SavaCentre
Encyclopedia
Sainsbury’s SavaCentre was a chain of 13 hypermarkets and later a further seven discount supermarkets operated by Sainsbury's  and BHS
BHS
BHS may refer to:* Baggage handling system, a type of conveyor system installed in airports* Barbershop Harmony Society, the first of several organizations to promote and preserve barbershop music as an art form* Beck Hopelessness Scale, a psychological test...

, then later by Sainsbury's alone, from 1977 until 2005. The stores have now been integrated into the Sainsbury's supermarket brand. The hypermarket stores ranged in size from 66000 sq ft (6,131.6 m²) to 117000 sq ft (10,869.7 m²) and the discount supermarkets ranged in size from 31000 sq ft (2,880 m²) to 70000 sq ft (6,503.2 m²). At the time of its inception, it was the only dedicated hypermarket chain in the UK.

The initial idea

In the 1970s, the then chairman and chief executive of Sainsbury’s, John Davan Sainsbury (later Lord Sainsbury of Preston Candover), realised the threat from the emergence of hypermarkets, such as those being built by the French retailer Carrefour
Carrefour
Carrefour S.A. is an international hypermarket chain headquartered in Levallois-Perret, France. It is one of the largest hypermarket chains in the world...

. The initial response by Sainsbury’s was a 50:50 joint enterprise with British Home Stores, set up on 9 December 1975 as Sabre Hypermarkets Limited, which was changed to Savacentre Limited on 31 December 1976.

These stores carried the complete range of Sainsbury’s and British Home Stores products along with electrical goods like refrigerators, washing machines, audio and TV equipment. Typical counters included delicatessen and fresh fish counters, an in-store bakery, a restaurant and half the stores' sales areas were devoted to textiles, electrical goods and hardware. The stores also featured a petrol filling station and some stores had over 1,000 car parking spaces. Following Sainsbury's launch of its home improvements venture, Homebase
Homebase
Homebase is a British home improvement store and garden centre, with 350 stores across the United Kingdom and the Republic of Ireland. It is well known by its green and orange colour scheme. Together with its sister company Argos , it forms part of Home Retail Group. Homebase recorded sales figures...

, in 1981, home and gardening products featured in SavaCentre stores. Following the 1986 merger between Habitat Mothercare
Mothercare
Mothercare plc is a British retailer which specialises in products for expectant mothers and in general merchandise for children up to 8 years old. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.-History:...

 and British Home Stores to create Storehouse plc
Storehouse plc
Storehouse plc was a large UK retail business formed by Terence Conran through the merger of various high street chains. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index before it was renamed Mothercare in 2000....

, baby care products were also sold in SavaCentre stores.

The first stores open

The first SavaCentre opened at The Galleries, Washington, Tyne and Wear
Washington, Tyne and Wear
Washington is a town in the City of Sunderland in Tyne and Wear, England. Historically part of County Durham, it joined a new county in 1974 with the creation of Tyne and Wear...

, on 15 November 1977, with 70000 sq ft (6,503.2 m²) of sales area, and the slogan "The store with more for less.". This store was extended by a further 10000 sq ft (929 m²) to 80000 sq ft (7,432.2 m²) in 1986. On 17 October 1978, the second SavaCentre opened in the Hempstead Valley Shopping Centre off Junction 4 of the M2 Motorway in Hempstead, Kent
Hempstead, Kent
Hempstead is a settlement near Gillingham, Kent, part of the urban area of the Medway Towns.-Location and geography:It is located on the southern edge of the borough of Medway adjacent to Wigmore and Lordswood and linked to Gillingham and the M2 by the A278 trunk road.Most of Hempstead is in a...

. At the opposite end of the Hempstead Valley Shopping Centre a Presto (UK supermarket)
Presto (UK Supermarket)
Presto Foodmarkets was a chain of supermarkets and convenience stores in Great Britain. The brand finally disappeared during 1998.-Presto Foodmarkets:...

 opened, which later became a Safeway (UK)
Safeway (UK)
Safeway was a chain of supermarkets and convenience stores in the United Kingdom. It started as a subsidiary of the American Safeway Inc., before being sold off in 1987....

 store. Following Sainsbury's buyout of Storehouse plc
Storehouse plc
Storehouse plc was a large UK retail business formed by Terence Conran through the merger of various high street chains. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index before it was renamed Mothercare in 2000....

's 50% stake in SavaCentre in 1989, the British Home Stores branch is now located in the former Safeway store, following Safeway's 2004 acquisition by Morrisons
Morrisons
Wm Morrison Supermarkets plc is the fourth largest chain of supermarkets in the United Kingdom, headquartered in Bradford, West Yorkshire, England. The company is usually referred to and is branded as Morrisons formerly Morrison's, and it is part of the FTSE 100 Index of companies...

.
The number of SavaCentres grew slowly during the 1980s. In March 1980, the third SavaCentre opened in Basildon
Basildon
Basildon is a town located in the Basildon District of the county of Essex, England.It lies east of Central London and south of the county town of Chelmsford...

 Town Centre, adjacent to the Eastgate Shopping Centre (Basildon)
Eastgate Shopping Centre (Basildon)
Eastgate Shopping Centre, often simply referred to as Eastgate, is a shopping centre located in the heart of Basildon, Essex, with bus and train facilities all close by...

 in Essex
Essex
Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

 with 71000 sq ft (6,596.1 m²) of sales area, but this store was sold to Asda
Asda
Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...

 in 2004. In October 1980, a fourth SavaCentre opened in the Town Centre of Oldbury, West Midlands
Oldbury, West Midlands
Oldbury is a town in the West Midlands in England. It is a part of the Black Country and the administrative centre of the borough of Sandwell.-Local government:...

, off Junction 2 of the M5 motorway
M5 motorway
The M5 is a motorway in England. It runs from a junction with the M6 at West Bromwich near Birmingham to Exeter in Devon. Heading south-west, the M5 runs east of West Bromwich and west of Birmingham through Sandwell Valley...

 near Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

. In 1983, the Calcot SavaCentre, off Junction 12 of the M4 motorway
M4 motorway
The M4 motorway links London with South Wales. It is part of the unsigned European route E30. Other major places directly accessible from M4 junctions are Reading, Swindon, Bristol, Newport, Cardiff and Swansea...

 in Reading, Berkshire
Reading, Berkshire
Reading is a large town and unitary authority area in England. It is located in the Thames Valley at the confluence of the River Thames and River Kennet, and on both the Great Western Main Line railway and the M4 motorway, some west of London....

, opened, and this store was used in the SavaCentre TV adverts in 1983. The Calcot SavaCentre was further extended by 20000 sq ft (1,858.1 m²) in the 1990/91 financial year, but when the store was re-branded as Sainsbury's in 2005, the extension was sold off to Next (clothing).

In 1984, SavaCentre started trading in Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

 following the opening of a store in Cameron Toll Shopping Centre in Cameron Toll
Cameron Toll
Cameron Toll is a suburb located to the south of Edinburgh, Scotland.Originally it was the site of a toll house built in the early 19th century, which was located on a stretch of road between Edinburgh and Dalkeith...

, Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

, located between the A7 and A701 roads. At the time of building the Cameron Toll SavaCentre was Scotland’s largest single level store. This store also had to compete with a smaller Safeway (UK)
Safeway (UK)
Safeway was a chain of supermarkets and convenience stores in the United Kingdom. It started as a subsidiary of the American Safeway Inc., before being sold off in 1987....

 supermarket in the same shopping centre, until the Safeway branch closed down in 1997.

Colliers Wood
Colliers Wood
Colliers Wood is an area in south London, England, in the London Borough of Merton. Colliers Wood station is served by the London Underground's Northern Line.It is a mostly residential area, split down the middle by a busy High Street...

, London Merton
London Borough of Merton
The London Borough of Merton is a borough in southwest London, England.The borough was formed under the London Government Act in 1965 by the merger of the Municipal Borough of Mitcham, the Municipal Borough of Wimbledon and the Merton and Morden Urban District, all formerly within Surrey...

 SavaCentre opened on 28 February 1989 with 107430 sq ft (9,980.6 m²) of sales area, making it the largest hypermarket in the UK at the time of its opening. However, this store was later split up, with Sainsbury's taking 75000 sq ft (6,967.7 m²) of the sales area. The balance was sold off to Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

, and the store was then re-branded as "Sainsbury's M&S" in 2005.

Becoming a wholly owned subsidiary of Sainsbury's

In March 1989, Sainsbury’s bought out Storehouse plc
Storehouse plc
Storehouse plc was a large UK retail business formed by Terence Conran through the merger of various high street chains. It was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index before it was renamed Mothercare in 2000....

's 50% share in the partnership for £123 million (valuing SavaCentre at £246 million in total or each of its then seven stores at £35.14 million each) and SavaCentre became a wholly owned subsidiary on 13 March 1989, in the last week of the financial year. http://www.j-sainsbury.com/files/reports/ar1989.pdf Sainsbury’s initially negotiated a long-term contract with Storehouse to continue to supply SavaCentre with clothing, domestic textiles, lighting and other non-food lines, although these products were gradually phased out following the launch of Sainsbury’s ‘Lifestyle’ range of own brand clothes in 1991. This was re-branded as 'I-N-I-T-I-A-L-S' in September 1996. The Sainsbury’s own-label clothing range is now branded ‘Tu’. At the time Sainsbury’s believed there was scope for significant expansion. The deal also allowed Sainsbury’s to integrate the company more fully with its existing food retailing chain, whilst retaining a separate management structure.

Further expansion

London Colney
London Colney
London Colney is a village and civil parish in Hertfordshire, England. It is located to the north of London, at Junction 22 of the M25 motorway....

 SavaCentre, off Junction 22 of the M25 motorway
M25 motorway
The M25 motorway, or London Orbital, is a orbital motorway that almost encircles Greater London, England, in the United Kingdom. The motorway was first mooted early in the 20th century. A few sections, based on the now abandoned London Ringways plan, were constructed in the early 1970s and it ...

 in Hertfordshire
Hertfordshire
Hertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and...

, opened on 13 March 1990 with 117000 sq ft (10,869.7 m²) of sales area, and at the time of its opening it also became the largest hypermarket in the UK. The London Colney hypermarket was so large that two-thirds of the sales space was devoted to non-food. However, this store was later split up, with Sainsbury's taking 85000 sq ft (7,896.8 m²) of the sales area. The balance was sold off to Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

, and the store was then re-branded as "Sainsbury's M&S" in 2005.

The SavaCentre in Meadowhall Shopping Centre, Sheffield
Sheffield
Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

, opened in September 1990 with 99973 sq ft (9,287.8 m²) of sales area. This store was originally re-branded as a Sainsbury's in 2005, but was closed and re-located to Crystal Peaks
Crystal Peaks
Crystal Peaks is a shopping centre and retail park near Sheffield, South Yorkshire, England. Located seven miles from Sheffield city centre Crystal Peaks is accessible from Junction 30 and 31 off the M1 motorway.-Shopping centre and retail park:...

 in 2006.

It was not until October 1993 that the tenth SavaCentre opened at Beckton
Beckton
Beckton is part of the London Borough of Newham, England, located east of Charing Cross.Its boundaries are the A13 trunk road to the north, Barking Creek to the east, the Royal Docks to the south, and Prince Regent Lane to the west. The area around Prince Regent Lane is also known as Custom House...

 in East London. This store became the smallest SavaCentre, with a sales area of 66000 sq ft (6,131.6 m²). However, at the same time, a new concept store, with 30000 sq ft (2,787.1 m²) of sales area, was opened adjacent to the SavaCentre. This store was based on a club warehouse type format, and was branded as "Bulksava". This format was not a success and the Bulksava branch closed down a year later.

In August 1995, the London Sydenham
Sydenham
Sydenham is an area and electoral ward in the London Borough of Lewisham; although some streets towards Crystal Palace Park, Forest Hill and Penge are outside the ward and in the London Borough of Bromley, and some streets off Sydenham Hill are in the London Borough of Southwark. Sydenham was in...

 SavaCentre opened with a sales area of 85000 sq ft (7,896.8 m²). Also in 1995, the Stockton-on-Tees
Stockton-on-Tees
Stockton-on-Tees is a market town in north east England. It is the major settlement in the unitary authority and borough of Stockton-on-Tees. For ceremonial purposes, the borough is split between County Durham and North Yorkshire as it also incorporates a number of smaller towns including...

 SavaCentre opened, with 85000 sq ft (7,896.8 m²) of sales area, which was a former North Eastern Co-op store, and was later sold to Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

 in 2003. In 1997 a SavaCentre opened in the White Rose Centre
White Rose Centre
The White Rose Centre is a shopping centre in the Churwell area of the City of Leeds, West Yorkshire, England. It spans two floors and is linked to the M621 motorway. It takes its name from the White Rose of York, the traditional symbol of Yorkshire. The Upper Level houses the Centre's 'Upper...

, off the M62 motorway
M62 motorway
The M62 motorway is a west–east trans-Pennine motorway in Northern England, connecting the cities of Liverpool and Hull via Manchester and Leeds. The road also forms part of the unsigned Euroroutes E20 and E22...

, in Morley, West Yorkshire
Morley, West Yorkshire
Morley is a market town and civil parish within the metropolitan borough of the City of Leeds, in West Yorkshire, England. It lies approximately south-west of Leeds city centre. Together with Drighlington, Gildersome, Churwell, Tingley and East/West Ardsley, the town had a population of 47,579 in...

, in Leeds
Leeds
Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

, with 85000 sq ft (7,896.8 m²) of sales area. However, when this store was re-branded as Sainsbury's in 2005, the sales area was cut to 67000 sq ft (6,224.5 m²).

A fourteenth SavaCentre hypermarket planned for Braehead
Braehead
Braehead is a commercial development located at the former site of Braehead Power Station in Renfrew on the south bank of the River Clyde in Renfrewshire. It is particularly notable for its large shopping centre, arena and leisure facilities....

 in Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

, Scotland
Scotland
Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

, was also due to open in 1997. However, this store only eventually opened as a large 70000 sq ft (6,503.2 m²) Sainsbury's store in 2009.

A fifteenth SavaCentre hypermarket was planned for Romford
Romford
Romford is a large suburban town in north east London, England and the administrative headquarters of the London Borough of Havering. It is located northeast of Charing Cross and is one of the major metropolitan centres identified in the London Plan...

, North East London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, but this store also only eventually opened as a large Sainsbury's.

1990s store formats strategy

During the 1990s, Sainsbury’s continued to build around 20 new freehold supermarkets of around 30000 sq ft (2,787.1 m²) a year. Sainsbury’s argued that customers would rather experience a full grocery offer which was not compromised by non-food. However, with stores of SavaCentre size, not only could the full range of Sainsbury’s grocery products be sold, but a further sales area of equivalent size could be devoted to non-food. However, SavaCentre was still only a small part of the Group, and did not make a significant contribution to the Group in comparison to Sainsbury’s Supermarkets.

This came at a time when arch-rival Tesco
Tesco
Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

 was not only matching the Sainsbury’s store portfolio, but also exceeding them in terms of store size. Tesco mimicked the Sainsbury’s SavaCentre format, and launched its own Tesco Extra version only as recently as 1997, which was 20 years later than Sainsbury’s. However, Tesco pursued an aggressive expansion of its hypermarket format, converting existing stores through extensions, and paying high prices for larger pieces of land to build new ones. This means that although most people of the UK general public consider large hypermarkets to be Tesco Extras or ASDA Supercentres, it was actually Sainsbury’s who pioneered the modern hypermarket.

Launching a strategic review of SavaCentre

On 2 August 1997, Sainsbury's decided to launch a strategic review of its SavaCentre hypermarket format. The review concluded that to offer both the full Sainsbury's food offer and a comprehensive non-food offer, stores would have to have sales areas of at least 70000 sq ft (6,503.2 m²). Obtaining planning permission for stores of these sizes in out-of-town locations was difficult, and there was also stiff competition from specialist non-food retailers at the time.

It was therefore decided that the traditional SavaCentre hypermarket format would be scrapped, and the existing SavaCentre stores would be re-modelled to look like a very large Sainsbury's Supermarket, concentrating on fresh foods and home meal replacements. Under the new format, DIY and gardening products, lighting, TVs and vacuum cleaners were to be removed. It was also decided that the SavaCentre name would be re-branded as "Sainsbury's Savacentre", to emphasise that the company was now a wholly owned subsidiary of Sainsbury's.

In August 1998, the Calcot SavaCentre was the first to be re-modelled to provide a greater emphasis on food, with the food to non-food ratio changing from 60:40 to 80:20. Non-food was based around four areas: Celebration - for party ideas; Indulgence - for beauty products; Baby and Toddler; and Cookshop. http://www.j-sainsbury.co.uk/files/reports/ar1999/o_andfin/savacentre.html The refurbishment cost £10m.

The plan was to roll out the format, which was trialled at the Calcot SavaCentre, to the other 12 SavaCentres over the next three years. However, this format was not a success and the Calcot SavaCentre became the only hypermarket to be re-modelled in this format. The Calcot SavaCentre was down-sized and re-branded as Sainsbury's in 2005, but following a further refurbishment in 2008, a number of the products removed in the 1998 revamp were re-introduced.

Launch of discount supermarkets

On 29 May 2002, Sainsbury's announced that it would be extending the SavaCentre format to include discount supermarkets, under the "Sainsbury's savacentre" brand name, with the slogan "Making Life Taste Better For Less". These stores were aimed at family shoppers with a much stronger emphasis on Economy ranges than a core Sainsbury's Supermarket. These stores would range in size from 31000 sq ft (2,880 m²) to 70000 sq ft (6,503.2 m²) of sales area, with a third of the space devoted to non-food. The plan was to launch 90 of these discount supermarkets in total, after the successful launch of six trial stores.

However, only seven discount supermarkets were opened in total. The first store, with a sales area of 35000 sq ft (3,251.6 m²), opened in Northfield, Birmingham on 30 May 2002. Further stores were opened in Wigan
Wigan
Wigan is a town in Greater Manchester, England. It stands on the River Douglas, south-west of Bolton, north of Warrington and west-northwest of Manchester. Wigan is the largest settlement in the Metropolitan Borough of Wigan and is its administrative centre. The town of Wigan had a total...

, on 17 August 2002; Wednesfield
Wednesfield
Wednesfield lies at , and is located to the northeast of Wolverhampton city centre on the northern fringe of the West Midlands conurbation...

, Wolverhampton
Wolverhampton
Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...

, in 2002; Knotty Ash
Knotty Ash
Knotty Ash is an area of Liverpool, Merseyside, England and a Liverpool City Council Ward. Historically within Lancashire, at the 2001 Census, the population was 13,200.-Description:...

, Liverpool
Liverpool
Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

, on 1 March 2003; Stoke-on-Trent
Stoke-on-Trent
Stoke-on-Trent , also called The Potteries is a city in Staffordshire, England, which forms a linear conurbation almost 12 miles long, with an area of . Together with the Borough of Newcastle-under-Lyme Stoke forms The Potteries Urban Area...

, on 18 March 2003; and stores in Bolton
Bolton
Bolton is a town in Greater Manchester, in the North West of England. Close to the West Pennine Moors, it is north west of the city of Manchester. Bolton is surrounded by several smaller towns and villages which together form the Metropolitan Borough of Bolton, of which Bolton is the...

 and Grimsby
Grimsby
Grimsby is a seaport on the Humber Estuary in Lincolnshire, England. It has been the administrative centre of the unitary authority area of North East Lincolnshire since 1996...

 both opened on 27 March 2003.

This format was not a success and all seven stores have since reverted back to the core Sainsbury's brand.

Disappearance

In April 1999, the Sainsbury's SavaCentre Head Office in Wokingham
Wokingham
Wokingham is a market town and civil parish in Berkshire in South East England about west of central London. It is about east-southeast of Reading and west of Bracknell. It spans an area of and, according to the 2001 census, has a population of 30,403...

, Berkshire
Berkshire
Berkshire is a historic county in the South of England. It is also often referred to as the Royal County of Berkshire because of the presence of the royal residence of Windsor Castle in the county; this usage, which dates to the 19th century at least, was recognised by the Queen in 1957, and...

 closed down and the administration moved to Sainsbury’s Blackfriars headquarters in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. The Wokingham Head Office was originally opened in 1982.

At the same time, SavaCentre hypermarkets were integrated into Sainsbury's new "Large Store Formats Group", as Sainsbury's largest store format, a position it held until September 2010.

As a result of the ‘Making Sainsbury’s Great Again’ recovery plan by chief executive Justin King
Justin King (businessman)
Justin Matthew King, CBE is a British businessman, who is the CEO of J Sainsbury plc, parent company of the supermarket chain Sainsbury's.King was previously Director of Food at Marks and Spencer and has held senior positions at Asda...

 revealed on 19 October 2004, it was announced that the Sainsbury's SavaCentre concept would be scrapped, and would be integrated under the main Sainsbury’s brand. It is believed that the SavaCentre brand name was scrapped because the SavaCentre format had had mixed success over the years, and it left the option for Sainsbury's to launch a substantial non-food offer in its heritage supermarket estate, under its own brand, in the future.

10 of the 13 former SavaCentre hypermarkets now trade as Sainsbury’s, and all seven of the former Sainsbury's savacentre discount supermarkets now trade as Sainsbury's. The former SavaCentres in London Colney
London Colney
London Colney is a village and civil parish in Hertfordshire, England. It is located to the north of London, at Junction 22 of the M25 motorway....

 and Merton
London Borough of Merton
The London Borough of Merton is a borough in southwest London, England.The borough was formed under the London Government Act in 1965 by the merger of the Municipal Borough of Mitcham, the Municipal Borough of Wimbledon and the Merton and Morden Urban District, all formerly within Surrey...

 are now joint-ventures with Marks & Spencer
Marks & Spencer
Marks and Spencer plc is a British retailer headquartered in the City of Westminster, London, with over 700 stores in the United Kingdom and over 300 stores spread across more than 40 countries. It specialises in the selling of clothing and luxury food products...

, and have the external fascia 'Sainsbury's M&S'. The Meadowhall
Meadowhall
Meadowhall is an indoor shopping centre in Sheffield, South Yorkshire, England. It lies three miles north east of Sheffield city centre and four miles from Rotherham town centre....

, Sheffield branch of SavaCentre was converted into a Sainsbury's supermarket store in 2005 but that has subsequently been closed and there is now no longer a Sainsbury's of any kind in Meadowhall Shopping Centre. At the same time as Meadowhall closed, in 2006, a replacement opened south of the city at Crystal Peaks
Crystal Peaks
Crystal Peaks is a shopping centre and retail park near Sheffield, South Yorkshire, England. Located seven miles from Sheffield city centre Crystal Peaks is accessible from Junction 30 and 31 off the M1 motorway.-Shopping centre and retail park:...

. A number of the other SavaCentres were down-sized, leaving the London Sydenham SavaCentre store the largest Sainsbury's store in the country until September 2010.

Beyond the SavaCentre format

In 2008, the London Sydenham and Oldbury SavaCentres were re-modelled to trial a launch of a 30000 sq ft (2,787.1 m²) non-food offer. This was the first major attempt by Sainsbury's to launch its own substantial non-food offer since the launch of the "Lifestyle" clothing range in 1991. This format became a success, and later in 2008 Sainsbury's announced that it was going to extend as many as 100 existing Sainsbury's Supermarkets to SavaCentre store sizes of 60000 sq ft (5,574.2 m²) of sales area or more by 2014, to carry the new non-food offer trialled in the London Sydenham and Oldbury SavaCentres. For example, the Hayes, Middlesex branch was extended from 34000 sq ft (3,158.7 m²) to 83000 sq ft (7,711 m²) in sales area in November 2008. The Kempshott
Kempshott
Kempshott is a ward of Basingstoke on the western edge of the town, to the south of Pack Lane and north of Winchester Road.The Kempshott estate dates back to the early 18th century A. M.W...

, Basingstoke
Basingstoke
Basingstoke is a town in northeast Hampshire, in south central England. It lies across a valley at the source of the River Loddon. It is southwest of London, northeast of Southampton, southwest of Reading and northeast of the county town, Winchester. In 2008 it had an estimated population of...

 branch was extended to 71139 sq ft (6,609 m²) of sales area and was both opened and re-opened by Life President Lord Sainsbury of Preston Candover himself in November 1988 and 25 August 2010 respectively. http://www.jsainsbury.co.uk/index.asp?PageID=431§ion=&Year=2010&NewsID=1351

The largest format of Sainsbury's stores is now branded as the "100k sq ft stores" format, and was launched in September 2010. These stores have sales areas of 95000 sq ft (8,825.8 m²) or more and have a 55:45 split between food and non-food. The first three "100k sq ft stores" were launched in Crayford
Crayford
Crayford is a town and electoral ward in the London Borough of Bexley that was an important bridging point in Roman times across the River Cray, a tributary of the River Darent, which is itself a tributary of the River Thames.-History:...

, Lincoln and Stanway, Essex
Stanway, Essex
Stanway is a village and civil parish in Essex, England located near Colchester. It is now widely referred to as a suburb.Stanway is located approximately three miles west of Colchester town centre on the B1408 , near the junction of the A12 and the A1124 at Eight Ash Green...

 between September and December 2010.

Head Offices

  • 45/47 Peach Street, Wokingham
    Wokingham
    Wokingham is a market town and civil parish in Berkshire in South East England about west of central London. It is about east-southeast of Reading and west of Bracknell. It spans an area of and, according to the 2001 census, has a population of 30,403...

    , Berkshire
    Berkshire
    Berkshire is a historic county in the South of England. It is also often referred to as the Royal County of Berkshire because of the presence of the royal residence of Windsor Castle in the county; this usage, which dates to the 19th century at least, was recognised by the Queen in 1957, and...

     (1982-1999) http://www.j-sainsbury.com/index.asp?PageID=424§ion=&Year=archive&NewsID=51
  • Stamford House, Stamford Street, Blackfriars, London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

     (1999-2001)
  • 33 Holborn, London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

     (2001-2005)

Hypermarkets

  • The Galleries, Washington, Tyne and Wear
    Washington, Tyne and Wear
    Washington is a town in the City of Sunderland in Tyne and Wear, England. Historically part of County Durham, it joined a new county in 1974 with the creation of Tyne and Wear...

    , opened 15 November 1977 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=555&bmForm=store_details
  • Hempstead Valley Shopping Centre, Hempstead, Kent
    Hempstead, Kent
    Hempstead is a settlement near Gillingham, Kent, part of the urban area of the Medway Towns.-Location and geography:It is located on the southern edge of the borough of Medway adjacent to Wigmore and Lordswood and linked to Gillingham and the M2 by the A278 trunk road.Most of Hempstead is in a...

    , near Gillingham, Kent
    Gillingham, Kent
    Gillingham is a town in the unitary authority of Medway in South East England. It is part of the ceremonial county of Kent. The town includes the settlements of Brompton, Hempstead, Rainham, Rainham Mark and Twydall....

    , opened 17 October 1978 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=556&bmForm=store_details
  • Basildon
    Basildon
    Basildon is a town located in the Basildon District of the county of Essex, England.It lies east of Central London and south of the county town of Chelmsford...

     Town Centre, adjacent to the East Gate Shopping Centre, Essex
    Essex
    Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...

    , opened March 1980 and closed on 13 March 2004. Announcement of sale to Asda
    Asda
    Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...

     on 16 January 2004 http://www.j-sainsbury.com/index.asp?PageID=424§ion=&Year=archive&NewsID=383
  • Oldbury, West Midlands
    Oldbury, West Midlands
    Oldbury is a town in the West Midlands in England. It is a part of the Black Country and the administrative centre of the borough of Sandwell.-Local government:...

    , near Birmingham
    Birmingham
    Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

    , opened October 1980 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=558&bmForm=store_details
  • Calcot, Berkshire, near Reading, Berkshire
    Reading, Berkshire
    Reading is a large town and unitary authority area in England. It is located in the Thames Valley at the confluence of the River Thames and River Kennet, and on both the Great Western Main Line railway and the M4 motorway, some west of London....

    , opened 1983, extended in 1990/91, down-sized and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=559&bmForm=store_details
  • Cameron Toll Shopping Centre, Cameron Toll
    Cameron Toll
    Cameron Toll is a suburb located to the south of Edinburgh, Scotland.Originally it was the site of a toll house built in the early 19th century, which was located on a stretch of road between Edinburgh and Dalkeith...

    , Edinburgh
    Edinburgh
    Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

    , Scotland
    Scotland
    Scotland is a country that is part of the United Kingdom. Occupying the northern third of the island of Great Britain, it shares a border with England to the south and is bounded by the North Sea to the east, the Atlantic Ocean to the north and west, and the North Channel and Irish Sea to the...

    , opened 1984 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=560&bmForm=store_details
  • Colliers Wood
    Colliers Wood
    Colliers Wood is an area in south London, England, in the London Borough of Merton. Colliers Wood station is served by the London Underground's Northern Line.It is a mostly residential area, split down the middle by a busy High Street...

    , Merton
    Merton
    - People :As a stage name* Merton , American YouTube personalityWith the surname* Paul Merton , British actor and comedian* Robert C. Merton , American nobel-prize winning economist, or to his Merton Model...

    , South West London
    South West London
    South West London could refer to:*SW postcode area*South West *Western part of South London*South West...

    , opened 28 February 1989, split up and re-branded as Sainsbury's M&S in 2005 http://www.telegraph.co.uk/finance/markets/2809346/Sainsburys-to-sublet-London-site-to-MandS.html http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=566&bmForm=store_details
  • London Colney
    London Colney
    London Colney is a village and civil parish in Hertfordshire, England. It is located to the north of London, at Junction 22 of the M25 motorway....

    , near St Albans, Hertfordshire, opened 13 March 1990, split up and re-branded as Sainsbury's M&S in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=567&bmForm=store_details
  • Meadowhall Shopping Centre, Sheffield
    Sheffield
    Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

    , opened September 1990, re-branded as Sainsbury's in 2005, closed and re-located to Crystal Peaks
    Crystal Peaks
    Crystal Peaks is a shopping centre and retail park near Sheffield, South Yorkshire, England. Located seven miles from Sheffield city centre Crystal Peaks is accessible from Junction 30 and 31 off the M1 motorway.-Shopping centre and retail park:...

     in 2006 http://news.bbc.co.uk/1/hi/england/south_yorkshire/4394041.stm
  • Beckton
    Beckton
    Beckton is part of the London Borough of Newham, England, located east of Charing Cross.Its boundaries are the A13 trunk road to the north, Barking Creek to the east, the Royal Docks to the south, and Prince Regent Lane to the west. The area around Prince Regent Lane is also known as Custom House...

    , east London
    London
    London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

    , opened October 1993 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=569&bmForm=store_details
  • Sydenham
    Sydenham
    Sydenham is an area and electoral ward in the London Borough of Lewisham; although some streets towards Crystal Palace Park, Forest Hill and Penge are outside the ward and in the London Borough of Bromley, and some streets off Sydenham Hill are in the London Borough of Southwark. Sydenham was in...

    , South London
    South London
    South London is the southern part of London, England, United Kingdom.According to the 2011 official Boundary Commission for England definition, South London includes the London boroughs of Bexley, Bromley, Croydon, Greenwich, Kingston, Lambeth, Lewisham, Merton, Southwark, Sutton and...

    , opened August 1995 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=693&bmForm=store_details
  • Stockton-on-Tees
    Stockton-on-Tees
    Stockton-on-Tees is a market town in north east England. It is the major settlement in the unitary authority and borough of Stockton-on-Tees. For ceremonial purposes, the borough is split between County Durham and North Yorkshire as it also incorporates a number of smaller towns including...

    , opened 1995 and closed on 7 June 2003. Announcement of sale to Tesco
    Tesco
    Tesco plc is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues and the second-largest measured by profits...

     on 22 April 2003 http://news.bbc.co.uk/1/hi/england/tees/2967483.stm
  • White Rose Shopping Centre, Leeds
    Leeds
    Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

    , opened 1997, down-sized and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=695&bmForm=store_details

Discount Supermarkets

  • Northfield, Birmingham, opened 30 May 2002 http://www.j-sainsbury.com/index.asp?PageID=424§ion=&Year=archive&NewsID=271 and re-branded as Sainsbury's in 2005 http://www.sainsburys.co.uk/sol/storelocator/storelocator_detail_view.jsp?storeId=2220&bmForm=store_details
  • Wigan
    Wigan
    Wigan is a town in Greater Manchester, England. It stands on the River Douglas, south-west of Bolton, north of Warrington and west-northwest of Manchester. Wigan is the largest settlement in the Metropolitan Borough of Wigan and is its administrative centre. The town of Wigan had a total...

    , Greater Manchester
    Greater Manchester
    Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...

    , opened 17 August 2002 and re-branded as Sainsbury's in 2005
  • Wednesfield
    Wednesfield
    Wednesfield lies at , and is located to the northeast of Wolverhampton city centre on the northern fringe of the West Midlands conurbation...

    , Wolverhampton
    Wolverhampton
    Wolverhampton is a city and metropolitan borough in the West Midlands, England. For Eurostat purposes Walsall and Wolverhampton is a NUTS 3 region and is one of five boroughs or unitary districts that comprise the "West Midlands" NUTS 2 region...

    , opened 2002 and re-branded as Sainsbury's in 2005
  • Knotty Ash
    Knotty Ash
    Knotty Ash is an area of Liverpool, Merseyside, England and a Liverpool City Council Ward. Historically within Lancashire, at the 2001 Census, the population was 13,200.-Description:...

    , Liverpool
    Liverpool
    Liverpool is a city and metropolitan borough of Merseyside, England, along the eastern side of the Mersey Estuary. It was founded as a borough in 1207 and was granted city status in 1880...

    , opened 1 March 2003 and re-branded as Sainsbury's in 2005
  • Stoke-on-Trent
    Stoke-on-Trent
    Stoke-on-Trent , also called The Potteries is a city in Staffordshire, England, which forms a linear conurbation almost 12 miles long, with an area of . Together with the Borough of Newcastle-under-Lyme Stoke forms The Potteries Urban Area...

    , Staffordshire
    Staffordshire
    Staffordshire is a landlocked county in the West Midlands region of England. For Eurostat purposes, the county is a NUTS 3 region and is one of four counties or unitary districts that comprise the "Shropshire and Staffordshire" NUTS 2 region. Part of the National Forest lies within its borders...

    , opened 18 March 2003 and re-branded as Sainsbury's in 2005
  • Bolton
    Bolton
    Bolton is a town in Greater Manchester, in the North West of England. Close to the West Pennine Moors, it is north west of the city of Manchester. Bolton is surrounded by several smaller towns and villages which together form the Metropolitan Borough of Bolton, of which Bolton is the...

    , Greater Manchester
    Greater Manchester
    Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...

    , opened 27 March 2003 and re-branded as Sainsbury's in 2005
  • Grimsby
    Grimsby
    Grimsby is a seaport on the Humber Estuary in Lincolnshire, England. It has been the administrative centre of the unitary authority area of North East Lincolnshire since 1996...

    , Lincolnshire
    Lincolnshire
    Lincolnshire is a county in the east of England. It borders Norfolk to the south east, Cambridgeshire to the south, Rutland to the south west, Leicestershire and Nottinghamshire to the west, South Yorkshire to the north west, and the East Riding of Yorkshire to the north. It also borders...

    , opened 27 March 2003 and re-branded as Sainsbury's in 2005

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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