Rua Oscar Freire
Encyclopedia
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
. It was named after Oscar Freire de Carvalho, a physician and forensic medicine
Forensics
Forensic science is the application of a broad spectrum of sciences to answer questions of interest to a legal system. This may be in relation to a crime or a civil action...
professor from Bahia
Salvador, Bahia
Salvador is the largest city on the northeast coast of Brazil and the capital of the Northeastern Brazilian state of Bahia. Salvador is also known as Brazil's capital of happiness due to its easygoing population and countless popular outdoor parties, including its street carnival. The first...
, who helped develop the city's first morgue
Morgue
A morgue or mortuary is used for the storage of human corpses awaiting identification, or removal for autopsy or disposal by burial, cremation or otherwise...
(Instituto Médico Legal).
According to Excellence Mystery Shopping International the Rua Oscar Freire is the 8th most luxurious street in the world and second in the Americas
Americas
The Americas, or America , are lands in the Western hemisphere, also known as the New World. In English, the plural form the Americas is often used to refer to the landmasses of North America and South America with their associated islands and regions, while the singular form America is primarily...
behind 5th Avenue in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
.
Shops located on Rua Oscar Freire and surrounding streets include Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...
, Armani (Giorgio Armani and Emporio Armani lines), Carmen Steffens, Dior
Dior
Dior can mean:* Christian Dior SA, a French clothing retailer* In J. R. R. Tolkien's fictional Middle-earth legendarium:**Dior Eluchíl, a Half-elven of the First Age**Dior , a Steward of GondorDior is a surname, and may refer to:...
, Montblanc
Montblanc (pens)
Montblanc International GmbH is a German manufacturer of writing instruments, watches and accessories, often identified by their "White Star" logo.-History:...
, Cartier
Cartier SA
Cartier S.A., commonly known as Cartier , is a French luxury jeweler and watch manufacturer. The corporation carries the name of the Cartier family of jewellers whose control ended in 1964 and who were known for numerous pieces including the "Bestiary" , the diamond necklace created for Bhupinder...
, MaxMara, Ermenegildo Zegna
Ermenegildo Zegna
Ermenegildo Zegna is a leading Italian fashion house, specialing in men's clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves...
, Versace, Diesel
Diesel (clothing company)
Diesel S.p.A. is an Italian design company. It is best known for luxury, pret-a-porter clothing aimed at the young adult market. The company is owned by its founder Renzo Rosso, and is based in Breganze in northern Italy.-History:...
, Cavalli
Roberto Cavalli
Roberto Cavalli is an Italian fashion designer from Florence.-Biography:Roberto Cavalli was born in Florence, Tuscany. His grandfather, Giuseppe Rossi, was a member of the Macchiaioli Movement, whose work is exhibited in the Uffizi Gallery. Cavalli decided to enroll at the local Art Institute,...
, Bulgari
Bulgari
Bulgari is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris...
, Salvatore Ferragamo
Salvatore Ferragamo
Salvatore Ferragamo was a Florentine and Italian shoe designer. He worked with many Hollywood stars in the 1920s, before returning to Italy to found the eponymous company making unique hand-made footwear. His scientific and creative approach to shoes spawned many innovations such as the wedge heel...
, Marc Jacobs
Marc Jacobs
Marc Jacobs is an American fashion designer. He is the head designer for Marc Jacobs, as well as Marc by Marc Jacobs, a diffusion line, with more than 200 retail stores in 60 countries. He has been the creative director of the French design house Louis Vuitton since 1997...
, Gant, Lacoste, Timberland
Timberland
Timberland or variants thereof may refer to:*Timberland, Lincolnshire, a village in Lincolnshire, England*The Timberland Company, manufacturer of outdoor wear*Timberland , a German board game*Timberland Regional Library, a public library system...
, Tommy Hilfiger
Tommy Hilfiger
Thomas Jacob "Tommy" Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger.-Early life:...
, Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
, Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, Benetton
Benetton Group
Benetton Group S.p.A. is a global luxury fashion brand, based in Treviso, Italy. The name comes from the Benetton family who founded the company in 1965. Benetton Group is listed in Milan....
. Top-notch Brazilian fashion is present with the likes of Alexandre Herchcovitch
Alexandre Herchcovitch
Alexandre Herchcovitch is a Brazilian fashion designer. He's of Jewish descent, his grandparents emigrated from Poland and Romania.-Overview:...
, Cris Barros, Reinaldo Lourenço, Glória Coelho, Animale, Forum, Ellus, NK Store, Sergio K, Havaianas, Carlos Miele
Carlos Miele
Carlos Miele is a Brazilian fashion designer. His labels sell in more than 30 countries worldwide. He specializes in women's ready-to-wear collections. He established his own label, Carlos Miele, in 2002, and a second label, Miele, in 2006...
, Cavalera, Le Lis Blanc, Canal, Triton, Iódice and Osklen. National high end jewelry stores include Vivara and H Stern.
Sophisticated food shops and restaurants can also be found. Among them are A Figueira Rubaiyat, Fasano, Antiquarius and 'Gero, four of the city's most traditional and expensive restaurants, as well as world-famous Häagen-Dazs
Häagen-Dazs
Häagen-Dazs is a brand of ice cream, established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. Starting with only three flavors: vanilla, chocolate, and coffee, the company opened its first retail store in Brooklyn, New York, on November 15, 1976...
. There is a Nespresso
Nespresso
Nespresso is the brand name of Nestlé Nespresso S.A., an operating unit of the Nestlé Group based in Lausanne, Switzerland. Nespresso machines brew espresso from special capsules containing ground coffee.- History :...
store, and in 2010 a Valrhona
Valrhona
Valrhona is a French chocolate manufacturer based in the small town of Tain-l'Hermitage in Hermitage, a wine-growing district near Lyon. The company was founded in 1922 by a French pastry chef, Albéric Guironnet, from the Rhône valley and has five subsidiaries and 60 local distributors across the...
boutique was opened.
Recently, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.