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Parade (magazine)
Encyclopedia
Parade is an American
nationwide Sunday newspaper magazine
, distributed in more than 500 newspapers in the United States
. It was founded in 1941 and is owned by Advance Publications
. The most widely read magazine in the U.S., Parade has a circulation of 32.2 million and a readership of nearly 70 million. , its editor
is Maggie Murphy. The previous editor was Janice Kaplan
.
in 1941. John Hay Whitney
, publisher of the New York Herald Tribune
, bought Parade in 1958. Booth Newspapers
purchased it in 1973. Booth was purchased by Advance Publications
in 1976, and Parade became a separate operating unit within Advance.
The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.
The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards (known as Parade Answercards). Direct-to-consumer prescription drug advertising is common.
Parade Digital is a content distribution network that includes the web site Parade.com and 500+ of the magazine's partner newspaper web sites. It reaches nearly 42 million monthly unique visitors.
The January 6, 2008 edition cover and main article asked whether Benazir Bhutto
was "America's best hope against Al-Qaeda
," after her December 27, 2007 assassination
. In response to reader and media complaints, Parade stated on their website:
A similar incident, albeit of a lesser scale, occurred in the February 11, 2007 issue when Walter Scott's "Personality Parade" reported that Barbaro
, an American thoroughbred
racehorse, who was the winner of the 2006 Kentucky Derby
, was in "stable" condition. Barbaro had been euthanized
on January 29, 2007.
The Simpsons
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
nationwide Sunday newspaper magazine
Sunday magazine
A Sunday magazine is a publication inserted into a Sunday newspaper. It also has been known as a Sunday supplement, Sunday newspaper magazine or Sunday magazine section...
, distributed in more than 500 newspapers in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It was founded in 1941 and is owned by Advance Publications
Advance Publications
Advance Publications, Inc., is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. It is named after the Staten Island Advance, the first newspaper owned by the Newhouse family...
. The most widely read magazine in the U.S., Parade has a circulation of 32.2 million and a readership of nearly 70 million. , its editor
Editor
The term editor may refer to:As a person who does editing:* Editor in chief, having final responsibility for a publication's operations and policies* Copy editing, making formatting changes and other improvements to text...
is Maggie Murphy. The previous editor was Janice Kaplan
Janice Kaplan
Janice Kaplan is an American novelist, magazine editor, and television producer. As Editor-in-Chief of Parade magazine , the Sunday newspaper supplement with a circulation of 32 million, she was responsible for many important articles, including two cover stories by President Barack Obama...
.
Publishing history and circulation
The magazine was started by Field EnterprisesField Enterprises
Field Enterprises was a private holding company founded on August 31, 1944, by Marshall Field III and others whose main asset was the Chicago Sun. That same year the company acquired the book publishers Simon & Schuster and Pocket Books....
in 1941. John Hay Whitney
John Hay Whitney
John Hay Whitney , colloquially known as "Jock" Whitney, was U.S. Ambassador to the United Kingdom, publisher of the New York Herald Tribune, and a member of the Whitney family.-Family:...
, publisher of the New York Herald Tribune
New York Herald Tribune
The New York Herald Tribune was a daily newspaper created in 1924 when the New York Tribune acquired the New York Herald.Other predecessors, which had earlier merged into the New York Tribune, included the original The New Yorker newsweekly , and the Whig Party's Log Cabin.The paper was home to...
, bought Parade in 1958. Booth Newspapers
Booth Newspapers
Booth Newspapers or BoothMichigan, based in Grand Rapids, Michigan, owns eight newspapers in the state of Michigan. Founded by George Gough Booth along with his two brothers, Booth Newspapers is presently owned by Advance Publications Booth Newspapers or BoothMichigan, based in Grand Rapids,...
purchased it in 1973. Booth was purchased by Advance Publications
Advance Publications
Advance Publications, Inc., is an American media company owned by the descendants of S.I. Newhouse Sr., Donald Newhouse and S.I. Newhouse, Jr. It is named after the Staten Island Advance, the first newspaper owned by the Newhouse family...
in 1976, and Parade became a separate operating unit within Advance.
The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspapers it accompanies but of lesser quality than magazine paper.
The magazine has one main feature article, often a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards (known as Parade Answercards). Direct-to-consumer prescription drug advertising is common.
Parade Digital is a content distribution network that includes the web site Parade.com and 500+ of the magazine's partner newspaper web sites. It reaches nearly 42 million monthly unique visitors.
Mission statement
"Joining the right writer to the right idea, Parade consistently provides its readers with quality stories. That quality itself is defined by three elements: clarity, authority and substance. Each article must be clear in design and content and well researched and written with a voice of authority. It must also have substance, telling readers something they didn't know before and giving them an opportunity to affect change."Publishing lag time
The magazine has a lag time to publication of about ten days. That arrangement has led the magazine to be criticized for its slow reaction to events.The January 6, 2008 edition cover and main article asked whether Benazir Bhutto
Benazir Bhutto
Benazir Bhutto was a democratic socialist who served as the 11th Prime Minister of Pakistan in two non-consecutive terms from 1988 until 1990 and 1993 until 1996....
was "America's best hope against Al-Qaeda
Al-Qaeda
Al-Qaeda is a global broad-based militant Islamist terrorist organization founded by Osama bin Laden sometime between August 1988 and late 1989. It operates as a network comprising both a multinational, stateless army and a radical Sunni Muslim movement calling for global Jihad...
," after her December 27, 2007 assassination
Assassination of Benazir Bhutto
The assassination of Benazir Bhutto occurred on 27 December 2007 in Rawalpindi, Pakistan. Bhutto, twice Prime Minister of Pakistan and then-leader of the opposition Pakistan Peoples Party, had been campaigning ahead of elections due in January 2008...
. In response to reader and media complaints, Parade stated on their website:
"Dear Parade Readers,
Parade publishes more than 32 million copies of each issue and distributes them to 415 newspapers across the country. In order to meet our printing, distribution and insertion deadlines, we must send the issue to the printer three weeks before the cover date. Our Benazir Bhutto issue, for example, went to press on Dec. 19. By the time Ms. Bhutto was slain on Dec. 27, this issue of Parade was already printed and shipped to our partner newspapers. Recalling, reprinting and redistributing our January 6 issue was not an option."
A similar incident, albeit of a lesser scale, occurred in the February 11, 2007 issue when Walter Scott's "Personality Parade" reported that Barbaro
Barbaro
Barbaro was an American thoroughbred who decisively won the 2006 Kentucky Derby, but shattered his leg two weeks later in the 2006 Preakness Stakes, ending his racing career and eventually leading to his death....
, an American thoroughbred
Thoroughbred
The Thoroughbred is a horse breed best known for its use in horse racing. Although the word thoroughbred is sometimes used to refer to any breed of purebred horse, it technically refers only to the Thoroughbred breed...
racehorse, who was the winner of the 2006 Kentucky Derby
Kentucky Derby
The Kentucky Derby is a Grade I stakes race for three-year-old Thoroughbred horses, held annually in Louisville, Kentucky, United States on the first Saturday in May, capping the two-week-long Kentucky Derby Festival. The race is one and a quarter mile at Churchill Downs. Colts and geldings carry...
, was in "stable" condition. Barbaro had been euthanized
Animal euthanasia
Animal euthanasia is the act of putting to death painlessly or allowing to die, as by withholding extreme medical measures, an animal suffering from an incurable, especially a painful, disease or condition. Euthanasia methods are designed to cause minimal pain and distress...
on January 29, 2007.
Past and present features
- "Ask Marilyn" by Marilyn vos SavantMarilyn vos SavantMarilyn vos Savant is an American magazine columnist, author, lecturer, and playwright who rose to fame through her listing in the Guinness Book of World Records under "Highest IQ"...
: Vos Savant answers questions from readers, from brainteasers to explanations of illogical customs, advice or legitimate philosophical questions. Occasionally she will pose a brainteaser of her own or poll her readers. In July 2008, she introduced "Numbrix," a new numbers game using logic and memory. No math or guesswork is involved. - Cartoon Parade: Panel cartoons by various creators, including Dave CoverlyDave CoverlyDave Coverly is the creator of the single-panel comic Speed Bump.He grew up in Plainwell, Michigan and graduated from Eastern Michigan University in Ypsilanti with a degree in philosophy. At EMU, he worked for the student newspaper, the Eastern Echo...
, Carla Ventresca, Dan PiraroDan PiraroDaniel Charles Piraro is a painter, illustrator and cartoonist best known for his award-winning syndicated cartoon panel Bizarro. Piraro's cartoons have been reprinted in 15 book collections between 1986 and the present....
, Donna Barstow and Gary McCoy - "In Step With" by James BradyJames Brady (columnist)James Winston Brady was an American celebrity columnist who created the Page Six gossip column in the New York Post and W magazine; he wrote the In Step With column in Parade for nearly 25 years until his death...
: Celebrity interview column which ceased after Brady's 2009 death. - “Intelligence Report": Your guide to health, life, money, entertainment and more
- Laugh ParadeLaugh ParadeLaugh Parade was a group of weekly gag cartoons written by Bunny Hoest and drawn by John Reiner. It ran in Parade, a Sunday newspaper magazine supplement....
: Gag cartoonGag cartoonA gag cartoon is most often a single-panel cartoon, usually including a hand-lettered or typeset caption beneath the drawing. A pantomime cartoon carries no caption...
s by Bunny HoestBunny HoestBunny Hoest , sometimes labeled The Cartoon Lady, is the writer of several cartoon series, including The Lockhorns, Laugh Parade and Howard Huge, all of which she inherited from her late husband Bill Hoest...
and John ReinerJohn ReinerJohn Reiner is a cartoonist who collaborates with writer Bunny Hoest on three cartoon series: The Lockhorns, syndicated by King Features, and Laugh Parade and Howard Huge .... - "Our Towns" is a regular feature written by journalists from Parade newspaper partners.
- "The Parade High School All-America Teams": This sports franchise highlights the best U.S. high school athletes in boys and girls basketball, football and boys and girls soccer. In 2010, Parade introduced its All-America Service Team, which honors high-school students for commitment to service and volunteerism.
- "Personality Parade" by Walter Scott (a pseudonymPseudonymA pseudonym is a name that a person assumes for a particular purpose and that differs from his or her original orthonym...
): A roundup of questions about celebrities. More often than not, the celebrities mentioned will be involved in some project or movie which is just about to be released. - "Views," a new editorial column by various authors, including CNN political analyst David Gergen and Pulitzer Prize winning journalist Connie Schultz.
What America Eats
"What America Eats" is a yearly special issue of Parade usually issued within the dates of November 11-16. These issues are about new food products introduced in that year. Famous celebrities appear carrying food with them on the front cover.The SimpsonsThe SimpsonsThe Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...
- In the eighth season episode "The Simpsons Spin-Off ShowcaseThe Simpsons Spin-Off Showcase"The Simpsons Spin-Off Showcase" is the twenty-fourth episode of the eighth season of The Simpsons. It originally aired on the Fox network in the United States on May 11, 1997. The episode centers on fictional pilot episodes of non-existent television series derived from The Simpsons, and is a...
", Principal Skinner works for Chief Wiggum as his private detective sidekick in New Orleans. "Skinny Boy" describes how he read about infamous crime lord "Big Daddy" in Parade. - In the episode "G.I. (Annoyed Grunt)G.I. (Annoyed Grunt)"G.I. ", or "G.I. D'oh!", is the fifth episode of The Simpsons eighteenth season and first aired November 12, 2006. It was written by Daniel Chun and directed by Nancy Kruse, while Kiefer Sutherland makes his first of two guest appearances this season. Maurice LaMarche does additional voices...
", Homer Simpson joins the ArmyArmyAn army An army An army (from Latin arma "arms, weapons" via Old French armée, "armed" (feminine), in the broadest sense, is the land-based military of a nation or state. It may also include other branches of the military such as the air force via means of aviation corps...
and demands a paradeParadeA parade is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats or sometimes large balloons. Parades are held for a wide range of reasons, but are usually celebrations of some kind...
but is given a copy of Parade instead. - In the episode "Home Away from HomerHome Away from Homer“Home Away from Homer” is the twentieth episode of The Simpsons’ sixteenth season. The episode aired on May 15, 2005 in the United States.-Plot:...
", Ned FlandersNed FlandersNedward "Ned" Flanders, Jr. is a recurring fictional character in the animated television series The Simpsons. He is voiced by Harry Shearer, and first appeared in the series premiere episode "Simpsons Roasting on an Open Fire". He is the next door neighbor to the Simpson family and is generally...
says he saw his first Humble figurine (a parody of Hummel figurinesHummel figurinesHummel figurines are a series of porcelain figurines based on the drawings of Sister Maria Innocentia Hummel, O.S.F.-History:...
) in Parade.
Other references
- In the Family GuyFamily GuyFamily Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...
movie, Stewie Griffin: The Untold StoryStewie Griffin: The Untold StoryStewie Griffin: The Untold Story is a 2005 direct-to-DVD animated comedy film set in the Family Guy fictional universe. Released on September 27, 2005, the film's main plot point concerns Stewie Griffin trying to find his real father...
, Stewie GriffinStewie GriffinStewie Griffin is a fictional character from the animated television series Family Guy. Once obsessed with world domination and matricide, Stewie is the youngest child of Peter and Lois Griffin, and the brother of Chris and Meg....
meets his future self and is disgusted by what a loser he has become. The young Stewie is particularly disgusted upon learning that his future self reads Parade. - In the King of the HillKing of the HillKing of the Hill is an American animated dramedy series created by Mike Judge and Greg Daniels, that ran from January 12, 1997, to May 6, 2010, on Fox network. It centers on the Hills, a working-class Methodist family in the fictional small town of Arlen, Texas...
episode "Grand Theft ArlenGrand Theft Arlen"Grand Theft Arlen" is the 209th episode of the FOX animated television series King of the Hill, and was the 8th episode broadcast in the 11th season.- Plot :When Hank finds out that Bobby has been skipping P.E...
", HankHank HillHenry Rutherford "Hank" Hill Age 50 animated series King of the Hill. Hank lives in Arlen, Texas and works at the fictional Strickland Propane selling propane and propane accessories. Hank's voice is provided by series creator Mike Judge. The Economist named Hank Hill as one of the wisest people...
's wife PeggyPeggy HillMargaret J. "Peggy" Hill is a fictional character in the American animated series King of the Hill.-Biography:Peggy is the matriarch of the Hill family, and the wife of series protagonist Hank Hill. She wears rimless glasses and is generally seen wearing cut-off blouses and culottes...
describes herself as "a woman who reads Parade Magazine." - On Jeopardy!Jeopardy!Griffin's first conception of the game used a board comprising ten categories with ten clues each, but after finding that this board could not be shown on camera easily, he reduced it to two rounds of thirty clues each, with five clues in each of six categories...
, a category was dedicated to a "Parade of Dictators", based on the magazine's annual feature: “The World's 10 Worst Dictators”.