Pride Magazine is the largest and most successful magazine targeting Afro-Caribbean women in the United Kingdom. The lifestyle magazine

Lifestyle magazine

Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...

 has been in publication since 1991. Whilst many magazines have come and gone over this period Pride has been the only stable strong title in this category and has over its 18 years become the dominant title in this market and been one of the few niche titles that attracts mainstream advertisers of the likes of Ford

Ford Motor Company

Ford Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...

 and Vodafone

Vodafone

Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

. The magazine has a circulation over 30,000 copies each month and is seen by many as the most effective method to reach Afro-Caribbeans in the UK. Pride magazine is also the only black media

Media (communication)

In communications, media are the storage and transmission channels or tools used to store and deliver information or data...

 company of any size that still remains in black British ownership and is now celebrating it's 18th year as the market leader.