PersonaTV, a television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

 production subsidiary of Canadian

Canada

Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 cable

Cable television

Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 and telecommunications company Bragg Communications

EastLink (company)

EastLink is a Canadian cable television and telecommunications company. In 1970, EastLink was established in Amherst, Nova Scotia, when it was issued one of the first cable licences granted by the CRTC...

, operates cable community channel and real estate listing channels in television markets served by the Persona Cable division in Western Canada

Western Canada

Western Canada, also referred to as the Western provinces and commonly as the West, is a region of Canada that includes the four provinces west of the province of Ontario.- Provinces :...

.

Unlike similar divisions such as Rogers Television

Rogers Television

Rogers TV, are community channels owned by Rogers Communications Inc. Many of these channels share common programs. Rogers TV broadcasts into the Canadian provinces of New Brunswick, Newfoundland and Labrador and Ontario. Rogers TV is available only in communities served by Rogers' cable and...

 or TVCogeco

TVCogeco

TVCogeco is the brand of community channels owned by Cogeco Cable, many of which share common programs. TVCogeco broadcasts into the Canadian provinces of Ontario and Quebec. Some channels broadcast in both the English and French languages, often on separate channels.Programming on the channels are...

, the branding of Persona TV channels may vary according to the market. The channel serving the Grande Prairie, Alberta

Alberta

Alberta is a province of Canada. It had an estimated population of 3.7 million in 2010 making it the most populous of Canada's three prairie provinces...

 market is branded as Persona News 7, while other channels may be branded as MyTown or Persona TV.

Defunct operations

In Persona's largest markets in Ontario

Ontario

Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

, the primary community channel was branded as Persona News #, where # refers to the channel's placement on the cable dial. Persona News stations acted as local news

News

News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

 channels, airing a rotation of community-oriented news and public interest reports. Persona News Channel operations also broadcast their local city council

City council

A city council or town council is the legislative body that governs a city, town, municipality or local government area.-Australia & NZ:Because of the differences in legislation between the States, the exact definition of a City Council varies...

 meetings, and when not airing live programming or news reports, ran a computer-generated community bulletin board

Community bulletin board

A Community bulletin board is a digital signage system that Public, educational, and government access cable television providers use as a Barker channel to keep communities up to date of events listings, weather and other news that can be delivered by using digital on-screen graphic s. The...

 of events listings, weather and other news that can be delivered graphically.

Persona News stations aired in Greater Sudbury, Saugeen Shores

Saugeen Shores, Ontario

Saugeen Shores is a town in Bruce County, Ontario, Canada, formed in the 1990s, as municipal restructuring merged the towns of Southampton, Port Elgin, and the township of Saugeen...

 and Timmins

Timmins

Timmins is a city in northeastern Ontario, Canada on the Mattagami River. At the time of the Canada 2006 Census, Timmins' population was 42,997...

. These channels were originally named News Channel #, and were rebranded as Persona News in 2007. Following Persona's 2009 rebranding as EastLink

EastLink (company)

EastLink is a Canadian cable television and telecommunications company. In 1970, EastLink was established in Amherst, Nova Scotia, when it was issued one of the first cable licences granted by the CRTC...

 in Ontario, all three channels are now branded as EastLink News

EastLink Television

EastLink TV is Bragg Communications' brand for its community channels that serve Nova Scotia, Prince Edward Island, New Brunswick, Quebec and Ontario...

.

In Sudbury and Timmins, Persona also aired separate channels for local real estate

Real estate

In general use, esp. North American, 'real estate' is taken to mean "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; an item of real property; buildings or...

 and advertising listings. The channel in Sudbury is branded as Home & Market Television, while the channel in Timmins is branded as ClaimPost Realty.

A more traditional community channel format, branded as MyTown, aired in Elliot Lake, Kapuskasing, Kirkland Lake, Sauble Beach

Sauble Beach, Ontario

Sauble Beach, Ontario, Canada is a resort community and unincorporated area in the town of South Bruce Peninsula, Bruce County in southwestern Ontario, Canada. It is on the eastern shore of Lake Huron, on the north edge of the Saugeen Nation...

, Temiskaming Shores and West Nipissing in Ontario, and Trinity

Trinity, Newfoundland and Labrador

Trinity is a small town located on Trinity Bay in Newfoundland and Labrador.The harbour at Trinity was first used by fishing ships around the 16th century. The Portuguese explorer Gaspar Corte-Real is said to have named this place because he arrived here on Trinity Sunday in 1501. It was settled by...

-Conception Bay in Newfoundland and Labrador

Newfoundland and Labrador

Newfoundland and Labrador is the easternmost province of Canada. Situated in the country's Atlantic region, it incorporates the island of Newfoundland and mainland Labrador with a combined area of . As of April 2011, the province's estimated population is 508,400...

. All of these channels are now branded as EastLink Television

EastLink Television

EastLink TV is Bragg Communications' brand for its community channels that serve Nova Scotia, Prince Edward Island, New Brunswick, Quebec and Ontario...

.