Sale, Victoria
Encyclopedia
Sale is a city in the Gippsland region of the Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n state of Victoria
Victoria (Australia)
Victoria is the second most populous state in Australia. Geographically the smallest mainland state, Victoria is bordered by New South Wales, South Australia, and Tasmania on Boundary Islet to the north, west and south respectively....

. It is the seat of the Shire of Wellington as well as the Roman Catholic Diocese of Sale
Roman Catholic Diocese of Sale
The Roman Catholic Diocese of Sale is a suffragan Latin Rite diocese of Archdiocese of Melbourne, established in 1887, covering the south east of Victoria, Australia.-History:The Diocese of Sale was erected by Pope Leo XIII on 26 April 1887...

 and the Anglican Diocese of Gippsland
Anglican Diocese of Gippsland
The Anglican Diocese of Gippsland is located in the Gippsland region of Victoria, Australia, extending from Phillip Island to Mallacoota. It has existed as a diocese since 1902, when the Right Reverend Arthur Wellesley Pain was installed at the first Bishop of Gippsland.The cathedral church of the...

. It has a population (2006) of around 13,336, and is expected to reach a population of 14,000 soon. Sale has seen much redevelopment and development in the past decade one example being the multi-million dollar redevelopment of the city's Port of Sale.

History

Two famous Gippsland
Gippsland
Gippsland is a large rural region in Victoria, Australia. It begins immediately east of the suburbs of Melbourne and stretches to the New South Wales border, lying between the Great Dividing Range to the north and Bass Strait to the south...

 explorers, Paul Strzelecki and Angus McMillan
Angus McMillan
Angus McMillan , was an explorer and pioneer pastoralist in Gippsland, Victoria, Australia. He is also known for being an instigator of many of the massacres against the Aboriginal peoples in the Gippsland region.-Early life:...

, passed through the immediate area around 1840. The first white settler was Archibald McIntosh who arrived in 1844 and established his 'Flooding Creek' property on the flood plain country which was duly inundated soon after his arrival.

In the 1840s, drovers heading south to Port Albert
Port Albert, Victoria
Port Albert is a coastal town in Victoria, Australia, on the coast of Corner Inlet on the Yarram - Port Albert Road, kilometres south-east of Morwell, kilometres south-east of Melbourne, in the Shire of Wellington. At the 2006 census, Port Albert had a population of 248.Port Albert was one of the...

 crossed Flooding Creek and were confronted with the difficult marsh country around the Thomson
Thomson River (Victoria)
The Thomson River is a river in Gippsland, Victoria, Australia. It starts below Newlands at the north western end of the Baw Baw Plateau at an elevation of 972 m, where it shares a watershed with the Yarra River and Tanjil River, and ends at an elevation of 1.55 m merging with the Latrobe River...

 and Latrobe
Latrobe River
The La Trobe River is a river in Gippsland, Victoria, Australia. It begins in the area between Powelltown and Noojee where it shares a watershed with the Little Yarra River, a tributary of the Yarra River, and has a number of tributaries joining it from the southern slopes of the Baw Baw plateau,...

 rivers. A punt operated across the Latrobe River until a toll bridge was erected. A Post Office named Flooding Creek opened here on 30 September 1848 being renamed, somewhat belatedly, as Sale on 1 January 1854.

The first town plots went on sale in 1850. When the new settlement was gazetted in 1851 it was named 'Sale' — a tribute to General Sir Robert Sale
Robert Henry Sale
Major General Sir Robert Henry Sale GCB was a British Army officer who commanded the garrison of Jalalabad during the First Afghan War and was killed in action during the First Anglo-Sikh War....

, a British army officer who won fame in the first Afghan war
First Anglo-Afghan War
The First Anglo-Afghan War was fought between British India and Afghanistan from 1839 to 1842. It was one of the first major conflicts during the Great Game, the 19th century competition for power and influence in Central Asia between the United Kingdom and Russia, and also marked one of the worst...

 before being killed in battle in India in 1845.

The town greatly benefitted from the 1851 gold rush
Victorian gold rush
The Victorian gold rush was a period in the history of Victoria, Australia approximately between 1851 and the late 1860s. In 10 years the Australian population nearly tripled.- Overview :During this era Victoria dominated the world's gold output...

 at Omeo
Omeo, Victoria
Omeo is a town in Victoria, Australia, located on the Great Alpine Road, east of Mount Hotham, in the Shire of East Gippsland. At the 2006 census, Omeo had a population of 452. The name is derived from the Aboriginal word for 'mountains' or 'hills'...

 as it was situated on the Port Albert to Omeo route and was an important base for the goldfields, until the arrival of the railways. It was also an important service centre for East Gippsland and the Monaro Plains
Monaro, New South Wales
Monaro is the name of a region in the south of New South Wales, Australia. A small area of Victoria near Snowy River National Park is geographically part of the Monaro, whilst the Australian Capital Territory is frequently considered part of the region: most towns have very close links with...

 of New South Wales
New South Wales
New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...

. A building boom took place c. 1855–65.

In 1863 the population of Sale reached 1800 and it became a borough. The courthouse opened the following year. Shops, hotels and offices spilled over into Raymond Street and the first Anglican Church was erected on the site now occupied by St Anne's and Gippsland Grammar School. The Gippsland Times newspaper was established in 1861 while the first Star Hotel and the Criterion Hotel were built in 1865.
In terms of access, the first reasonable road from Melbourne arrived in 1865 and Cobb and Co
Cobb and Co
Cobb and Co is the name of a transportation company in Australia. It was prominent in the late 19th century when it operated stagecoaches to many areas in the outback and at one point in several other countries, as well....

 established a rough-and-ready 24-hour coach service linking Melbourne and Sale. The Latrobe Wharf was built in the 1870s and two hotels emerged to exploit the new centre of activity. It was located near the present swing bridge although little is left.

Anthony Trollope
Anthony Trollope
Anthony Trollope was one of the most successful, prolific and respected English novelists of the Victorian era. Some of his best-loved works, collectively known as the Chronicles of Barsetshire, revolve around the imaginary county of Barsetshire...

 visited Sale in 1872. Writing of the experience in Australia and New Zealand (1873) he spoke of the town's 'innumerable hotels' and concluded from his impressions that the Aborigines had little chance of surviving as a race. The children's author Mary Grant Bruce
Mary Grant Bruce
Mary Grant Bruce , also known as Minnie Bruce, was an Australian children's author and journalist. While all her thirty-seven books enjoyed popular success in Australia and overseas, particularly in the United Kingdom, she was most famous for the Billabong series, focussing on the adventures of the...

 was born in the town in 1878.

A two-storey post office, with clock tower, was built in 1884 (it was demolished in 1963). HM Prison Sale
HM Prison Sale
HM Prison Sale is located in Sale, Victoria, Australia. As of September 2006 it is in the process of demolition.Demolition halted for several months due to a legal battle, but resumed soon after. It is almost completely demolished as of April 2007....

 was completed in 1887 and it operated for 110 years until it was replaced by a private Fulham Correctional Centre
Fulham Correctional Centre
Fulham Correctional Centre is a medium security Australian prison located in Hopkins Road, Sale, Victoria, Australia. The prison consists of mainstream medium security cell blocks, a drug and alcohol treatment unit and a protection unit....

. The building has since been demolished, with only part of the large brick fencing still remaining.
Other landmarks in the town include Our Lady of Sion Convent and the Criterion Hotel. The former was designed by architects Reed, Smart and Tappin and built 1892-1901. Assembly halls and dormitory rear wing were added in 1938; the residential wing was added in 1953. The building is listed on the Register of the National Estate
Register of the National Estate
The Register of the National Estate is a listing of natural and cultural heritage places in Australia. The listing was initially compiled between 1976 and 2003 by the Australian Heritage Commission. The register is now maintained by the Australian Heritage Council...

. The Criterion Hotel was built in 1865. It originally had a two-storey timber verandah, but this was replaced by a cast iron verandah between 1880 and 1900. It is considered "one of the most impressive hostelries in Victoria" and is listed on the Register of the National Estate.

With the growth of shipping on the local waterways and the Gippsland Lakes
Gippsland Lakes
The Gippsland Lakes are a network of lakes, marshes and lagoons in east Gippsland, Victoria, Australia covering an area of about 600 km2. The largest of the lakes are Lake Wellington , Lake King and Lake Victoria. They are fed by the Avon, Thomson, Latrobe, Mitchell, Nicholson and Tambo...

 (and the establishment of a railhead at Sale
Sale railway station, Victoria
Sale is a railway station on the Bairnsdale railway line in Sale, Victoria, Australia. The station is located on Pettit Drive and has a single platform, two loop sidings parallel to the platform, and a number of dead end sidings...

 in 1879) schemes emerged to develop Sale as a port. The construction of the Sale Canal (complete with turning circle) duly commenced in the 1880s, thereby linking the town via the Thomson River and the Gippsland Lakes to the open sea. It was completed in 1890. Other elements were the Sale Swing Bridge
Sale Swing Bridge
The Sale Swing Bridge, located on the South Gippsland Highway 5 km from the city of Sale, Victoria, Australia, spans the Latrobe River at its junction with the Thomson River....

, completed in 1883, a high wharf, and a launching ramp which still exists in the heart of the city. However, neither the bridge nor the canal created the desired surge of trade and the depression of the 1890s soon engulfed the town. Sale became a town in 1924 and a city in 1950.

In WW2, the West Sale RAAF base was the landing site of 2 Japanese Mitsubishi Zeros.

Climate

Sale has a temperate climate made up of warm summers, mild autumns and springs and cool winters. Sale records 595.9 mm (23.4 in) of measurable precipitation
Precipitation (meteorology)
In meteorology, precipitation In meteorology, precipitation In meteorology, precipitation (also known as one of the classes of hydrometeors, which are atmospheric water phenomena is any product of the condensation of atmospheric water vapor that falls under gravity. The main forms of precipitation...

 per year, making it drier than the nearby state capital, Melbourne. The wettest month is November whilst the driest is July.

Oil and gas

After oil
Oil
An oil is any substance that is liquid at ambient temperatures and does not mix with water but may mix with other oils and organic solvents. This general definition includes vegetable oils, volatile essential oils, petrochemical oils, and synthetic oils....

 was discovered offshore in 1965 the town experienced a boom period when it became the service and residential base of the Esso-BHP oil and gas exploration and development program. The unprocessed oil and gas is pumped through 700 kilometres (435 mi) of undersea pipes to Longford
Longford, Victoria
Longford is a town in the Gippsland region of Victoria, Australia. At the 2006 census, Longford and the surrounding area had a population of 929.It was named after the town and county of Longford in Ireland....

, 19 kilometres (11.8 mi) south of Sale. There the hydrocarbons are removed and used to produce LPG and ethane
Ethane
Ethane is a chemical compound with chemical formula C2H6. It is the only two-carbon alkane that is an aliphatic hydrocarbon. At standard temperature and pressure, ethane is a colorless, odorless gas....

. The gas is piped to Melbourne and the oil to Westernport Bay
Western Port
Western Port, is sometimes called "Western Port Bay", is a large tidal bay in southern Victoria, Australia opening into Bass Strait. It is the second largest bay in Victoria. Geographically, it is dominated by the two large islands; French Island and Phillip Island. Contrary to its name, it lies to...

 and thence to Geelong and Altona
Altona, Victoria
Altona is a suburb in Melbourne, Victoria, Australia, 13 km south-west from Melbourne's central business district. Its Local Government Area is the City of Hobsons Bay. At the 2006 Census, Altona had a population of 9685....

 from where it is shipped interstate and overseas.

An oil and gas display centre in Sale outlines the formation, exploration and drilling processes. Esso's Longford gas plant was the site of a major explosion
1998 Esso Longford gas explosion
The 1998 Esso Longford gas explosion was a catastrophic industrial accident which occurred at the Esso natural gas plant at Longford in the Australian state of Victoria's Gippsland region. On 25 September 1998, an explosion took place at the plant, killing two workers and injuring eight...

 on 25 September 1998 which killed two employees and crippled the state's gas supplies for a period of two weeks. Previously, Sale was significant as an office centre for the Esso corporation but these operations were relocated around 1990, leaving only a gas processing facility in nearby Longford
Longford, Victoria
Longford is a town in the Gippsland region of Victoria, Australia. At the 2006 census, Longford and the surrounding area had a population of 929.It was named after the town and county of Longford in Ireland....

.

Sports

Australian rules football
Australian rules football
Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...

, basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...

 and cricket
Cricket
Cricket is a bat-and-ball game played between two teams of 11 players on an oval-shaped field, at the centre of which is a rectangular 22-yard long pitch. One team bats, trying to score as many runs as possible while the other team bowls and fields, trying to dismiss the batsmen and thus limit the...

 are the most popular sports in Sale. The OA Ruff Sports Stadium hosts many other sports including basketball, Association rules football, volleyball, badminton, table tennis, indoor soccer, aerobics, group fitness and gym.

The city has two Australian rules football
Australian rules football
Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...

 teams, Sale, competing in the Gippsland Football League and Sale City, who compete in the North Gippsland Football League
North Gippsland Football League
The North Gippsland Football League is an Australian rules football league in the Central Gippsland area of Victoria, Australia, formed in 1955 through the merger of the Cowwarr Football League and the Sale District Football League....

.

It is home to the Sale Sonics, a representative basketball team that competes in the Country Basketball League and is renowned for developing many elite Australian rules football
Australian rules football
Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...

 and National Basketball League
National Basketball League (Australia)
The National Basketball League, also known as the iiNet NBL Championship for sponsorship reasons, is the pre-eminent men's professional basketball league in Australasia....

 sporting stars including Jason Gram
Jason Gram
Jason Gram is an Australian rules footballer for the St Kilda Football Club in the Australian Football League .-AFL career:...

, Scott Pendlebury
Scott Pendlebury
Scott Pendlebury is a professional Australian rules football player who plays for the Collingwood Football Club in the Australian Football League .- Early life :...

, Dylan McLaren and Rhys Carter
Rhys Carter
Rhys Carter is an Australian professional basketball player. In 2011 he will play for Uppsala Basket in the Swedish Basketball League after spending the 2010-11 NBL season with the Adelaide 36ers.-Professional career:...

.

Sale United Football Club (formerly Sale City Soccer Club) represents the City in the Gippsland Soccer League (GSL). Sale United FC was formed as the Sale City Soccer Club in 1974. It has remained in the Gippsland competition each year since the Club's first season and has had a number of promotions and relegations during the term. Sale United is the only recognised soccer club in the Shire, but this was always the case. Representative clubs from Yarram, Bundalaguah, and the RAAF East Sale base also competed in the GSL.

The city is the home to two field hockey
Field hockey
Field Hockey, or Hockey, is a team sport in which a team of players attempts to score goals by hitting, pushing or flicking a ball into an opposing team's goal using sticks...

 clubs in the East Gippsland Hockey Association
East Gippsland Hockey Association
The East Gippsland Hockey Association is a field hockey league in the East Gippsland region of Victoria, Australia. The league features five divisions, Open , Women's, under 18s, under 15s and under 13s.-History:...

. The Sale Hockey Club fields teams in juniors mixed under 13's, under 15's and under 18's along with two women's teams, the Sale Cygnets and the Sale Swans, along with one open team. The under 18's and open teams were champions in the 2008 season. The Wurruk Greyhounds are the Sale district's second hockey team, located in the satellite town Wurruk.

Sale has a horse racing club, the Sale Turf Club, which schedules around 21 race meetings a year including the Sale Cup meeting in October.

The Sale Greyhound Racing
Greyhound racing
Greyhound racing is the sport of racing greyhounds. The dogs chase a lure on a track until they arrive at the finish line. The one that arrives first is the winner....

 Club, operating since 1936, holds regular meetings.

Golfers play at the course of the Sale Golf Club on Longford-Rosedale Road in neighbouring Longford
Longford, Victoria
Longford is a town in the Gippsland region of Victoria, Australia. At the 2006 census, Longford and the surrounding area had a population of 929.It was named after the town and county of Longford in Ireland....

.

Sale is also home to a baseball club whose baseball diamonds are located at Stephenson Park.
There are both junior and senior teams competing in the Latrobe Valley Baseball Association.

Transport

Sale is linked by rail to Melbourne and Bairnsdale by the Bairnsdale V/Line rail service that stops at the local railway station
Sale railway station, Victoria
Sale is a railway station on the Bairnsdale railway line in Sale, Victoria, Australia. The station is located on Pettit Drive and has a single platform, two loop sidings parallel to the platform, and a number of dead end sidings...

. Until 1983 the station was situated in the centre of town, on what is now the Gippsland Centre shopping centre.

The city is located at the junction of the Princes Highway
Princes Highway
The Princes Highway extends from Sydney to Port Augusta via the coast through the states of New South Wales, Victoria and South Australia, a distance of 1941 km or 1898 km via the former alignments of the highway ....

 and the northeastern end of the South Gippsland Highway
South Gippsland Highway
The South Gippsland Highway is a partially divided highway in Victoria, Australia which connects the city of Melbourne with the South Gippsland region of Victoria, ending in the town of Sale...

.

Facilities

Fulham Correctional Centre
Fulham Correctional Centre
Fulham Correctional Centre is a medium security Australian prison located in Hopkins Road, Sale, Victoria, Australia. The prison consists of mainstream medium security cell blocks, a drug and alcohol treatment unit and a protection unit....

, a medium security prison, is in the locality of Fulham to the west of Sale.

Events and attractions

The March Labour Day weekend witnesses the Marley Point Overnight Yacht Race which is the longest overnight inland yacht race in the world. It begins near Sale and concludes at Paynesville
Paynesville, Victoria
Paynesville is a tourist/holiday resort town in the Gippsland region of Victoria, Australia. At the 2006 census, Paynesville had a population of 2967. The town is located east of the state capital, Melbourne. It is known as the boating capital of Victoria....

, some 60 km away.

A Sale attraction is Lake Guthridge
Lake Guthridge
Lake Guthridge is a small artificial lake in Sale, Victoria, Australia, named after the first Sale mayor, Nehemiah Guthridge. The lake was originally a bog but Guthridge suggested converting it into a lake to supply the growing population. Its sister, Lake Guyatt acts as overflow.-Geological...

, a low lying retention basin
Retention basin
A retention basin is used to manage stormwater runoff to prevent flooding and downstream erosion, and improve water quality in an adjacent river, stream, lake or bay. Sometimes called a wet pond or wet detention basin, it is an artificial lake with vegetation around the perimeter, and includes a...

, which features a park for children, barbecue
Barbecue
Barbecue or barbeque , used chiefly in the United States, Canada, the United Kingdom, New Zealand and Australia is a method and apparatus for cooking meat, poultry and occasionally fish with the heat and hot smoke of a fire, smoking wood, or hot coals of...

s, and a walking trail around the lake and car parking facilities. Prior to refurbishment in the mid 1990s Lake Guthridge suffered a blue-green algae problem that resulted in widespread fish mortality until local joggers and nearby residents complained of the associated stench causing council to act. Lake Guthridge has never been used as a food source.

A significantly superior natural waterway of historical significance is the aforementioned Port of Sale (previously Sale Canal), the original inspiration for the early town's original name - Flooding Creek. The Canal connects to other local rivers and lakes, leading eventually to Lakes Entrance
Lakes Entrance, Victoria
Lakes Entrance is a tourist resort and fishing port in eastern Victoria, Australia. It is situated approximately east of Melbourne, near a managed, man-made channel connecting the Gippsland Lakes to the Bass Strait. At the 2006 census, Lakes Entrance had a population of 4,094.The township was...

, an ocean side tourist resort situated near a managed, naturally occurring channel connecting the Gippsland Lakes
Gippsland Lakes
The Gippsland Lakes are a network of lakes, marshes and lagoons in east Gippsland, Victoria, Australia covering an area of about 600 km2. The largest of the lakes are Lake Wellington , Lake King and Lake Victoria. They are fed by the Avon, Thomson, Latrobe, Mitchell, Nicholson and Tambo...

 to Bass Strait
Bass Strait
Bass Strait is a sea strait separating Tasmania from the south of the Australian mainland, specifically the state of Victoria.-Extent:The International Hydrographic Organization defines the limits of the Bass Strait as follows:...

. Once steam boats and ocean-going craft were able to journey from Lakes Entrance
Lakes Entrance, Victoria
Lakes Entrance is a tourist resort and fishing port in eastern Victoria, Australia. It is situated approximately east of Melbourne, near a managed, man-made channel connecting the Gippsland Lakes to the Bass Strait. At the 2006 census, Lakes Entrance had a population of 4,094.The township was...

 to Sale, arriving at the docks at Sale to ferry passengers and goods from Eastern Victoria, although its success in such a role was short lived.

In recent years, a grassroots effort helped to persuade the local council to invest in restoration of the foreshore and to protect against erosion. Prior to the rise of Common Carp
Common carp
The Common carp is a widespread freshwater fish of eutrophic waters in lakes and large rivers in Europe and Asia. The wild populations are considered vulnerable to extinction, but the species has also been domesticated and introduced into environments worldwide, and is often considered an invasive...

 as the predominant fish species due to nutrient overload from agricultural runoff, Sale Canal featured pristine waters and native fish stocks. The Sale Regatta is run yearly on a long straight section of the canal headed towards Longford
Longford, Victoria
Longford is a town in the Gippsland region of Victoria, Australia. At the 2006 census, Longford and the surrounding area had a population of 929.It was named after the town and county of Longford in Ireland....

. Visitors to Sale are usually unaware of the Canal, including its restoration, due to roadside views of it being blocked by the largely disused former Esso corporation headquarters.

Sale is home to the Gippsland Art Gallery
Gippsland Art Gallery
The Gippsland Art Gallery is a Victorian Regional Public Gallery based in Sale, Victoria, 220 kilometres east of Melbourne.The Gallery is operated by the Shire of Wellington, and is situated within the Wellington Shire Offices at the Port of Sale Civic Centre, 70 Foster Street, Sale...

, a major Victorian public gallery. The gallery presents a diverse exhibition program of contemporary, modern and historical exhibitions, with a focus on the landscape of South Eastern Australia. The gallery holds a collection of nearly 1,000 artworks, with a small selection on permanent view.

A fishing contest is held at Lake Guthridge every Easter and the Sale Music Festival at Gippsland Grammar School in June. The Sale Art Exhibition is held over August and September, while the Sale show falls in October.

As a tribute to the late King George V
George V of the United Kingdom
George V was King of the United Kingdom and the British Dominions, and Emperor of India, from 6 May 1910 through the First World War until his death in 1936....

, an elm-lined section of the Princes Highway is named King George V Avenue.

On 30 May 2009, Sale hosted Triple J's One Night Stand
Triple J's One Night Stand
Triple J's One Night Stand is a concert hosted in a remote town or city in Australia annually. It is promoted and organised by national radio station Triple J. In previous years, the host town was selected in the form of a competition where residents of the town must gain approval from local...

 at the Sale Football Ground. Sale also has a strong underground music scene; events are held every few months and attract scores of young people.

Newspapers

Sale's local newspaper is the Gippsland Times. Founded in 1861, two issues are published each week, one being the free home delivered Tuesday issue and the other a paid issue each Friday.

Television

Commercial television networks Prime7, WIN
WIN Television
WIN Television is an Australian television network owned by the WIN Corporation that is based in Wollongong, New South Wales. WIN commenced transmissions on 18 March 1962 as a single Wollongong-only station, and has since expanded to 24 owned-and-operated stations with transmissions covering a...

 and Southern Cross Ten
Southern Cross Ten
Southern Cross Ten is an Australian television channel broadcast by the Macquarie Media Group in Queensland, New South Wales, the Australian Capital Territory, Victoria and South Australia. The channel is owned by the Macquarie Media Group as is affiliated to Network Ten...

 all broadcast into Sale from the Latrobe Valley
Latrobe Valley
The Latrobe Valley is an inland geographical region and urban area of Gippsland in the state of Victoria, Australia. It is east of the City Of Melbourne and nestled between the Strzelecki Ranges to the south and the Great Dividing Range to the north – with the highest peak to the north of the...

 transmitter at Mt Tassie with all stations being based in Traralgon
Traralgon, Victoria
Traralgon is a regional city located in the Latrobe Valley in the Gippsland region of Victoria, Australia. Traralgon is a city within the City of Latrobe....

. All three channels have local commercials placed on their broadcasts and WIN TV also broadcasts a local news bulletin. Both national public broadcasters
Public broadcasting
Public broadcasting includes radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing and commercial financing.Public broadcasting may be...

, ABC
ABC Television
ABC Television is a service of the Australian Broadcasting Corporation launched in 1956. As a public broadcasting broadcaster, the ABC provides four non-commercial channels within Australia, and a partially advertising-funded satellite channel overseas....

 (ABC1) and SBS
Special Broadcasting Service
The Special Broadcasting Service is a hybrid-funded Australian public broadcasting radio and television network. The stated purpose of SBS is "to provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and, in doing so, reflect...

 (SBS ONE) are broadcast into Sale as well.

New channels broadcast by all the networks in addition to the ones listed above are available on the digital service called Freeview (Australia)
Freeview (Australia)
Freeview is the brand given to the digital terrestrial television platform in Australia. It is intended to bring all of the free-to-air broadcasters on to a consistent marketing platform to compete against subscription television, in particular Foxtel, and coincides with the expansion to 3 digital...

 to viewers in Sale and the Gippsland \ Latrobe Valley region. These channels include ABC2
ABC2
ABC2 is a national public television channel in Australia. Launched on 7 March 2005, it is the responsibility of the Australian Broadcasting Corporation's television division, and is available nationally to digital television viewers in Australia...

, ABC3
ABC3
-Future shows:Programming confirmed for future broadcast will include:* After School Care * Bindi's Boot Camp * Bushwacked! * Dance Academy * Dancing Down Under...

, ABC News 24
ABC News 24
ABC News 24 is an Australian 24-hour news channel launched and owned by the Australian Broadcasting Corporation. The channel replaced the former ABC High Definition simulcast of ABC1 and commenced broadcasting at 7:30pm 5:30 on Thursday, 22 July 2010.-Pre-launch:The ABC announced in January 2010...

, SBS Two, One HD, Eleven
Eleven (TV channel)
Eleven is an Australian free-to-air standard definition digital television channel, which was launched by ElevenCo, on 11 January 2011.-Joint venture:...

, 7Two
7Two
7TWO is an Australian free-to-air standard definition digital television channel which was launched by the Seven Network on Sunday 1 November 2009 at 12pm....

, 7mate
7mate
7mate is an Australian free-to-air high definition digital television channel, which was launched by the Seven Network on 25 September 2010.The network stated that 7mate would contain sport and regular programs aimed primarily at a male audience, with programming drawn from a combination of new...

, GEM
GEM (Australian TV channel)
GEM is an Australian free-to-air high definition digital television channel, launched by the Nine Network on Sunday 26 September 2010 at 6am...

 and GO!
Go! (Australian TV channel)
GO! is an Australian free-to-air standard definition digital television channel launched by the Nine Network on Sunday 9 August 2009.-Origins:...

.

Radio

Traralgon
Traralgon, Victoria
Traralgon is a regional city located in the Latrobe Valley in the Gippsland region of Victoria, Australia. Traralgon is a city within the City of Latrobe....

 based Ace Radio
Ace Radio
ACE Radio is an Australian radio company, owning several AM and FM stations in Victoria.Its latest acquisition is 2AY Albury Wodonga, purchased from Macquarie Regional RadioWorks in 2005.-AM network:*1494 2AY Albury-Wodonga...

 commercial stations — TRFM and Gold 1242 both cover Sale. The Gold 1242 AM 1242 kHz transmitter is located in Myrtlebank between Maffra
Maffra, Victoria
Maffra is a town in Victoria, Australia, 220 km east of Melbourne. It is in the Shire of Wellington local government area. It relies mainly on dairy farming and other agriculture, and is the site of one of Murray-Goulburn Cooperative's eight processing plants in Victoria...

 and Sale. Most ABC
Australian Broadcasting Corporation
The Australian Broadcasting Corporation, commonly referred to as "the ABC" , is Australia's national public broadcaster...

 stations are rebroadcast locally as well as the local ABC Gippsland station that is based in Sale. Community Radio station Life FM
Life FM (Gippsland)
Life FM is a community Christian radio station in the Victorian region of Gippsland. The station broadcasts on the FM band at 103.9 MHz from Mt. Tassie near Traralgon. The Life FM studio and office is based in Sale...

 is based in Sale.
On the 30 May 2009 the ABC
Australian Broadcasting Corporation
The Australian Broadcasting Corporation, commonly referred to as "the ABC" , is Australia's national public broadcaster...

's national network Triple J
Triple J
triple j is a nationally networked Australian radio station intended to appeal to listeners between the ages of 18 and 30. The government-funded station is a division of the Australian Broadcasting Corporation...

 held their annual One Night Stand
Triple J's One Night Stand
Triple J's One Night Stand is a concert hosted in a remote town or city in Australia annually. It is promoted and organised by national radio station Triple J. In previous years, the host town was selected in the form of a competition where residents of the town must gain approval from local...

 concert in Sale. 12,000 people attended the event at the Sale Football Ground.

Sale Swing Bridge

The Sale Swing Bridge
Sale Swing Bridge
The Sale Swing Bridge, located on the South Gippsland Highway 5 km from the city of Sale, Victoria, Australia, spans the Latrobe River at its junction with the Thomson River....

 is the only one left in the world that can swing around 360o and featured in the Australia film noir movie "The Tender Hook".

Sport

  • Jason Gram
    Jason Gram
    Jason Gram is an Australian rules footballer for the St Kilda Football Club in the Australian Football League .-AFL career:...

    , Australian rules football
    Australian rules football
    Australian rules football, officially known as Australian football, also called football, Aussie rules or footy is a sport played between two teams of 22 players on either...

    er with the St Kilda Football Club
  • Scott Pendlebury
    Scott Pendlebury
    Scott Pendlebury is a professional Australian rules football player who plays for the Collingwood Football Club in the Australian Football League .- Early life :...

    , Australian rules footballer with the Collingwood Football Club
    Collingwood Football Club
    The Collingwood Football Club, nicknamed The Magpies, is an Australian rules football club which plays in the Australian Football League...

  • Norman Ware
    Norman Ware
    Norman "Norm" Ware was an Australian rules footballer in the Victorian Football League .A scrupulously fair, clever and unusually pacy ruckman for Footscray, Ware is the only captain-coach to have won the Brownlow Medal...

    , former Australian rules footballer with the Footscray Football Club
  • Dylan McLaren, former Australian rules footballer with the Brisbane lions football club and the Carlton Football Club
    Carlton Football Club
    The Carlton Football Club is a professional Australian rules football club based in Melbourne, Victoria. The club competes in the Australian Football League, and was one of the eight founding members of that competition in 1897...

  • Travis Birt
    Travis Birt
    Travis Rodney Birt is an Australian cricketer, who currently plays Australian state cricket for Western Australia, and in the Indian Premier League for Delhi Daredevils...

    , cricketer for Tasmania and Australia

Politics

  • Kevin Andrews
    Kevin Andrews (Australian politician)
    Kevin James Andrews is an Australian politician and member of the Liberal Party of Australia. He is a member of the House of Representatives and was Minister for Immigration and Citizenship in the Howard Government, having previously been Minister for Employment and Workplace Relations from 7...

    , Liberal politician
  • Darren Chester
    Darren Chester
    Darren Jeffrey Chester is an Australian politician. He is the National Party member of the Australian House of Representatives for the electoral division of Gippsland in Victoria. He was elected at the 2008 by-election caused by the resignation of Peter McGauran.Chester was born in the Victorian...

    , Federal Member for Gippsland
    Division of Gippsland
    The Division of Gippsland is anAustralian Electoral Division in Victoria. The division was one of the original 75 divisions contested at the first federal election. It is named for the Gippsland region of eastern Victoria, which in turn is named for Sir George Gipps, Governor of New South Wales...

    (National Party)
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