Samata Angel
Encyclopedia
Samata Angel is a British born Ghanaian award-winning fashion entrepreneur, author and designer. Samata's Muse womenswear clothing label has been worn by the likes of Dawn Angeliqué Richard
and Jennifer Lopez
with press to date including Vogue
, Company, Cosmopolitan
Magazine, Fashion United, Look Magazine (UK)
, Pride Magazine
, ITN, London Lite
, Fashion Africa, Red Magazine, The Daily Telegraph
and Fashion Capital. Her family originates from Ghana
, West Africa. Angel is CEO and Creative Director
of Samata's Muse
clothing label. Talent spotted while out in New York club Lotus by a member of Jennifer Lopez's design team from the Sweetface
brand Samata was encouraged into a career in fashion design.
Samata went on to set up her own brand and came under the public eye when she made history to become the first British female to show during the Nolcha Fashion Week in New York and has since gone on to receive industry awards and nominations such as Cosmopolitan Magazine's Future Fashion Star of 2008, Specsavers EveryWoman in Retail Inspiration of the Year 2009 and Red Carpet Green Dress 2011 Best Dress Winner. In 2008 Samata, an ambassador for national campaign Enterprise Insight, chaired by Peter Jones (entrepreneur)
, published a guide book series assisting fashion designers in business startup with contributions from the likes of Nigel Barker, who Samata met in 2007 in Bryant Park
, Nick Ede
and Terry Mansfield.
Samata is also cited as a leading entrepreneur in a 2009 Business Studies textbook published by Folens, the UK's foremost educational publishers, being used across schools in the UK for GCSE students. Samata Angel was invited to No.10 Downing Street
in October 2009 in acknowledgment of her work within the fashion industry and fashion enterprise education. As of February 2010 Samata became an ambassador for the exclusive Transatlantic Network 2020, a sustainable, multilateral network that engages with future leaders from North America, the UK, and the rest of Europe to collaboratively address global issues. Other ambassadors include Rajeeb Dey
, Ben Hammersley
, Marisa Catalina Casey
and Alison Goldsworthy
, Director of Wales' first campaigns consultancy, Task 2. In November 2010 Samata was named in the Black Women in Europe: Power List 2010. As of December 2010 Samata became a member of Courvoisier's exclusive member only community, the Future 500 and launched her Official Facebook page. On February 13, 2011 was announced as the winner of Suzy Amis
Cameron's Red Carpet Green Dress competition an international competition, benefiting MUSE School CA and MUSE Global, to create a dress made of sustainable materials.
Samata was flown to Los Angeles to have her own model walk the "red" (green) carpet at the Global Green pre-Oscar party on February 23 in Hollywood alongside Suzy Amis
Cameron and Hollywood producer James Cameron
Red Carpet Green Dress News announcement. In March 2011 Samata Angel was listed as one Red Magazine's 'One to Watch: Top 20 women under the age of 30' alongside Technology and Digital Media Correspondent, UK Telegraph. On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain by initiative co-founder Rajeeb Dey
where she discussed her fashion industry journey and addressed the Prime Minister David Cameron
, George Osbourne, Peter Jones (entrepreneur)
, Doug Richard
, Vince Cable and an audience of MP's, entrepreneurs and media.
In May 2011 Samata Angel was announced as the Global Campaign Director of the Red Carpet Green Dress Competition which will run at the Oscars 2012. In her new role Samata will be working for Hollywood power couple Suzy Cameron and James Cameron.
, UK and is the middle daughter from two Ghanaian parents. Angel grew up in Cambridge and moved to London
to obtain a Bachelor of Science
in Economics, Finance and Management from Queen Mary, University of London
after briefly starting a Radiography
course at City University. Samata started writing short poems from a young age and was invited to perform a collection of her poetry at the Tate Modern
for the Surrealism
and Minimalism
Festival in 2006 celebrating the opening of the new Tate Modern Collection Displays which had been changed for the first time since the gallery opened in 2000. She still writes spoken word
and poetry
in her spare time.
in the King's Road
area of London for under a year at the age of 23. While in this role Samata also became fashion editor of The Talent Magazine and when the boutique closed Samata set up her clothing label Samata's Muse
, focused on producing clothing for women. Samata Angel cites Versace
as her favourite brand, with the infamous Jungle Dress being her favourite design piece.
, Look Magazine (UK)
Pride Magazine
, New Nation
, Concrete Loop, Fashion Capital and Fashion Africa. To date Samata counts Jenny Holloway, Terry Mansfield and Charles Thompson
(Screen Nation Film & TV Awards) as her mentors. Samata Angel cites Vogue as her fashion go to resource and being featured on the website for her work with the London College of Fashion as a career highlight. Through her work in the fashion industry she has gone on to receive industry awards and nominations such as Specsavers EveryWoman
in Retail Inspiration of the Year 2009 and being made the Red Carpet Green Dress 2011 Winner.
In 2007 Samata became the first British female to show during the Nolcha Fashion Week and was profiled by leading black entertainment logo Concrete Loop . In 2007 Angel was made an Ambassador for Enterprise Insight, a national campaign to encourage more young women to have ideas and make them happen either through running their own business or social enterprise or by making an idea happen at work. Since 2007 Samata has worked with numerous organisations including the Arts Council of Great Britain
and the London College of Fashion
speaking to fashion design students and mentoring in the fields on fashion marketing, business and fashion enterprise.
In September 2009 Fashion entrepreneur Samata Angel donated exclusive Samata's Muse dresses and created looks for the ITV News team for the 'Newsroom's Got Talent' fundraiser, exclusively dressing the likes of Romilly Weeks
, Steve Scott (journalist)
and Katie Derham
for an exclusive 'Grease' performance. ITV
, the biggest commercial television network in the UK, and broadcaster of the most talked about television, hosted a celebrity fun filled talent night in aid of two fantastic charities; Leonard Cheshire Disability
and Helen & Douglas House Hospice for Children and Young Adults
. Samata Angel also donated exclusive Samata's Muse dresses for the charity fundraiser.
In particular, her work on this issue impacted teen and male models Samata interview the Gregory Triplets (three brothers taking the modelling world by storm), providing information and useful guidance to protect and inform during their early career. For the front cover of the first issue of the magazine Samata styled the front cover photo shoot, using British actor Nicholas Hoult
and 14-year old model Jessica Pain. The magazine was distributed nationally to 3000 casting directors, modelling agencies, production houses, directors and TV companies, in addition to 20,000 copies circulated quarterly around the UK to all newsagents, Tesco, Borders and WH Smith.
Samata Angel regularly attends London Fashion Week and also works as a freelance journalist for leading British fashion website, Fashion Capital, covering key industry events, fashion weeks, industry parties and maintaining a blog for fashion designers through the website. *Angel, Samata.
entitled Enfants Soldats with a spoken word piece entitled 'My Right to Be a Child' discussing the plight of child soldiers. In December 2007 Samata traveled to Sierra Leone
for a music festival to raise funds for a community development project. Samata organised the fashion show
element of the production, coaching models from the UK and from Sierra Leone on runway
walking. Samata was responsible for recruiting celebrities and models to take part and support the event, including securing the involvement of the United Nations World Food Programme initiative CatWALK the World, Blood Diamond actor David Harewood
, Screen Nation Award founder Charles Thompson, recording artist Sway DaSafo
and Dawn Angelique Richard
currently in multi-platinum group Diddy - Dirty Money alongside P.Diddy. Samata coached Dawn and the other models in runway walking and styled the fashion show.
As an ambassador for Enterprise Insight, Samata mentors young design students and actively encourages young people into enterprise through public speaking engagements and has spoken at a number of events including at the Leicester Square Odeon in London for ’4Entrepreneurs’, alongside Ruth Badger
and Levi Roots
, and at the Ministry of Justice Women's Issues Network (WIN) and Brilliant Women conference alongside Patricia Janet Scotland, Baroness Scotland of Asthal and Margaret Mountford
.
and Parsons The New School for Design
. Samata is currently working on a revised version of her guide book stating " I was really proud of my first books but I have learnt a great deal about publishing and I have also developed more of an understanding of the fashion industry since then. My revised book will be combination of an educational resource alongside a lifestyle book for fashion entrepreneurs." In July 2010 Samata secured a publishing deal for her third book with Bloomsbury Publishing house.
.
Dawn Angelique Richard
Dawn Angeliqué Richard is a American singer, songwriter, and dancer. Richard is a former member of the musical group Danity Kane, from 2005 to 2009...
and Jennifer Lopez
Jennifer Lopez
Jennifer Lynn Lopez is an American actress, singer, record producer, dancer, television personality, and fashion designer. Lopez began her career as a dancer on the television comedy program In Living Color. Subsequently venturing into acting, she gained recognition in the 1995 action-thriller...
with press to date including Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
, Company, Cosmopolitan
Cosmopolitan (magazine)
Cosmopolitan is an international magazine for women. It was first published in 1886 in the United States as a family magazine, was later transformed into a literary magazine and eventually became a women's magazine in the late 1960s...
Magazine, Fashion United, Look Magazine (UK)
Look Magazine (UK)
LOOK is a glossy high street fashion and celebrity weekly magazine for young women. Edited by Ali Hall, it focuses on up-to-the-minute and affordable fashion, high street shopping advice, celebrity style and news, and real life stories.-History:...
, Pride Magazine
Pride Magazine
Pride Magazine is the largest and most successful magazine targeting Afro-Caribbean women in the United Kingdom. The lifestyle magazine has been in publication since 1991...
, ITN, London Lite
London Lite
London Lite was the trading name of a British free daily newspaper, published by Associated Newspapers , and now defunct. It was available Monday to Friday afternoons and evenings from street distributors in Central London only...
, Fashion Africa, Red Magazine, The Daily Telegraph
The Daily Telegraph
The Daily Telegraph is a daily morning broadsheet newspaper distributed throughout the United Kingdom and internationally. The newspaper was founded by Arthur B...
and Fashion Capital. Her family originates from Ghana
Ghana
Ghana , officially the Republic of Ghana, is a country located in West Africa. It is bordered by Côte d'Ivoire to the west, Burkina Faso to the north, Togo to the east, and the Gulf of Guinea to the south...
, West Africa. Angel is CEO and Creative Director
Creative Director
A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
of Samata's Muse
Samata's Muse
Samata’s Muse is a designer clothing label based in London, specialising in the production of womenswear fashion. The brand was founded by award-winning British fashion designer, author and entrepreneur Samata Angel.-Samata's Muse lines:...
clothing label. Talent spotted while out in New York club Lotus by a member of Jennifer Lopez's design team from the Sweetface
JLO by Jennifer Lopez
JLO by Jennifer Lopez is a lifestyle brand that incorporates every aspect of Jennifer Lopez's life. The line includes many different types of clothing for young and older women, including swimwear, fragrances, eyewear, jewelry, hats, gloves, and scarves, outerwear, handbags, lingerie, bed...
brand Samata was encouraged into a career in fashion design.
Samata went on to set up her own brand and came under the public eye when she made history to become the first British female to show during the Nolcha Fashion Week in New York and has since gone on to receive industry awards and nominations such as Cosmopolitan Magazine's Future Fashion Star of 2008, Specsavers EveryWoman in Retail Inspiration of the Year 2009 and Red Carpet Green Dress 2011 Best Dress Winner. In 2008 Samata, an ambassador for national campaign Enterprise Insight, chaired by Peter Jones (entrepreneur)
Peter Jones (entrepreneur)
Peter Jones, CBE is a British entrepreneur and businessman with interests in mobile phones, television, media, leisure, and property. He became a television celebrity through his appearances on the BBC Two show Dragons' Den and on his American television show American Inventor...
, published a guide book series assisting fashion designers in business startup with contributions from the likes of Nigel Barker, who Samata met in 2007 in Bryant Park
Bryant Park
Bryant Park is a 9.603 acre privately managed public park located in the New York City borough of Manhattan. It is located between Fifth and Sixth Avenues and between 40th and 42nd Streets in Midtown Manhattan...
, Nick Ede
Nick Ede
Nick Ede is a Scottish public relations and style consultant and television presenter. With Nick Fulford he co-runs the EdenCancan PR agency in Soho, and he lives in Hackney....
and Terry Mansfield.
Samata is also cited as a leading entrepreneur in a 2009 Business Studies textbook published by Folens, the UK's foremost educational publishers, being used across schools in the UK for GCSE students. Samata Angel was invited to No.10 Downing Street
10 Downing Street
10 Downing Street, colloquially known in the United Kingdom as "Number 10", is the headquarters of Her Majesty's Government and the official residence and office of the First Lord of the Treasury, who is now always the Prime Minister....
in October 2009 in acknowledgment of her work within the fashion industry and fashion enterprise education. As of February 2010 Samata became an ambassador for the exclusive Transatlantic Network 2020, a sustainable, multilateral network that engages with future leaders from North America, the UK, and the rest of Europe to collaboratively address global issues. Other ambassadors include Rajeeb Dey
Rajeeb Dey
Rajeeb Dey is a serial entrepreneur. He is the winner of the 02 X Young Entrepreneur of the Year 2009 Award and has been referred to as “among the most high profile” young entrepreneur by the Financial Times-University life:...
, Ben Hammersley
Ben Hammersley
Ben Hammersley is a British internet technologist, journalist, author, broadcaster, and diplomat, currently based in London, England....
, Marisa Catalina Casey
Marisa Catalina Casey
Marisa Catalina Casey , is a photographer, graphic designer, educator, and co-author of the book . A current Peace Corps invitee to Ecuador , Casey is the Founder and Executive Director of , a nonprofit organization benefiting underserved youth in Brooklyn, New York through training in the arts and...
and Alison Goldsworthy
Wales (European Parliament constituency)
Wales is a constituency of the European Parliament. It currently elects 4 MEPs using the d'Hondt method of party-list proportional representation.- Boundaries :...
, Director of Wales' first campaigns consultancy, Task 2. In November 2010 Samata was named in the Black Women in Europe: Power List 2010. As of December 2010 Samata became a member of Courvoisier's exclusive member only community, the Future 500 and launched her Official Facebook page. On February 13, 2011 was announced as the winner of Suzy Amis
Suzy Amis
Susan Elizabeth "Suzy" Amis is an American former film actress and former model.-Career:Born in Oklahoma City, Oklahoma, Amis first worked as a Ford model before she began acting in the 1980s. She made her feature film debut in the 1985 comedy film Fandango, opposite Kevin Costner...
Cameron's Red Carpet Green Dress competition an international competition, benefiting MUSE School CA and MUSE Global, to create a dress made of sustainable materials.
Samata was flown to Los Angeles to have her own model walk the "red" (green) carpet at the Global Green pre-Oscar party on February 23 in Hollywood alongside Suzy Amis
Suzy Amis
Susan Elizabeth "Suzy" Amis is an American former film actress and former model.-Career:Born in Oklahoma City, Oklahoma, Amis first worked as a Ford model before she began acting in the 1980s. She made her feature film debut in the 1985 comedy film Fandango, opposite Kevin Costner...
Cameron and Hollywood producer James Cameron
James Cameron
James Francis Cameron is a Canadian-American film director, film producer, screenwriter, editor, environmentalist and inventor...
Red Carpet Green Dress News announcement. In March 2011 Samata Angel was listed as one Red Magazine's 'One to Watch: Top 20 women under the age of 30' alongside Technology and Digital Media Correspondent, UK Telegraph. On 28 March 2011 Samata Angel was invited to the launch of StartUp Britain by initiative co-founder Rajeeb Dey
Rajeeb Dey
Rajeeb Dey is a serial entrepreneur. He is the winner of the 02 X Young Entrepreneur of the Year 2009 Award and has been referred to as “among the most high profile” young entrepreneur by the Financial Times-University life:...
where she discussed her fashion industry journey and addressed the Prime Minister David Cameron
David Cameron
David William Donald Cameron is the current Prime Minister of the United Kingdom, First Lord of the Treasury, Minister for the Civil Service and Leader of the Conservative Party. Cameron represents Witney as its Member of Parliament ....
, George Osbourne, Peter Jones (entrepreneur)
Peter Jones (entrepreneur)
Peter Jones, CBE is a British entrepreneur and businessman with interests in mobile phones, television, media, leisure, and property. He became a television celebrity through his appearances on the BBC Two show Dragons' Den and on his American television show American Inventor...
, Doug Richard
Doug Richard
Doug Richard is a United Kingdom based Californian entrepreneur and specialist in technology transfer, commercialisation, and business incubation. He came to prominence as a result of the BBC programme Dragons' Den, where he appeared as a 'dragon', or investor in the first two series...
, Vince Cable and an audience of MP's, entrepreneurs and media.
In May 2011 Samata Angel was announced as the Global Campaign Director of the Red Carpet Green Dress Competition which will run at the Oscars 2012. In her new role Samata will be working for Hollywood power couple Suzy Cameron and James Cameron.
Early life
Samata Angel, born Samata Elizabeth Catherine Abudulai and uses the alias and industry nickname 'Angel' as her design name. She was born and raised in CambridgeCambridge
The city of Cambridge is a university town and the administrative centre of the county of Cambridgeshire, England. It lies in East Anglia about north of London. Cambridge is at the heart of the high-technology centre known as Silicon Fen – a play on Silicon Valley and the fens surrounding the...
, UK and is the middle daughter from two Ghanaian parents. Angel grew up in Cambridge and moved to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
to obtain a Bachelor of Science
Bachelor of Science
A Bachelor of Science is an undergraduate academic degree awarded for completed courses that generally last three to five years .-Australia:In Australia, the BSc is a 3 year degree, offered from 1st year on...
in Economics, Finance and Management from Queen Mary, University of London
Queen Mary, University of London
Queen Mary, University of London is a public research university located in London, United Kingdom and a constituent college of the federal University of London...
after briefly starting a Radiography
Radiography
Radiography is the use of X-rays to view a non-uniformly composed material such as the human body. By using the physical properties of the ray an image can be developed which displays areas of different density and composition....
course at City University. Samata started writing short poems from a young age and was invited to perform a collection of her poetry at the Tate Modern
Tate Modern
Tate Modern is a modern art gallery located in London, England. It is Britain's national gallery of international modern art and forms part of the Tate group . It is the most-visited modern art gallery in the world, with around 4.7 million visitors per year...
for the Surrealism
Surrealism
Surrealism is a cultural movement that began in the early 1920s, and is best known for the visual artworks and writings of the group members....
and Minimalism
Minimalism
Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts...
Festival in 2006 celebrating the opening of the new Tate Modern Collection Displays which had been changed for the first time since the gallery opened in 2000. She still writes spoken word
Spoken word
Spoken word is a form of poetry that often uses alliterated prose or verse and occasionally uses metered verse to express social commentary. Traditionally it is in the first person, is from the poet’s point of view and is themed in current events....
and poetry
Poetry
Poetry is a form of literary art in which language is used for its aesthetic and evocative qualities in addition to, or in lieu of, its apparent meaning...
in her spare time.
Fashion debut
Since moving to London from Cambridge in 2001, Samata has worked in and around the fashion industry. Samata is an autodidact fashion designer. While at university she was heavily involved in London’s fashion scene, working for boutiques and assisting backstage at fashion shows for brands such as Ugly Kids Club. While at University she secured a job as Head of PR for an international Japanese clothing label which led to a role as Head of Marketing and Sales for the label following her success in the role. She then went on to work as Head of PR for Elival Fashion Incubator, a 3-storey boutiqueBoutique
A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....
in the King's Road
Kings Road
King's Road or Kings Road, known popularly as The King's Road or The KR, is a major, well-known street stretching through Chelsea and Fulham, both in west London, England...
area of London for under a year at the age of 23. While in this role Samata also became fashion editor of The Talent Magazine and when the boutique closed Samata set up her clothing label Samata's Muse
Samata's Muse
Samata’s Muse is a designer clothing label based in London, specialising in the production of womenswear fashion. The brand was founded by award-winning British fashion designer, author and entrepreneur Samata Angel.-Samata's Muse lines:...
, focused on producing clothing for women. Samata Angel cites Versace
Versace
Gianni Versace S.p.A. , usually referred to as Versace, is an Italian fashion label founded by Gianni Versace in 1978.The first Versace boutique was opened in Milan's Via della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses...
as her favourite brand, with the infamous Jungle Dress being her favourite design piece.
Achievements and career success
Samata is a prominent face on the British fashion industry and is often named a key face on the British scene. Angel has been featured on global websites and in magazines and newspapers such as VogueVogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
, Look Magazine (UK)
Look Magazine (UK)
LOOK is a glossy high street fashion and celebrity weekly magazine for young women. Edited by Ali Hall, it focuses on up-to-the-minute and affordable fashion, high street shopping advice, celebrity style and news, and real life stories.-History:...
Pride Magazine
Pride Magazine
Pride Magazine is the largest and most successful magazine targeting Afro-Caribbean women in the United Kingdom. The lifestyle magazine has been in publication since 1991...
, New Nation
New Nation
This article is about the British newspaper, which is not to be confused with the Apartheid-era New Nation published in Johannesburg, South Africa or the satirical publication in Singapore....
, Concrete Loop, Fashion Capital and Fashion Africa. To date Samata counts Jenny Holloway, Terry Mansfield and Charles Thompson
Charles Thompson
Charles Thompson is the name of:* Sir Charles Thompson, 1st Baronet , British admiral* Charles Thompson , Principal Chief of the Cherokee Nation* Charles Thompson , former quarterback of the Oklahoma Sooners...
(Screen Nation Film & TV Awards) as her mentors. Samata Angel cites Vogue as her fashion go to resource and being featured on the website for her work with the London College of Fashion as a career highlight. Through her work in the fashion industry she has gone on to receive industry awards and nominations such as Specsavers EveryWoman
Everywoman
everywoman is the UK’s largest independent network for women in business, providing training around gender diversity, resources, events, award programmes, networking opportunities and inspiration for women in business and female entrepreneurs....
in Retail Inspiration of the Year 2009 and being made the Red Carpet Green Dress 2011 Winner.
In 2007 Samata became the first British female to show during the Nolcha Fashion Week and was profiled by leading black entertainment logo Concrete Loop . In 2007 Angel was made an Ambassador for Enterprise Insight, a national campaign to encourage more young women to have ideas and make them happen either through running their own business or social enterprise or by making an idea happen at work. Since 2007 Samata has worked with numerous organisations including the Arts Council of Great Britain
Arts Council of Great Britain
The Arts Council of Great Britain was a non-departmental public body dedicated to the promotion of the fine arts in Great Britain. The Arts Council of Great Britain was divided in 1994 to form the Arts Council of England , the Scottish Arts Council, and the Arts Council of Wales...
and the London College of Fashion
London College of Fashion
London College of Fashion is a constituent college of the University of the Arts London, offering undergraduate, postgraduate, short courses and business-training in fashion, make-up, beauty-therapy and lifestyle industries...
speaking to fashion design students and mentoring in the fields on fashion marketing, business and fashion enterprise.
In September 2009 Fashion entrepreneur Samata Angel donated exclusive Samata's Muse dresses and created looks for the ITV News team for the 'Newsroom's Got Talent' fundraiser, exclusively dressing the likes of Romilly Weeks
Romilly Weeks
Romilly Saran Weeks is a British newsreader and journalist.Weeks is currently employed by ITN for ITV News.-Media career:After a career in acting, Weeks went into broadcasting journalism. Now an experienced presenter and journalist, she has covered events all round the world for ITN...
, Steve Scott (journalist)
Steve Scott (journalist)
Steve Scott is a legendary British newsreader. He was educated at Clifton College and began his career in local radio. Scott currently employed by ITN where he presents on the weekend ITV News bulletins and is the Sports Editor.-ITN:...
and Katie Derham
Katie Derham
Katie Derham is a British newscaster and a presenter on television and radio.-Early life:Derham was born in Stockport to John and Margaret Derham, and grew up in Wilmslow...
for an exclusive 'Grease' performance. ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
, the biggest commercial television network in the UK, and broadcaster of the most talked about television, hosted a celebrity fun filled talent night in aid of two fantastic charities; Leonard Cheshire Disability
Leonard Cheshire Disability
Leonard Cheshire Disability is a major health and welfare charity in the United Kingdom, founded in 1948 by RAF pilot Leonard Cheshire VC.In 2006–7 it had a total expenditure of £143 million, placing it in the top 30 of UK charities.-History:...
and Helen & Douglas House Hospice for Children and Young Adults
Helen & Douglas House Hospice for Children and Young Adults
Helen & Douglas House Hospice for Children and Young Adults is a registered hospice charity based in Oxford, UK, providing palliative, respite, end-of-life and bereavement care to life-limited children, young adults, and their families.-History:...
. Samata Angel also donated exclusive Samata's Muse dresses for the charity fundraiser.
Fashion Journalism
During 2007, Samata was also made Fashion Editor of The Talent Magazine, a confident, young and inspiring new glossy set to promote emerging talent. Angel is rumored to have been the mastermind and creative drive behind the fashion content of the magazine which she left after its successful launch. While working as Fashion Editor of the Talent magazine, Samata worked on putting together an issue focusing on key industry issues affecting models, fashion designers and other industry creatives.In particular, her work on this issue impacted teen and male models Samata interview the Gregory Triplets (three brothers taking the modelling world by storm), providing information and useful guidance to protect and inform during their early career. For the front cover of the first issue of the magazine Samata styled the front cover photo shoot, using British actor Nicholas Hoult
Nicholas Hoult
Nicholas Caradoc Hoult is an English actor, best known for playing Marcus Brewer in the 2002 film About a Boy, Tony Stonem in the E4, BAFTA-winning television series Skins, and Beast in the X-Men prequel, X-Men: First Class.-Early life:Hoult was born in Wokingham, Berkshire, the third of four...
and 14-year old model Jessica Pain. The magazine was distributed nationally to 3000 casting directors, modelling agencies, production houses, directors and TV companies, in addition to 20,000 copies circulated quarterly around the UK to all newsagents, Tesco, Borders and WH Smith.
Samata Angel regularly attends London Fashion Week and also works as a freelance journalist for leading British fashion website, Fashion Capital, covering key industry events, fashion weeks, industry parties and maintaining a blog for fashion designers through the website. *Angel, Samata.
Goodwill Work
In 2006 Samata contributed to an international music project backed by Amnesty InternationalAmnesty International
Amnesty International is an international non-governmental organisation whose stated mission is "to conduct research and generate action to prevent and end grave abuses of human rights, and to demand justice for those whose rights have been violated."Following a publication of Peter Benenson's...
entitled Enfants Soldats with a spoken word piece entitled 'My Right to Be a Child' discussing the plight of child soldiers. In December 2007 Samata traveled to Sierra Leone
Sierra Leone
Sierra Leone , officially the Republic of Sierra Leone, is a country in West Africa. It is bordered by Guinea to the north and east, Liberia to the southeast, and the Atlantic Ocean to the west and southwest. Sierra Leone covers a total area of and has an estimated population between 5.4 and 6.4...
for a music festival to raise funds for a community development project. Samata organised the fashion show
Fashion show
A fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
element of the production, coaching models from the UK and from Sierra Leone on runway
Runway (fashion)
Runway or catwalk describes a narrow, usually flat platform that runs into an auditorium, used by models to demonstrate clothing and accessories during a fashion show In fashion jargon, "what's on the catwalk" or similar phrasing can refer to whatever is new and popular in fashion.- Exclusive...
walking. Samata was responsible for recruiting celebrities and models to take part and support the event, including securing the involvement of the United Nations World Food Programme initiative CatWALK the World, Blood Diamond actor David Harewood
David Harewood
David Harewood is a British actor.-Biography:David Harewood was born and grew up in the Small Heath area of Birmingham, England, where he attended St. Benedict's Junior School and Washwood Heath Comprehensive School. As a schoolboy, he excelled at all sports—from sprinting to basketball to rugby...
, Screen Nation Award founder Charles Thompson, recording artist Sway DaSafo
Sway DaSafo
Derek Andrew Safo is a Ghanaian British musician who uses the stage names Sway DaSafo or Sway. He is signed to Akon's Konvict Muzik record label and he is also a producer, establishing DCypha Productions.-Childhood:...
and Dawn Angelique Richard
Dawn Angelique Richard
Dawn Angeliqué Richard is a American singer, songwriter, and dancer. Richard is a former member of the musical group Danity Kane, from 2005 to 2009...
currently in multi-platinum group Diddy - Dirty Money alongside P.Diddy. Samata coached Dawn and the other models in runway walking and styled the fashion show.
As an ambassador for Enterprise Insight, Samata mentors young design students and actively encourages young people into enterprise through public speaking engagements and has spoken at a number of events including at the Leicester Square Odeon in London for ’4Entrepreneurs’, alongside Ruth Badger
Ruth Badger
Ruth Badger is a British businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
and Levi Roots
Levi Roots
Keith Valentine Graham , better known as Levi Roots, is a British-Jamaican reggae musician, television personality, celebrity chef, businessman and multi-millionaire currently residing in Brixton, South London.-Music:...
, and at the Ministry of Justice Women's Issues Network (WIN) and Brilliant Women conference alongside Patricia Janet Scotland, Baroness Scotland of Asthal and Margaret Mountford
Margaret Mountford
Margaret Mountford is a British lawyer, businesswoman and television personality known for her role in The Apprentice.-Biography:Mountford is originally from Holywood in Northern Ireland...
.
Books
Samata’s work within the fashion industry has impacted and inspired a number of groups, namely fashion design students and aspiring designer, women in business, particularly of ethnic backgrounds, entrepreneurs and talented creatives. After carrying out research within the fashion industry on key industry issues Samata launched a guide book series which provides much needed business acumen to fashion design graduates. In September 2008 'Fashioning your Life - A Clothing Designer's Guide' launched providing advice in the fields of marketing, promoting, manufacturing, setting up, money management, design copyright and other important areas. Volume 1 and Volume 2 were published through Lulu and feature exclusive quotes from the likes of Nigel Barker and Nick Ede. Also listed in the book series are the top fashion schools in the world including Central Saint Martins College of Art and DesignCentral Saint Martins College of Art and Design
Central Saint Martins College of Art and Design is a constituent college of the University of the Arts London. The school has an outstanding international reputation, and is considered one of the world's leading art and design institutions...
and Parsons The New School for Design
Parsons The New School for Design
Parsons The New School For Design, known colloquially as Parsons, is the art and design college of The New School university. It is located in New York City's Greenwich Village, and has produced artists and designers such as Marc Jacobs, Dean and Dan Caten, Norman Rockwell, Donna Karan, Jane...
. Samata is currently working on a revised version of her guide book stating " I was really proud of my first books but I have learnt a great deal about publishing and I have also developed more of an understanding of the fashion industry since then. My revised book will be combination of an educational resource alongside a lifestyle book for fashion entrepreneurs." In July 2010 Samata secured a publishing deal for her third book with Bloomsbury Publishing house.
Music
Samata Angel also uses the name Samata X for her music activities. She is a musician who has recorded with hit-producer DaVinCheDaVinChe
DaVinChe is a British Record producer and songwriter from South London, England.His notable works include Kano’s “Brown Eyes" and "P's and Q's” and Tinchy Stryder's “Something About Your Smile” and "Breathe".-Biography:...
.