Moët et Chandon
Encyclopedia
Moët & Chandon or Moët, is a French winery and co-owner of the luxury goods company Moët-Hennessy • Louis Vuitton
LVMH
LVMH Moët Hennessy • Louis Vuitton S.A., better known as LVMH, is a French multinational luxury goods conglomerate headquartered in Paris, Île-de-France, France. The company was formed after the 1987 merger of fashion house Louis Vuitton with Moët Hennessy, a company formed after the 1971 merger...

. Moët et Chandon is one of the world's largest champagne producers and a prominent champagne house. The company holds a Royal Warrant
Royal Warrant
Royal warrants of appointment have been issued for centuries to those who supply goods or services to a royal court or certain royal personages. The warrant enables the supplier to advertise the fact that they supply to the royal family, so lending prestige to the supplier...

 to supply champagne to Elizabeth II. Moët et Chandon was established in 1743 by Claude Moët
Claude Moët
Claude Moët was a French vintner and wine merchant who founded the Champagne house that later became Moët et Chandon. Moët was the first winemaker in Champagne to exclusively produce sparkling wine. An expert salesman, Moët advocated the importance of personal contact with customers...

, and today owns more than 1000 hectares (2,471.1 acre) of vineyard
Vineyard
A vineyard is a plantation of grape-bearing vines, grown mainly for winemaking, but also raisins, table grapes and non-alcoholic grape juice...

s, and annually produces approximately 26,000,000 bottles of champagne.

Foundation

Moët et Chandon began as Moët et Cie (Moët & Co.), established by Épernay wine trader Claude Moët
Claude Moët
Claude Moët was a French vintner and wine merchant who founded the Champagne house that later became Moët et Chandon. Moët was the first winemaker in Champagne to exclusively produce sparkling wine. An expert salesman, Moët advocated the importance of personal contact with customers...

 in 1743, and began shipping his wine from Champagne to Paris. The reign of King Louis XV
Louis XV of France
Louis XV was a Bourbon monarch who ruled as King of France and of Navarre from 1 September 1715 until his death. He succeeded his great-grandfather at the age of five, his first cousin Philippe II, Duke of Orléans, served as Regent of the kingdom until Louis's majority in 1723...

 coincided with increased demand for sparkling wine
Sparkling wine
Sparkling wine is a wine with significant levels of carbon dioxide in it making it fizzy. The carbon dioxide may result from natural fermentation, either in a bottle, as with the méthode champenoise, in a large tank designed to withstand the pressures involved , or as a result of carbon dioxide...

. Soon after its foundation, and after son Claude-Louis joined Moët et Cie, the winery's clientele included nobles and aristocrats.

Moët began business in 1750 with Madame de Pompadour
Madame de Pompadour
Jeanne Antoinette Poisson, Marquise de Pompadour, also known as Madame de Pompadour was a member of the French court, and was the official chief mistress of Louis XV from 1745 to her death.-Biography:...

, who supplied the Royal Court at Compiègne
Compiègne
Compiègne is a city in northern France. It is designated municipally as a commune within the département of Oise.The city is located along the Oise River...

 with Moët's champagne. Also in 1750, Moët began establishing business in Germany, Spain, Eastern Europe, and colonial British America. In 1792, on Claude Moët's death, grandson Jean-Rémy Moët
Jean-Rémy Moët
Jean-Rémy Moët was a French vintner and wine merchant who helped bring the Champagne house of Moët et Chandon to international prominence...

 assumed control of Moët et Cie, and expanded the business buying the vineyards of the Abbey of Hautvillers, where Benedictine monk Dom Perignon
Dom Pérignon (person)
Dom Pierre Pérignon, O.S.B., was a French Benedictine monk who made important contributions to the production and quality of Champagne wine in an era when the region's wines were predominantly still and red...

 perfected double-fermentation for creating champagne.

Moreover, the Moët surname was prestigious before the winery's establishment; King Charles VII
Charles VII of France
Charles VII , called the Victorious or the Well-Served , was King of France from 1422 to his death, though he was initially opposed by Henry VI of England, whose Regent, the Duke of Bedford, ruled much of France including the capital, Paris...

 ennobled brothers Jean and Nicolas Moët (Claude's ancestors) in 1446.

Into the 19th century

The company truly attracted a loyal international following after it initiated an account with Napoleon
Napoleon I of France
Napoleon Bonaparte was a French military and political leader during the latter stages of the French Revolution.As Napoleon I, he was Emperor of the French from 1804 to 1815...

. Jean-Rémy, who had become mayor of Épernay in 1802, met Napoleon in 1804. Within the new guest houses at Moët's headquarters on 20 rue de Champagne, Napoleon I and his entourage were lavishly dined and wined. Historian of champagne Patrick Forbes wrote: "everybody who was anybody in Europe was passing through the Champagne district en route from Paris to the Congress of Vienna
Congress of Vienna
The Congress of Vienna was a conference of ambassadors of European states chaired by Klemens Wenzel von Metternich, and held in Vienna from September, 1814 to June, 1815. The objective of the Congress was to settle the many issues arising from the French Revolutionary Wars, the Napoleonic Wars,...

 and they all wanted to visit the celebrated champagne maker. ... His 10 years in the Napoleonic limelight had made him the most famous wine-maker in the world and orders for his champagne began pouring in with such profusion that he hardly knew how to fill them." In appreciation for Jean-Rémy's generosity, the Emperor of the French gave Jean-Rémy his, Napoleon's, Officer's cross of the Legion of Honor. In honor of Napoleon, Moët later in its history dedicated its Brut Imperial to him.

After his connections with Napoleon, the company of Moët contained a portfolio of prominent figures which encompassed Tsar
Tsar
Tsar is a title used to designate certain European Slavic monarchs or supreme rulers. As a system of government in the Tsardom of Russia and Russian Empire, it is known as Tsarist autocracy, or Tsarism...

 Alexander II of Russia
Alexander II of Russia
Alexander II , also known as Alexander the Liberator was the Emperor of the Russian Empire from 3 March 1855 until his assassination in 1881...

, Emperor Francis II of Austria (Napoleon's father-in-law), the Duke of Wellington
Arthur Wellesley, 1st Duke of Wellington
Field Marshal Arthur Wellesley, 1st Duke of Wellington, KG, GCB, GCH, PC, FRS , was an Irish-born British soldier and statesman, and one of the leading military and political figures of the 19th century...

, Madame de Staël, Queen Victoria, and the Prince Royal of Prussia (later to become emperor of Germany) among many more. Sales during the 1820s are believed to have been on average 20,000 bottle annually. Leadership of the company changed in 1832 when Jean-Rémy retired and left the company in the hands of his son Victor Moët and son-in-law Pierre-Gabriel Chandon de Briailles. As M.Chandon became incorporated into the company as co-owner, the name was officially changed that same year to "Moët et Chandon." Following the introduction of the concept of a vintage champagne in 1840, Moët marketed its first vintage
Vintage
Vintage, in wine-making, is the process of picking grapes and creating the finished product . A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine, where Port houses make and...

 in 1842. Their best-selling brand, Brut Imperial was introduced in the 1860s.

The Marne Valley fell under the ownership of Moët et Chandon in 1879, expanding the company's operations. The introduction of more flavorsome grapes from Cramant
Cramant
Cramant is a commune in the Marne department in north-eastern France.-Champagne:The village's vineyards are located in the Côte de Blancs subregion of Champagne, and are classified as Grand Cru in the Champagne vineyard classification.-See also:...

, Le Mesnil
Le Mesnil
Deriving from Latin 'mansionile', meaning a small 'mansio', or dwelling, Le Mesnil may refer to:-Belgium:* Le Mesnil, Belgium, a commune in the municipality of Viroinval in the Namur province-France:...

, Bouzy
Bouzy
Bouzy is a commune of the Marne department in north-eastern France.-Champagne:The village's vineyards are located in the Montagne de Reims subregion of Champagne, and are classified as Grand Cru in the Champagne vineyard classification.-See also:...

, Ay
Ay, Marne
Ay is a commune in the Marne department in north-eastern France.-Champagne:...

, and Verzenay
Verzenay
Verzenay is a commune in the Marne department in north-eastern France.-Champagne:The village's vineyards are located in the Montagne de Reims subregion of Champagne, and are classified as Grand Cru in the Champagne vineyard classification....

 also followed. As expansion grew, so did the employee count. At the time, about 2,000 people were under the employment of Moët et Chandon and a type of "social security" was formed which gave free medical attention, housing assistance, pensions, maternity benefits, sick pay, and free legal aid. Job holders included cellarmen, cork cutters, clerks, vineyard farmers, tinsmiths, needlewomen, basketmakers, firemen, packers, wheelwrights, and stableboys. Sales in 1872 are reported to have been at 2,000,000 bottles and at 2.5 million by 1880, while consumers continued to consist of the upper social hierarchy.

Milestones in the 20th century

During World War I, France suffered much destruction. Moët et Chandon lost the offices and guest houses, where Napoleon I
Napoleon I
Napoleon Bonaparte was a French military and political leader during the latter stages of the French Revolution.As Napoleon I, he was Emperor of the French from 1804 to 1815...

 had stayed, to bombing raids. After the war, the company re-established its position in the market by introducing the Dom Pérignon
Dom Pérignon (wine)
Dom Pérignon is a brand of vintage Champagne produced by the Champagne house Moët & Chandon and serves as that house's prestige champagne. It is named after Dom Pérignon, a Benedictine monk who was an important quality pioneer for Champagne wine but who, contrary to popular myths, did not discover...

 brand of vintage champagne in the late 1920s. The introduction of the Dom Pérignon label set a trend in which many other champagne houses came to introduce their own premium label of champagne intended to surpass their regular vintage champagne. Nevertheless, it was Dom Pérignon which came out to be the most successful brand. Dom Pérignon was recognized by connoisseur
Connoisseur
A connoisseur is a person who has a great deal of knowledge about the fine arts, cuisines, or an expert judge in matters of taste.Modern connoisseurship must be seen along with museums, art galleries and "the cult of originality"...

s as the most perfect champagne available, and was also the most expensive on the market. During World War II in which France fell under occupation of Nazi Germany
Nazi Germany
Nazi Germany , also known as the Third Reich , but officially called German Reich from 1933 to 1943 and Greater German Reich from 26 June 1943 onward, is the name commonly used to refer to the state of Germany from 1933 to 1945, when it was a totalitarian dictatorship ruled by...

, business was negatively affected. However, due to the modernization of operations within the firm, it managed to recover well. The goals of fairness and efficiency were emphasized in all aspects of production, from the installation of new wine presses to a comprehensive system of work incentives.
Count Robert-Jean de Vogüé, a prominent figure in wine purchasing, became the leader of Moët et Chandon in the 1950s. Transformed from a family-owned business into a Société Anonyme (or corporation), Moët et Chandon under de Vogüé gained great success and an expansion rate never before experienced. In 1962 it became the first champagne house to be listed on the French stock market
Stock market
A stock market or equity market is a public entity for the trading of company stock and derivatives at an agreed price; these are securities listed on a stock exchange as well as those only traded privately.The size of the world stock market was estimated at about $36.6 trillion...

. That same year, the company acquired full rights to France's oldest wine maison
House
A house is a building or structure that has the ability to be occupied for dwelling by human beings or other creatures. The term house includes many kinds of different dwellings ranging from rudimentary huts of nomadic tribes to free standing individual structures...

 and main competitor of Moët et Chandon, Ruinart Père et Fils. Another rival wine house, Mercier
Champagne Mercier
Mercier is a Champagne producer based in the Épernay region of Champagne. The house, founded in 1858, produces both vintage and non-vintage cuvee. Mercier owned the original rights to the name Dom Perignon but sold the brand to Moët et Chandon in 1930...

, was taken over by 1970. Soon afterwards Moët et Chandon purchased an interest in Parfums Christian Dior
Christian Dior SA
Christian Dior S.A. is a French company which owns the high-fashion clothing producer and retailer Christian Dior Couture, as well as holding 42% of LVMH Moët Hennessy • Louis Vuitton, the world's largest luxury goods firm. Both Dior and LVMH are controlled and chaired by businessman Bernard...

, the first out-of-winery investment by the company, which was soon taken over by Moët. The company took a milestone step in 1971 when it merged with the cognac
Cognac (drink)
Cognac , named after the town of Cognac in France, is a variety of brandy. It is produced in the wine-growing region surrounding the town from which it takes its name, in the French Departements of Charente and Charente-Maritime....

 producer Jas Hennessy & Co.
Hennessy
Jas Hennessy & Co., or more simply Hennessy, is a world-leading cognac house with headquarters in Cognac, France. Today, the company of Jas Hennessy & Co...

 to create Moët-Hennessy. The decision was made as a result of a 1927 statute which limited the champagne growing region to 34,000 hectares. De Vogüé believed that the supply of land under cultivation (less than 25,000 hectares) would be exhausted by the demand for champagne by 2000. Thus it seemed logical to merge with Hennessy who could supply diversification and a stable future for Moët. Together, both houses grew greatly financially and were able to, as a group, "stimulate the growth of their interests abroad."

In 1973, the company launched Domaine Chandon, a winery subsidiary in California. The company undertook its final merger; with Louis Vuitton
Louis Vuitton
Louis Vuitton Malletier – commonly referred to as Louis Vuitton , or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most products, ranging from luxury trunks and leather goods to ready-to-wear, shoes,...

, a prominent luxury goods purveyor whose goods remain renowned as status symbols. This final merger gave birth to the largest luxury group in the world, Moët-Hennessy • Louis Vuitton (LVMH), netting over 16 billion euros in fiscal 2004. In 2006, Moët et Chandon Brut Impérial issued an extremely limited bottling of its champagne named "Be Fabulous", a special release of its original bottle with decorative Swarovski crystals
Swarovski
Swarovski is the brand name for a range of precisely-cut crystal and related luxury products produced by Swarovski AG of Wattens, Austria...

, marking the elegance of Moët et Chandon. Also in 2006, Moët et Chandon illuminated the Statue of Liberty
Statue of Liberty
The Statue of Liberty is a colossal neoclassical sculpture on Liberty Island in New York Harbor, designed by Frédéric Bartholdi and dedicated on October 28, 1886...

 on its 120th anniversary.

In 2007, the company opened its Grand Vintage 2000 European Launch at the Musée de l'homme
Musée de l'Homme
The Musée de l'Homme was created in 1937 by Paul Rivet for the 1937 Exposition Internationale des Arts et Techniques dans la Vie Moderne. It is the descendant of the Musée d'Ethnographie du Trocadéro, founded in 1878...

 in Paris.

Dom Perignon

Dom Pérignon (dɔ̃peʁiɲɔ̃; ˌdɒmpɛrɪˈnjɒn) is a brand of Champagne produced by Moët et Chandon. It is named after Dom Pérignon
Dom Pérignon (person)
Dom Pierre Pérignon, O.S.B., was a French Benedictine monk who made important contributions to the production and quality of Champagne wine in an era when the region's wines were predominantly still and red...

, a Benedictine
Benedictine
Benedictine refers to the spirituality and consecrated life in accordance with the Rule of St Benedict, written by Benedict of Nursia in the sixth century for the cenobitic communities he founded in central Italy. The most notable of these is Monte Cassino, the first monastery founded by Benedict...

 monk
Monk
A monk is a person who practices religious asceticism, living either alone or with any number of monks, while always maintaining some degree of physical separation from those not sharing the same purpose...

 who was an important quality pioneer for Champagne wine but who, contrary to popular myths, did not discover the champagne method for making sparkling wine
Sparkling wine
Sparkling wine is a wine with significant levels of carbon dioxide in it making it fizzy. The carbon dioxide may result from natural fermentation, either in a bottle, as with the méthode champenoise, in a large tank designed to withstand the pressures involved , or as a result of carbon dioxide...

s. Dom Pérignon was the first prestige cuvée
Cuvee
Cuvée is a French wine term derived from cuve, meaning vat or tank. The term cuvée is used with several different meanings, more or less based on the concept of a tank of wine put to some purpose:...

, an idea proposed by Englishman Laurence Venn. The first vintage of Dom Pérignon was 1921 and was only released for sale in 1936. Dom Pérignon is a vintage
Vintage
Vintage, in wine-making, is the process of picking grapes and creating the finished product . A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine, where Port houses make and...

 champagne, meaning that it is only made in the best year, and all grapes used to make the wine were harvested in the same year. Many champagnes, by contrast, are non-vintage, which means that the champagne is made from grapes harvested in various years.

Current production

Around 5 million bottles are produced in each vintage. The wine is 60% Chardonnay
Chardonnay
Chardonnay is a green-skinned grape variety used to make white wine. It is originated from the Burgundy wine region of eastern France but is now grown wherever wine is produced, from England to New Zealand...

 and 40% Pinot Noir
Pinot Noir
Pinot noir is a black wine grape variety of the species Vitis vinifera. The name may also refer to wines created predominantly from Pinot noir grapes...

, with 6g/l dosage. According to Tom Stevenson, "All vintages need at least 12 years ageing to nurture Dom Pérignon's signature silky mousse". As of 2008, the current release of Dom Pérignon is from the 2000 vintage and the current release of Dom Pérignon Rosé is from the 1998 vintage. The current (2009) winemaker is Richard Geoffroy, who has been Chef de Cave for Dom Pérignon since 1998.

Domaine Chandon

In 1973, the then Moët-Hennessy company founded Domaine Chandon, an outpost winery in the Napa Valley
Napa Valley AVA
Napa Valley AVA is an American Viticultural Area located in Napa County, California, United States. Napa Valley is considered one of the top wine regions in the United States...

. It was the first French-owned sparkling wine venture in the United States. The fine dining restaurant etoile is situated at the winery.

Domaine Chandon in Australia was established in 1986 at Coldstream, Victoria
Coldstream, Victoria
Coldstream is a locality and township within Greater Melbourne beyond the Melbourne metropolitan area Urban Growth Boundary, 36 km north-east from Melbourne's central business district. Its Local Government Area is the Shire of Yarra Ranges...

.

Pronunciation

Various mispronunciations of Moët are known, including "mo-way" and "mow-ee". The correct pronunciation is "mo-wett" or "m-wet" (moɛt), as the word is pronounced in Dutch, not French. The company itself is quite firm on this and takes pains to point it out on factory tours.

Popular culture

Referenced in the Queen song "Killer Queen" and the Nas song "It Ain't Hard To Tell". Also referenced in the Ditch song "Moet and Diamond Rings".

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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