneider:- Rubia - (Spanish for blond) The name is given to the beer due to its bright-gold and clear color. This is the traditional and most popular Schneider beer. It contains 4.7% alcohol and is a mixture of the lagerLagerLager is a type of beer made from malted barley that is brewed and stored at low temperatures. There are many types of lager; pale lager is the most widely-consumed and commercially available style of beer in the world; Pilsner, Bock, Dortmunder Export and Märzen are all styles of lager...
and the GermanGermanyGermany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
pilsenerPilsenerPilsner is a type of pale lager. It takes its name from the city of Pilsen , Bohemia, in today's Czech Republic, where it has been developed since 1842, when a bottom-fermented beer was first produced. The original Pilsner Urquell beer is produced there today.-Origin:Until the mid-1840s, most ...
kinds of beer. It comes in bottles of 1,000, 930, and 660 cm³ and cans of 473 and 355 cm³, as well as in barrels of 30 and 50 litresLitér- External links :*...
.
- Fuerte - (Spanish for strong) Having a 6.0% of alcohol, it is among the strongest beers in the country. It is a lager beer of oktoberfest/mäzer style. It has a bitter taste and a slightly reddish color. It comes in bottles of 930 and 1,000 cm³, and cans of 355 cm³.
- Negra - (Spanish for black) Is produced completely of toasted malt and claims to be the only true black beer of the country. It has an extremely dark color and sweet taste. It comes in bottles of 930 cm³.