Pattison Outdoor Advertising
Encyclopedia
Pattison Outdoor Advertising is Canada's largest Out-of-home advertising
company, holding a 55% market share of the core out of home advertising product in Canada (horizontal posters) and a 46% market share of all traditional Out-of-Home media in the country (Canadian Out-of-Home Measurement Bureau Market Data Report, October 2011).
Pattison Outdoor is a division of the Jim Pattison Group
, a Vancouver
, British Columbia
based multi-industries company wholly owned by Jim Pattison
.
Pattison Outdoor Advertising offers a variety of Out-of-home advertising
displays and serves direct retail clients and advertising agencies from twenty-five sales offices in Canada. The head office is located in Mississauga, Ontario
(serving metro Toronto
) with seven other Ontario offices in Ottawa, Kingston
, Pembroke
, Barrie
, London
, Niagara Falls
/St. Catharines and Windsor
.
The Eastern Region has five offices, located in St. John's, Halifax, Moncton, Quebec City
, and Montreal
. The Prairie Region consists of six offices located in Winnipeg
, Regina
, Saskatoon
, Lethbridge
, Calgary
and Edmonton
. The Pacific Region has five offices in Burnaby (serving metro Vancouver
), Kelowna
, Nanaimo, Prince George
and Victoria
.
Hook Outdoor Advertising was founded as Hook Signs in Edmonton, Alberta in 1908 and incorporated as Hook Signs Ltd. in February, 1913. The company was a major supplier of store identification, display, vehicle and gold leaf signage in the early days of Edmonton. It introduced some of the first neon signs in the city 1939. In 1932, the company bought the billboards of the Ernest Willis Company in Calgary, Alberta and in 1936, the company bought the billboards of Ruddy Duker in Edmonton. Over the years the billboard advertising business overtook the display signage business until by the 1970s Hook was predominantly an outdoor advertising company. The company expanded beyond Edmonton and Calgary and by 1985 it served cities throughout the province of Alberta. The Jim Pattison Group bought the shares of Hook Signs Ltd. in 1981 and turned the company into a private holding, Hook Outdoor Advertising. The Hook name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
Gould Outdoor Advertising was founded in Midland, Ontario in 1913. The company established billboard advertising displays throughout southwestern Ontario, establishing major plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquartered in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations was merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicité Metrobus.
Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group.
Pattison Outdoor Advertising has traditional Outdoor Advertising posters in 300 cities and towns across Canada, from Vancouver Island on the west coast to St. John's, NL on the east coast. Beginning in 2008, the company has been building large-format L.E.D. digital billboards, and as of May 2011, has 105 of these displays in 19 cities across Canada.
In March 2011, Pattison Outdoor Advertising acquired Onestop Media Group (Onestop), designers and operators of digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries.
Pattison Outdoor provides transit advertising on the outside and inside of municipal transit buses in Halifax, Ottawa, Toronto, Durham Region, Oakville, Thunder Bay, Winnipeg, Saskatoon, Regina, Calgary and Edmonton, as well as in a number of smaller Canadian cities. The company is contracted to provide advertising displays for BC Ferries system vessels and terminals, and the commuter ferry terminals of Halifax Regional Municipality's Metro Transit.
The company holds advertising rights to exterior advertising displays at Halifax, Ottawa, Winnipeg, Edmonton and Calgary International Airports. and interior advertising displays at Winnipeg and Calgary International Airports.
Pattison Outdoor also provides poster and banner advertising displays in shopping centres throughout Canada, as well as digital advertising networks in shopping centres, office towers, retail stores, residential buildings, hotels and transit station platforms.
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
company, holding a 55% market share of the core out of home advertising product in Canada (horizontal posters) and a 46% market share of all traditional Out-of-Home media in the country (Canadian Out-of-Home Measurement Bureau Market Data Report, October 2011).
Pattison Outdoor is a division of the Jim Pattison Group
Jim Pattison Group
The Jim Pattison Group is Canada’s third largest privately held company and, in a recent survey by the Financial Post, The Jim Pattison Group was ranked as Canada’s 62nd largest company. Jim Pattison, a Vancouver-based entrepreneur is the Chairman, President, CEO, and sole owner of the Jim Pattison...
, a Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, British Columbia
British Columbia
British Columbia is the westernmost of Canada's provinces and is known for its natural beauty, as reflected in its Latin motto, Splendor sine occasu . Its name was chosen by Queen Victoria in 1858...
based multi-industries company wholly owned by Jim Pattison
Jim Pattison
James Allen "Jim" Pattison, OC, OBC is a Vancouver-based Canadian entrepreneur who is the president, managing director, chief executive officer, chairman and sole owner of the Jim Pattison Group, the third largest privately held company in Canada...
.
Pattison Outdoor Advertising offers a variety of Out-of-home advertising
Out-of-home advertising
Out-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
displays and serves direct retail clients and advertising agencies from twenty-five sales offices in Canada. The head office is located in Mississauga, Ontario
Mississauga, Ontario
Mississauga is a city in Southern Ontario located in the Regional Municipality of Peel, and in the western part of the Greater Toronto Area. With an estimated population of 734,000, it is Canada's sixth-most populous municipality, and has almost doubled in population in each of the last two decades...
(serving metro Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
) with seven other Ontario offices in Ottawa, Kingston
Kingston, Ontario
Kingston, Ontario is a Canadian city located in Eastern Ontario where the St. Lawrence River flows out of Lake Ontario. Originally a First Nations settlement called "Katarowki," , growing European exploration in the 17th Century made it an important trading post...
, Pembroke
Pembroke, Ontario
Pembroke is a city in the province of Ontario, Canada, at the confluence of the Muskrat River and the Ottawa River in the Ottawa Valley...
, Barrie
Barrie, Ontario
Barrie is a city in Southern Ontario, Canada, located on the western shore of Lake Simcoe, approximately 90 km north of Toronto. Although located in Simcoe County, the city is politically independent...
, London
London, Ontario
London is a city in Southwestern Ontario, Canada, situated along the Quebec City – Windsor Corridor. The city has a population of 352,395, and the metropolitan area has a population of 457,720, according to the 2006 Canadian census; the metro population in 2009 was estimated at 489,274. The city...
, Niagara Falls
Niagara Falls, Ontario
Niagara Falls is a Canadian city on the Niagara River in the Golden Horseshoe region of Southern Ontario. The municipality was incorporated on June 12, 1903...
/St. Catharines and Windsor
Windsor, Ontario
Windsor is the southernmost city in Canada and is located in Southwestern Ontario at the western end of the heavily populated Quebec City – Windsor Corridor. It is within Essex County, Ontario, although administratively separated from the county government. Separated by the Detroit River, Windsor...
.
The Eastern Region has five offices, located in St. John's, Halifax, Moncton, Quebec City
Quebec City
Quebec , also Québec, Quebec City or Québec City is the capital of the Canadian province of Quebec and is located within the Capitale-Nationale region. It is the second most populous city in Quebec after Montreal, which is about to the southwest...
, and Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
. The Prairie Region consists of six offices located in Winnipeg
Winnipeg
Winnipeg is the capital and largest city of Manitoba, Canada, and is the primary municipality of the Winnipeg Capital Region, with more than half of Manitoba's population. It is located near the longitudinal centre of North America, at the confluence of the Red and Assiniboine Rivers .The name...
, Regina
Regina, Saskatchewan
Regina is the capital city of the Canadian province of Saskatchewan. The city is the second-largest in the province and a cultural and commercial centre for southern Saskatchewan. It is governed by Regina City Council. Regina is the cathedral city of the Roman Catholic and Romanian Orthodox...
, Saskatoon
Saskatoon
Saskatoon is a city in central Saskatchewan, Canada, on the South Saskatchewan River. Residents of the city of Saskatoon are called Saskatonians. The city is surrounded by the Rural Municipality of Corman Park No. 344....
, Lethbridge
Lethbridge
Lethbridge is a city in the province of Alberta, Canada, and the largest city in southern Alberta. It is Alberta's fourth-largest city by population after Calgary, Edmonton and Red Deer, and the third-largest by area after Calgary and Edmonton. The nearby Canadian Rockies contribute to the city's...
, Calgary
Calgary
Calgary is a city in the Province of Alberta, Canada. It is located in the south of the province, in an area of foothills and prairie, approximately east of the front ranges of the Canadian Rockies...
and Edmonton
Edmonton
Edmonton is the capital of the Canadian province of Alberta and is the province's second-largest city. Edmonton is located on the North Saskatchewan River and is the centre of the Edmonton Capital Region, which is surrounded by the central region of the province.The city and its census...
. The Pacific Region has five offices in Burnaby (serving metro Vancouver
Vancouver
Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
), Kelowna
Kelowna
Kelowna is a city on Okanagan Lake in the Okanagan Valley, in the southern interior of British Columbia, Canada. Its name derives from a Okanagan language term for "grizzly bear"...
, Nanaimo, Prince George
Prince George
-British princes:* Prince George Augustus, later George II of Great Britain * Prince George William of Great Britain , son of George II* Prince George William Frederick, later George III of the United Kingdom...
and Victoria
Victoria, British Columbia
Victoria is the capital city of British Columbia, Canada and is located on the southern tip of Vancouver Island off Canada's Pacific coast. The city has a population of about 78,000 within the metropolitan area of Greater Victoria, which has a population of 360,063, the 15th most populous Canadian...
.
History
In November 1967, the Jim Pattison Group entered the outdoor advertising industry with the acquisition of Seaboard Advertising. Seaboard was founded in 1908 as Bond & Ricketts Ltd. and was one of Canada's first outdoor advertising companies. The company name changed to Ruddy-Duker, and in 1936 it was sold to Neon Products. By 1946 the outdoor advertising portion of Neon Products business was a subsidiary company named Seaboard Advertising. By 1967, Jim Pattison had acquired all the shares of Neon Products/Seaboard and turned the public company into a private holding. Based in Burnaby, British Columbia, Seaboard served outdoor advertisers in British Columbia. The Seaboard name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.Hook Outdoor Advertising was founded as Hook Signs in Edmonton, Alberta in 1908 and incorporated as Hook Signs Ltd. in February, 1913. The company was a major supplier of store identification, display, vehicle and gold leaf signage in the early days of Edmonton. It introduced some of the first neon signs in the city 1939. In 1932, the company bought the billboards of the Ernest Willis Company in Calgary, Alberta and in 1936, the company bought the billboards of Ruddy Duker in Edmonton. Over the years the billboard advertising business overtook the display signage business until by the 1970s Hook was predominantly an outdoor advertising company. The company expanded beyond Edmonton and Calgary and by 1985 it served cities throughout the province of Alberta. The Jim Pattison Group bought the shares of Hook Signs Ltd. in 1981 and turned the company into a private holding, Hook Outdoor Advertising. The Hook name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
Gould Outdoor Advertising was founded in Midland, Ontario in 1913. The company established billboard advertising displays throughout southwestern Ontario, establishing major plants in Brantford, Kitchener/Waterloo, St. Catharines, Niagara Falls and the Tobacco Belt Towns of the region. Gould was headquartered in Brantford. The company joined Seaboard and Hook as a Jim Pattison company in 1982. Merging in 1992 with Pillar Ad, another Pattison acquisition, Gould moved beyond its established markets in southwestern Ontario and embarked on a rapid expansion program in the Greater Toronto Area. The Gould name was retired in 1998 with the unification of all of Jim Pattison's outdoor advertising companies under the Pattison Outdoor Advertising name.
The transit advertising component of Pattison Outdoor is rooted in Trans Ad, a Canadian company founded in 1912. Trans Ad was acquired by the Jim Pattison Group in 1982. In 1990, the Trans Ad name and a portion of its operations were sold, and the balance of its operations was merged with Pattison-owned Seaboard Advertising, Hook Outdoor Advertising and Publicité Metrobus.
Pattison Outdoor Advertising was formed in 1998 through the union of the existing out of home advertising companies owned by the Jim Pattison Group.
Pattison Outdoor Advertising has traditional Outdoor Advertising posters in 300 cities and towns across Canada, from Vancouver Island on the west coast to St. John's, NL on the east coast. Beginning in 2008, the company has been building large-format L.E.D. digital billboards, and as of May 2011, has 105 of these displays in 19 cities across Canada.
In March 2011, Pattison Outdoor Advertising acquired Onestop Media Group (Onestop), designers and operators of digital advertising networks for the transportation, malls, sports retail, residential and hospitality industries.
Pattison Outdoor provides transit advertising on the outside and inside of municipal transit buses in Halifax, Ottawa, Toronto, Durham Region, Oakville, Thunder Bay, Winnipeg, Saskatoon, Regina, Calgary and Edmonton, as well as in a number of smaller Canadian cities. The company is contracted to provide advertising displays for BC Ferries system vessels and terminals, and the commuter ferry terminals of Halifax Regional Municipality's Metro Transit.
The company holds advertising rights to exterior advertising displays at Halifax, Ottawa, Winnipeg, Edmonton and Calgary International Airports. and interior advertising displays at Winnipeg and Calgary International Airports.
Pattison Outdoor also provides poster and banner advertising displays in shopping centres throughout Canada, as well as digital advertising networks in shopping centres, office towers, retail stores, residential buildings, hotels and transit station platforms.
Membership
Pattison Outdoor is a member of:- The Canadian Out-of-Home Measurement Bureau (COMB)
- Advertising Standards Canada
- The Outdoor Marketing Association of Canada (OMAC)
- The Outdoor Advertising Association of America (OAAA)