Oasis Hong Kong Airlines
Encyclopedia
Oasis Hong Kong Airlines Limited is a now-defunct long-haul low-cost airline
Low-cost carrier
A low-cost carrier or low-cost airline is an airline that generally has lower fares and fewer comforts...

 that was based in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

. It operated scheduled services to London Gatwick Airport
London Gatwick Airport
Gatwick Airport is located 3.1 miles north of the centre of Crawley, West Sussex, and south of Central London. Previously known as London Gatwick,In 2010, the name changed from London Gatwick Airport to Gatwick Airport...

 and Vancouver International Airport
Vancouver International Airport
Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2010 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...

 from its hub, Hong Kong International Airport
Hong Kong International Airport
Hong Kong International Airport is the main airport in Hong Kong. It is colloquially known as Chek Lap Kok Airport , being built on the island of Chek Lap Kok by land reclamation, and also to distinguish it from its predecessor, the closed Kai Tak Airport.The airport opened for commercial...

.

Oasis was one of a growing number of long-haul passenger airlines, such as Zoom Airlines
Zoom Airlines
Zoom Airlines Inc. was a Canadian low-fare scheduled transatlantic airline with its headquarters in the Place Bell Canada building in Ottawa, Ontario...

, to adopt a budget airline model pioneered by the now defunct Laker Airways
Laker Airways
Laker Airways was a wholly private, British independentindependent from government-owned corporations airline founded by Sir Freddie Laker in 1966. It originally was a charter airline flying passengers and cargo worldwide...

 Skytrain service in the 1970s. Oasis offered non-stop service from Hong Kong to London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, and began a service to Vancouver on June 28, 2007. The airline was voted "World’s Leading New Airline" at the Annual World Travel Awards 2007.

Much of the original success of Oasis Hong Kong was due to the airline's widely advertised minimum fares beginning at just GBP£75 one way. However, fares later became much less competitive.

In 9 April 2008, Oasis's CEO Stephen Miller announced at a press conference that the company would cease operations after suffering an accumulated loss of HK$1 billion (US$128 million) since its launch in October 2006. Accounting firm KPMG
KPMG
KPMG is one of the largest professional services networks in the world and one of the Big Four auditors, along with Deloitte, Ernst & Young and PwC. Its global headquarters is located in Amstelveen, Netherlands....

 were appointed provisional liquidator by the airline.

History

Oasis Hong Kong Airlines was founded by Rev. Raymond C. Lee, and his wife, Priscilla H. Lee in February 2005. The chief executive, Steve Miller, was founder and first chief executive of another Hong Kong-based airline, Dragonair.
Its inaugural route to London commenced service on October 26, 2006, The first flight, flight O8 700, took off from Hong Kong International Airport after a 24-hour delay. The airline had been scheduled to begin operations on October 25, but Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

 revoked the London-bound flight's fly-over rights at 12:09 PM, one hour before the flight's scheduled departure.

Oasis originally operated as a low-fare airline, and claimed that it had already broken-even after the first six months of operations. The airline said that this was achieved through flying long-haul so as to decrease maintenance and fuel costs. It also has a lower cost per passenger-kilometer compared to other airlines in Hong Kong. Business passengers, and those who used to have to transfer en-route to get to London, would be Oasis' main sources of revenue. Like many other airlines, Oasis planned to hedge
Hedge (finance)
A hedge is an investment position intended to offset potential losses that may be incurred by a companion investment.A hedge can be constructed from many types of financial instruments, including stocks, exchange-traded funds, insurance, forward contracts, swaps, options, many types of...

 a proportion of its fuel purchases to guard against future fuel price increases.

Oasis's subsequent liquidation proved the airline's unviability in practice. In an attempt to be competitive, the airline offered lower than sustainable fares leading to rapidly accumulating losses. Oasis also faced stiff competition by a number of well established carriers operating on its Hong Kong-London route including Cathay Pacific, British Airways, Qantas, Air New Zealand and Virgin Atlantic, and by the fact that its competitors flew into the more convenient and centrally located Heathrow while Oasis was consigned to Gatwick.

Oasis Hong Kong Airlines was liquidated on 9 April 2008. The last flight, flight O8 901, departed from Vancouver at 10:15 am and arrived at Hong Kong at 3:09pm. The liquidator KPMG China announced the liquidation at 2pm on that day and over the following few days it would conduct a search for potential buyers for the airline.
In 8 July 2008, it was announced that unsecured creditors of collapsed Oasis Hong Kong Airlines, including ticket holders, will eventually receive no more than 10 percent of what they are owed, according to the airline's provisional liquidator, KPMG.

In 16 September 2008, this estimate was reduced to 'less than 5%'. No timetable was given for distribution of these funds.

Services

Tickets were sold through the company website and travel agents. One-way fares between Hong Kong and London were launched from £75 or HK$1,000 (excluding taxes and charges), but there were actually four fare classes. As time went on fares became uncompetitive with airlines like Air New Zealand and British Airways offering full-service for a similar price and flying from the more convenient Heathrow and supply varied from time to time.

Seat pitch of economyOasis
Economy class
__FORCETOC__Economy class, also called coach class , steerage, or standard class, is the lowest class of seating in air travel, rail travel, and sometimes ferry or maritime travel....

 was 32" (the same as Cathay Pacific
Cathay Pacific
Cathay Pacific is the flag carrier of Hong Kong, with its head office and main hub located at Hong Kong International Airport, although the airline's registered office is on the 33rd floor of One Pacific Place...

 and Air Canada
Air Canada
Air Canada is the flag carrier and largest airline of Canada. The airline, founded in 1936, provides scheduled and charter air transport for passengers and cargo to 178 destinations worldwide. It is the world's tenth largest passenger airline by number of destinations, and the airline is a...

; one inch more than British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

 and Virgin Atlantic), and a businessOasis
Business class
Business class is a travel class available on many commercial airlines and rail lines, known by brand names which vary by airline or rail company. In the airline industry, it was originally intended as an intermediate level of service between economy class and first class, but many airlines now...

 section offered at least 50" seat pitch. The 747-400 cabins were configured for 81 business and 278 economy passengers (for B-LFA, B-LFB) or 71 business and 268 economy passengers (for B-LFC), in which a section of former ANA First Class were sold as Business Class on Oasis flights.

Two hot meals and soft drinks were served free on both long haul routes in all classes. Snacks and alcoholic drinks were also free for business class passengers and available to be ordered in economy. Free headphones, blankets and pillows were also distributed free in all classes, while passengers could purchase noise-canceling headphones and amenity kits onboard. Each passenger had their own seat-back TV which had at least 16 channels available, in addition of up to 12 channels of audio, although these were not on demand.

On 28 February 2007, Oasis Hong Kong moved all its passenger check-in operation into the newly commissioned Terminal 2 of the Hong Kong International Airport, being the first airline in Hong Kong to do so.

North America

  • Canada
    Canada
    Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

    • Vancouver
      Vancouver
      Vancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...

       - Vancouver International Airport
      Vancouver International Airport
      Vancouver International Airport is located on Sea Island in Richmond, British Columbia, Canada, about from Downtown Vancouver. In 2010 it was the second busiest airport in Canada by aircraft movements and passengers , behind Toronto Pearson International Airport, with non-stop flights daily to...



The airline operated on two routes, from Hong Kong to London Gatwick Airport and Vancouver International Airport.

In 28 June 2007, Oasis announced it expected to introduce a six-weekly service to Vancouver International Airport, the focus city of another low cost carrier WestJet
WestJet
WestJet Airlines Ltd. is a Canadian low-cost carrier that provides scheduled and charter air service to 71 destinations in Canada, the United States, Mexico and the Caribbean. Founded in 1996, WestJet is currently the second largest Canadian air carrier, behind Air Canada, operating an average of...

, from 28 June 2007. The airline's press release which stated that "it’s a market where there is substantially less reliance on feeder traffic" suggested nothing about the WestJet connectivity. It was also believed that the long-awaited Oakland service (near San Francisco) would soon come on line once the Vancouver service was established. Other routes were also planned. Oasis is believed to have wanted to commence service to Chicago and New York before reaching Washington DC.

On 17 August 2007, Oasis Hong Kong Airlines expressed their interest to provide service to four destinations in Asia on HKSAR Government website, and on 7 September 2007 expressed their interest in providing services to six destinations in North America.

Fleet

The Oasis Hong Kong Airlines fleet consisted of the following aircraft:
  • 2 x Boeing 747-412
    Boeing 747
    The Boeing 747 is a wide-body commercial airliner and cargo transport, often referred to by its original nickname, Jumbo Jet, or Queen of the Skies. It is among the world's most recognizable aircraft, and was the first wide-body ever produced...

     (previously owned by Singapore Airlines
    Singapore Airlines
    Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

    )
  • 3 x Boeing 747-481
    Boeing 747
    The Boeing 747 is a wide-body commercial airliner and cargo transport, often referred to by its original nickname, Jumbo Jet, or Queen of the Skies. It is among the world's most recognizable aircraft, and was the first wide-body ever produced...

     (previously owned by All Nippon Airways
    All Nippon Airways
    , also known as or ANA, is one of the largest airlines in Japan. It is headquartered at the Shiodome City Center in the Shiodome area in Minato, Tokyo, Japan. It operates services to 49 destinations in Japan and 35 international routes and employed over 14,000 employees as of May 2009...

    )


The first aircraft, B-LFA (cn 24063/ln 736), was delivered to Singapore Airlines
Singapore Airlines
Singapore Airlines Limited is the flag carrier airline of Singapore. Singapore Airlines operates a hub at Changi Airport and has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets...

 on July 11, 1989, with registration 9V-SMC. It was leased to China Airlines
China Airlines
China Airlines is both the flag carrier and the largest airline of Republic of China . Although not directly state-owned, the airline is owned by China Airlines Group, which is owned by the China Aviation Development Foundation...

 as 3B-SMC in the mid-1990s to cover for the loss of another Boeing 747-400
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

 which overshot the runway
China Airlines Flight 605
China Airlines Flight 605 was a daily non-stop flight departing from Taipei at 6:30 a.m. and arriving at Kai Tak Airport at 7:00 a.m. local time. The accident occurred on November 4, 1993...

 at Hong Kong Kai Tak Airport
Kai Tak Airport
Kai Tak Airport was the international airport of Hong Kong from 1925 until 1998. It was officially known as the Hong Kong International Airport from 1954 to 6 July 1998, when it was closed and replaced by the new Hong Kong International Airport at Chek Lap Kok, 30 km to the west...

 in 1993. Later on, it was leased to Iberia Airlines
Iberia Airlines
Iberia Líneas Aéreas de España, S.A., commonly known as Iberia, is the flag carrier airline of Spain. Based in Madrid, it operates an international network of services from its main bases of Madrid-Barajas Airport and Barcelona El Prat Airport....

 with registration TF-AMA. The aircraft was owned by SIA Engineering Co. Ltd. prior to being sold to Oasis. It was delivered to Oasis on September 19, 2006.

The second aircraft, B-LFB (cn 24065/ln 761), was delivered to Singapore Airlines on December 13, 1989, with registration 9V-SME. It was leased to Air Atlanta Icelandic
Air Atlanta Icelandic
Air Atlanta Icelandic is a charter and cargo airline based in Kópavogur, Iceland. It specialises in leasing aircraft on an ACMI /wet lease basis to airlines worldwide needing extra passenger and cargo capacity. It also operates charter services for Icelandic tour operators...

 and Iberia Airlines with registration TF-AMB from 2004 to 2006. It was delivered to Oasis on November 18, 2006. With the two aircraft, Oasis began to offer daily non-stop flights between Hong Kong and London on November 24, 2006.

All Nippon Airways
All Nippon Airways
, also known as or ANA, is one of the largest airlines in Japan. It is headquartered at the Shiodome City Center in the Shiodome area in Minato, Tokyo, Japan. It operates services to 49 destinations in Japan and 35 international routes and employed over 14,000 employees as of May 2009...

 announced on 6 March 2007 that it has successfully sold three Boeing 747-400s to Oasis Growth Income and Investments Limited, for operation by Oasis Hong Kong Airlines. These three 747s are amongst the newest 747s in the entire ANA fleet, which were delivered to ANA by Boeing
Boeing
The Boeing Company is an American multinational aerospace and defense corporation, founded in 1916 by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Boeing Corporate headquarters has been in Chicago, Illinois since 2001...

 between February 25, 1999 (JA403A) and June 28, 2000 (JA405A), and were scheduled to retire from ANA between 2007 and 2008 in exchange for the newer Boeing 777s and 787s.

Oasis Hong Kong Boeing 747-400
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

s B-LFA, B-LFB and B-LFE were returned to their lessors and re-registered N240BA, N465BB and N262SG respectively. Boeing
Boeing
The Boeing Company is an American multinational aerospace and defense corporation, founded in 1916 by William E. Boeing in Seattle, Washington. Boeing has expanded over the years, merging with McDonnell Douglas in 1997. Boeing Corporate headquarters has been in Chicago, Illinois since 2001...

 were the lessors of B-LFA and B-LFB, while WFBN were the lessor of B-LFE. B-LFC was returned to its lessor and re-registered N263SG, it currently sits amongst other unused aircraft at Pinal Airpark
Pinal Airpark
Pinal Airpark is a county-owned, public-use airport located seven nautical miles northwest of the central business district of Marana, in Pinal County, Arizona, United States....

, near Marana, Arizona
Marana, Arizona
Marana is a town in Pima County, Arizona, located northwest of Tucson, with a small portion in Pinal County. According to the 2010 census, the population of the town is 34,961...

. B-LFD was re-registered as N322SG, and was photographed at Southern California Logistics Airport
Southern California Logistics Airport
Southern California Logistics Airport , also known as Victorville Airport, is a public airport located in the city of Victorville in San Bernardino County, California approximately north of San Bernardino...

 (VCV) at Victorville, California
Victorville, California
Victorville is a city located in the Victor Valley of southwestern San Bernardino County, California. According to the U.S. Census Bureau's 2010 census, the city had a population of 115,903, up from 64,030 at the 2000 census.-Geography and climate:...

 in July 2009.

Oasis Hong Kong's aircraft were maintained by HAECO
HAECO
The Hong Kong Aircraft Engineering Company Limited , better known as HAECO , is a major provider of aircraft maintenance, repair and overhaul services in Asia-Pacific. It has provided comprehensive aeronautical engineering services to airlines and operators since 1950...

.
Registration CN Aircraft Engine Previous ID Notes
B-LFA 24063/LN736
Boeing 747-412
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

PW 4062
Pratt & Whitney PW4000
|-See also:-External links:* * *...

9V-SMC, 3B-SMC, TF-AMA. Original Livery (delivered in Sep 2006)
B-LFB 24065/LN761
Boeing 747-412
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

PW 4062 9V-SME, TF-AMB. Original Livery (delivered in Nov 2006)
B-LFC 29263/LN1204
Boeing 747-481
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

GE
Gê are the people who spoke Ge languages of the northern South American Caribbean coast and Brazil. In Brazil the Gê were found in Rio de Janeiro, Minas Gerais, Bahia, Piaui, Mato Grosso, Goias, Tocantins, Maranhão, and as far south as Paraguay....

 CF6-80C2B5F
JA404A Original Livery (delivered in May 2007)
B-LFD 30322/LN1250
Boeing 747-481
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

GE CF6-80C2B5F JA405A Original Livery (delivered in Nov 2007)
B-LFE 29262/LN1199
Boeing 747-481
Boeing 747-400
The Boeing 747-400 is a major development and the best-selling model of the Boeing 747 family of jet airliners. While retaining the four-engine wide-body layout of its predecessors, the 747-400 embodies numerous technological and structural changes to produce a more efficient airframe...

GE CF6-80C2B5F JA403A Original Livery (delivered in Mar 2008) Returned to ANA


The company hired 200 crew members in total.

Awards

In 2007, Oasis Hong Kong was voted "World’s Leading New Airline" and "Asia's Leading Budget/No Frills Airline" at the Annual World Travel Awards 2007. It was also named "New Airline of the Year" by the Centre for Asia Pacific Aviation of Australia, and was voted "Best New Service" and "Best Business Class Carrier" at the 2007 World Low Cost Airline Congress Awards held in London.

Management Team

The management staff in 2008 were:
  • Chairman: Rev. Dr. Raymond C. Lee
  • Executive Director: Priscilla H. Lee
  • Director: Steven Yung
  • Chief Executive Officer: Stephen Miller
    Stephen Miller
    Stephen Miller was an American Republican politician. He was the first Civil War veteran to serve as Minnesota Governor. He was the fourth Governor of Minnesota.-Early years and business entrepreneur:...

  • Chief Financial Officer: Francis Wai
  • Director Ground Operations: Chris Youlten
  • Director of Engineering: Richard Dauncey
  • Director Airline Planning: Tom Bemstein
  • Director Flight Operations: Atholl Buchan
  • Director Cabin Services: Jacqueline See
  • Director of Sales and Marketing: Salina Wang
  • Head of Information Technology: Michael Wirth
  • Head of Revenue Management: Stephen Chan

External links

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